Tango Energy
Tango Energy is an Australian retail electricity and gas provider serving residential and small business customers across Victoria, NSW, South Australia, and Queensland, operating as a brand of Pacific Blue Retail Pty Ltd and distributing through a digital-first, self-service model.
- Company typePrivate
- Founded2012
- HeadquartersGeelong, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tango Energy does
Tango Energy is an Australian retail energy provider operating as a trading brand of Pacific Blue Retail Pty Ltd (ABN 43 155 908 839), a privately held company headquartered in Geelong, Victoria. The company supplies electricity and natural gas to residential households and small business customers across four states — Victoria (its primary market), New South Wales, South Australia, and Queensland — under regulated Standing Offer and Victorian Default Offer plans as well as market offers. Customer-facing technology is delivered through the My Tango online portal and native iOS and Android applications, which enable self-service account management, bill viewing, and usage tracking. The company also administers solar feed-in tariff programs, including general feed-in tariffs (the Premium PFIT was retired in November 2024), and a Bonus Booster Bundle that provides up to $250 in sign-up credits for new or moving Victorian customers.
Tango Energy's go-to-market is digital-first and direct-to-consumer, with the tangoenergy.com website as the primary acquisition surface and phone-based support as a secondary channel. Pricing is structured as recurring monthly subscription billing tied to usage, with tariffs varying by state, network distributor, and customer segment (residential single-rate versus small-business time-of-use). The company's positioning emphasises simplicity — stripped-back plans, no lock-in contracts, no exit fees — and it has built measurable brand equity in Victoria through three 2024 Finder Awards (Legendary Service, Most Loved, Top Value – Electricity VIC) and a 2025 Canstar Blue recognition. Compliance is maintained across the Energy Retail Code, the National Energy Retail Law and Rules, and Australia's Consumer Data Right regime.
The legal ownership is concentrated in a single private entity, Pacific Blue Retail Pty Ltd, with no disclosed venture capital, private equity, or strategic parent company identified in the input data. The data does include an acquisition reference (Aconcagua Energía, dated 2025-08-28) alongside Vaca Muerta oil & gas context; these references appear to relate to a separate Argentine entity also trading as 'Tango Energy' rather than the Australian retailer, and should be treated as low-confidence for this company's strategy.
Tango Energy firmographics
Firmographics- Name
- Tango Energy
- Legal name
- Pacific Blue Retail Pty Ltd
- Website
- https://tangoenergy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tango Energy is an Australian retail electricity and gas provider serving residential and small business customers across Victoria, NSW, South Australia, and Queensland, operating as a brand of Pacific Blue Retail Pty Ltd and distributing through a digital-first, self-service model.
- Ownership category
- akta.pro rank
Where Tango Energy is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tango Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electricity and Gas Supply: Tango Energy generates revenue through the supply of electricity and gas to residential and small business customers in Australia. Revenue is derived from recurring supply charges based on usage, with pricing structured according to standing offer and market offer plans across multiple network distributors in Victoria, NSW, SA, and Queensland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Victorian Default Offer - Residential Single Rate tariff |
| Subscription | Monthly | Victorian Default Offer - Business Small Business TOU tariff |
| Subscription | Monthly | Queensland Residential Standing Offer |
| Subscription | Monthly | South Australia Residential Standing Offer |
| Subscription | Monthly | New South Wales Residential Standing Offer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tango Energy product offering
Product offeringCore offering
Tango Energy is an Australian retail energy provider that sells electricity and gas supply plans to residential and small business customers across Victoria, New South Wales, South Australia, and Queensland. The company offers stripped-back, no-lock-in-contract plans, regulated Standing Offer and Victorian Default Offer products, solar feed-in tariff programs, and the Bonus Booster Bundle sign-up credit promotion. Customer account management is delivered through the My Tango online portal and mobile applications on iOS and Android.
