BNI Sekuritas

Name

BNI Sekuritas

Legal name

PT BNI Sekuritas

Website

https://bnisekuritas.co.id

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Securities Brokerage and Investment Banking

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

akta.pro secondary industries

Sukuk Origination & Structuring (Bank-led) (FSABAGAL), Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

Keywords

• Securities brokerage
• Investment banking
• Mutual fund distribution
• Online trading platform
• Equity underwriting

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Securities Underwriting (Investment Banking): BNI Sekuritas earns underwriting fees from helping companies raise capital through IPOs, limited share issuances, and bond offerings. It also acts as financial advisor for M&A transactions. Fees are typically charged as a percentage of the total issuance value.
2. Securities Brokerage Commission: Commissions earned on stock buy and sell transactions executed for institutional and individual clients through the BIONS platform and branch channels. Standard online buy fee is 0.17% and sell fee is 0.27% of transaction value.
3. Mutual Fund Distribution Agent: BNI Sekuritas acts as a sales agent for mutual fund products from multiple asset management companies (including affiliated PT BNI Asset Management), earning distribution or trailer fees on sold units.
4. Fixed Income / SBN Sales: Revenue from distributing government and corporate bonds, including SBN retail products (ORI, Sukuk Tabungan) and corporate debt instruments to retail and institutional investors.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

PT BNI Sekuritas is an Indonesian securities company providing equity brokerage, securities underwriting, and investment banking services. It operates the BIONS multi-investment platform enabling retail and institutional clients to trade stocks, mutual funds, bonds, and government retail bonds (SBN) through a single application, supported by a nationwide branch network and a Singapore subsidiary for international market access.

Product overview

BNI Sekuritas operates as a securities and investment banking company with a multi-product, integrated platform approach. The core offering is BIONS, a multi-investment application available on Mobile, Desktop, and Web, which unifies stocks, mutual funds, bonds (including government retail bonds like ORI030 and Sukuk Tabungan ST016), and retail EBA trading in a single interface. Complementing BIONS are Investment Banking services (securities underwriting for IPOs, rights issues, bond issuances, M&A advisory), Securities Brokerage services for institutional and individual clients, and Mutual Fund distribution across 18 asset management partners. Additional features include Sharia Online Trading System (SOTS), Gadai Efek (securities pledging with PT Pegadaian), and a Trading Limit leverage facility. The company also operates BNI Securities Pte. Ltd. in Singapore for international market access, supported by research and educational programs including Live Trading sessions and a customer-exclusive research portal.

Differentiator

Problem solved

Functional benefit

Brands

• BIONS: Multi-investment application enabling users to invest in stocks, mutual funds, bonds, and government securities (SBN) through a single platform
• New BIONS
• SOTS

Products and services

• BIONS Multi-Investment Application Proprietary multi-investment platform enabling retail and institutional investors to trade stocks, mutual funds, bonds, and SBN retail products via a single application across mobile, desktop, and web.
• Securities Underwriting / Investment Banking Services Investment banking services for corporate clients including IPO underwriting, limited share issuances, bond issuance, and financial advisory for mergers and acquisitions, supporting capital raising and corporate growth strategies.
• Securities Brokerage Services Brokerage services for institutional and individual investors covering equities, government and corporate bonds, EBA-SP, KIK-EBA, SBK, MTN, PN, and NCD instruments, available through BIONS online and branch offices.
• Mutual Fund Distribution (Agen Penjual Efek Reksa Dana) Licensed sales agent for mutual fund products from 18+ asset management partners including Trimegah, Syailendra, Manulife, Mandiri, BRI, BNI Asset Management, and others, distributed via BIONS and branch channels.
• ORI030 - Retail Government Bonds Distribution Distribution of Indonesian government retail bonds (ORI030) with two tenors — 3-year and 6-year — accessible via BIONS with a minimum subscription of Rp1 million.
• ST016 - Sukuk Tabungan Distribution Distribution of Sharia-compliant government savings sukuk (ST016) with two tenors — 2-year and 4-year (Green Sukuk Ritel) — accessible via BIONS with a minimum subscription of Rp1 million.
• Gadai Efek (Securities Pledging) Securities pledging service in partnership with PT Pegadaian enabling customers to use listed shares as collateral for credit, with shares remaining in the customer's name and corporate action benefits intact.
• BNI Securities Pte. Ltd. Singapore (International Brokerage) Singapore-based subsidiary providing international securities brokerage and investment services, connecting Indonesian investors and issuers with global capital markets.
• Research Portal and Advisory Services Exclusive research services for BNI Sekuritas customers including market analysis, company and sector information, and investment recommendations provided by the company's research team.
• Live Trading and Market Update Programs Educational programs conducted both online and offline in various cities, allowing investors to observe real-time market analysis and decision-making processes led by BNI Sekuritas' retail research team.

