samuel sekuritas indonesia

What samuel sekuritas indonesia does

PT Samuel Sekuritas Indonesia ('SSI') is a Jakarta-headquartered, privately held full-service securities firm established in 1992 and regulated by Otoritas Jasa Keuangan (OJK). It operates as a member of the Indonesia Stock Exchange (IDX), KSEI, KPEI, LAPS SJK and SIPF, and serves a diversified client base of corporations, financial institutions, government entities and individual investors across Indonesia. The firm runs five core lines of business — equity brokerage, fixed income brokerage, investment banking (M&A, IPO, capital raising), research, and private wealth management — and earns revenue primarily from transaction-based commissions and advisory/professional service fees, with subscription-style revenue from research and wealth management mandates.

SSI's core technology asset is the proprietary STAR (Samuel Trading Active Realtime) online trading platform, available as a native mobile app on iOS and Android, a desktop application and a browser-based interface at star.id. The platform is augmented with two add-on modules: STAR AI, an AI-powered trading and research tool, and a TradingView charting and analysis integration. The firm also operates a sub-brand called Saham Rakyat, targeted at retail and small investors, to broaden capital market access. Distribution is dual-track: direct relationship managers cover institutional, corporate and HNW clients, while the STAR self-serve digital stack and an active social media presence (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, WhatsApp, Telegram) drive retail acquisition. The firm holds ISO certification audited by CBQA Global and fields a research team of 8+ professionals led by Head of Research Prasetya Gunadi and Senior Economist Fithra Faisal Hastiadi PhD.

Name

samuel sekuritas indonesia

Legal name

PT Samuel Sekuritas Indonesia

Website

https://samuel.co.id

Company type

Private

Founded year

1992

Operating status

Operating

Short description

PT Samuel Sekuritas Indonesia is a Jakarta-based, OJK-regulated full-service securities firm offering equity and fixed income brokerage, investment banking, research and private wealth management to corporations, financial institutions, government entities and individual investors in Indonesia via its proprietary STAR trading platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equity Brokerage: Commission-based brokerage services for equity securities trading on the Indonesia Stock Exchange. Revenue generated from transaction fees and commissions on buy/sell orders.
2. Fixed Income Brokerage: Brokerage services for fixed income securities including government and corporate bonds. Revenue from transaction fees and spreads.
3. Investment Banking: Corporate finance and advisory services including IPO, M&A, and capital raising activities. Revenue from advisory fees and success-based commissions.
4. Research: Research reports and market analysis provided to institutional and retail clients. May include subscription fees for premium research content.
5. Private Wealth Management: Wealth management and investment advisory services for high-net-worth individuals. Revenue from management fees and advisory commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SSI is a licensed Indonesian securities brokerage and investment bank offering equity brokerage, fixed income brokerage, investment banking advisory (M&A and capital raising), institutional and retail research, and private wealth management. Its core delivery channel is the proprietary STAR multi-platform trading system (mobile, desktop, browser) accessed via STAR.ID, enhanced with STAR AI and TradingView charting.

Product overview

PT Samuel Sekuritas Indonesia offers a multi-product financial services portfolio centered around its STAR (Samuel Trading Active Realtime) online trading platform, which is available across mobile (iOS/Android apps), desktop, and browser interfaces. The core product lineup includes Equity Brokerage, Investment Banking, Fixed Income Brokerage, Research, and Private Wealth Management services. The STAR platform is enhanced with add-on modules including STAR AI (AI-powered trading assistance) and TradingView integration for advanced charting. Additionally, the Saham Rakyat sub-brand extends stock investment access to retail and smaller investors. The company operates as a leading Indonesian securities brokerage firm established in 1992, providing financial services to corporations, institutions, governments, and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Brokerage Equity trading and brokerage services for buying and selling stocks on the Indonesia Stock Exchange, available to retail, institutional, and corporate clients.
• Investment Banking
• Fixed Income Brokerage
• Research
• Private Wealth Management
• STAR (Samuel Trading Active Realtime)
• STAR AI
• Saham Rakyat by Samuel Sekuritas Indonesia
• TradingView Integration
• STAR.ID Digital Platform

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Indonesia Stock Exchange (IDX)coreOthersMember of Indonesia Stock Exchange, providing access to the exchange's trading infrastructure and market participation.
• KSEI (Kustodian Sentral Efek Indonesia)coreOthersDepository and settlement partner for securities custody services.
• KPEI (Kustodian Efek Indonesia)coreOthersClearing and guarantee institution partner for trade settlement.
• TradingViewcoreTechnology or IntegrationTechnology partnership providing integrated charting and market analysis capabilities on the STAR trading platform.
• LAPS SJKcoreOthersMember of Lembaga Aneka Pinjaman dan Sukarela - Satuan Kerja Jednas, the securities industry insurance fund.
• SIPF (Savings Insurance Protection Fund)coreOthersPartner for investor protection and savings insurance services.
• Otoritas Jasa Keuangan (OJK)coreOthersRegulatory oversight and licensing authority for securities brokerage operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indo Premier Sekuritas (IPOT): Indonesian broker-dealer with a leading retail online trading app (IPOT) plus institutional brokerage and investment banking. Directly competes with SSI in mobile-first retail trading and Indonesian equity brokerage.
• Bahana Sekuritas: State-affiliated Indonesian securities firm offering brokerage, investment banking, and research. Overlaps with SSI in IB, equity research, and institutional coverage of Indonesian equities.
• Maybank Sekuritas Indonesia: Indonesia arm of Maybank's securities franchise with brokerage and IB. Comparable in offering a full-service product set anchored in a regional parent's distribution.
• CGS-CIMB Sekuritas Indonesia: Local affiliate of a regional broker with Indonesian equity brokerage, IB, and research. Comparable to SSI in cross-selling IB, institutional sales, and retail trading.
• MNC Sekuritas: Indonesia-based brokerage with online trading platform, equity brokerage, and research, part of the MNC Group media ecosystem. Comparable in retail platform and Indonesian equity brokerage.
• Trimegah Sekuritas Indonesia: Full-service Indonesian securities firm offering equity brokerage, investment banking, fixed income, research, and online trading. Highly comparable product set and client segments to SSI, including retail platform and IB franchise.
• Danareksa Sekuritas: Established Indonesian securities firm with brokerage, IB, and research, including fixed income. Long-standing local peer to SSI with overlapping institutional and retail offerings.
• Mirae Asset Sekuritas Indonesia: One of the largest and most active retail-focused brokerages in Indonesia with a multi-asset trading platform, equity research, and online trading apps. Directly comparable to SSI in retail brokerage, proprietary trading platform, and Indonesian capital-markets research.

Regional players

• Phillip Sekuritas Indonesia: Indonesia affiliate of Singapore-based PhillipCapital with online trading (POEMS) and retail brokerage focus. Comparable in retail online trading platform and ASEAN cross-border distribution.

Broad incumbents

• Mandiri Sekuritas: Subsidiary of Bank Mandiri and one of Indonesia's largest brokerages with full-service IB, equity/fixed income brokerage, and research. A scaled incumbent comparable to SSI in services, with a much larger captive distribution via the parent bank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SamuelSekuritas
• YouTubeyoutube.com/@SamuelSekuritasIndonesia
• Facebookfacebook.com/samuelsekuritas
• LinkedInlinkedin.com/company/pt-samuel-sekuritas-indonesia
• Instagraminstagram.com/samuelsekuritasindonesia
• TikToktiktok.com/@samuelsekuritas?is_from_webapp=1&sender_device=pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about samuel sekuritas indonesia