SendOutCards
SendOutCards is a Salt Lake City-based, privately held platform that lets individuals and small businesses send personalized greeting cards digitally or via printed mail, combining a large design catalog with CRM-style relationship tracking, automated reminders, and subscription pricing.
- Company typePrivate
- Founded2003
- HeadquartersSalt Lake City, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What SendOutCards does
SendOutCards, founded in 2003 and headquartered in Salt Lake City, United States, operates a cloud-based greeting card and relationship management platform marketed under the unified 'Promptings' brand. The platform combines a catalog of thousands of professionally designed cards with CRM-style contact management, a relationship calendar that tracks birthdays and anniversaries, automated reminder and campaign functionality, and customization features including personal photos, handwriting, signatures, and branded business elements. Cards can be delivered either digitally for instant transmission or as physical printed mail, and the platform supports gift pairing for a combined gifting experience.
The business operates on a subscription-based, product-led growth model with a freemium 'Send a Free Card' top-of-funnel offer that converts users into paid monthly subscription packages. Distribution is entirely self-serve through the sendoutcards.com/app website with global reach, and the company serves two horizontal segments: individuals and professionals seeking to maintain personal relationships through occasions such as birthdays, gratitude, encouragement, and celebrations, and small-to-medium businesses, sales professionals, and entrepreneurs using the platform for branded customer follow-up and automated relationship communications. Pricing tiers are not publicly disclosed.
SendOutCards is a privately held, founder-led company (Kody Bateman serves as Founder, CEO and Chief Visionary Officer; Diane Velasco is a co-founder) that reports a headcount of 5,001–10,000 employees, a figure consistent with its historical direct-sales / distributor model rather than a lean SaaS cost structure. The company shows no disclosed funding rounds, acquisitions, partnerships, AI/ML capabilities, or third-party integrations in the source data, and operates its platform on AWS us-west-2 cloud infrastructure.
SendOutCards firmographics
Firmographics- Name
- SendOutCards
- Legal name
- SendOutCards
- Website
- https://sendoutcards.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- SendOutCards is a Salt Lake City-based, privately held platform that lets individuals and small businesses send personalized greeting cards digitally or via printed mail, combining a large design catalog with CRM-style relationship tracking, automated reminders, and subscription pricing.
- Ownership category
- akta.pro rank
SendOutCards industry classification
Industry- Product category
- Greeting Card & Relationship Management Software
- NAICS
- Greeting Card Publishers (513191)
- SIC
- Greeting Cards (2771), Commercial Printing (2750)
- akta.pro primary industry
- Gift Returns, Exchanges & Recipient Support (HSACANAM)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF)
Keywords
Where SendOutCards is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
SendOutCards business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Subscription Service: SendOutCards operates on a subscription model where users pay for access to the platform's card catalog, customization tools, CRM features, and delivery options (both digital and printed). The platform offers various packages with different feature levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free card trial available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SendOutCards product offering
Product offeringCore offering
SendOutCards operates Promptings, a cloud-based subscription platform that lets users send greeting cards digitally or as printed mail, while managing relationships through built-in CRM, automated reminders, and recurring campaigns. The platform combines an industry-leading catalog of professionally designed cards with personalization (photos, handwriting, signatures), gift pairing, and branded business communication options. It is sold as a unified self-serve subscription accessible via web and mobile.
Product overview
SendOutCards operates as a unified platform called Promptings — a single integrated product that combines greeting card design, digital and printed delivery, relationship CRM, and automation features. The platform provides a catalog of thousands of professional card designs, personalization tools (photos, handwriting, signatures), gift pairing options, automated reminders, and campaign management for consistent follow-up. All capabilities are delivered through one cohesive system rather than as separate modules.
Differentiator
Problem solved
Functional benefit
Brands
- Promptings: The premier gratitude sharing platform that helps users turn thoughtful moments into cards, gifts, reminders, or follow-up systems.
Products and services
- Promptings A cloud-based, subscription greeting-card and relationship-management platform that lets users send digital or printed cards, personalize them with photos, handwriting, and signatures, manage contacts, and automate reminders and recurring campaigns. It serves individuals maintaining personal relationships and SMBs/sales professionals running customer follow-up and branded outreach campaigns.
