WhatIsMyIP.com®

What WhatIsMyIP.com® does

WhatIsMyIP.com® is a web-based utility platform operated by InternetAdmins.com from Nashville, Tennessee, that provides public IP address detection, IP geolocation, and a broad suite of network diagnostic tools. Its flagship homepage tool instantly displays a visitor's public IPv4/IPv6 address along with associated metadata — ISP, ASN, city, region, country, postal code, and time zone — by aggregating data from third-party geolocation providers IP2Location, IPData, and IP2Proxy. The product catalog has expanded well beyond IP detection to encompass ~25+ free tools covering DNS lookup, reverse DNS, MX/SPF checks, email header analysis, port scanning, subnet/CIDR calculations, ASN and hostname lookup, proxy/VPN/Tor detection, IP blacklist checking, server header security grading, internet speed/jitter testing, data breach checking (via Have I Been Pwned), and password/PIN generation and strength analysis.

Underlying the platform is an aggregation-and-presentation architecture rather than proprietary IP intelligence — the company licenses or ingests data from external databases and exposes it through a unified web UI and a RESTful API supporting plain text, XML, JSON, and CSV outputs. The business runs a freemium, product-led model with three membership tiers: Starter (free, 12 uses/24 hours, 1 API key with 24 calls/day), Pro ($25/year, 60 uses/24 hours, 10 API keys with 1,440 calls/key/day), and Expert ($100/month, 120 uses/24 hours, 25 API keys with 8,640 calls/key/day). All tiers carry a 99.9% SLA. A secondary revenue stream comes from affiliate referrals to NordVPN, Surfshark, and CyberGhost featured on the VPN Guide page. The customer base is primarily long-tail individual consumers discovering the site via organic search for "what is my IP" queries, with secondary usage from developers, IT professionals, security professionals, and network administrators who use the API for programmatic integration. Growth is driven by an SEO-first content strategy built around a large educational library (guides, FAQs, YouTube video tutorials, a community forum) that compounds organic traffic for high-intent networking queries.

Name

WhatIsMyIP.com®

Legal name

WhatIsMyIP.com®

Website

https://whatismyip.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

WhatIsMyIP.com® is a web-based platform that provides public IP detection, geolocation, and ~25+ network diagnostic tools (DNS, WHOIS, port scanning, proxy detection, breach checking) via a freemium model serving general consumers, developers, IT/security professionals, and network administrators globally.

Ownership category

akta.pro rank

Product category

Network Diagnostic Tools

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAIADAJ

Managed Internet & Value-Added ISP Services (Managed Router/Wi-Fi, Security, Filtering)

Hardware, Technology & Telecom/Telecommunications & Network Services/Internet Service Providers (ISPs)

SECONDARYHDABAGAE

DNS, Anycast & Traffic Steering (GSLB, Geo-routing)

Hardware, Technology & Telecom/Cloud & Data Center Infrastructure/CDN, Edge Cloud & Content Delivery

Keywords

• IP address lookup
• Network diagnostic tools
• Geolocation services
• DNS lookup tools
• WHOIS lookup

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription Memberships: Tiered subscription model with Starter (Free), Pro ($25/year), and Expert ($100/month) tiers. Higher tiers provide increased daily usage limits, more API keys, higher API call limits, priority support, and ad-free browsing.
2. Affiliate/Referral Revenue: Referral partnerships with VPN providers (NordVPN, Surfshark, CyberGhost) featured on the VPN Guide page. Users clicking through to VPN providers likely generate affiliate commissions.
3. API Access: API access is bundled with membership tiers. Free members receive 1 API key with 24 calls/day; Pro members receive 10 keys with 1,440 calls/key/day; Expert members receive 25 keys with 8,640 calls/key/day.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

WhatIsMyIP.com® runs a web-based platform that detects a visitor's public IP address and serves it alongside city/region/country geolocation, ISP, and proxy/VPN/Tor indicators. The site bundles a suite of related free network utilities (DNS lookup, WHOIS, port scanner, subnet/CIDR calculator, email/header tracer, and password generator) and exposes its core IP intelligence through a paid REST API bundled with Pro ($25/year) and Expert ($100/month) subscriptions.

