ETIHAD ATHEEB TELECOMMUNICAT

What ETIHAD ATHEEB TELECOMMUNICAT does

Etihad Atheeb Telecommunications, operating under the brand GO Telecom (شركة قو للاتصالات), is a Saudi-licensed fixed broadband and fixed wireless internet service provider headquartered in Riyadh. The company delivers connectivity to Saudi households and businesses via two core technologies: Fiber-to-the-Home (FTTH) broadband at speeds up to 500 Mbps download, and Fixed Wireless Internet over 4G LTE and 5G networks at speeds up to 200 Mbps. Operationally, GO Telecom functions as a mobile virtual network operator for the wireless leg of its business, leasing capacity from Saudi Telecom Company (STC) and using SIM-locked routers — a structure that enables rapid market presence without owning the underlying radio access network. The company is one of the four major telecom operators in Saudi Arabia alongside STC, Mobily, and Zain KSA.

GO Telecom's commercial model is built around subscription-based residential and small-business internet plans, offered in both postpaid (12–24 month contracts, monthly billing, refundable router deposits) and prepaid (3, 6, or 12 month upfront bundles) variants. Pricing is denominated in Saudi Riyals inclusive of 15% VAT, with postpaid fiber tiers ranging from SAR 189/month (100 Mbps) to SAR 389/month (500 Mbps) and 5G postpaid tiers at SAR 239–299/month. Distribution is multi-channel: the corporate website (go.com.sa), the GO Connect mobile app, the 17777 call center, and physical sales outlets/service centers across Saudi Arabia, with a dedicated gobusiness.com.sa portal for enterprise customers and infrastructure requests. Value-add services include the GO Connect self-care app, Quick Pay for guest bill payment, AYWA prepaid calling cards, and an online order tracking system.

The company's strategic posture is that of a focused challenger in a regulated oligopoly, with growth levers including 5G product expansion (new 200 Mbps tier and promotional prepaid bundles) and inorganic moves such as the June 2025 acquisition of Ejad Technology. Its primary structural dependency is on STC for wireless network access, which constrains its independent network economics while allowing fast consumer rollout. Customer experience commitments include a 70% minimum speed guarantee, 54-hour complaint resolution targets, and free two-day trials — points of differentiation versus larger incumbents.

Name

ETIHAD ATHEEB TELECOMMUNICAT

Legal name

شركة قو للاتصالات (GO Telecom Company)

Website

https://go.com.sa

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

GO Telecom (Etihad Atheeb Telecommunications) is a Riyadh-based Saudi licensed internet service provider offering residential and business fixed broadband via FTTH (up to 500 Mbps) and fixed wireless 4G/5G (up to 200 Mbps) on STC's network.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Telecommunications Resellers (517121), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

akta.pro secondary industries

Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE), Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)

Keywords

• Fiber internet services
• Fixed wireless broadband
• Residential internet plans
• Telecom operator
• Broadband subscriptions

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Postpaid Subscription Services: Monthly recurring subscription fees for 4G, 5G, and FTTH internet services. Postpaid customers receive monthly invoices and commit to 12-24 month contract terms with automatic monthly renewal.
2. Prepaid Services: One-time prepaid plans for fixed wireless (4G/5G) and fiber internet with fixed duration (3, 6, or 12 months). Customers pay upfront for the subscription period.
3. AYWA Prepaid Cards: AYWA prepaid calling cards allow customers to make various types of calls, providing additional revenue from the prepaid customer segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GO Telecom provides residential and business internet connectivity across Saudi Arabia via fiber-to-the-home (FTTH) and fixed wireless (4G LTE/5G) broadband networks, offered as postpaid subscriptions and prepaid plans of 3, 6, or 12 months. The company operates as a mobile virtual network operator (MVNO) leveraging STC's underlying network infrastructure, with SIM-locked routers and bundled devices, and complements connectivity with the GO Connect mobile app, Quick Pay, order tracking, and AYWA prepaid calling cards.

Product overview

ETihad Atheeb Telecommunications (GO Telecom) is a Saudi Arabian telecommunications company offering residential and business internet services. The company's product portfolio centers on two core connectivity platforms: Fiber-to-the-Home (FTTH) broadband internet with speeds up to 500 Mbps, and Fixed Wireless Internet services utilizing 5G and 4G/LTE technologies with speeds up to 200 Mbps. These core services are complemented by the GO Connect mobile app for service management, Quick Pay for bill payments, AYWA prepaid calling cards, and order tracking capabilities. The company operates as a mobile virtual network operator (MVNO), utilizing the STC (Saudi Telecom Company) network infrastructure to deliver its services.