Quantifiable outcome

• Oversubscribed 2x: PT Pegadaian Social Bond (Rp1.9 trillion) with Rp410 billion underwriting commitment from BNI Sekuritas
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PT Pegadaian (Persero)coreStrategic or Co-development Partner · 1 January 2025BNI Sekuritas partnered with PT Pegadaian to launch 'Gadai Efek' (securities pledging), enabling customers to pledge listed shares as collateral for credit. PT Pegadaian handles credit verification and administration, while BNI Sekuritas facilitates the pledging process through its BIONS platform. This partnership diversifies customer access to financing while keeping share ownership with the investor. The same partnership extended to investment banking, where BNI Sekuritas acted as joint lead underwriter for Pegadaian's Rp1.9 trillion Social Bond — the largest rupiah-denominated social bond in Indonesia in 2025.
• PT Bank Syariah Indonesia Tbk (BSI)coreStrategic or Co-development Partner · 1 January 2025BNI Sekuritas acted as underwriter for PT Bank Syariah Indonesia's Sustainable Sukuk Phase II 2025, which was the first and only sustainable rupiah sukuk program in Indonesia. This instrument combines sustainable financing principles with social responsibility to support SDG-aligned business activities and strengthen the Islamic finance ecosystem in Indonesia.
• PT BNI Asset ManagementminorStrategic or Co-development Partner · 1 January 2014In 2014, BNI Sekuritas established PT BNI Asset Management as a wholly-owned subsidiary in response to evolving capital market regulations. The asset management company operates as a separate entity within the BNI Group ecosystem.
• Multiple Asset Management CompaniesminorChannel Partner/ Reseller/ DistributorBNI Sekuritas distributes mutual fund products from at least 18 asset management companies as a licensed sales agent (Agen Penjual Efek Reksa Dana). Partner managers include PT Trimegah Asset Management, PT Syailendra Capital, PT Surya Timur Alam Raya, PT Sucorinvest Asset Management, PT Sinarmas Asset Management, PT Danapathi Asset Management, PT Samuel Aset Manajemen, PT Principal Asset Management, PT Manulife Aset Manajemen Indonesia, PT Mandiri Manajemen Investasi, PT BRI Manajemen Investasi, PT Ciptadana Asset Management, PT Capital Asset Management, PT BNI Asset Management, PT Batavia Prosperindo Aset Manajemen, PT Avrist Asset Management, PT MNC Asset Management, and PT Sequis Aset Manajemen.
• Yayasan EmmanuelminorStrategic or Co-development PartnerBNI Sekuritas collaborated with Yayasan Emmanuel in the Technology Integration in Education Programme (TIEP), which has expanded to include financial literacy education for teachers. This partnership supports the company's CSR and community engagement objectives in the education sector.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UBS Sekuritas Indonesia: Global investment bank and broker operating in Indonesia; competes with BNI Sekuritas in institutional equity sales/trading and large-cap IPO underwriting with broader global balance sheet and product suite.

Others

• PT Pegadaian (Persero): Strategic partner of BNI Sekuritas for the Gadai Efek (securities pledging) product and a joint-lead Social Bond issuer; included as an adjacent ecosystem partner shaping BNI Sekuritas' product set and investment banking pipeline.
• BNI Asset Management: Wholly-owned subsidiary of BNI Sekuritas managing mutual funds; functions as a captive product partner for BNI Sekuritas' distribution channel and a complementary asset-management business within the BNI Group.

Direct peers

• Indo Premier Sekuritas (IPOT): Indonesian broker-dealer operating the IPOT digital trading platform; competes with BIONS in retail self-directed trading, mutual fund distribution, and online underwriting.
• Mandiri Sekuritas: Indonesian securities firm and subsidiary of PT Bank Mandiri (Persero) Tbk; competes with BNI Sekuritas across brokerage, underwriting, and mutual fund distribution, with similar state-bank backing and overlapping institutional/retail client base.
• BRI Danareksa Sekuritas: Securities subsidiary of PT Bank Rakyat Indonesia (Persero) Tbk and Danareksa; competes with BNI Sekuritas in Indonesian equity brokerage, underwriting, and retail capital-market products.
• Samuel Sekuritas Indonesia: Mid-tier Indonesian broker-dealer offering equity brokerage and investment banking services; competes with BNI Sekuritas for institutional trading and underwriting mandates.
• Trimegah Sekuritas Indonesia: One of Indonesia's largest independent broker-dealers offering equity brokerage, investment banking, and research; competes head-to-head with BNI Sekuritas in Asiamoney polls and on retail/institutional trading.
• Maybank Securities Indonesia: Subsidiary of Malaysia's Maybank Group providing brokerage and investment banking in Indonesia; competes with BNI Sekuritas in cross-border ASEAN equity research, trading, and underwriting.
• CGS International Securities Indonesia: Subsidiary of Hong Kong-listed CGS International Securities (formerly CGS-CIMB); a regional broker-dealer operating in Indonesian equity brokerage and investment banking, directly comparable to BNI Sekuritas for cross-border mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bnisekuritas46
• YouTubeyoutube.com/channel/UC9aSfKT6SpQ4tUmYYD7oYhA/videos
• Facebookfacebook.com/bnisekuritas46
• LinkedInlinkedin.com/company/pt-bni-sekuritas
• Instagraminstagram.com/bnisekuritas46

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNI Sekuritas