Sirvoy
Sirvoy is a bootstrapped, family-owned cloud-based property management system serving 4,000+ small hotels, B&Bs, hostels, and vacation rentals across 140+ countries, with channel management, commission-free booking engine, and payment processing on a subscription model.
- Company typePrivate
- Founded2008
- HeadquartersPort Laoise, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sirvoy does
Sirvoy is a cloud-based property management system (PMS) designed for small-to-mid-sized accommodation providers, including independent hotels, B&Bs, hostels, and vacation rentals. Founded in 2008 by three brothers in Hjo, Sweden, the company is headquartered in Dublin, Ireland (registered as Sirvoy Ltd) and operates as a privately held, family-owned business without external funding. The platform serves 4,000+ properties across 140+ countries and processes more than 3,000,000 bookings annually, with a stated uptime of 99.99% running on AWS infrastructure.
The core product suite includes a Property Management System, a Channel Manager integrated with Booking.com, Airbnb, Expedia, Agoda, Hotels.com, and Google Hotel Ads, a commission-free Booking Engine supporting 20+ languages, a built-in Website Builder, payment processing via Stripe and PayPal, automation tools, statistics, and room/rate management. The architecture is multi-tenant SaaS with API-driven channel connectivity for two-way inventory and rate synchronization across OTAs.
The business model is subscription-based with usage-based SMS add-ons. Pricing is structured in three tiers as of 2026: Sirvoy Free (€0/month for solo hosts with one unit), Sirvoy Starter (€11/month annual or €12/month monthly), and Sirvoy Pro (€40/month annual or €44/month monthly), with additional properties at €20/month each and SMS at €0.06-€0.10 per message. Direct bookings processed through the booking engine carry no commission, positioning Sirvoy as a cost alternative to OTA-dependent distribution. The company employs 1-10 people and has been bootstrapped for its entire 18-year history.
Sirvoy firmographics
Firmographics- Name
- Sirvoy
- Legal name
- Sirvoy Ltd
- Website
- https://sirvoy.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sirvoy is a bootstrapped, family-owned cloud-based property management system serving 4,000+ small hotels, B&Bs, hostels, and vacation rentals across 140+ countries, with channel management, commission-free booking engine, and payment processing on a subscription model.
- Ownership category
- akta.pro rank
Sirvoy industry classification
Industry- Product category
- Hospitality Property Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
- akta.pro secondary industries
- Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)
Keywords
Where Sirvoy is headquartered
LocationHeadquarters
- HQ city
- Port Laoise
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Sirvoy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Room-based): Monthly or annual subscription plans priced per room, with tiered plans (Free, Starter, Pro) offering increasing feature sets. No setup fees, no contracts, no hidden costs. Annual billing provides 8% discount.
- Multi-Property Add-on: Pro plan customers can add additional OTA-connected properties at €20/month per extra property, enabling portfolio expansion and upsell opportunities.
- SMS Usage-based: Pay-per-use SMS messaging at €0.06/msg for Pro and €0.10/msg for Starter, with Free plan not including SMS capability.
- Direct Booking Commission-free: Zero commission on direct bookings through the platform, with revenue model focused on subscription rather than taking a percentage of bookings, differentiating from OTA commission models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free forever plan for solo hosts with 1 unit |
| Subscription | Monthly | Entry paid plan with billing tools and 24/7 support |
| Subscription | Monthly | Full-featured professional plan with OTA channel manager |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Sirvoy product offering
Product offeringCore offering
Sirvoy sells a cloud-based, all-in-one hotel management system (HMS) for independent accommodation operators, comprising a Property Management System, Channel Manager, commission-free Booking Engine, drag-and-drop Website Builder, integrated Stripe/PayPal payment processing, guest communication automation, statistics/reporting, and room & rate management. The platform is offered as a tiered SaaS subscription (Free, Starter from €11/month, Pro from €40/month) priced per room with a 14-day free trial and self-serve onboarding, targeting hotels, B&Bs, hostels, vacation rentals, glamping sites, and long-term stays across 140+ countries.
Product overview
Sirvoy is a cloud-based hospitality management platform offering an integrated ecosystem of property management tools. The core platform consists of the Property Management System (PMS) serving as the central hub, complemented by the Channel Manager (for OTA connectivity), Booking Engine (for commission-free direct bookings), Website Builder (for property websites), Payment Processing (via Stripe/PayPal), Automation Tools (for guest communication), Statistics (for analytics), and Room & Rate Management. The platform is offered across three pricing tiers: Sirvoy Free (forever-free for solo hosts with 1 unit), Sirvoy Pro (for professionals seeking maximum reach via OTA integrations and team access), and Sirvoy Starter (for growing properties needing advanced billing and support). Sirvoy serves diverse accommodation types including hotels, B&Bs, hostels, glamping sites, vacation rentals, and long-term rentals across 140+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Sirvoy Free: A forever-free plan for solo hosts with a single unit, including a free website, booking engine, and online payments.
- Sirvoy Pro
- Sirvoy Starter
Quantifiable outcome
- Klockargården Hotel increased revenue by 127% using Sirvoy's booking management
- +7 more outcomes
Companies that use Sirvoy
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Sirvoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature10 records
Sirvoy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure hosting for Sirvoy's platform, delivering faster load times, better failover protection, and world-class server reliability. AWS is the same secure platform trusted by banks, governments, and global enterprises.
- StripecoreStripe processes payment transactions for accommodation bookings. Sirvoy integrates with Stripe for secure, worldwide online payments. Sirvoy is a Stripe Verified Partner. Stripe integration enables tokenization (Sirvoy Vault) for secure card data storage.
