Aspire Counseling Services
Aspire Counseling Services is a California-based behavioral health and substance use disorder treatment provider operating 8 clinics and telehealth services, delivering IOP/PHP programs for adults and adolescents (12-17) and billing primarily through 10+ major insurance networks.
- Company typePrivate
- Founded2016
- HeadquartersBakersfield, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Aspire Counseling Services does
Aspire Counseling Services, LLC is a California-based, multi-site behavioral health and substance use disorder (SUD) treatment provider founded in 2016 by Scott Huhn. The company operates 8 locations across California — including Bakersfield (separate SUD and Behavioral Health sites), Fresno, San Luis Obispo, Santa Clarita, Simi Valley, and Victorville — supported by a 24/7 phone intake line, centralized call center operations, and telehealth services. Aspire delivers Intensive Outpatient Programs (IOP) and Partial Hospitalization Programs (PHP) for adults and adolescents (ages 12-17), addressing addiction to alcohol, opioids, fentanyl, heroin, meth, cocaine, benzos, and nicotine, alongside co-occurring mental health conditions such as depression, anxiety, trauma, and panic disorders.
The core technology stack consists of commodity telehealth/video infrastructure, a third-party family portal (HelloAlleva) for client and family engagement, a hosted payment processor (Pineapple Payments) for billing, and a content podcast (Shattered Silence). Each facility holds distinct California state certifications and Joint Commission accreditation, with HIPAA, 42 CFR Part 2, and CCPA compliance governing clinical operations.
Aspire's business model is insurance-driven: the company is in-network with 10+ major payors including Aetna, Anthem BlueCross, BlueShield, Cigna, Optum, United Healthcare, Kaiser, MHN, Magellan, Tricare, and Medicare, with self-pay available as a secondary channel. Average treatment duration is 12-15 weeks. Patient acquisition runs through sales-led direct intake (phone, walk-in), digital channels (SEO-optimized website, blog, social media, Yelp/Psychology Today directory listings), and community engagement (on-site 12-step meetings, alumni program). Total headcount stands at 64 staff, and the company has reported 10,023 "seeds planted" and 2,539 "lives saved" as outcome metrics over its operating history.
Aspire Counseling Services firmographics
Firmographics- Name
- Aspire Counseling Services
- Legal name
- Aspire Counseling Services, LLC
- Website
- https://aspirecounselingservice.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aspire Counseling Services is a California-based behavioral health and substance use disorder treatment provider operating 8 clinics and telehealth services, delivering IOP/PHP programs for adults and adolescents (12-17) and billing primarily through 10+ major insurance networks.
- Ownership category
- akta.pro rank
Aspire Counseling Services industry classification
Industry- Product category
- Behavioral Health and Substance Use Disorder Treatment Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)
- akta.pro secondary industries
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
Keywords
Where Aspire Counseling Services is headquartered
LocationHeadquarters
- HQ city
- Bakersfield
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Aspire Counseling Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Based Treatment Services: Revenue generated through accepted insurance plans including Aetna, Anthem BlueCross, BlueShield, Cigna, Optum, United Healthcare, MHN, Kaiser, Magellan, and others. Treatment programs billed through insurance coverage.
- IOP/PHP Treatment Programs: Intensive Outpatient Program (IOP) and Partial Hospitalization Program (PHP) services billed per program duration. Average treatment length is 12-15 weeks.
- Self-Pay Options: Self-pay option available for clients without insurance coverage or those preferring private payment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Insurance-covered treatment programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Aspire Counseling Services product offering
Product offeringCore offering
Aspire Counseling Services provides structured outpatient behavioral health and substance use disorder treatment through Intensive Outpatient Programs (IOP) and Partial Hospitalization Programs (PHP) at eight California locations and via telehealth. Services include individual counseling, group therapy, psychiatric care, medication-assisted treatment (MAT), assessment, drug and alcohol testing, multi-family group sessions, relapse prevention, aftercare, and alumni support for adults and adolescents (ages 12-17) with addiction and co-occurring mental health conditions.
Product overview
Aspire Counseling Services offers a comprehensive behavioral health platform with two primary core programs: Intensive Outpatient Program (IOP) and Partial Hospitalization Program (PHP). These programs serve both adults and adolescents (ages 12-17) across two main treatment tracks: Substance Use Disorder (SUD) Treatment and Behavioral Health Treatment. The SUD track addresses addiction to alcohol, benzos, cocaine, fentanyl, heroin, meth, nicotine, and opioids, while the Behavioral Health track addresses mental health conditions including depression, anxiety, trauma, and grief. Additional offerings include Medication Assisted Treatment (MAT), an Alumni Program for ongoing recovery support, a Mental Wellbeing Survey assessment tool, the Shattered Silence Podcast for education and awareness, and a Family Portal powered by HelloAlleva. The company operates 8 locations across California (Bakersfield SUD, Bakersfield Behavioral Health, Fresno, San Luis Obispo, Santa Clarita, Simi Valley, and Victorville) and also provides online/telehealth services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 10,023 seeds planted (clients served or treatment milestones)
- +3 more outcomes
Companies that use Aspire Counseling Services
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Aspire Counseling Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Aspire Counseling Services partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- HelloAllevacoreFamily portal platform provider enabling clients and families to access resources, track progress, and communicate with care team through secure online portal.
- Pineapple PaymentscoreHosted payment processing provider for client billing and payment collection through secure online payment forms.
- AetnacoreIn-network insurance provider for covered treatment services at Aspire locations.
