McCabe's Granola
McCabe's Granola is a family-owned, Ohio-based manufacturer of gluten-free, olive oil-baked granola sold in eight flavors across Paleo and Traditional lines via DTC e-commerce, Amazon, Walmart, Kroger, and regional grocery chains, plus wholesale to nutritionists.
- Company typePrivate
- Founded2013
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What McCabe's Granola does
McCabe's Granola is a privately held, family-owned natural granola manufacturer founded in 2007 and headquartered in Ohio (with presence noted in Cincinnati). The company produces a portfolio of eight granola SKUs organized into two sub-lines — McCabes Paleo Grainless (Caveman Crunch, Neanderthal Nuggets, Spicy Dino Mite, Cran Bedrock Berries) and McCabes Traditional (True Original, Delta Blueberry, Cran With A Twist, PB & Choc). Its core technical differentiator is the use of olive oil as the baking fat, a formulation the company claims is unique in the category ('the only olive oil baked granola'). All products are positioned as gluten-free, non-GMO, and free from chemicals, artificial sweeteners, and fillers. Day-to-day operations are run by a four-to-five-person family team (mother as CEO, father as CFO, two sons handling logistics and marketing), with president/founder Susan Muth listed as a key leader.
McCabe's operates a multi-channel go-to-market: direct-to-consumer e-commerce via mccabesgranola.com (hosted on GoDaddy), online marketplace fulfillment through Amazon, Walmart.com, and Vitacost.com, broad retail grocery distribution via KeHe Distributors into national and regional chains (Kroger, Walmart, Jewel-Osco, ACME Fresh Market, plus roughly ten additional regional grocers), and a wholesale program targeting nutritionists and registered dietitians. Marketing is content-led and uses a VIP influencer program featuring health bloggers/coaches on Instagram and YouTube, supplemented by a Pinterest recipe presence and email newsletter. Pricing is not publicly disclosed; product positioning is premium within the natural granola segment, with at least one customer noting the product is 'a little bit higher priced.'
The business is fully bootstrapped with no institutional funding, no parent company, and no disclosed revenue. Its website copyright is dated 2022, and there is no evidence of mobile apps, APIs, AI/ML systems, or formal sustainability certifications. The strategic posture is incremental — adding retail doors one chain at a time (most recently ACME Fresh Market), broadening SKU coverage across dietary sub-segments (paleo vs. traditional), and cultivating health-practitioner and influencer channels rather than pursuing rapid national scale.
McCabe's Granola firmographics
Firmographics- Name
- McCabe's Granola
- Legal name
- McCabe's Granola
- Website
- https://mccabesgranola.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McCabe's Granola is a family-owned, Ohio-based manufacturer of gluten-free, olive oil-baked granola sold in eight flavors across Paleo and Traditional lines via DTC e-commerce, Amazon, Walmart, Kroger, and regional grocery chains, plus wholesale to nutritionists.
- Ownership category
- akta.pro rank
McCabe's Granola industry classification
Industry- Product category
- Granola Products
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF)
Keywords
Where McCabe's Granola is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McCabe's Granola business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Retail Product Sales: Direct sales of granola products to consumers through retail grocery stores nationwide and major online marketplaces.
- E-commerce Direct Sales: Direct-to-consumer sales through the company's website with shipping to customer doors.
- Wholesale to Healthcare Professionals: Wholesale sales to nutritionists and registered dietitians.
Go-to-market motion3 records
Distribution channels10 records
Marketing channels5 records
McCabe's Granola product offering
Product offeringCore offering
McCabe's Granola manufactures and sells olive oil-baked, gluten-free granola products across eight flavors organized into two sub-brands: McCabes Paleo Grainless (Caveman Crunch, Neanderthal Nuggets, Spicy Dino Mite, Cran Bedrock Berries) and McCabes Traditional (True Original, Delta Blueberry, Cran With A Twist, PB & Choc). Products are formulated without chemicals, artificial sweeteners, or fillers, and are sold through the company website, online marketplaces, retail grocery chains, and a wholesale channel to nutritionists and registered dietitians.
Product overview
McCabe's Granola offers a unified product line of eight granola flavors differentiated into two sub-brands: McCabes Paleo Grainless (Caveman Crunch, Neanderthal Nuggets, Spicy Dino Mite, Cran Bedrock Berries) and McCabes Traditional (True Original, Delta Blueberry, Cran With A Twist, PB & Choc). All products are unified by their key differentiator: the only granola made with olive oil, positioned as gluten-free, fresh, natural, and free from chemicals, artificial sweeteners, or fillers.
Differentiator
Problem solved
Functional benefit
Products and services
- Caveman Crunch A paleo grainless granola flavor made with olive oil, free from gluten, chemicals, artificial sweeteners, and fillers, marketed to consumers seeking clean-label, gluten-free snacks.
- Neanderthal Nuggets A paleo grainless granola flavor made with olive oil, free from gluten, chemicals, artificial sweeteners, and fillers, marketed to consumers seeking clean-label, gluten-free snacks.
- Spicy Dino Mite A paleo grainless granola flavor made with olive oil, free from gluten, chemicals, artificial sweeteners, and fillers, marketed to consumers seeking clean-label, gluten-free snacks.
- Cran Bedrock Berries A paleo grainless granola flavor made with olive oil, free from gluten, chemicals, artificial sweeteners, and fillers, marketed to consumers seeking clean-label, gluten-free snacks.
- True Original The original traditional granola flavor, made with olive oil and free from gluten, chemicals, artificial sweeteners, and fillers, marketed to consumers seeking a clean-label traditional granola.
- Delta Blueberry A traditional granola flavor with blueberry, made with olive oil and free from gluten, chemicals, artificial sweeteners, and fillers, marketed to consumers seeking a clean-label traditional granola.
