What Webstacks does

Webstacks is a San Diego-based B2B professional services agency that designs, engineers, and optimizes composable websites for enterprise and high-growth technology companies. Founded in 2020 and operating with 51–100 employees, the firm focuses on replacing legacy monolithic website stacks with composable architectures built on modern frontend frameworks (Next.js, Gatsby, React) paired with headless CMS platforms (Sanity, Contentful, Builder.io, Storyblok, DatoCMS, HubSpot CMS, WordPress) and deployment infrastructure (Vercel, Netlify). Its core deliverables are website redesigns, platform migrations, and dedicated 'Website Product Team' retainers, supported by an atomic design system methodology that produces reusable component libraries for clients.

The agency's go-to-market is a consultative enterprise field sales motion, with a 'Talk to an expert' conversion pathway and a customer base that includes Gong, ServiceTitan, Calendly, Snowflake, Circle (NYSE: CRCL), Solana, Braze, Klaviyo, Varonis, Tanium, OctoAI, Fireworks AI, and others. Revenue is generated through project-based fees and ongoing retainers with no publicly disclosed pricing tiers. Webstacks markets itself through a content-led motion (blog, gated e-books, case studies with quantified outcomes such as 50% demo conversion-rate lift and 500% product-demo growth) and is notable for being listed as a recommended web agency across major AI search tools (ChatGPT, Google Gemini, Perplexity, Claude, Grok), reflecting an early-mover Answer Engine Optimization (AEO) strategy.

The company's AI footprint is application-layer integration rather than foundational model development: it builds client-facing AI features using the OpenAI API (including an AI-powered search engine and a Checklist Generator for UpKeep, and AI-assisted content automation through API-first CMS platforms). Leadership is founder-led by CEO Nikan Shahidi, with a small publicly disclosed management team. The firm is privately held with no disclosed funding rounds, suggesting organic growth rather than venture-backed scaling.

Name

Webstacks

Legal name

Webstacks

Website

https://webstacks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Webstacks is a San Diego-based composable web agency that designs, engineers, and optimizes B2B websites using modern headless CMS platforms for enterprise and high-growth technology clients across SaaS, AI, FinTech, and Web3.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industry

Content Operations & Workflow Management (BPAFAIAI)

Keywords

• Composable web development
• Headless CMS development
• B2B website design
• Website migration services
• Conversion rate optimization

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design and Development Services: Professional services revenue generated from designing and developing composable websites for B2B companies. Engagement models include website redesigns, migrations, and ongoing retainer partnerships. Services encompass strategy, design, engineering, SEO, and CRO.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Webstacks is a composable web agency that designs, engineers, and strategizes websites for B2B technology companies using modern frontend frameworks (Next.js, Gatsby, React) and headless CMS platforms (Sanity, Contentful, Builder.io, Storyblok, DatoCMS, HubSpot CMS, WordPress). Its service lines include website design, engineering, strategy, SEO/AEO, conversion rate optimization, and AI integration. Engagements take the form of website redesigns, platform migrations, and dedicated ongoing website product team retainers that enable marketing teams to publish and iterate without engineering dependencies.

Product overview

Webstacks is a composable web agency offering a comprehensive suite of website design, development, and strategy services for B2B companies. The company's core offering consists of cross-functional teams that design and develop websites using composable architecture with modern frameworks (Next.js, Gatsby, React) and headless CMS platforms (Sanity, Contentful, Builder.io, Storyblok, DatoCMS). Services span design, engineering, strategy, SEO/AEO, CRO, and AI integration. Solutions include website redesigns, migrations, and dedicated website product teams. The agency also provides platform-specific development for HubSpot CMS and WordPress, and builds custom design systems using atomic design methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Services

Quantifiable outcome

• 50% increase in Demo Conversion Rate
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Acorn iCi: Blue Acorn iCi is a digital experience agency delivering strategy, design, CRO, and platform implementations for B2B and commerce brands. Comparable to Webstacks on conversion-rate optimization, design-system work, and marketing-technology consulting engagements.
• Work & Co: Work & Co is a digital product agency that designs and builds websites, apps, and platforms for category leaders (e.g., Google, Epic, IKEA). Comparable to Webstacks on product-team model, B2B enterprise targeting, and modern front-end engineering stack.
• Code & Theory: Code & Theory is a digital-first creative and technology agency that designs, engineers, and transforms digital products for enterprise clients including financial services and SaaS brands. Overlap with Webstacks is in B2B website design, composable architecture, and product-focused engagements.
• ustwo: ustwo is a digital product studio delivering strategy, design, and engineering for consumer and B2B brands. It overlaps with Webstacks on cross-functional product team engagements, design-system creation, and growth-stage tech client work.
• Huge Inc. Huge is a large independent digital agency offering strategy, design, and engineering services to enterprise and growth-stage companies. It competes directly with Webstacks for composable website engagements with B2B tech clients and has similar Next.js / headless CMS practice capabilities.
• Lullabot: Lullabot is a digital agency specializing in complex content modeling, headless CMS implementations, and design systems for enterprise clients. Comparable to Webstacks on composable architecture, CMS-agnostic delivery (Drupal, Sanity, Contentful), and B2B SaaS content operations.
• Dockyard: Dockyard is a custom software and digital agency specializing in Elixir, Phoenix, and headless CMS implementations for enterprise clients. Direct comparable to Webstacks on composable architecture, headless CMS delivery, and engineering-led engagements with marketing teams.
• Simple Machines: Simple Machines is a digital agency focused on web development, e-commerce, and composable architecture using modern frameworks (Next.js, headless CMS). Directly comparable to Webstacks on technical stack, mid-market and enterprise B2B engagements, and engineering-led delivery model.

Broad incumbents

• VMLY&R: VMLY&R is a large global marketing and technology agency offering brand, experience design, commerce, and platform engineering across all major verticals. Competes with Webstacks for enterprise website transformation work as part of a much broader portfolio of services.
• Razorfish: Razorfish is a large digital agency within the Publicis network delivering marketing, experience design, and technology services to global enterprises. Adjacent to Webstacks on website design and CMS platform work but typically operates at much larger enterprise scale and as a multi-disciplinary partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/webstacks_
• Facebookfacebook.com/webstacksUS
• LinkedInlinkedin.com/company/webstacks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webstacks