Klipfolio
Klipfolio is a Canadian SaaS company that provides KPI dashboarding and business intelligence software, serving 25,000+ customers across 82 countries via its Klips platform and the AI-powered PowerMetrics product.
- Company typePrivate
- Founded2001
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Klipfolio does
Klipfolio is a private Canadian software-as-a-service company headquartered in Ottawa, Ontario, founded in 2001, that provides business intelligence and KPI dashboarding tools. The company's primary product, Klips, lets users build custom dashboards by connecting to over 200 native data sources and any REST API, processing 6.7 TB of data per day across a customer base of 25,000+ in 82 countries with roughly 100,000 daily active users. In 2026 Klipfolio launched PowerMetrics, a next-generation analytics product that adds self-service metric authoring and AI-driven data exploration powered by OpenAI as a subprocessor.
Under the hood, Klipfolio runs on AWS with multi-region redundancy (Canada primary, Ireland backup), exposes a REST API for custom integrations, and supports embedding via white-label/OEM. Surrounding products include Data HQ for source management and MetricHQ, a public catalog of metric definitions that doubles as an ecosystem asset. The platform ships frequent updates — 646 in the trailing 12 months — and is rated 4.7/5 on Capterra and GetApp.
Klipfolio's business model is subscription-based with annual billing; entry pricing for Klips starts at $120 per month, with documented annual price adjustments of 4-8%. Go-to-market is product-led via a free 14-day trial and is augmented by a formalized multi-tier channel program covering Affiliates, Resellers, Solution Providers, OEM/White-label distributors, and Strategic Implementation (SI) partners. The company has raised approximately $16.8M in disclosed institutional capital, most recently a ~$9.07M round in January 2017 led by OMERS Ventures, and operates with a headcount in the 11-50 range — consistent with a cash-flow-positive, organically funded software business rather than a venture-scale growth company.
Klipfolio firmographics
Firmographics- Name
- Klipfolio
- Legal name
- Klipfolio Inc.
- Website
- https://klipfolio.com
- Company type
- Private
- Founded year
- 2001
- Headcount range
- 11–50 employees
- Short description
- Klipfolio is a Canadian SaaS company that provides KPI dashboarding and business intelligence software, serving 25,000+ customers across 82 countries via its Klips platform and the AI-powered PowerMetrics product.
- Ownership category
- akta.pro rank
Klipfolio industry classification
Industry- Product category
- Business Intelligence and Dashboard Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
Keywords
Where Klipfolio is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Klipfolio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Klips subscription plans: Recurring SaaS subscriptions for Klips with tiered plans differentiated by number of users, dashboards, data refresh rate, data services, metrics, data history, and features. Pricing starts at $120/mo USD and includes an auto-renewing annual subscription term with 4–8% annual price adjustments.
- PowerMetrics subscription: Subscription to Klipfolio's next-gen AI-powered metrics platform, PowerMetrics, with a self-serve free trial and paid plans.
- Klipfolio Services (Data Hero Services): Professional services for onboarding, training, configuration, and custom solution delivery performed by Klipfolio's data experts, available as a paid add-on to subscriptions.
- White-label feature add-on: Licensed add-on that lets customers/partners remove Klipfolio branding and rebrand the platform for client-facing or embedded use cases.
- SI / Solution Provider partner fees: Recurring partner license fees for Solution Provider / SI partners who market, deploy, and support Klips/PowerMetrics for their clients, with annual 4–8% fee escalators and additional support/training billed at then-current partner rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Klips base subscription starting at $120/mo USD |
| Freemium | Annual | PowerMetrics subscription with free trial |
| Subscription | Annual | SI / Solution Provider partner program pricing |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels12 records
Klipfolio product offering
Product offeringCore offering
Klipfolio is a SaaS business intelligence and dashboarding company offering two core products: Klips, a cloud-based dashboard and reporting solution that connects to 200+ services and APIs and uses spreadsheet-style formulas, filters, and pivot tables to build customizable dashboards; and PowerMetrics, a next-generation AI-powered analytics layer (built on OpenAI) for no-code data exploration and instant metrics. Klipfolio also delivers Klipfolio Services, a professional services offering where its data experts handle onboarding, configuration, training, and customized dashboard delivery.
