The Peregrine Fund

What The Peregrine Fund does

The Peregrine Fund is a 501(c)(3) non-profit organization founded in 1970 and headquartered in Boise, Idaho, dedicated to conserving birds of prey and their habitats across five continents. Its core technical capabilities center on captive breeding and release of endangered raptors — including pioneering techniques that recovered the Peregrine Falcon in North America (removed from the U.S. Endangered Species List in 1999), re-establishment of the Aplomado Falcon in Texas, Ridgway's Hawk recovery in the Dominican Republic, and active programs for California Condors, Puerto Rican Sharp-shinned Hawks, and vultures in Tanzania. Supporting infrastructure includes the Global Raptor Information Network (GRIN) research database, the American Kestrel Partnership citizen-science platform (2,400+ members, 5,200+ nest boxes, 60,000+ observations), and the World Center for Birds of Prey — a year-round visitor destination with interpretive trails, the Archives of Falconry, and live Avian Ambassador presentations.

The organization's business model is a hybrid non-profit revenue stack anchored by individual donations and recurring memberships (including a $1,000-$10,000 Leadership Council tier), supplemented by visitor-center admissions ($9-$14 per ticket), online merchandise and raptor-adoption sales, corporate sponsorships (St. Luke's, Idaho Power, Boise Cascade, Meta, Kendall Ford, and others underwriting Fall Flights), government grants, planned-giving vehicles (Legacy Circle), and workplace giving through EarthShare and the Combined Federal Campaign (#10639). Its go-to-market is community-led: donor engagement, volunteer programs, K-12 field trips serving 5,000+ youth annually aligned to Idaho science standards, peer-to-peer fundraising through Running for Raptors, and seasonal events such as Fall Flights and the Snake River Raptor Fest. Customer segments include individual donors, K-12 educators and students, major donors, and global conservation communities in Madagascar, the Dominican Republic, Puerto Rico, Tanzania, and other program geographies.

Name

The Peregrine Fund

Legal name

The Peregrine Fund

Website

https://www.peregrinefund.org/

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

The Peregrine Fund is a 501(c)(3) non-profit founded in 1970 in Boise, Idaho that conserves birds of prey worldwide through captive breeding, habitat protection, scientific research, and education, operating the World Center for Birds of Prey visitor destination and serving individual donors, K-12 schools, and global conservation communities across five continents.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (712130)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Raptor conservation
• Wildlife conservation
• Captive breeding programs
• Environmental education
• Habitat protection

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Memberships: Primary revenue stream from individual donors, membership programs at various tiers ($1,000-$10,000 Leadership Council), workplace giving through EarthShare and CFC, and legacy/planned giving through Legacy Circle.
2. Visitor Center Admissions: Revenue from ticket sales to the World Center for Birds of Prey, with tiered pricing for general admission, seniors, and youth, plus group booking fees.
3. Merchandise Sales: Online shop selling adoption packages for education birds, merchandise, and educational materials.
4. Corporate Sponsorships and Grants: Support from corporations (sponsors of Fall Flights event) and government grants for conservation programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Peregrine Fund conserves birds of prey (raptors) worldwide through captive breeding and release programs, scientific research, habitat protection, and public education. Its flagship facility is the World Center for Birds of Prey in Boise, Idaho, which offers visitor experiences, live raptor presentations, and educational programming. The organization also operates the Archives of Falconry and supports conservation programs across five continents.

Product overview

The Peregrine Fund operates as a non-profit conservation organization centered on its World Center for Birds of Prey in Boise, Idaho, offering visitor experiences including the Velma Morrison Interpretive Center, Marcia and Bob Ross Gallery, and Archives of Falconry. The organization provides educational programming through Avian Ambassadors (trained raptors) in daily presentations and seasonal Fall Flights shows, reaching over 5,000 youth annually through field trips. Donor engagement programs include Adopt a Raptor sponsorships, tiered Memberships, and Leadership Council ($1,000-$10,000) with exclusive benefits. Additional revenue streams include an Online Shop for tickets and merchandise, Running for Raptors charity events, and outreach through the Global Raptor Information Network database.

Differentiator

Problem solved

Functional benefit

Brands

• World Center for Birds of Prey: The visitor center and headquarters facility located in Boise, Idaho featuring interpretive exhibits, live bird presentations, and conservation education programs.
• Archives of Falconry
• Fall Flights
• Marcia and Bob Ross Gallery
• Velma Morrison Interpretive Center
• TPF Complete Conservation

Products and services

• World Center for Birds of Prey The organization's flagship visitor destination in Boise, Idaho featuring the Velma Morrison Interpretive Center, raptor breeding facilities, archives, and outdoor raptor enclosures for the general public, families, tourists, and school groups.
• Marcia and Bob Ross Gallery