Product overview
Tango Energy is an Australian energy retailer offering a unified portfolio of gas and electricity plans to residential and small business customers across Victoria, New South Wales, South Australia, and Queensland. The core offering consists of residential and business energy plans, with Standing Offer/VDO options serving as default regulated alternatives. Add-on products include solar feed-in tariff programs and the promotional Bonus Booster Bundle. Customer management is handled through the My Tango Portal (online and mobile app), which allows account access, bill tracking, and usage monitoring. The company is owned by Pacific Blue Retail Pty Ltd and positions itself on simplicity, no lock-in contracts, and stripped-back pricing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Get up to $250 in sign-up credits for new customers (VIC only)
Companies that use Tango Energy
Customer profileSegments2 records
Ideal customer profiles2 records
Tango Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tango Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pacific Blue Retail Pty LtdPacific Blue Retail Pty Ltd (ABN 43 155 908 839) is the parent company that owns and operates Tango Energy brand. The company operates the Tango Energy online customer portal under this corporate entity.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tango Energy competitors and assessment
Company assessmentBroad incumbents
- AGL Energy: Australia's largest energy retailer, supplying electricity and gas to millions of residential and business customers across all NEM states including VIC, NSW, SA, and QLD. Directly comparable multi-state retail energy model, with Tango competing head-on for the same household customer base.
- Origin Energy: One of Australia's largest integrated energy retailers serving residential and SME customers across the same four states as Tango Energy. Comparable in product set (electricity, gas, solar FiT) and target segments, with a much larger marketing and hedging footprint.
- EnergyAustralia: Major Australian energy retailer (CLP Group subsidiary) operating across VIC, NSW, SA, and QLD with electricity, gas, and solar offerings to households and small businesses. Closely comparable geographic and product footprint to Tango.
- Shell Energy Australia: Australian energy retail arm of Shell (incorporating Powershop and 1st Energy), serving residential and business customers across multiple states. Directly comparable multi-state retail energy product with a global brand behind it.
Direct peers
- Alinta Energy: Privately-held Australian energy retailer serving residential and business customers across multiple states including Victoria, NSW, SA, and Queensland. Similar mid-sized challenger positioning with comparable digital acquisition motion and competitive pricing focus.
- Red Energy: Australian retail energy provider owned by Snowy Hydro, serving residential and business customers primarily in VIC, NSW, SA, and QLD. Direct competitor with similar no-frills, multi-state retail energy positioning to Tango.
- Simply Energy: Multi-state Australian energy retailer (VIC, NSW, SA, QLD) offering electricity, gas, and solar to residential and small business customers. Competes head-to-head with Tango in the same deregulated retail markets with overlapping product sets.
- Lumo Energy: Victorian-focused energy retailer supplying electricity and gas to residential and SME customers with a strong VIC market presence. Closest geographic overlap with Tango's primary market and similar SME/residential product mix.
- Momentum Energy: Privately-held Australian energy retailer owned by Hydro Tasmania, serving residential and business customers across VIC, NSW, SA, and QLD. Mid-sized challenger comparable to Tango in scale and market footprint.
Emerging players
- OVO Energy: UK-based challenger energy retailer known for digital-first customer experience, simple plans, and renewable energy positioning. Comparable go-to-market model to Tango's stripped-back, app-driven, customer-friendly positioning, though operating in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tango Energy social profiles
Digital presenceTango Energy compliance and trust
Trust signalCompliance7 records
Tango Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tango Energy leadership team
Management profileNumber of profiles
Profiles1 record
Tango Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tango Energy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tango Energy
What does Tango Energy do?
Tango Energy is an Australian retail energy provider that sells electricity and gas supply plans to residential and small business customers across Victoria, New South Wales, South Australia, and Queensland. The company offers stripped-back, no-lock-in-contract plans, regulated Standing Offer and Victorian Default Offer products, solar feed-in tariff programs, and the Bonus Booster Bundle sign-up credit promotion. Customer account management is delivered through the My Tango online portal and mobile applications on iOS and Android.
Is Tango Energy a public or private company?
Tango Energy is a private company. It is classified as corporate owned and is currently operating.
When was Tango Energy founded?
Tango Energy was founded in 2012. It employs 101 to 250 people.
Where is Tango Energy based?
Tango Energy is headquartered in Geelong, Australia, in the Oceania region.
How does Tango Energy make money?
One revenue line is on record: electricity and Gas Supply.
Who are Tango Energy's main competitors?
Broad incumbents on record are AGL Energy, Origin Energy, EnergyAustralia and Shell Energy Australia. Direct peers are Alinta Energy, Red Energy, Simply Energy, Lumo Energy and Momentum Energy. OVO Energy is listed as an emerging player.
Does Tango Energy have an API?
No public API is recorded for Tango Energy.