Product overview
Klipfolio is a SaaS business intelligence and dashboarding company offering a two-product platform: the legacy Klips dashboard solution and the next-generation PowerMetrics (AI-powered analytics), supported by Klipfolio Services (professional services). Klips is the foundational dashboard and reporting product that connects to 200+ services and APIs and offers spreadsheet-like customization, while PowerMetrics is the newer AI-assisted analytics layer (powered by OpenAI) that enables no-code data exploration and Instant Metrics. Together with Klipfolio Services for implementation and training, these form Klipfolio's integrated platform for building, sharing, and automating dashboards and metrics for teams, agencies, and partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Klips A cloud-based dashboard and reporting solution that automates data retrieval from 200+ services and APIs and uses spreadsheet-style formulas, filters, and pivot tables to build highly customizable dashboards and reports for teams and clients. Connects directly to CRMs, Google Ads, social platforms, spreadsheets, data warehouses, and more, with or without a data warehouse.
- PowerMetrics Next-generation AI-powered analytics layer from Klipfolio that helps users explore their data, build dashboards in minutes without code, and add 'Instant Metrics' with just a click and login credentials. Powered by OpenAI as a generative AI sub-processor and designed for performance marketers, agencies, and non-technical users.
- Klipfolio Services Professional services offering (also referenced as Data Hero Services) where Klipfolio's data experts help customers get dashboard and reporting projects up and running quickly, deliver customized solutions, and train customer teams. Available as a paid add-on to Klipfolio subscriptions.
Quantifiable outcome
- 25,000+ customers worldwide use Klipfolio Klips to build dashboards
- +5 more outcomes
Companies that use Klipfolio
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Klipfolio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability4 records
Feature7 records
Klipfolio partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- Amazon Web Services (AWS)flagshipAWS is Klipfolio's exclusive cloud infrastructure partner, hosting the Klipfolio application and all customer data in Canadian AWS regions with a backup in Ireland, deployed across multiple Availability Zones for business continuity. AWS provides SOC, PCI, ISO, and additional compliance certifications.
- OpenAI LLCcoreOpenAI is a named Sub-processor for Klipfolio PowerMetrics AI, providing generative AI model execution worldwide. OpenAI processes Customer Personal Information solely to enable the AI-assisted data exploration features described in the PowerMetrics AI Data Processing Addendum.
- CDatacoreCData is Klipfolio's data connectivity partner, providing connectivity technology that lets Klipfolio connect to a wide range of data sources.
- HubSpot (Sales, Service, Marketing Hubs)coreHubSpot powers Klipfolio's CRM, customer support, and marketing automation: HubSpot Sales Hub for sales, HubSpot Service Hub for support, and HubSpot Marketing Hub for email/automation.
- SalesforcecoreSalesforce is used by Klipfolio as part of its CRM, support, and sales enhancement stack.
- ZendeskcoreZendesk is used by Klipfolio for customer support and service operations.
- MixpanelcoreMixpanel is a product analytics partner used by Klipfolio for tracking user behavior on its website and application.
- PendocorePendo powers in-app messaging and customer onboarding journeys within the Klipfolio product.
- FullStorycoreFullStory is used for in-app messaging, customer onboarding, and digital experience analytics across the Klipfolio platform.
- StripecoreStripe is Klipfolio's payment gateway, processing customer payments for subscription plans.
- ZuoracoreZuora powers Klipfolio's subscription management, billing, and online payment processing.
- MarketocoreMarketo is used by Klipfolio for email services and marketing automation.
- Google Tools (Analytics, Tag Manager, Ads, etc.)coreGoogle's suite (Analytics, Tag Manager, Ads, and more) is used by Klipfolio for analytics, advertising, tracking, and social; Google data source integrations are also offered to Klipfolio customers (Google Analytics, Ads, Drive, Sheets, Gmail, Search, My Business, BigQuery, Calendar, YouTube).
- Facebook / Instagram / LinkedIn / Twitter / YouTube / BuffercoreMajor social platforms (Facebook incl. Facebook Ads, Instagram, LinkedIn incl. LinkedIn Ads, Twitter, YouTube) and Buffer are integrated both for Klipfolio's own analytics/advertising and as data source connectors for Klipfolio customers' social media dashboards.
- The BakeryminorThe Bakery is a marketing agency partner featured as a Klipfolio success story on the Partners page, delivering dashboards and reports to its clients using Klipfolio.
- OmniaminorOmnia is a consulting partner featured as a Klipfolio success story on the Partners page, using Klipfolio to drive client success with data-driven dashboards.
- MagneticOneminorMagneticOne is an MSP/IT consultancy partner featured as a Klipfolio success story, deploying Klipfolio for its client base.
