Expivi
Expivi is a Dutch SaaS company providing an all-in-one 3D product configuration platform that combines real-time 3D/AR visualization, visual CPQ, design-to-print, and ERP/commerce integration for enterprise and mid-market manufacturers and retailers worldwide.
- Company typePrivate
- Founded2017
- HeadquartersEindhoven, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Expivi does
Expivi B.V. is a Dutch-headquartered SaaS company founded in 2017 in Eindhoven that operates an all-in-one 3D product configuration platform for enterprise and mid-market manufacturers and retailers. The platform unifies five core products — a 3D Product Configurator with real-time visualization and WebAR, Visual CPQ (configure-price-quote), Design to Print for real-time personalization with print-ready output, Guided Selling, and Omnichannel — into a single headless, API-first, composable workflow. Native integrations span the major commerce, ERP, and CRM stacks (Shopify, Magento/Adobe Commerce, WordPress/WooCommerce, Shopware, Lightspeed, SAP, Salesforce, Sana Commerce), enabling customers to centralize product logic and auto-generate BOM and production data across channels.
The company monetizes through subscription SaaS contracts with 24-month initial terms and automatic renewal, tiered by usage caps (sessions, products, attributes, views), supplemented by separately billed migration and SLA services. Go-to-market blends enterprise field sales with a 'Book a free demo' CTA, self-serve PLG-style adoption via no-code management, and a partner/reseller channel. Named customers span footwear (Crocs), cosmetics (L'Oréal, Rituals), fashion (Ralph Lauren, Busterpunch), construction (Kingspan), consumer goods (Kimberly Clark), outdoor (Big Green Egg), sporting goods (Derbystar, Padelgalis), education (Heutink), furniture (Lecot), and trailers (Eduard) — with documented outcomes of +30% conversion, +40% AOV, 50% sales-process time savings, and 100% error reduction between sales and production.
Expivi is privately held (Expivi B.V.), with €3.2 million in disclosed growth capital raised in October 2021 from Rabobank and private investors to fund US and European expansion, plus an earlier SAP.iO engagement in 2019. The company operates from Eindhoven, Netherlands, targets organizations of any size, and exhibits at major retail industry events including NRF 2025. Co-founders Babak Mohammad Mirzaie (CEO), Jur Rademakers, and Siamak Mohammad Mirzaie remain associated with the venture, which continues to operate an active SaaS business.
Expivi firmographics
Firmographics- Name
- Expivi
- Legal name
- Expivi B.V.
- Website
- https://expivi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Expivi is a Dutch SaaS company providing an all-in-one 3D product configuration platform that combines real-time 3D/AR visualization, visual CPQ, design-to-print, and ERP/commerce integration for enterprise and mid-market manufacturers and retailers worldwide.
- Ownership category
- akta.pro rank
Expivi industry classification
Industry- Product category
- 3D Product Configuration / Visual CPQ Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
- akta.pro secondary industries
- Rendering, Graphics & Simulation Middleware (MPAFAFAB), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Expivi is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Expivi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform SaaS Subscription: Expivi operates as a SaaS platform with subscription-based pricing. Customers pay subscription fees based on Platform Subscription Plans that define quantities (max Sessions, max products, max attributes per product, max views, etc.). The subscription has a 24-month initial term with automatic renewal for successive 24-month terms.
- Additional Services (Migration, SLA): Expivi provides optional services including data migration from customer ICT environments and optional service level agreements with multiple support tiers. These are charged separately as Additional Services Fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform Subscription Plans (tiers not publicly disclosed) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Expivi product offering
Product offeringCore offering
Expivi provides an all-in-one SaaS platform for 3D product configuration that unifies real-time 3D/AR visualization, Visual CPQ (Configure, Price, Quote), Design-to-Print personalization, Guided Selling, and Omnichannel deployment in a single headless, API-first workflow. The platform is sold to manufacturers and retailers (e.g., Crocs, L'Oréal, Ralph Lauren, Kingspan, Eduard, Kimberly Clark) who need to configure complex products online and connect sales configuration directly to ERP, PIM, and production systems.
Product overview
Expivi is an all-in-one product configuration platform that unifies configuration, 3D visualization, and integration in one workflow. The platform consists of five core products: Visual CPQ (configure, price, quote software), the 3D Product Configurator (real-time 3D and AR visualization), Design to Print (real-time personalization with print-ready output), Guided Selling (customer navigation through configuration), and Omnichannel (cross-channel experience). These products work together as a headless, API-first platform with seamless ERP, PIM, and commerce integration capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Product Configurator Real-time 3D and AR product visualization platform that lets customers configure complex products online with high-quality 3D rendering, 360-degree views, and WebAR experiences. Built for manufacturers and retailers needing to drive conversions and reduce returns on configurable products.
- Visual CPQ Fully integrated Configure, Price, Quote software that lets customers configure complex products without errors and instantly generates quotes with correct pricing based on the configuration. Designed for enterprise sales operations that need error-free pricing and faster quoting cycles.
- Design to Print Real-time product personalization solution that replaces traditional design-to-print workflows by letting users create directly in 3D and instantly receive print-ready or production-ready files. Used by brands offering customized merchandise, packaging, and apparel.
