Top Floor Technologies

What Top Floor Technologies does

Top Floor Technologies LLC is a privately held digital marketing agency founded in 1999 and headquartered in New Berlin, Wisconsin, with approximately 25 employees. The company specializes exclusively in serving manufacturers, fabricators, and industrial businesses, offering an integrated suite of services spanning SEO, paid search and display advertising, social media marketing, content marketing, web development on WordPress and Drupal, B2B eCommerce, lead generation, and marketing audits. Following its April 2025 acquisition of Concept Co., the firm expanded into brand strategy and technology integration, enabling an end-to-end offering from brand strategy through CRM lead nurturing. The firm's core differentiator is its vertical specialization—25+ years of serving the manufacturing sector—combined with an SEO-integrated web development process that embeds search optimization specialists into every website project from sitemap through deployment rather than treating SEO as a post-launch add-on.

The business operates on a professional services revenue model combining project-based website engagements ($10,000-$100,000+) and monthly retainer agreements ($5,000-$10,000+) for ongoing marketing execution. Go-to-market relies on consultative direct sales through account executives and digital account managers conducting discovery calls and marketing audits, supplemented by content-led inbound via an active blog, The Marketing Schematic podcast, and The Manufacturing Roundtable events. Distribution partnerships with the Wisconsin Center for Manufacturing & Productivity (WCMP), WMEP Manufacturing Solutions, UW-Stout, and First Business Bank anchor the firm within Wisconsin's manufacturing ecosystem. The agency is privately held by co-founders Chad Spaude and Justin Kerley, with three additional managing members added in May 2025, and holds Google Partner, Microsoft Advertising Partner, Facebook Blueprint, Hootsuite, and HubSpot certifications. The technology stack is built on open-source CMS platforms (WordPress, Drupal) with integrations to Salesforce, HubSpot, MailChimp, Drupal Commerce, WooCommerce, and Google Analytics, and AI is used as a productivity layer for keyword research, ad copy generation, and code assistance rather than as a proprietary capability.

Name

Top Floor Technologies

Legal name

Top Floor Technologies LLC

Website

https://topfloortech.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Top Floor Technologies is a privately held digital marketing agency founded in 1999 in New Berlin, Wisconsin, that exclusively serves manufacturers and industrial companies with SEO, paid search, web development, content, and eCommerce services. Following its April 2025 acquisition of Concept Co., it added brand strategy and technology integration to its integrated service portfolio.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Industrial digital marketing
• Manufacturing SEO services
• B2B web development
• Paid search advertising
• Content marketing agency

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Project-based and retainer-based digital marketing services including web development, SEO, PPC advertising, social media marketing, and content marketing. Services are customized per client with pricing based on scope of work.
2. Marketing Audit & Consulting: Data-driven marketing audits providing competitive analysis, website health checks, and marketing channel evaluations. Offered as standalone consulting or as entry point for ongoing engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Top Floor Technologies is a B2B digital marketing agency that designs, builds, and executes integrated online marketing programs for manufacturers and industrial companies. Core deliverables span custom web development (WordPress and Drupal), SEO, paid search and display advertising, social media marketing, content marketing, B2B eCommerce, lead generation, and marketing audits, sold as project engagements or monthly retainers.

Product overview

Top Floor Technologies is a digital marketing agency offering an integrated suite of services for manufacturers and B2B businesses. The portfolio includes core services: SEO, Paid Search & Display Advertising, Social Media Marketing, Content Marketing, Web Development (WordPress and Drupal), B2B eCommerce, Lead Generation, and Marketing Audit. Following the April 2025 acquisition of Concept Co., the company expanded to include Technology Integration and Brand Strategy services. The company also produces The Marketing Schematic podcast for manufacturing marketers. Services are delivered through an integrated approach, combining multiple digital channels to drive results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services
• Paid Search & Display Advertising
• Social Media Marketing
• Content Marketing
• WordPress Development
• Drupal Development
• Web Development
• B2B eCommerce
• Lead Generation
• Marketing Audit
• Technology Integration
• Brand Strategy
• International Solutions

Quantifiable outcome

• Automation Components, Inc. achieved $400,000+ per month in sales increase following ecommerce website redesign
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wisconsin Center for Manufacturing & Productivity (WCMP)coreStrategic or Co-development Partner · 1 January 2024Top Floor served as a sponsor for the 2024-2025 Wisconsin Manufacturing Report produced by WCMP in collaboration with WMEP Manufacturing Solutions and UW-Stout. The report was based on interviews with 400 manufacturing executives across Wisconsin.
• First Business BankminorStrategic or Co-development Partner · 1 January 2024Co-sponsor alongside Top Floor for the 2024-2025 Wisconsin Manufacturing Report. Both companies supported the research initiative for Wisconsin manufacturers.
• WMEP Manufacturing SolutionscoreStrategic or Co-development Partner · 1 January 2024Collaborative partner in producing the 2024-2025 Wisconsin Manufacturing Report. WMEP provides manufacturing solutions and expertise for Wisconsin manufacturers.
• University of Wisconsin-Stout (UW-Stout)minorStrategic or Co-development Partner · 1 January 2024Academic partner collaborating on the 2024-2025 Wisconsin Manufacturing Report research and analysis.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Gorilla 76: B2B marketing agency based in West Michigan focused on industrial and manufacturing clients, offering integrated digital marketing services directly comparable to Top Floor's core portfolio.
• Industrial Strength Marketing: Digital marketing agency exclusively serving manufacturers and industrial companies, with a comparable offering of SEO, PPC, web development, and content services for the same vertical buyer.
• Gumas: B2B marketing agency with deep manufacturing and industrial client base providing brand strategy and digital marketing — comparable to the combined Top Floor + Concept Co. service set.
• Bop Design: B2B digital marketing agency serving industrial and technical clients with web development, content marketing, and SEO services overlapping Top Floor's core service lines.
• Tilt Metrics: Digital marketing agency focused on B2B and industrial clients with SEO, PPC, and web development offerings that closely parallel Top Floor's integrated delivery model.
• Revenew: B2B demand generation and digital marketing agency serving industrial manufacturers with performance-driven SEO and paid media comparable to Top Floor's mid-funnel execution work.
• Huemor: Digital marketing and web development agency for B2B brands with comparable web design, development, and integrated digital marketing capabilities for technical buyers.
• FunnelEnvy: B2B digital marketing agency specializing in conversion optimization and integrated marketing programs for technical and industrial clients with comparable full-funnel execution.
• Intechnic: B2B web design and digital marketing agency focused on industrial and manufacturing clients with comparable web development, ecommerce, and integrated digital services.

Broad incumbents

• Velocity Made Good (VMG): Larger multi-category marketing agency serving consumer and B2B clients including industrial segments; broader portfolio than Top Floor but overlapping digital marketing and brand services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/topfloortech
• Facebookfacebook.com/topfloortech
• LinkedInlinkedin.com/company/top-floor-technologies
• Instagraminstagram.com/topfloortech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Floor Technologies