- Summit CPAminorSummit CPA is an accounting firm partner featured as a Klipfolio success story, using the platform to deliver client financial dashboards.
- Livedata.MobiminorLivedata.Mobi is a management consulting partner featured as a Klipfolio success story.
- Nakoa DigitalminorNakoa Digital is a marketing agency partner featured as a Klipfolio success story.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Klipfolio competitors and assessment
Company assessmentDirect peers
- DashThis: DashThis provides automated marketing dashboards for agencies and brands, competing head-to-head with Klipfolio in the agency/SMB reporting niche.
- Supermetrics: Supermetrics moves marketing data into BI tools and warehouses via connectors — overlapping with Klipfolio's data-connectivity layer and shared agency/SaaS customer base.
- Databox: Databox is a KPI dashboard and business analytics platform with native connectors to 200+ tools and a focus on SMB/mid-market. Closely matches Klipfolio's Klips product positioning and pricing tier.
- Whatagraph: Whatagraph is a marketing reporting and analytics platform for agencies and in-house teams. It overlaps directly with Klipfolio's marketing-reporting use cases and connector approach.
- Geckoboard: Geckoboard builds real-time KPI dashboards for teams, sharing Klipfolio's spreadsheet-light, connector-led approach and SMB/mid-market GTM.
- Cyfe: Cyfe is an all-in-one dashboard platform for SMBs with pre-built widgets and social/marketing integrations — a like-for-like SMB dashboarding competitor.
- AgencyAnalytics: AgencyAnalytics is a client-reporting platform built for marketing agencies — a direct competitor in Klipfolio's Solutions Provider / agency channel with white-label reporting features.
- NinjaCat: NinjaCat is a marketing reporting and analytics platform purpose-built for agencies and performance marketers, directly comparable to Klipfolio's marketing dashboard offering.
Broad incumbents
- Google Looker Studio: Looker Studio (formerly Google Data Studio) is a free dashboarding tool that connects natively to Google products and many third-party sources — a free incumbent pressuring Klipfolio's SMB/agency pricing.
- Microsoft Power BI: Power BI is the dominant incumbent in self-service BI with a free tier and deep enterprise integration. Competes with Klipfolio on SMB analytics buyers but does not specialize in agency/marketing reporting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Klipfolio social profiles
Digital presenceKlipfolio compliance and trust
Trust signalCompliance2 records
Klipfolio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klipfolio leadership team
Management profileNumber of profiles
Profiles4 records
Klipfolio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klipfolio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klipfolio
What does Klipfolio do?
Klipfolio is a SaaS business intelligence and dashboarding company offering two core products: Klips, a cloud-based dashboard and reporting solution that connects to 200+ services and APIs and uses spreadsheet-style formulas, filters, and pivot tables to build customizable dashboards; and PowerMetrics, a next-generation AI-powered analytics layer (built on OpenAI) for no-code data exploration and instant metrics. Klipfolio also delivers Klipfolio Services, a professional services offering where its data experts handle onboarding, configuration, training, and customized dashboard delivery.
Is Klipfolio a public or private company?
Klipfolio is a private company. It is classified as venture growth investor backed.
When was Klipfolio founded?
Klipfolio was founded in 2001. It employs 11 to 50 people.
Where is Klipfolio based?
Klipfolio is headquartered in Ottawa, Canada, in the North America region.
How does Klipfolio make money?
Five revenue lines are on record. Klips subscription plans are the primary driver. The others are powerMetrics subscription, klipfolio Services (Data Hero Services), white-label feature add-on and SI / Solution Provider partner fees.
Who are Klipfolio's main competitors?
Direct peers on record are DashThis, Supermetrics, Databox, Whatagraph, Geckoboard, Cyfe, AgencyAnalytics and NinjaCat. Broad incumbents are Google Looker Studio and Microsoft Power BI.
Does Klipfolio have an API?
Yes. The Klipfolio API is a REST-based public API that provides the same functionality as the Klipfolio web app UI for managing assets (clients, dashboards, Klips, and data sources). It is accessed over HTTPS from the https://app.klipfolio.com/api/1.0/* domain, returns JSON responses, and is documented as v1.0. No SDK or client library language is specified. Developer documentation is at apidocs.klipfolio.com/reference/getting-started.
What industry is Klipfolio in?
Klipfolio's product category is Business Intelligence and Dashboard Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management. Its NAICS code is 54151 and its SIC code is 7372.