What Vinyl does

Vinyl, Inc. operates Vinyl.com, a direct-to-consumer e-commerce platform specializing in physical music media, primarily vinyl records. The Brooklyn-headquartered company sells to music enthusiasts and vinyl collectors in the United States, Australia, Canada, and the United Kingdom through a Shopify storefront supporting multi-currency and multi-region checkout. It is a subsidiary of Vinyl Group, an Australian music company publicly listed on the ASX, and functions as the group's primary consumer-facing retail channel for physical music merchandise.

The core product is a catalog of more than 60,000 vinyl record SKUs spanning mainstream and underground pressings, organized by genre, decade, format, and curated collection. The assortment includes standard LPs, anniversary reissues, colored and picture-disc vinyl, multi-disc box sets, themed bundles, CDs, framed vinyl displays, branded merchandise, and gift cards. Curation is a central merchandising lever, with specialty verticals such as Decade Collections and Extreme Metal / Underground Pressings targeting collectors seeking era-based or genre-specific inventory. The technology stack is intentionally asset-light — a Shopify storefront with multi-currency support, SMS and email marketing automation, and a Zine content blog for organic audience development.

Revenue is generated through transactional retail sales, with unit pricing typically ranging from $20 to $50+ per record and higher tiers for box sets ($45-$160) and bundles ($107-$132). Free shipping is provided on orders over $60, with 30-day returns and Buy Now Pay Later financing designed to lift conversion on higher-ticket items. Customer acquisition is driven by a 10% newsletter signup discount, 24-hour SMS early-access sales, and content marketing, supporting a self-reported base of 50,000+ customers at a 4.9/5 rating. In 2024 the parent group also acquired London-based Web3 firm Serenade for $800,000 in shares, signaling an adjacent push into digital and physical collectibles alongside the core vinyl commerce business.

Name

Vinyl

Legal name

Vinyl, Inc.

Website

https://vinyl.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinyl.com is a Brooklyn-based direct-to-consumer e-commerce platform operating a Shopify storefront with 60,000+ vinyl record SKUs, serving music collectors and enthusiasts across the US, Canada, UK, and Australia as a subsidiary of ASX-listed Vinyl Group.

Ownership category

akta.pro rank

Product category

Online Music Retail (Vinyl Records)

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

Keywords

• Vinyl record sales
• Physical music media
• Music merchandise retail
• Anniversary reissue records
• Curated box sets

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vinyl Record Sales: Direct retail sales of vinyl records, CDs, and music merchandise to consumers through the vinyl.com e-commerce platform. Products include new releases, anniversary reissues, limited editions, colored vinyl, box sets, and bundles. Sales are one-time transaction-based with optional Buy Now Pay Later financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vinyl.com operates an online retail platform that sells vinyl records, CDs, and music-related merchandise directly to consumers. The catalog includes 60,000+ vinyl titles spanning standard releases, anniversary reissues, colored vinyl pressings, framed vinyl, bundles, and box sets, marketed as the "World's Largest Record Store." The platform supports multi-currency checkout (USD, AUD, CAD, GBP) and ships to the US, Australia, Canada, and the UK with free shipping over $60 and a 30-day return policy.

Product overview

Vinyl.com operates as an e-commerce platform specializing in physical music media, primarily offering vinyl records alongside complementary products. The core offering is the vinyl records marketplace featuring over 60,000 titles including standard releases, anniversary reissues, colored vinyl variants, and multi-disc box sets. The product portfolio is organized into specialty collections (Decade Collections, Extreme Metal, Genre-specific sections) and is complemented by add-on products including gift cards, framed vinyl displays, and branded merchandise. The platform supports Buy Now Pay Later payment options and offers free shipping on orders over $60, targeting collectors and music enthusiasts who prefer physical media over digital streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records Physical vinyl records (LPs) sold online as the core product of Vinyl.com, spanning standard releases, anniversary reissues, colored vinyl pressings, and genre-specific selections such as Extreme Metal. Marketed for individual collectors, music enthusiasts, and gift buyers.
• Box Sets Curated multi-record box sets assembled by Vinyl.com, sold as standalone collectible units to vinyl collectors and gift buyers.
• Bundles Curated bundles of vinyl records assembled or selected by Vinyl.com, sold as packaged units to consumers.
• CDs Compact discs (CDs) sold to music consumers and collectors as a complementary physical music media format to vinyl records.
• Framed Vinyl Vinyl records mounted in display frames sold as décor and collectible display items for home or office use.
• Merchandise Music-themed merchandise (apparel, accessories, and related items) sold to music fans and collectors.
• e-Gift Card (US) Electronic gift card denominated in USD that can be redeemed on Vinyl.com for vinyl records, CDs, and merchandise; intended for US customers and gifting use.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SerenademinorStrategic or Co-development Partner · 1 October 2024Vinyl Group (parent company of Vinyl.com) acquired London-based Web3 firm Serenade for $800,000 in shares. The acquisition aims to expand Vinyl Group's presence in digital and physical collectibles, leveraging Serenade's established artist collaborations and innovative music formats.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sound of Vinyl: Online vinyl-only retailer selling a curated selection across genres including rock, jazz, and soundtrack pressings. Closely comparable to Vinyl.com's value proposition of curated, curated-over-catalog vinyl e-commerce.
• Discogs: The largest global online marketplace for vinyl records, CDs, and music collectibles, with an active community and database. Directly comparable to Vinyl.com in catalog breadth, target customer (collectors), and DTC fulfillment model, though Discogs operates as a multi-seller marketplace rather than a curated single-retailer storefront.
• Turntable Lab: NYC-based specialty vinyl and audio retailer focused on curated, audiophile-grade pressings. Comparable to Vinyl.com in collector-targeted merchandising and limited-edition focus, though Turntable Lab leans more into hi-fi equipment and premium pressings.
• Elusive Disc: Long-running online specialty retailer of audiophile vinyl, CDs, and SACDs. Comparable to Vinyl.com in online-only DTC vinyl retailing and emphasis on premium/collector editions, with overlapping audiophile and collector customer base.
• Amoeba Music: Iconic independent record store chain with a strong online vinyl presence, known for deep catalog and curated indie/alternative selection. Comparable to Vinyl.com in collector-focused merchandising and genre/depth specialization, though primarily US-West-Coast physical plus online.
• Rough Trade: Independent record retailer with flagship stores in the UK and US and a robust online vinyl storefront. Comparable to Vinyl.com in curated indie/vinyl focus and global shipping, with similar anniversary reissue and limited-edition merchandising.

Broad incumbents

• Amazon: Global e-commerce giant with a massive vinyl marketplace populated by third-party sellers. Overlaps with Vinyl.com in vinyl SKU breadth and reach, but Amazon competes on logistics, not curation, and lacks the focused collector-brand identity.
• eBay: Global C2C and B2C marketplace with a substantial used and new vinyl category. Comparable to Vinyl.com in catalog reach, especially for used/collector vinyl, but eBay is a multi-seller auction/fixed-price platform rather than a curated single-retailer experience.

Emerging players

• Vinyl Me, Please: Vinyl subscription club delivering curated monthly records with exclusive pressings and listening notes. Comparable to Vinyl.com in collector-targeting and exclusive/variant vinyl focus, but differentiates via subscription model rather than à la carte retail.

Regional players

• Newbury Comics: Northeast US-based retail chain carrying vinyl, CDs, pop culture, and music merchandise. Comparable to Vinyl.com in physical-and-online vinyl retail and merch cross-sell, though primarily a regional physical-store operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinyl