Configura

What Configura does

Configura is a Sweden-based, privately held SaaS provider of parametric space-planning and product-configuration software, founded in 1990 and headquartered in Linköping. The company serves three primary verticals — commercial interiors, kitchen and bath, and material handling — by enabling manufacturers, dealers, designers, and system integrators to design, specify, price, and quote complex spaces and product systems in 2D and 3D. Its flagship CET platform is built on a proprietary Parametric Graphical Configuration (PGC) engine that enforces valid product combinations, automatically generates bills of materials and technical documentation, and provides real-time pricing tied to manufacturer content.

The product portfolio includes industry-specific CET variants (Commercial Interiors, Kitchen and Bath, Material Handling, and Essentials for Material Handling) plus adjacent tools such as Spec, Aline, Workspace, and Stage for specification, quoting, and web-based configuration. Supporting modules include CollabPro for real-time collaboration, Twinmotion integration for photorealistic rendering, an Analytics module for usage-based insights, and the MyConfigura Marketplace where 300+ manufacturers distribute CET Extensions. Configura earns revenue primarily through annual per-seat subscriptions ($1,420–$2,640 depending on product), supplemented by marketplace commissions, training services via Configura Academy, and professional services through a global partner network of system integrators and service partners.

The company operates from offices in Sweden, the United States (Grand Rapids, MI and Cincinnati, OH), Malaysia, Japan, and Germany, with a North American headquarters in Grand Rapids. It reports approximately 275 employees worldwide and disclosed annual sales exceeding $30 million USD in March 2026. Named customers include major OEMs such as Steelcase, MillerKnoll, Haworth, Dematic, Linde, Nobia, and Kvik. Configura acquired ProjectMatrix in October 2021 to expand North American pricing and specification capabilities, and in February 2025 entered a strategic partnership with BEUMER Group to integrate pallet conveyor systems into CET Material Handling. Leadership transitioned in 2025–2026 with the appointment of a first-ever VP of Marketing, a Head of Sales for North America, and a new CEO, Steven Jenkins.

Name

Configura

Legal name

Configura Sverige AB

Website

https://configura.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Configura is a Sweden-based SaaS provider of parametric space-planning software, serving manufacturers, dealers, and designers in commercial interiors, kitchen and bath, and material handling through its CET platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (CET Products): Annual subscription fees for CET software products including Commercial Interiors, Kitchen & Bath, and Material Handling platforms. Products available via marketplace with yearly licensing model.
2. Marketplace Commissions: Revenue from third-party extensions and manufacturer content sold through the Configura Marketplace platform.
3. Training Services: Academy training services including instructor-led courses, webinars, and self-paced learning modules for professional development.
4. Extensions and Add-ons: Sale of software extensions including Twinmotion integration and other add-on features through the marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Configura develops and licenses the CET platform—Parametric Graphical Configuration (PGC)-powered 2D/3D space-planning, product specification, and quoting software—delivered through industry editions (CET Commercial Interiors, CET Kitchen & Bath, CET Material Handling, and CET Essentials for MH), supporting tools (Workspace, Spec, Aline, Stage), developer tools (CET Developer, Catalogue Creator), and visualization extensions such as Twinmotion for CET. Customers are principally manufacturers, dealers, system integrators, and designers in commercial interiors, kitchen & bath, and intralogistics/material handling who subscribe annually to design, configure, price, and quote complex product layouts with live manufacturer content. Distribution combines a self-serve MyConfigura Marketplace, direct enterprise sales, and a certified partner channel.

Product overview

Configura is a SaaS platform provider for space planning and product specification software operating across commercial interiors, material handling, and kitchen & bath industries. The product architecture consists of CET (Computer Executable Tasks) as the core design and configuration platform with industry-specific variants: CET Commercial Interiors for office, healthcare and educational spaces; CET Kitchen & Bath for residential kitchen/bath design; CET Material Handling for warehouse and logistics planning; and CET Essentials for Material Handling as an entry-level alternative. Supporting products include Spec (furniture specification and quoting), Aline (web-based proposal tool), Workspace (CAD-based design), and Stage (web configurator). Developer tools include CET Developer and Catalogue Creator for building extensions and content. Add-on modules include Twinmotion integration for rendering, CollabPro for real-time collaboration, CI Library for manufacturer content, and Analytics for usage insights. The platform is distributed through a Marketplace with manufacturer-specific extensions and extensions. Training is provided through Configura Academy. The company acquired ProjectMatrix in 2021 for pricing and specification solutions.

Differentiator

Problem solved

Functional benefit

Brands

• CET: Suite of design and layout software products including CET Commercial Interiors, CET Kitchen & Bath, CET Material Handling, and CET Essentials for Material Handling.
• CET Commercial Interiors
• CET Kitchen & Bath
• CET Material Handling
• CET Developer
• CET Designer
• MyConfigura
• Spec
• Aline
• Stage
• Workspace
• Marketplace
• CI Library
• CollabPro
• Catalogue Creator
• Configura Awards

Products and services

• CET Commercial Interiors Flagship CET platform edition for designing and specifying commercial interior spaces (offices, healthcare, education, hospitality). Provides 2D/3D layout creation with real manufacturer content, live pricing, configuration rules, and specification reports. Priced at $1,420/year.
• CET Kitchen & Bath CET platform edition for designing, specifying, and visualizing residential kitchen and bath spaces using real product content with built-in rules to avoid errors. Supports 2D/3D work, finish application, clearance checking, and proposal creation. Priced at $1,540/year.
• CET Material Handling Flagship CET platform edition for layouting, configuring, and selling complex warehouse and intralogistics systems. Offers a rule-based 2D/3D design environment for racking, conveyors, mezzanines, and automation equipment with BOM generation and ERP integration. Priced at $2,640/year.
• CET Essentials for Material Handling Entry-level CET layout tool for 3PLs, consultants, smaller integrators, and warehouse teams. Provides brand-neutral components for 2D/3D warehouse layouts including racking, conveyors, shelving, and guarding with built-in placement logic. Priced at $1,580/year.
• Workspace High-powered CAD-based design tool for space planning offered at an affordable price point and positioned as easy enough for broader users.
• Spec Premier furniture specification software used to specify products, access prices, create quotes, and submit orders, targeted at dealerships and design professionals.
• Aline Web-based proposal tool for efficiently specifying commercial furniture using manufacturer catalogs, with collaboration and proposal features for fast, simple orders.
• Stage Web-based configuration tool that integrates a single product configurator into websites or applications using existing product data, with documentation hosted at docs.configuracloud.com.
• CET Developer Comprehensive programming environment for implementing products and Extensions for the CET platform, used by manufacturer partners and developer partners to build catalog integrations.
• Catalogue Creator Tool that allows businesses to use their product data across Configura's software solutions, enabling manufacturers to publish catalogs compatible with CET, Spec, Aline, and related products.
• Twinmotion for CET Annual-subscription extension that enables users to send CET drawings directly to Twinmotion (Unreal Engine-powered architectural visualization) for hyper-realistic renderings with lighting, weather effects, and animated elements. Priced at $110/year.
• Configura Academy E-learning platform offering training for professionals using Configura software, including live interactive webinars, instructor-led courses, self-paced training, and certifications across Commercial Interiors, Kitchen & Bath, and Material Handling.

Quantifiable outcome

• 4x faster workflow
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• BEUMER GroupcoreTechnology or Integration · 25 February 2025Strategic partnership to integrate BEUMER Group's Pallet Conveyor Portfolio into CET Material Handling. The collaboration enhances digital planning and configuration capabilities for material handling professionals worldwide. BEUMER Group specializes in high-performance conveyor systems, palletizing technology, packaging solutions, and sortation systems.
• ProjectMatrixcoreStrategic or Co-development Partner · 3 October 2021Completed acquisition of ProjectMatrix, a software company specializing in pricing and specification solutions for the North American commercial interiors industry. The integration expanded Configura's network with access to thousands of products for design and sales, enhancing service offerings for customers.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Threekit: Threekit is a 3D product visualization and configuration platform for manufacturers and brands, overlapping with Configura's parametric configuration and visualization capabilities, particularly in the commercial interiors and configurable product space.
• 2020 Design: 2020 Design (now part of 2020 Spaces) provides space-planning, visualization, and specification software for the kitchen, bath, and interior design industry, competing head-to-head with Configura's CET Kitchen & Bath product among kitchen dealers and designers.
• Tacton: Tacton is a leading SaaS provider of Configure-Price-Quote (CPQ) and product configuration software for B2B manufacturers — the most direct functional analog to Configura's PGC-powered CET platform, with overlapping customers in industrial equipment and complex manufacturing.

Broad incumbents

• Autodesk: Autodesk (Revit, AutoCAD, Fusion 360) is the dominant generalist CAD/BIM platform and is the primary competitive backdrop for Configura's space-planning and design-to-quote workflow across all three of Configura's verticals.
• Salesforce CPQ (Salesforce Industries): Salesforce CPQ and Industries CPQ provide enterprise-scale configure-price-quote functionality that competes with the configuration and quoting portions of the CET platform, particularly for large manufacturers with broader IT estates.
• Solidworks (Dassault Systèmes): Dassault Systèmes' SolidWorks and 3DEXPERIENCE platforms offer parametric 3D design and configuration capabilities that overlap with CET Material Handling in the industrial equipment and warehouse design categories.

Emerging players

• PROKITCHEN: PROKITCHEN provides kitchen and bath design, pricing, and ordering software for kitchen dealers, directly competing with CET Kitchen & Bath in the same North American residential dealer channel.
• Expivi: Expivi offers a 3D/AR product configurator for manufacturers and e-commerce, addressing a similar use case to Configura's Stage web configurator extension, though focused more on consumer-facing e-commerce than B2B specification workflows.
• Chief Architect: Chief Architect is a leading residential and light commercial 3D design software used by kitchen/bath designers and home designers, providing an alternative to CET Kitchen & Bath for the residential specification market.

Others

• Canto (product configuration): Canto and similar PIM/DAM platforms serve as complementary technology for manufacturers managing the product catalogs and configurator content that flow into Configura's CI Library, with partial overlap in the manufacturer content ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/configura
• Xx.com/configura
• Facebookfacebook.com/cetdesigner

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Configura