CPC Strategy
- Company typePrivate
- Founded2007
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
CPC Strategy firmographics
Firmographics- Name
- CPC Strategy
- Legal name
- Tinuiti
- Website
- https://cpcstrategy.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
CPC Strategy industry classification
Industry- Product category
- Digital Advertising Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where CPC Strategy is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
CPC Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Media Agency Services: Tinuiti generates revenue through comprehensive media agency services spanning multiple channels including commerce, TV/audio, social, search, affiliate, creative, CRO, email/SMS, and influencer marketing. Revenue is generated through client retainers, project fees, and performance-based arrangements. The agency offers tiered service levels including Foundation for SMBs/startups and full-service offerings for enterprise clients.
- Technology Platform (Bliss Point): Proprietary marketing operating system providing integrated audience, creative, media, and measurement capabilities. Revenue may be generated through platform access bundled with agency services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Foundation - For SMBs and startups |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CPC Strategy product offering
Product offeringCore offering
CPC Strategy is a retail-focused digital advertising agency that manages paid media campaigns on Google, Amazon, Facebook, and other digital channels. The firm sells campaign management and growth services aimed at driving performance for retail and e-commerce advertisers rather than licensing its own ad technology. Its core deliverable is hands-on paid media execution across retail-centric platforms on behalf of brand clients.
Product overview
Tinuiti is a media agency offering a portfolio of marketing services and technology products. At its core is Bliss Point, a marketing operating system platform that integrates Audience, Creative, Media, and Measurement modules. Bliss Point features include AdCopy AI for generative ad copy, the YouTube Intelligence Suite for video analytics, Incrementality Lab for incremental testing, Brand Equity tracking, Holistic ROAS measurement, and Media Mix Modeling. The agency also provides standalone service offerings across Commerce (Amazon, Commerce Media, Operations), TV/Audio/Display, Social (Meta, TikTok), Search (AI SEO, Paid Search, Shoppable Media), Affiliate, Creative, CRO, Email/SMS, and Influencer marketing. Foundation is Tinuiti's dedicated SMB and startup tier building foundational marketing infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Bliss Point: Tinuiti's marketing operating system that connects audience, creative, media, and measurement to find growth and expose waste.
Products and services
- Retail Digital Advertising Services
- Google Channel Advertising Management
- Amazon Channel Advertising Management
- Facebook Channel Advertising Management
Quantifiable outcome
- 47% average incremental conversion impact for brands using YouTube Intelligence Suite
- +11 more outcomes
Companies that use CPC Strategy
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles1 record
CPC Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability9 records
Feature8 records
CPC Strategy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Serta Simmons BeddingcoreTinuiti was named Agency of Record for Serta Simmons Bedding in June 2026, providing comprehensive media services for the mattress and sleep products brand.
Scale indicators2 records
Recent moves2 records
Expansion highlights1 record
CPC Strategy competitors and assessment
Company assessmentDirect peers
- Pacvue: Pacvue is a retail media platform and agency specializing in Amazon, Walmart, and other marketplace advertising. It directly competes with CPC Strategy on Amazon-focused retail media services, combining SaaS tooling with managed services for brands.
- WebFX: WebFX is a digital marketing agency offering SEO, PPC, social media advertising, and Amazon advertising services. It is comparable to CPC Strategy on multi-channel paid media for SMB and mid-market clients.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid search, paid social, and conversion rate optimization. It competes directly with CPC Strategy on Google/Facebook advertising services for mid-market and enterprise brands.
- Power Digital Marketing: Power Digital is a performance-marketing agency offering paid media, SEO, content, and CRO services across retail and DTC clients. It is comparable to CPC Strategy in channel mix and mid-market focus, though at a larger scale post-NDA acquisition.
- Single Grain: Single Grain is a digital marketing agency offering SEO, paid media, content, and Amazon advertising services. Comparable to CPC Strategy on multi-channel performance marketing for SaaS, e-commerce, and DTC clients.
- Flywheel (formerly Stella Rising): Flywheel is a digital marketing agency with strong emphasis on Amazon, retail media, and commerce-focused paid media. It directly competes with CPC Strategy for retail and DTC brand clients seeking multi-channel performance marketing.
Broad incumbents
- Merkle: Merkle (a dentsu company) is a performance marketing agency specializing in customer relationship management, data, and digital media. It overlaps with CPC Strategy on multi-channel paid media but operates as a broader incumbent at much greater scale.
- GroupM / WPP: GroupM is the media investment arm of WPP, encompassing agencies like Mindshare, Wavemaker, and Essence. As a global holding company, it competes broadly with CPC Strategy for enterprise advertising budgets and frequently acquires specialist retail media agencies to expand capabilities.
- iProspect: iProspect is the global performance marketing arm of Dentsu, offering paid search, SEO, and digital media services. It is a broader incumbent player competing for the same enterprise and mid-market clients as CPC Strategy but with significantly larger scale and resources.
- Tinuiti: Tinuiti is a full-service independent media agency offering commerce (including Amazon), search, social, TV/audio, and creative services. It is broadly comparable to CPC Strategy on the Amazon and digital performance advertising axes but operates at significantly larger scale with proprietary technology (Bliss Point) and enterprise brand clients.
Market position
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
CPC Strategy social profiles
Digital presenceCPC Strategy compliance and trust
Trust signalCompliance3 records
CPC Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPC Strategy leadership team
Management profileNumber of profiles
Profiles2 records
CPC Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPC Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPC Strategy
What does CPC Strategy do?
CPC Strategy is a retail-focused digital advertising agency that manages paid media campaigns on Google, Amazon, Facebook, and other digital channels. The firm sells campaign management and growth services aimed at driving performance for retail and e-commerce advertisers rather than licensing its own ad technology. Its core deliverable is hands-on paid media execution across retail-centric platforms on behalf of brand clients.
Is CPC Strategy a public or private company?
CPC Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CPC Strategy founded?
CPC Strategy was founded in 2007. It employs 51 to 100 people.
Where is CPC Strategy based?
CPC Strategy is headquartered in San Diego, United States, in the North America region.
How does CPC Strategy make money?
Two revenue lines are on record. Media Agency Services are the primary driver. The others are technology Platform (Bliss Point).
Who are CPC Strategy's main competitors?
Direct peers on record are Pacvue, WebFX, Disruptive Advertising, Power Digital Marketing, Single Grain and Flywheel (formerly Stella Rising). Broad incumbents are Merkle, GroupM / WPP, iProspect and Tinuiti.
Does CPC Strategy have an API?
No public API is recorded for CPC Strategy.
What industry is CPC Strategy in?
CPC Strategy's product category is Digital Advertising Agency Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 54181 and its SIC code is 7311.