Companies that use SendOutCards
Customer profileSegments2 records
Ideal customer profiles2 records
SendOutCards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SendOutCards partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
SendOutCards competitors and assessment
Company assessmentDirect peers
- Punchbowl: Punchbowl is a digital-first greeting card and invitation platform offering e-cards, video greetings, and premium digital delivery. It competes head-to-head with SendOutCards for digital send occasions and shares the PLG, freemium-led acquisition model.
- SimplyToImpress: SimplyToImpress offers personalized stationery, invitations, and direct-mail cards for life events and business use. It targets similar SMB and consumer occasions as SendOutCards and operates a comparable custom-print-plus-mail service model.
- Cardly: Cardly is a mail-merged greeting card service that lets users write cards online and have them printed and mailed with a real pen. It overlaps with SendOutCards' printed-card fulfillment and custom-message use cases for individuals and SMBs.
Broad incumbents
- Shutterfly: Shutterfly is a large personalized photo-product platform covering cards, prints, and gifts with direct-to-consumer fulfillment. It overlaps with SendOutCards on photo-driven card design and printed delivery, but operates at significantly broader scale and is not focused on relationship-CRM automation.
- American Greetings: American Greetings is one of the largest traditional greeting card manufacturers with both physical retail products and digital offerings. It competes with SendOutCards across most card occasions but lacks the relationship-CRM automation layer that anchors SendOutCards' subscription value.
- Hallmark Cards: Hallmark is the dominant incumbent greeting card publisher with broad retail distribution and a content library spanning every occasion. It does not offer SendOutCards' subscription SaaS platform or dual digital/print delivery in one product, but it sets the baseline for category demand and catalog scale.
Emerging players
- Canva: Canva is a design platform with a vast template library that includes greeting cards, invitations, and direct-mail designs, often free or low-cost. While not a dedicated card platform, it overlaps with SendOutCards for self-serve digital card creation and is increasingly adding print-on-demand fulfillment.
- Evite: Evite is a digital invitation and greeting platform with both free and premium tiers, focused on life events and celebrations. It overlaps with SendOutCards on the digital-delivery side and competes for the same occasion-based use cases, though it does not offer printed-card fulfillment.
Others
- 1-800-Flowers.com: 1-800-Flowers.com is a major gift and floral delivery retailer that has expanded into gourmet foods, gift baskets, and personalization. It is comparable to SendOutCards' gift-pairing component and targets similar occasion-based gifting occasions, but is not a card or CRM platform.
Regional players
- Moonpig: Moonpig is a leading UK-based online greeting card and gifting retailer offering personalized cards with printed delivery. It mirrors SendOutCards' personalized-card-plus-gift model but operates primarily in the UK and does not directly compete in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SendOutCards social profiles
Digital presenceSendOutCards financial estimates
Financial estimateRevenue estimate
Valuation estimate
SendOutCards leadership team
Management profileNumber of profiles
Profiles1 record
SendOutCards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SendOutCards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SendOutCards
What does SendOutCards do?
SendOutCards operates Promptings, a cloud-based subscription platform that lets users send greeting cards digitally or as printed mail, while managing relationships through built-in CRM, automated reminders, and recurring campaigns. The platform combines an industry-leading catalog of professionally designed cards with personalization (photos, handwriting, signatures), gift pairing, and branded business communication options. It is sold as a unified self-serve subscription accessible via web and mobile.
Is SendOutCards a public or private company?
SendOutCards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SendOutCards founded?
SendOutCards was founded in 2003. It employs 5,001 to 10,000 people.
Where is SendOutCards based?
SendOutCards is headquartered in Salt Lake City, United States, in the North America region.
How does SendOutCards make money?
One revenue line is on record: subscription Service.
Who are SendOutCards's main competitors?
Direct peers on record are Punchbowl, SimplyToImpress and Cardly. Broad incumbents are Shutterfly, American Greetings and Hallmark Cards. Emerging players are Canva and Evite. 1-800-Flowers.com is listed as an others. Moonpig is listed as a regional player.
Does SendOutCards have an API?
No public API is recorded for SendOutCards.
What industry is SendOutCards in?
SendOutCards's product category is Greeting Card & Relationship Management Software. Its primary akta.pro industry code is HSACANAM, Gift Returns, Exchanges & Recipient Support, with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 513191 and its SIC code is 2771.