- Cran With A Twist A traditional granola flavor with cranberry, made with olive oil and free from gluten, chemicals, artificial sweeteners, and fillers, marketed to consumers seeking a clean-label traditional granola, and used in entertaining recipes such as goat cheese log appetizers.
- PB & Choc A traditional granola flavor with peanut butter and chocolate, made with olive oil and free from gluten, chemicals, artificial sweeteners, and fillers, marketed to consumers seeking a clean-label traditional granola.
Quantifiable outcome
- Family business operating for 9 years with strong family teamwork
- +1 more outcomes
Companies that use McCabe's Granola
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
McCabe's Granola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
McCabe's Granola partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KrogercoreMajor national grocery chain retailer distributing McCabe's Granola products in stores and through Kroger's online ordering platform (Krogership.com).
- Jewel-OscocoreMidwest regional grocery chain stocking McCabe's Granola products in stores.
- WalmartcoreNational retailer with products available both in physical Walmart stores and on Walmart.com for direct-to-consumer shipping.
- AmazoncoreGlobal e-commerce marketplace distributing McCabe's Granola products to consumers nationwide.
- Vitacost.comminorHealth-focused online retailer offering McCabe's Granola with direct shipping to health-conscious consumers.
- KeHe DistributorscoreDistribution partner specializing in health-focused retail channels, enabling broader distribution to natural and specialty grocery stores.
- ACME Fresh MarketminorNewest retail chain partner, bringing products to additional regional grocery locations.
- Nutritionists and Registered DietitiansminorWholesale B2B sales program targeting nutrition and dietetics professionals who recommend or resell health food products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
McCabe's Granola competitors and assessment
Company assessmentDirect peers
- Seven Sundays: Premium muesli and granola brand emphasizing clean, simple ingredients. Highly comparable to McCabe's on product philosophy, target consumer (ingredient-reading health buyers), and DTC-led go-to-market.
- Purely Elizabeth: Premium, better-for-you granola and oatmeal brand positioned on clean ingredients and functional health benefits. Closely comparable to McCabe's in target consumer, gluten-free positioning, and DTC plus specialty-retail distribution.
- Made Good: Allergen-free granola bars and cereals targeting health-conscious families. Comparable on gluten-free, clean-label positioning and on-shelf presence in natural and mainstream grocery.
Broad incumbents
- Bear Naked Granola: Granola brand owned by Kellanova (formerly Kellogg's), offering similar flavored granola in mainstream grocery. Comparable on product category and shelf placement, but competes with materially greater marketing spend and trade leverage.
- Nature's Path: Largest independent organic breakfast cereal company in North America, with extensive granola and oatmeal SKUs. Comparable on organic/clean-label positioning and natural-channel distribution, but at much greater scale.
- KIND Snacks: Health-positioned snack brand (bars, granola, nut clusters) owned by Mars. Comparable on health-conscious consumer targeting and mass distribution, with substantially greater scale, marketing, and category breadth.
- Cascadian Farm: Organic cereal and granola brand owned by General Mills. Directly competes in the natural/organic granola category with national distribution and brand recognition orders of magnitude larger than McCabe's.
- Barbara's Bakery: Cereal and granola brand owned by B&G Foods, distributed nationally in mainstream grocery. Comparable shelf presence and product category, with larger scale and trade-spend leverage.
Emerging players
- Simple Mills: Better-for-you snacks and baking products emphasizing clean ingredients and gluten-free formulations. Comparable on ingredient philosophy and natural-channel distribution, with adjacent but not identical product formats.
- Bobo's: Oat-based snack bar and granola brand focused on whole-grain, better-for-you snacking. Comparable on health-positioned snacking and natural-channel distribution, though skewed to bar format rather than loose granola.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
McCabe's Granola social profiles
Digital presenceMcCabe's Granola financial estimates
Financial estimateRevenue estimate
Valuation estimate
McCabe's Granola leadership team
Management profileNumber of profiles
Profiles1 record
McCabe's Granola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McCabe's Granola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McCabe's Granola
What does McCabe's Granola do?
McCabe's Granola manufactures and sells olive oil-baked, gluten-free granola products across eight flavors organized into two sub-brands: McCabes Paleo Grainless (Caveman Crunch, Neanderthal Nuggets, Spicy Dino Mite, Cran Bedrock Berries) and McCabes Traditional (True Original, Delta Blueberry, Cran With A Twist, PB & Choc). Products are formulated without chemicals, artificial sweeteners, or fillers, and are sold through the company website, online marketplaces, retail grocery chains, and a wholesale channel to nutritionists and registered dietitians.
Is McCabe's Granola a public or private company?
McCabe's Granola is a private company. It is classified as family owned and is currently operating.
When was McCabe's Granola founded?
McCabe's Granola was founded in 2013. It employs 11 to 50 people.
Where is McCabe's Granola based?
McCabe's Granola is headquartered in Cincinnati, United States, in the North America region.
How does McCabe's Granola make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Direct Sales and wholesale to Healthcare Professionals.
Who are McCabe's Granola's main competitors?
Direct peers on record are Seven Sundays, Purely Elizabeth and Made Good. Broad incumbents are Bear Naked Granola, Nature's Path, KIND Snacks, Cascadian Farm and Barbara's Bakery. Emerging players are Simple Mills and Bobo's.
Does McCabe's Granola have an API?
No public API is recorded for McCabe's Granola.
What industry is McCabe's Granola in?
McCabe's Granola's product category is Granola Products. Its primary akta.pro industry code is CRADAAAE, Breakfast Foods & Cereals (Cereal, Granola, Oatmeal), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 3118 and its SIC code is 2050.