- PayPalcorePayPal is available as an additional payment processor alongside Stripe, giving properties flexibility in accepted payment methods.
- Booking.comcoreBooking.com is integrated via Sirvoy's Channel Manager, allowing properties to sync availability and rates with Booking.com and receive bookings directly into the Sirvoy dashboard.
- AirbnbcoreAirbnb integration through Channel Manager enables real-time synchronization of availability and rates, with bookings automatically flowing into Sirvoy.
- ExpediacoreExpedia channel integration via Channel Manager for availability synchronization and booking distribution.
- AgodacoreAgoda OTA channel integrated through Sirvoy's Channel Manager for multi-channel distribution.
- Hotels.comcoreHotels.com integrated as part of the trusted hospitality brand channel network.
- Google (Hotel Ads)coreGoogle Hotel Ads integration allows properties to appear in Google search results with direct booking capability, driving commission-free direct bookings.
- HostelworldcoreHostelworld integration via Channel Manager for hostel-specific channel distribution.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sirvoy competitors and assessment
Company assessmentDirect peers
- Hostaway: Hostaway is a vacation rental management platform offering PMS, channel manager, and booking engine functionality for short-term rental managers and owners. It competes directly with Sirvoy in the vacation rental and multi-unit SMB segment.
- Guestline: Guestline provides cloud-based PMS, booking engine, and distribution solutions for independent hotels, groups, and chains across the UK and Europe. It serves the same SMB and mid-market hospitality operator segment as Sirvoy.
- Cloudbeds: Cloudbeds is a leading cloud-based hospitality management platform serving hotels, hostels, and vacation rentals. It is explicitly named as a direct competitor to Sirvoy in HotelTechReport comparisons and competes head-to-head for the same SMB and mid-market accommodation segment.
- Mews: Mews is a modern cloud-based PMS and hospitality platform targeting hotels and hostels with an automation-led approach. Sirvoy names Mews as a direct competitor on HotelTechReport ratings, and both compete for independent and boutique accommodation operators globally.
- Little Hotelier: Little Hotelier is an all-in-one PMS, booking engine, and channel manager purpose-built for small hotels, B&Bs, and guesthouses. It targets the same small-property segment as Sirvoy with comparable pricing and feature parity, making it a near-direct competitor.
- RoomKey: RoomKey is a cloud-based PMS designed for small to mid-size hotels, offering booking engine, channel manager, and front desk tools. It targets a similar SMB hotel customer profile as Sirvoy.
- Lodgify: Lodgify is a vacation rental software platform that enables property managers and owners to build direct-booking websites and manage channels. It overlaps with Sirvoy's vacation rental and direct booking engine proposition.
Broad incumbents
- SiteMinder: SiteMinder is a broad hotel commerce platform providing channel management, booking engine, and PMS-adjacent tools to a wide range of accommodation providers. Sirvoy integrates with SiteMinder while also competing with it for channel distribution and PMS workflows.
- Oracle OPERA Cloud: Oracle's OPERA Cloud is an enterprise-grade hospitality platform serving large hotels and chains. While focused upmarket, it defines the standard that Sirvoy and other SMB-targeted platforms must differentiate against for accounts that outgrow Sirvoy's tier.
- Cloudbeds' Booking.com Connectivity Partner tools: Booking.com's connectivity and channel manager tools compete with Sirvoy's Channel Manager for the same operator workflows. As the largest OTA, Booking.com's own product investments pose a structural threat to independent channel managers like Sirvoy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sirvoy social profiles
Digital presenceSirvoy compliance and trust
Trust signalCompliance3 records
Sirvoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sirvoy leadership team
Management profileNumber of profiles
Profiles2 records
Sirvoy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sirvoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sirvoy
What does Sirvoy do?
Sirvoy sells a cloud-based, all-in-one hotel management system (HMS) for independent accommodation operators, comprising a Property Management System, Channel Manager, commission-free Booking Engine, drag-and-drop Website Builder, integrated Stripe/PayPal payment processing, guest communication automation, statistics/reporting, and room & rate management. The platform is offered as a tiered SaaS subscription (Free, Starter from €11/month, Pro from €40/month) priced per room with a 14-day free trial and self-serve onboarding, targeting hotels, B&Bs, hostels, vacation rentals, glamping sites, and long-term stays across 140+ countries.
Is Sirvoy a public or private company?
Sirvoy is a private company. It is classified as family owned and is currently operating.
When was Sirvoy founded?
Sirvoy was founded in 2008. It employs 1 to 10 people.
Where is Sirvoy based?
Sirvoy is headquartered in Port Laoise, Ireland, in the Europe region.
How does Sirvoy make money?
Four revenue lines are on record. Subscription Plans (Room-based) is the primary driver. The others are multi-Property Add-on, SMS Usage-based and direct Booking Commission-free.
Who are Sirvoy's main competitors?
Direct peers on record are Hostaway, Guestline, Cloudbeds, Mews, Little Hotelier, RoomKey and Lodgify. Broad incumbents are SiteMinder, Oracle OPERA Cloud and Cloudbeds' Booking.com Connectivity Partner tools.
Does Sirvoy have an API?
No public API is recorded for Sirvoy.
What industry is Sirvoy in?
Sirvoy's product category is Hospitality Property Management Software. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers, with a secondary code of THAMALAK, Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory). Its NAICS code is 518 and its SIC code is 8744.