Quantifiable outcome

• Peregrine Falcon recovered from Critically Endangered to removed from Endangered Species List in 1999
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• EarthSharecoreGTM or Marketing PartnerWorkplace giving program allowing employees to donate to The Peregrine Fund through payroll deductions.
• Combined Federal CampaigncoreGTM or Marketing PartnerFederal employee workplace giving program (CFC #10639) enabling military and federal employees to support the organization.
• One Percent for the PlanetminorGTM or Marketing PartnerEnvironmental membership organization where members commit 1% of sales to support verified environmental nonprofits.
• Museums for AllcoreStrategic or Co-development PartnerInitiative of the Institute for Museums and Library Services providing free general admission (up to 4 people) for guests presenting SNAP EBT cards, expanding access to conservation education.
• Wheel the WorldminorStrategic or Co-development PartnerAccessibility verification partnership providing verified accessibility information for visitors with disabilities planning trips to the World Center for Birds of Prey.
• Birds of Prey NCA PartnershipcoreStrategic or Co-development PartnerCo-host of annual Snake River Raptor Fest celebration of raptor conservation at Indian Creek Winery.
• Indian Creek WineryminorChannel Partner/ Reseller/ DistributorVenue partner hosting annual Snake River Raptor Fest event showcasing birds of prey and local conservation efforts.
• LightHawkminorGTM or Marketing PartnerAviation nonprofit providing flights to transport Aplomado Falcon chicks from Idaho breeding facilities to Texas and New Mexico release sites.
• Cornell Lab of Ornithology's NestWatchcoreStrategic or Co-development PartnerPartnership transferring American Kestrel Partnership's community science data (60,000+ observations) and 5,200+ registered kestrel boxes to NestWatch for streamlined data management.
• St. Luke's Health PlanminorGTM or Marketing Partner15th Annual Fall Flights sponsor.
• Idaho PowerminorGTM or Marketing Partner15th Annual Fall Flights sponsor.
• Boise CascademinorGTM or Marketing Partner15th Annual Fall Flights sponsor.
• MetaminorGTM or Marketing Partner15th Annual Fall Flights sponsor.
• Kendall Ford of MeridianminorGTM or Marketing Partner15th Annual Fall Flights sponsor.
• Higgins and Rutledge InsuranceminorGTM or Marketing Partner15th Annual Fall Flights sponsor.
• Habitat Veterinary HospitalminorGTM or Marketing Partner15th Annual Fall Flights sponsor.
• 94.9 The RiverminorGTM or Marketing Partner15th Annual Fall Flights sponsor (radio station).
• PreComminorGTM or Marketing Partner15th Annual Fall Flights sponsor.
• Fishers TechnologyminorGTM or Marketing Partner15th Annual Fall Flights sponsor.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BirdLife International: Global partnership of national bird conservation organizations operating across 100+ countries. Directly comparable global footprint and raptor-relevant conservation work, though structured as an umbrella federation rather than a single operational NGO.
• World Wildlife Fund (WWF): Global conservation NGO with species recovery programs (including vultures in Africa) overlapping The Peregrine Fund's work. Comparable international footprint and donor base, though WWF's portfolio spans far beyond birds.
• The Nature Conservancy: Largest U.S. environmental nonprofit focused on land and water conservation globally. Operates visitor experiences and conservation programs at similar scale, with overlapping donor bases though its mandate is broader (all habitat, not species-specific).
• San Diego Zoo Wildlife Alliance: Operates zoological parks with conservation, breeding, and education programs including California Condor recovery. Comparable captive-breeding expertise and visitor-center model, with significantly larger scale and budget.
• National Audubon Society: Largest U.S. bird conservation nonprofit with national centers, sanctuary network, and policy advocacy. Closest direct analog to The Peregrine Fund in mission (bird conservation) and scale, though Audubon focuses broadly across all birds rather than specializing in raptors.

Direct peers

• American Bird Conservancy: U.S.-based nonprofit focused exclusively on native bird conservation through habitat protection, policy, and species recovery. Overlaps significantly with The Peregrine Fund's conservation mission, donor base, and species-recovery programs.
• Hawk Mountain Sanctuary: Long-standing raptor-focused conservation nonprofit in Pennsylvania operating a sanctuary, education programs, and raptor monitoring. Closest niche peer — both specialize in raptors and run visitor/education centers, though Hawk Mountain is smaller in scope.
• Cornell Lab of Ornithology: Operates NestWatch and other citizen-science platforms that The Peregrine Fund's American Kestrel Partnership data is being transferred into. Directly comparable scientific infrastructure and audience overlap, though anchored at a university rather than as an independent nonprofit.
• Raptor Trust: New Jersey-based nonprofit dedicated to raptor rehabilitation, education, and conservation. Operates a smaller-scale visitor/education center directly comparable to the World Center for Birds of Prey, but with a focus on rehabilitation rather than species recovery.

Emerging players

• International Fund for Animal Welfare (IFAW): Global animal welfare and conservation nonprofit with overlapping donor base and international program footprint. Less directly comparable on raptor-specific expertise, but operates adjacent species-recovery and habitat-protection programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PeregrineFund
• Facebookfacebook.com/ThePeregrineFund
• Instagraminstagram.com/peregrinefund
• Xx.com/peregrinefund

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peregrine Fund