FRiENDi mobile
FRiENDi mobile is a prepaid Mobile Virtual Network Operator (MVNO) in Oman offering voice, data, and international calling plans from 5 to 25 OMR. It serves general consumers and expatriate workers via a dealer network, mobile app, and USSD-based self-service.
- Company typePrivate
- Founded2009
- HeadquartersOmanawa, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FRiENDi mobile does
FRiENDi mobile is a prepaid Mobile Virtual Network Operator (MVNO) operating in Oman under the legal entity Beyond One S.P.C (CR No. 1037914). The company provides mobile voice, data, and messaging services to mass-market consumers and to expatriate workers in Oman, offering a portfolio of prepaid plans — Combo Plans (data plus local minutes plus Flexi international minutes), Data Plans (9-80 GB), Call Plans (740 local minutes), Friendi Shabek data plans, and country-specific International Calling Bundles to Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia. Plan prices range from 5 OMR to 25 OMR on 28-day validity cycles.
The underlying technology stack consists of MVNO wholesale network access combined with a multi-channel digital self-service layer. Customer plan activation is handled via USSD codes (*303*22#, *303*21#, *777*4#, etc.), account management runs through a native iOS and Android mobile application with OTP-based authentication, and credit recharge is supported via a web platform at aam.friendioman.com. Distribution combines a nationwide dealer and retail store network (locatable via the website's "Find a Store" feature) with a customer-care call center operating 8am to 12am daily. Mobile Number Portability support enables frictionless subscriber acquisition from competing Omani operators.
FRiENDi generates revenue through prepaid airtime and data package sales, recurring international calling bundles, and ancillary promotional mechanics (5% bonus credit on app recharges, Treasure Box prize draws, and Buy & Earn WhatsApp bonus data). The company employs 11-50 people, is headquartered in Muscat, Oman, and is led by CEO Shadli Al Abdulsalam. Operations are exclusively domestic, and the company is privately held with no disclosed institutional investors or funding history.
FRiENDi mobile firmographics
Firmographics- Name
- FRiENDi mobile
- Legal name
- Beyond One S.P.C
- Website
- https://friendimobile.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FRiENDi mobile is a prepaid Mobile Virtual Network Operator (MVNO) in Oman offering voice, data, and international calling plans from 5 to 25 OMR. It serves general consumers and expatriate workers via a dealer network, mobile app, and USSD-based self-service.
- Ownership category
- akta.pro rank
FRiENDi mobile industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
Keywords
Where FRiENDi mobile is headquartered
LocationHeadquarters
- HQ city
- Omanawa
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
FRiENDi mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel
Revenue model
- Prepaid Mobile Services: FRiENDi mobile operates as a Mobile Virtual Network Operator (MVNO) in Oman, generating revenue through prepaid mobile services including voice calls, data packages, and SMS. Customers purchase airtime credit and data bundles with validity periods of 28 days. The pricing ranges from 5 OMR to 25 OMR per plan, with additional revenue from international calling bundles.
- International Calling Bundles: Revenue from international calling bundles targeting expatriate communities in Oman, offering discounted rates to popular destinations including Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia. Bundles are available at various price points with different minute allocations.
- App-based Promotional Services: Revenue enhancement through promotional features including 'Treasure Box' prize promotions, 'Buy & Earn' WhatsApp bonus data, and 5% bonus credit on app-based recharges. These promotional mechanics drive customer engagement and retention while generating ancillary revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Combo Plans - 18 GB to 28 GB with local minutes and Flexi international |
| Subscription | Pay-as-you-go | Combo Plans - 14 GB to 20 GB with GCC minutes |
| Subscription | Pay-as-you-go | Data-Only Plans - 9 GB to 80 GB |
| Subscription | Pay-as-you-go | Local Call Plan - 740 minutes |
| Subscription | Pay-as-you-go | Entry Plan - 7 GB with Friendi minutes |
| Unit Pricing | Pay-as-you-go | International Call Bundles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
FRiENDi mobile product offering
Product offeringCore offering
FRiENDi mobile is a Mobile Virtual Network Operator (MVNO) in Oman that sells prepaid mobile services including voice, data, and SMS through combo plans (data + local minutes), data-only plans, local call plans, and discounted international calling bundles targeting expatriate communities from Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia. Plans are priced between 5 OMR and 25 OMR with 28-day validity, and the service is delivered through a self-service mobile app (iOS/Android), USSD activation codes, a web recharge platform, and a nationwide dealer and retail store network.
Product overview
FRiENDi mobile is a Mobile Virtual Network Operator (MVNO) in Oman offering a portfolio of prepaid mobile plans. The product lineup consists of core plan types—Combo Plans (data + local minutes + flexi), Data Plans, Call Plans, and Friendi Shabek Plans—augmented by add-on modules including Flexi (for GCC international calling) and International Call bundles. Plans are offered at various price points with data ranging from 7GB to 80GB and validity periods of 28 days. The company also provides a mobile application for account management, recharging, and accessing promotional offers like the Treasure Box promotion and Buy & Earn program.
Differentiator
Problem solved
Functional benefit
Brands
- Friendi Shabek Plans: Data plans offering affordable internet access under the Shabek branding.
