Bayne Advisors

What Bayne Advisors does

Bayne Advisors is a solo strategic consulting and advising firm founded in 2018 by Katie Bayne, a former Chief Marketing Officer, North America and President, North America Brands at Coca-Cola. The firm partners with companies and brands to address complex challenges around strategic identity, brand building, globalization, and digital transformation, delivering custom solutions grounded in data-driven analysis, innovative strategy, and executive storytelling. There is no proprietary technology platform; the offering is entirely human-delivered advisory services packaged into three integrated lines: Consulting & Advising, Planning, and Presenting & Engaging. The business model is professional services — revenue is generated through consulting fees on custom engagements rather than product or recurring subscription revenue — with pricing not publicly disclosed and scoped per engagement. Client segments are two personas: corporate executives and leadership (CEOs seeking new purpose, CMOs needing an outside advisor) as the primary segment, and entrepreneurs/founders translating ideas into actionable strategies as a secondary segment. Distribution is direct via website contact form, email, and phone. The firm operates as a founder-led practice with no disclosed employees beyond Katie Bayne, who simultaneously serves as an Independent Board Director on three public Fortune 500 companies (including Ascena Retail Group), and holds academic affiliations with Duke University Fuqua School of Business and Southern Methodist University Cox School of Business that double as top-of-funnel client acquisition channels.

Name

Bayne Advisors

Legal name

Bayne Advisors

Website

https://bayneadvisors.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bayne Advisors is a solo Atlanta-based strategic consulting firm founded in 2018 by former Coca-Cola CMO Katie Bayne, offering brand strategy, business planning, and executive advisory services to CEOs, CMOs, and entrepreneurs.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Strategic consulting
• Brand strategy
• Business planning
• Executive advisory
• Digital transformation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting & Advisory Services: Professional services revenue model providing custom strategic planning, consulting, and advising engagements to corporate clients. Engagements include brand strategy development, business planning, and executive advisory services. Revenue generated through consulting fees for strategic engagements rather than product-based recurring revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bayne Advisors is a strategic consulting and advising firm that partners with companies and brands to solve complex business challenges through custom solutions in brand building, globalization, and digital transformation. The firm delivers three integrated service offerings—Consulting & Advising, Planning, and Presenting & Engaging—led directly by founder Katie Bayne to help entrepreneurs, CEOs, and CMOs develop strategic identities, drive sustained consumer engagement, and accelerate results.

Product overview

Bayne Advisors is a strategic consulting and advising firm offering three integrated service offerings: Consulting & Advising, Planning, and Presenting & Engaging. These services are delivered as a unified consultancy practice rather than as separate software products or modules. The firm helps brands and businesses develop strategic identities, build brands, embrace globalization, and drive digital transformation through data-driven analysis, strategic planning, and compelling narratives. Katie Bayne serves as the primary advisor, providing custom solutions to help clients solve complex challenges that impede progress.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting & Advising
• Planning
• Presenting & Engaging

Quantifiable outcome

• Under leadership, Coca-Cola won multiple Lions, Pencils, Effies, Clios and an Emmy for brand work
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Coca-ColaminorOthersProfessional affiliation shown on affiliations page. Represents prior executive career rather than active Bayne Advisors partnership. Katie Bayne held CMO and President roles at Coca-Cola.
• Ascena Retail GroupcoreOthersActive board directorship relationship. Katie Bayne currently serves on the Board of Directors of Ascena Retail Group, Leadership & Corporate Governance Committee. Represents ongoing executive governance role.
• PTTOW (Principle To Principle Association of Tomorrow's Visionaries)minorOthersProfessional group affiliation shown on affiliations page. Industry networking and thought leadership organization.
• Duke University Fuqua School of BusinessminorOthersPersonal academic affiliation. Katie Bayne has BA and MBA from Duke University and serves as member of Board of Visitors at Duke's Fuqua School of Business.
• Southern Methodist University Cox School of BusinessminorOthersAcademic speaking engagement affiliation. Katie Bayne serves as guest lecturer and executive speaker at the Cox School of Business.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Interbrand: Interbrand is a global brand consultancy (part of Omnicom) that helps clients create and manage brand value. It is comparable to Bayne Advisors in its CPG heritage and enterprise brand strategy advisory offering.
• Siegel+Gale: Siegel+Gale is a global brand strategy, experience, and design consultancy focused on simplicity. It is comparable to Bayne Advisors as a brand-led advisory firm targeting enterprise clients on brand and business transformation.
• Prophet: Prophet is a brand and marketing strategy consultancy that helps companies grow by aligning brand, customer experience, and business strategy. It is directly comparable to Bayne Advisors in its brand-led strategy focus and C-suite advisory model.
• Landor: Landor is a leading brand consulting and design firm (part of WPP) serving global enterprises on brand strategy and identity. It overlaps directly with Bayne Advisors' brand strategy and digital transformation services.
• Lippincott: Lippincott is a brand strategy and design firm advising Fortune 500 clients on brand identity, purpose, and transformation. It is comparable to Bayne Advisors in its premium brand strategy advisory positioning and CPG/Fortune 500 client base.

Broad incumbents

• Bain & Company: Bain & Company is a global management consulting firm advising on strategy, operations, and transformation. It is a broad incumbent that competes with Bayne Advisors at the high end of the corporate strategy and transformation advisory market.
• EY-Parthenon: EY-Parthenon is the strategy consulting arm of EY advising on corporate strategy, growth, and transformation. It is comparable to Bayne Advisors as a broad incumbent serving enterprise CEOs and boards on strategy and transformation.
• McKinsey & Company: McKinsey & Company is the world's largest management consultancy, with deep practices in marketing and sales, digital, and organizational transformation. It is comparable to Bayne Advisors as a broad incumbent serving the same C-suite buyer on overlapping strategy and transformation topics.
• The Boston Consulting Group: BCG is a global management consulting firm with strength in corporate strategy, marketing, and digital transformation. It is a broad incumbent competing with Bayne Advisors for enterprise strategy and brand-led transformation mandates.

Emerging players

• Redscout: Redscout is a boutique brand strategy and innovation consultancy working with CPG and consumer brands. It is comparable to Bayne Advisors as a smaller, founder-led brand strategy alternative serving similar enterprise buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayne Advisors