Product overview

WhatIsMyIP.com® is a web-based platform offering a comprehensive suite of free and subscription-based IP address and network utility tools. The core product is the homepage tool that displays the user's public IP address (IPv4/IPv6) along with geolocation data. The platform operates on a freemium model with three membership tiers: Starter (free with limited usage), Pro ($25/year), and Expert ($100/month). All tiers provide access to the core toolset including IP lookup, WHOIS, DNS tools, port scanning, subnet/CIDR calculators, proxy detection, password utilities, and email analysis tools. Paid tiers unlock higher usage limits, more API keys, priority support, and custom integrations. The products are primarily data-aggregation and lookup tools that integrate third-party geolocation databases (IP2Location, IPData, IP2Proxy) and breach databases (Have I Been Pwned) to deliver their functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• IP Address Lookup Free web tool that detects and displays the visitor's public IPv4 and IPv6 address along with geolocation (city, region, country), ISP, and proxy/VPN/Tor indicators for general consumers curious about how they appear on the internet.

Quantifiable outcome

• 99.9% SLA uptime
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Have I Been PwnedcoreTechnology or IntegrationData partnership providing breach detection data. WhatIsMyIP.com integrates Have I Been Pwned's breach database into their data breach check tool, allowing users to check if their email has been exposed in known data breaches.
• IP2LocationcoreTechnology or IntegrationPrimary geolocation data provider used for IP address location lookups. Provides city, region, country, postal code, ISP, ASN, and timezone data based on IP addresses.
• NordVPNminorGTM or Marketing PartnerAffiliate partner featured on the VPN Guide page. NordVPN is recommended as a trusted VPN provider for hiding IP addresses and improving online privacy. WhatIsMyIP.com receives referral compensation for users who sign up through affiliate links.
• SurfsharkminorGTM or Marketing PartnerAffiliate partner featured on the VPN Guide page. Recommended for streaming and unlimited device support. WhatIsMyIP.com receives referral compensation for user sign-ups through affiliate links.
• CyberGhostminorGTM or Marketing PartnerAffiliate partner featured on the VPN Guide page. Recommended as a budget-friendly VPN option with fast speeds and strong encryption. WhatIsMyIP.com receives referral compensation for user sign-ups.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MaxMind: MaxMind is the established incumbent in IP geolocation with proprietary GeoIP databases and a broad portfolio of fraud and IP intelligence products. It operates at higher price points and serves enterprise customers that WhatIsMyIP.com also targets via its API.

Direct peers

• ipstack: ipstack offers a REST IP geolocation API with modules for currency, timezone, security, and connection type. Its pricing tiers, output formats, and target customers overlap closely with WhatIsMyIP.com's API tiers.
• MXToolbox: MXToolbox specializes in email and DNS diagnostics (MX, SPF, blacklist checks), directly overlapping with WhatIsMyIP.com's MX Lookup, SPF Checker, Email Header Analyzer, and IP Blacklist Check tools.
• ViewDNS.info: ViewDNS.info provides a suite of free IP, DNS, WHOIS, and port tools that overlap directly with WhatIsMyIP.com's diagnostic offerings and serve the same network administrator and security professional segments.
• DNSstuff: DNSstuff offers DNS, WHOIS, IP, and network diagnostic tools with freemium and enterprise tiers. It is the closest direct competitor to WhatIsMyIP.com's DNS, WHOIS, and subnet calculator toolset for network administrators.
• IPLocation.net: IPLocation.net is a free IP lookup portal aggregating multiple geolocation databases, mirroring WhatIsMyIP.com's core homepage value proposition and competing for the same organic search traffic.
• Abstract API: Abstract API offers a suite of freemium APIs including IP geolocation, along with email validation and other web utilities. It targets the same developer-led, self-serve customer base as WhatIsMyIP.com's Pro and Expert tiers.
• DB-IP: DB-IP provides IP geolocation data and a free lookup tool alongside paid API access. It competes both as a data source and as a consumer-facing IP lookup, similar to WhatIsMyIP.com.
• IPinfo.io: IPinfo.io offers IP geolocation, ASN, and privacy detection APIs with similar developer-first positioning, multiple output formats, and tiered usage limits. It directly competes with WhatIsMyIP.com's API product for the same developer and security-pro segments.
• ipapi (apilayer): ipapi provides IP geolocation, currency, and timezone APIs with tiered subscription pricing and JSON output. It targets the same developer and SMB customers as WhatIsMyIP.com's API offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/whatismyip
• YouTubeyoutube.com/whatismyip
• Facebookfacebook.com/whatismyip

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhatIsMyIP.com®