- Flexi
Products and services
- Combo Plan All-in-one prepaid mobile plan that bundles data, local minutes, and Flexi features into a single package for individual consumers in Oman. Priced from 10 to 15 OMR with 28-day validity.
- Data Plan Prepaid mobile data-only plans that allow customers in Oman to access the internet, stream content, and use mobile data services. Priced from 5 to 25 OMR for 9-80 GB over 28 days.
- Call Plan Prepaid local voice plan for individual consumers in Oman that provides 740 domestic minutes for 5 OMR over 28 days.
- International Calling Bundles Discounted prepaid international calling bundles for individual consumers in Oman targeting expatriate communities from Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia, with country-specific minute allocations.
- Friendi Shabek Plans Affordable prepaid mobile data plans under the Shabek sub-brand for budget-conscious individual consumers in Oman who need low-cost internet access.
Companies that use FRiENDi mobile
Customer profileSegments2 records
Ideal customer profiles2 records
FRiENDi mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FRiENDi mobile partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
FRiENDi mobile competitors and assessment
Company assessmentBroad incumbents
- Zain Group: Regional MNO group operating across multiple MENA markets with prepaid products and expat-relevant international tariffs; a relevant comparable for franchise and pricing benchmarks in Friendi's core geography.
- Ooredoo Oman: Second MNO in Oman and primary competitor across prepaid, data and international bundles; offers prepaid brands targeting similar price-sensitive and expat segments that Friendi serves.
- Omantel: Oman's incumbent telecommunications operator, likely host-network counterparty and direct competitor in prepaid mobile and international voice — comparable for both Friendi's market position and pricing reference.
- STC (Saudi Telecom Company): Large regional incumbent with significant GCC and international wholesale and roaming capabilities, comparable to the host-network and regional pricing dynamics that govern an Omani MVNO's wholesale costs.
- du (Emirates Integrated Telecommunications): UAE-based MNO serving a similarly large expatriate population with prepaid mobile plans and international call bundles — comparable for product structure, expat targeting, and bundled voice/data pricing benchmarks.
Direct peers
- Lebara Mobile: Global prepaid MVNO built around international calling to expatriate communities in Europe, Australia and beyond — closely mirrors Friendi's international-bundle strategy and prepaid distribution model.
- Lyca Mobile: MVNO focused on international calling and data for diaspora communities across 60+ countries, leveraging host-network wholesale access — directly comparable model to Friendi across expatriate customer segments.
- Tracfone / Straight Talk: US-based prepaid MVNO aggregator reselling capacity from multiple host MNOs; representative of the multi-carrier MVNO retail model Friendi uses in Oman.
- Virgin Mobile Middle East & Africa: Direct peer and affiliated operator: FRiENDi is described as part of Virgin Mobile MEA, sharing the MVNO retail/prepaid playbook across multiple Middle East and African markets with similar expatriate-targeted propositions.
Emerging players
- Tigo / Africell: Emerging-market MVNO/MNO hybrids in Africa and the Middle East with prepaid-led, expatriate-friendly international tariffs — useful comparable for unit economics and growth-stage MVNO benchmarks in similar regulatory environments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
FRiENDi mobile social profiles
Digital presenceFRiENDi mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRiENDi mobile leadership team
Management profileNumber of profiles
Profiles1 record
FRiENDi mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRiENDi mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRiENDi mobile
What does FRiENDi mobile do?
FRiENDi mobile is a Mobile Virtual Network Operator (MVNO) in Oman that sells prepaid mobile services including voice, data, and SMS through combo plans (data + local minutes), data-only plans, local call plans, and discounted international calling bundles targeting expatriate communities from Bangladesh, India, Pakistan, Nepal, Philippines, Egypt, Ethiopia, and Indonesia. Plans are priced between 5 OMR and 25 OMR with 28-day validity, and the service is delivered through a self-service mobile app (iOS/Android), USSD activation codes, a web recharge platform, and a nationwide dealer and retail store network.
Is FRiENDi mobile a public or private company?
FRiENDi mobile is a private company. It is classified as corporate owned and is currently operating.
When was FRiENDi mobile founded?
FRiENDi mobile was founded in 2009. It employs 11 to 50 people.
Where is FRiENDi mobile based?
FRiENDi mobile is headquartered in Omanawa, New Zealand, in the Oceania region.
How does FRiENDi mobile make money?
Three revenue lines are on record. Prepaid Mobile Services are the primary driver. The others are international Calling Bundles and app-based Promotional Services.
Who are FRiENDi mobile's main competitors?
Broad incumbents on record are Zain Group, Ooredoo Oman, Omantel, STC (Saudi Telecom Company) and du (Emirates Integrated Telecommunications). Direct peers are Lebara Mobile, Lyca Mobile, Tracfone / Straight Talk and Virgin Mobile Middle East & Africa. Tigo / Africell is listed as an emerging player.
Does FRiENDi mobile have an API?
No public API is recorded for FRiENDi mobile.
What industry is FRiENDi mobile in?
FRiENDi mobile's product category is Mobile Telecommunications. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 517121 and its SIC code is 4812.