- Anthem BlueCrosscoreIn-network insurance provider for covered treatment services at Aspire locations.
- BlueShield of CaliforniacoreIn-network insurance provider for covered treatment services at Aspire locations.
- CignacoreIn-network insurance provider for covered treatment services at Aspire locations.
- OptumcoreIn-network insurance provider for covered treatment services at Aspire locations.
- United HealthcarecoreIn-network insurance provider for covered treatment services at Aspire locations.
- KaisercoreIn-network insurance provider for covered treatment services at Aspire locations.
- Magellan HealthcoreIn-network insurance provider for covered treatment services at Aspire locations.
- TricarecoreIn-network insurance provider for covered treatment services at Aspire locations.
- MedicarecoreIn-network government insurance provider for covered treatment services at Aspire locations.
- New Vision Recovery, Inc.coreSpecialized program owned by founder Scott Huhn that collaborates with school districts to develop and implement effective intervention, prevention, and treatment strategies for substance use.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Aspire Counseling Services competitors and assessment
Company assessmentDirect peers
- BrightView Health: Outpatient SUD and mental health provider with multiple locations, MAT services, and in-network insurance contracts. Closely comparable to Aspire in outpatient-first model, MAT integration, and payer contracting approach.
- Caron Treatment Centers: Established nonprofit SUD treatment provider offering outpatient, IOP, and residential programs including specialized adolescent and family services. Comparable to Aspire in clinical model, family-inclusive programming, and dual-diagnosis focus.
- CleanSlate Centers: Multi-state outpatient provider focused on medication-assisted treatment for opioid and alcohol use disorders. Comparable to Aspire in MAT-centric clinical model, insurance billing, and multi-site clinical operations.
- Promises Behavioral Health: Multi-location SUD and mental health treatment provider offering IOP, PHP, residential, and supportive living. Comparable to Aspire in multi-modality outpatient programming, dual-diagnosis focus, and family-inclusive treatment model.
- Banyan Treatment Center: Multi-state SUD and co-occurring disorder treatment provider with IOP, PHP, residential, and alumni programs. Comparable to Aspire in evidence-based IOP/PHP delivery, alumni network emphasis, and insurance-driven GTM.
- Hazelden Betty Ford Foundation: One of the largest and most recognized SUD treatment providers in the U.S., offering IOP, PHP, residential, and outpatient programs. Comparable to Aspire in evidence-based SUD treatment, multi-step care continuum, and insurance-supported admissions, but materially larger and national.
- Recovery Centers of America: Multi-site SUD and behavioral health treatment provider with IOP/PHP programs and broad insurance in-network coverage. Comparable to Aspire in service mix, patient demographics, and admissions-driven GTM.
Broad incumbents
- American Addiction Centers: Public multi-state operator of inpatient and outpatient SUD treatment facilities. Comparable to Aspire in IOP/PHP and dual-diagnosis offerings, with parallel reliance on insurance reimbursement, but operates at a much larger national scale.
- Summit Behavioral Health: Multi-state behavioral health provider offering SUD, mental health, and dual-diagnosis services across inpatient and outpatient levels. Comparable to Aspire in clinical scope and patient demographics, with a wider geographic footprint.
Regional players
- Rogers Behavioral Health: Specialty behavioral health provider with programs for OCD, anxiety, depression, and eating disorders in addition to SUD. Comparable to Aspire in outpatient mental health service lines, though headquartered in Wisconsin with regional rather than California concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Aspire Counseling Services social profiles
Digital presenceAspire Counseling Services compliance and trust
Trust signalCompliance10 records
Aspire Counseling Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspire Counseling Services leadership team
Management profileNumber of profiles
Profiles9 records
Aspire Counseling Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspire Counseling Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspire Counseling Services
What does Aspire Counseling Services do?
Aspire Counseling Services provides structured outpatient behavioral health and substance use disorder treatment through Intensive Outpatient Programs (IOP) and Partial Hospitalization Programs (PHP) at eight California locations and via telehealth. Services include individual counseling, group therapy, psychiatric care, medication-assisted treatment (MAT), assessment, drug and alcohol testing, multi-family group sessions, relapse prevention, aftercare, and alumni support for adults and adolescents (ages 12-17) with addiction and co-occurring mental health conditions.
Is Aspire Counseling Services a public or private company?
Aspire Counseling Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aspire Counseling Services founded?
Aspire Counseling Services was founded in 2016. It employs 51 to 100 people.
Where is Aspire Counseling Services based?
Aspire Counseling Services is headquartered in Bakersfield, United States, in the North America region.
How does Aspire Counseling Services make money?
Three revenue lines are on record. Insurance-Based Treatment Services are the primary driver. The others are IOP/PHP Treatment Programs and self-Pay Options.
Who are Aspire Counseling Services's main competitors?
Direct peers on record are BrightView Health, Caron Treatment Centers, CleanSlate Centers, Promises Behavioral Health, Banyan Treatment Center, Hazelden Betty Ford Foundation and Recovery Centers of America. Broad incumbents are American Addiction Centers and Summit Behavioral Health. Rogers Behavioral Health is listed as a regional player.
Does Aspire Counseling Services have an API?
No public API is recorded for Aspire Counseling Services.
What industry is Aspire Counseling Services in?
Aspire Counseling Services's product category is Behavioral Health and Substance Use Disorder Treatment Services. Its primary akta.pro industry code is HLAFACAF, Outpatient Substance Use Treatment Programs (IOP/PHP/OP), with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8093.