Differentiator

Problem solved

Functional benefit

Brands

• GO Connect: Mobile application for customer service, account management, bill payment, and order tracking.

Products and services

• Fiber-to-the-Home (FTTH) Internet Fiber-to-the-home broadband internet service offering high-speed connectivity with download speeds up to 500 Mbps, available in postpaid and prepaid plan variants with multiple speed tiers for residential and business customers in Saudi Arabia.
• Fixed Wireless 5G Internet 5G fixed wireless internet service for residential use delivering unlimited data at speeds up to 200 Mbps, available in postpaid and prepaid options with varying contract terms including 18-month commitments and bundled free modems.
• Fixed Wireless 4G/LTE Internet 4G/LTE fixed wireless internet service providing unlimited data plans for residential broadband access, available in prepaid plan durations of 3, 6, and 12 months with bundled free router and installation on the 12-month plan.
• AYWA Prepaid Calling Cards Prepaid calling cards under the AYWA brand enabling users to make various types of calls, providing flexible communication options for pay-as-you-go users in Saudi Arabia.
• B2B Business Connectivity Services Business connectivity solutions and infrastructure services for corporate customers in Saudi Arabia, distributed through a dedicated B2B portal (gobusiness.com.sa) with supplier onboarding and infrastructure feasibility request capabilities.

Quantifiable outcome

• Minimum download speed guarantee of 70% of contracted speed
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• STC (Saudi Telecom Company)coreTechnology or IntegrationGO Telecom's fixed wireless service operates on STC's network infrastructure. The SIM cards are locked to STC's network, and the service depends on STC's underlying telecommunications infrastructure. This is a critical infrastructure partnership enabling GO Telecom to provide 4G and 5G services to its customers.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Lebara: Lebara is a Europe- and Middle East-focused MVNO that offers prepaid mobile and connectivity services. It is comparable to GO Telecom in business model (MVNO, value-segment, multi-country potential) and serves as a regional template for the MVNO broadband-plus-mobile proposition GO operates.
• du (Emirates Integrated Telecommunications): du is the UAE's second licensed telecom operator, offering fixed, mobile, and 5G FWA. It is comparable to GO Telecom as a regional fixed/mobile broadband peer with a similar product mix (fiber, 5G FWA, postpaid + prepaid) and provides a useful benchmark for FWA-led growth in a Gulf market.

Direct peers

• Salam (Integrated Telecom Company): Salam (formerly Integrated Telecom Company / ITC) is a Saudi fixed-line and FTTH provider and one of the five key players in the Saudi telecom market identified alongside GO Telecom. It directly competes in residential fiber broadband with comparable FTTH products.
• Zain Saudi Arabia: Zain KSA is the third major licensed Saudi telecom operator and a direct competitor in residential broadband and mobile. Like STC and Mobily, it owns its network, putting it in a structurally similar competitive position versus GO's infrastructure-light model.
• Virgin Mobile Saudi Arabia: Virgin Mobile KSA is an MVNO operating in Saudi Arabia, sharing GO Telecom's infrastructure-light, digital-first go-to-market model. The two compete head-to-head for value-segment, digitally-engaged mobile and broadband customers in the same market.
• Saudi Telecom Company (STC): STC is the dominant Saudi telecom operator and the network infrastructure provider that GO Telecom's 4G/5G service rides on. It is GO's most direct competitor in residential fiber, 5G FWA, and bundled telecom services, and its wholesale pricing directly shapes GO's economics.
• Etihad Etisalat (Mobily): Mobily is one of the three other listed Saudi telecom operators and a direct competitor to GO Telecom in residential FTTH, fixed wireless, and mobile services. It owns its own network infrastructure, giving it structural cost advantages versus GO's MVNO model.

Emerging players

• Saudi Broadband Company (SBC): SBC is a Saudi wholesale fiber broadband provider that supplies FTTH infrastructure to operators. As GO Telecom's fiber strategy scales, SBC represents both a potential wholesale partner and a partial competitor in fiber access, making it a directly relevant adjacent peer.
• Friendi Mobile: Friendi Mobile is a regional MVNO operating in the Middle East, including Saudi Arabia. It is comparable to GO Telecom as a prepaid, value-segment mobile and connectivity provider targeting similar price-sensitive consumer segments.

Broad incumbents

• Etisalat by e&: Etisalat by e& is a major Gulf-region incumbent operator (parent of Mobily's rival franchise and a broader multi-country telecom group). It is comparable to GO Telecom as a regional peer in fixed, mobile, and 5G FWA, with significantly larger scale and infrastructure ownership.

Market position

Strengths4 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETIHAD ATHEEB TELECOMMUNICAT