- Guided Selling Guided selling solution that steers customers through product configuration to help them select the right variant, improving conversion rates and reducing decision friction. Targeted at retailers with complex or large product catalogs.
- Omnichannel Product Configuration Solution enabling a consistent product configuration experience across all channels — online, in-store, and kiosk — from a single centralized configuration model. Built for retailers and manufacturers operating across multiple sales channels that need unified product logic and pricing.
Quantifiable outcome
- +30% increase in conversions
- +3 more outcomes
Companies that use Expivi
Customer profileNamed customers13 records
Segments10 records
Ideal customer profiles2 records
Expivi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Expivi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ShopifycorePre-built native integration with Shopify platform enabling seamless product configurator deployment on Shopify-powered e-commerce stores. Includes app installation guide and embedding capabilities.
- Magento (Adobe Commerce)coreNative integration with Magento e-commerce platform for deploying 3D product configurators on Magento-powered stores.
- WordPress/WooCommercecoreWordPress WooCommerce integration enabling product configurator deployment on WordPress-powered e-commerce sites.
- SAPcoreSAP integration connecting the product configurator with SAP ERP systems for seamless order and production data flow.
- SalesforcecoreSalesforce integration enabling CRM connectivity for sales configuration and customer management workflows.
- ShopwarecoreNative integration with Shopware e-commerce platform.
- Sana CommercecoreIntegration with Sana Commerce ERP-connected e-commerce platform.
- LightspeedcoreLightspeed integration for e-commerce platform connectivity.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Expivi competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit is a 3D and AR product visualization and configuration platform for commerce, with a comparable Visual CPQ stack and Fortune-500 retail/manufacturing customer base, making it the closest direct competitor to Expivi.
- Configura: Configura (which acquired KBMax) provides 3D space planning, product configuration, and CPQ software for furniture, office, and complex-products verticals — overlapping directly with Expivi's CPQ + 3D configurator offering.
- Zoovu: Zoovu is an enterprise product discovery and configuration platform with visual configurators and guided selling for manufacturers and retailers, competing head-to-head with Expivi in CPQ-led selling motions.
- KBMax: KBMax (now part of Configura) was a 3D CPQ platform targeting manufacturers selling complex configurable products — a near-perfect functional analog to Expivi's Visual CPQ + 3D configurator stack.
- Vntana: Vntana provides 3D and AR asset management and product visualization tools for brands and retailers, directly competing with Expivi's WebAR and 3D visualization capabilities.
- Atlatl Software: Atlatl is a Visual CPQ platform built for manufacturers selling complex, engineered products with configurable options, making it a direct functional peer to Expivi's configurator + ERP integration stack.
- Configure One (Revalize): Configure One (now part of Revalize) provides configure-price-quote and product visualization for manufacturers of complex products — directly comparable to Expivi's CPQ + 3D manufacturing use cases.
- Roomle: Roomle offers 3D room planning and product configuration for furniture and home goods retailers, with comparable visualization and AR functionality for configurable SKUs.
Broad incumbents
- SAP Commerce Cloud: SAP's enterprise commerce suite includes product configuration capabilities that compete with Expivi at the high end, and SAP is simultaneously an Expivi integration partner — a dual platform/competitor relationship.
- Salesforce Commerce Cloud: Salesforce's enterprise commerce platform bundles configurator-like capabilities alongside its broader CRM and ERP offerings, positioning it as a broad incumbent alternative to Expivi for large manufacturers and retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Expivi social profiles
Digital presenceExpivi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expivi leadership team
Management profileNumber of profiles
Profiles3 records
Expivi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expivi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expivi
What does Expivi do?
Expivi provides an all-in-one SaaS platform for 3D product configuration that unifies real-time 3D/AR visualization, Visual CPQ (Configure, Price, Quote), Design-to-Print personalization, Guided Selling, and Omnichannel deployment in a single headless, API-first workflow. The platform is sold to manufacturers and retailers (e.g., Crocs, L'Oréal, Ralph Lauren, Kingspan, Eduard, Kimberly Clark) who need to configure complex products online and connect sales configuration directly to ERP, PIM, and production systems.
Is Expivi a public or private company?
Expivi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Expivi founded?
Expivi was founded in 2017. It employs 51 to 100 people.
Where is Expivi based?
Expivi is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Expivi make money?
Two revenue lines are on record. Platform SaaS Subscription is the primary driver. The others are additional Services (Migration, SLA).
Who are Expivi's main competitors?
Direct peers on record are Threekit, Configura, Zoovu, KBMax, Vntana, Atlatl Software, Configure One (Revalize) and Roomle. Broad incumbents are SAP Commerce Cloud and Salesforce Commerce Cloud.
Does Expivi have an API?
Yes. Expivi offers a custom API integration that allows developers to integrate the 3D product configurator and CPQ platform into any tech stack. The API is part of their headless and composable architecture. Developer documentation is at docs.expivi.com.
What industry is Expivi in?
Expivi's product category is 3D Product Configuration / Visual CPQ Software. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms), with a secondary code of MPAFAFAB, Rendering, Graphics & Simulation Middleware. Its NAICS code is 5132 and its SIC code is 7372.