RocketFuel
RocketFuel is a Memphis-based, founder-owned design and marketing agency delivering branding, web design, custom development, e-commerce, SEO/SEM, social media, and content strategy to mid-market and enterprise clients nationwide from its 11-50 person team.
- Company typePrivate
- Founded2001
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RocketFuel does
RocketFuel is a Memphis, Tennessee-based design and marketing agency operating as Rocketfuel LLC. Founded in 2001 by Reuben Brunson as a sole proprietorship under the name Rocket Science Design, the firm rebranded to RocketFuel in 2007 when it launched its proprietary RocketFuel content management system. The company is led by founder/CEO Reuben Brunson and partner Andy McFarland, with a stated headcount band of 11-50 employees.
The agency delivers a full-service creative and digital marketing portfolio across eight core service lines: web design, branding, marketing and advertising, social media strategy, SEO/SEM, content strategy, custom development, and e-commerce. Custom development work is built on the proprietary RocketFuel CMS, which the firm cites as offering enhanced security and customizability versus generic platforms; other technical foundations include WordPress, responsive design practices, and Shopify integration for e-commerce storefronts. Customer segments are horizontal, spanning mid-market and enterprise clients across manufacturing, healthcare, hospitality, energy, technology, and nonprofit/education verticals — including Mueller Industries, Hampton by Hilton, Homewood Suites by Hilton, West Cancer Center, FedEx Family House, Cook Systems, LRK, and Memphis In May.
RocketFuel generates revenue on a project-based, quote-driven professional services model with no pre-packaged pricing tiers. The go-to-market is sales-led and direct from the Memphis headquarters, augmented by inbound website inquiries, phone contact, and content marketing through The Rocket Blog and social channels. Operating status is active with no disclosed funding rounds, external investors, M&A activity, or parent company ownership.
RocketFuel firmographics
Firmographics- Name
- RocketFuel
- Legal name
- Rocketfuel LLC
- Website
- https://gorocketfuel.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RocketFuel is a Memphis-based, founder-owned design and marketing agency delivering branding, web design, custom development, e-commerce, SEO/SEM, social media, and content strategy to mid-market and enterprise clients nationwide from its 11-50 person team.
- Ownership category
- akta.pro rank
Where RocketFuel is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RocketFuel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agency Services Revenue: Project-based fees for branding, web design, web development, digital marketing, social media, SEO/SEM, content strategy, and e-commerce services. Pricing is quote-based and customized to each client's needs rather than packaged offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RocketFuel product offering
Product offeringCore offering
RocketFuel is a Memphis-based full-service design and marketing agency that delivers custom branding, web design, custom web development (powered by its proprietary RocketFuel CMS), digital marketing, social media strategy, SEO/SEM, content strategy, and e-commerce services. Services are delivered as tailored, project-based solutions for mid-market and enterprise clients nationwide rather than standardized software products, with RocketFuel CMS serving as the foundational platform for custom development work.
Product overview
RocketFuel is a Memphis-based design and marketing agency offering a portfolio of eight integrated services. The core offerings span Web Design, Custom Development (powered by their proprietary RocketFuel CMS), Branding, Marketing & Advertising, Social Media Strategy, SEO/SEM, Content Strategy, and E-Commerce. Services are delivered as custom solutions tailored to each client rather than as standardized software products, with their proprietary CMS serving as the foundational platform for custom web development work.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Custom website design service creating responsive, user-friendly websites that work across all devices; each project is a collaboration between designers, developers, and clients built on web usability standards and research.
- Branding Visual identity and brand development service including logo design, brand strategy, and press-ready end design that works across print, web, apparel, and outdoor advertising.
- Marketing & Advertising Marketing and advertising services including print materials, outdoor advertising, experiential marketing, and direct-mail campaigns designed to maximize client ROI.
- Social Media Strategy Social media management and strategy services including account setup, social advertising, content development, campaign promotion for events, and team training across major platforms.
- SEO/SEM Search engine optimization and marketing services including SEO, digital advertising, analytics, local optimization, and retargeting to increase website visibility and traffic.
- Content Strategy
Quantifiable outcome
- User engagement expansion through responsive design and SEO optimization
Companies that use RocketFuel
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
RocketFuel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
RocketFuel partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
RocketFuel competitors and assessment
Company assessmentDirect peers
- Speak Creative: Memphis-based digital agency offering web design, branding, marketing, and custom development. Directly comparable because Speak Creative actually powers the RocketFuel website, operates in the same market, and offers the same full-service creative stack.
- Archer Malmo: Long-standing Memphis-based advertising and marketing agency serving mid-market and enterprise clients with branding, digital, and media services. Comparable in geography, client tier, and full-service agency model.
- Red Deluxe: Memphis-headquartered branding and marketing agency delivering creative, digital, and content services to mid-market and enterprise clients. Directly comparable in regional positioning and service mix.
- Sullivan Branding: Memphis-based branding and marketing firm serving regional and national clients with identity, digital, and content services. Comparable on geography and core branding/design offerings.
- Murmur Creative: Mid-sized creative agency offering branding, web design, and digital strategy for growing businesses. Comparable as a boutique full-service creative competitor in the same client tier.
- Big Sea: Digital marketing and web development agency with a strong SEO/SEM, web design, and branding practice serving small-to-mid-market clients. Comparable across service mix and customization approach.
- Huemor: Web design and development agency specializing in custom websites, branding, and e-commerce for mid-market B2B and B2C clients. Comparable in custom web development focus and CMS-driven service model.
- Lounge Lizard: Digital marketing and web design agency offering branding, custom web development, SEO, and social media to mid-market and enterprise clients. Comparable in full-service, project-based agency model.
Broad incumbents
- Thrive Internet Marketing Agency: Larger multi-city digital marketing agency offering web design, SEO, social media, and content services. Comparable on service stack but at greater scale and broader geographic footprint.
- WebFX: Large established digital marketing agency with proprietary marketing technology and a broader productized offering across web, SEO, and content. Comparable as a much larger scale incumbent in the same service categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RocketFuel social profiles
Digital presenceRocketFuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
RocketFuel leadership team
Management profileNumber of profiles
Profiles2 records
RocketFuel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RocketFuel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RocketFuel
What does RocketFuel do?
RocketFuel is a Memphis-based full-service design and marketing agency that delivers custom branding, web design, custom web development (powered by its proprietary RocketFuel CMS), digital marketing, social media strategy, SEO/SEM, content strategy, and e-commerce services. Services are delivered as tailored, project-based solutions for mid-market and enterprise clients nationwide rather than standardized software products, with RocketFuel CMS serving as the foundational platform for custom development work.
Is RocketFuel a public or private company?
RocketFuel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RocketFuel founded?
RocketFuel was founded in 2001. It employs 11 to 50 people.
Where is RocketFuel based?
RocketFuel is headquartered in Memphis, United States, in the North America region.
How does RocketFuel make money?
One revenue line is on record: agency Services Revenue.
Who are RocketFuel's main competitors?
Direct peers on record are Speak Creative, Archer Malmo, Red Deluxe, Sullivan Branding, Murmur Creative, Big Sea, Huemor and Lounge Lizard. Broad incumbents are Thrive Internet Marketing Agency and WebFX.
Does RocketFuel have an API?
No public API is recorded for RocketFuel.