TIDE Services

What TIDE Services does

TIDE Services Limited is a UK-based business management company and wholly-owned subsidiary of Anglian Water Group, operating under Anglian Venture Holdings. The company manages three sub-brands serving distinct but operationally shared markets: Geodesys (land and property search information for legal professionals and developers in residential and commercial transactions), digdat (web-hosted solutions with viewing tools and 24/7 service information access for utility companies), and Anglian Water Direct (home emergency insurance, water efficiency, and environmentally friendly products for residential homeowners, distributed via HomeServe and Aqualogic partnerships). The company's technology stack is built around proprietary web-hosted platforms and in-house software development, including GIS capabilities inherited from its Anglian Water Group heritage, plus a recently rolled-out CRM system unifying customer data across brands. Headquartered in Huntingdon, Cambridgeshire, with 51-100 employees, TIDE Services generates revenue through subscription/recurring models across its three brands, distributing via direct sales through brand websites, B2B sales to legal professionals and utility companies, and direct-to-consumer channels leveraging the Anglian Water customer base and call centre. The company is led by Managing Director Tim O'Brien (appointed January 2021), who oversees growth and operational delivery across all three brands with a senior management team responsible for IT, commercial operations, sales, finance, and customer service functions.

Name

TIDE Services

Legal name

TIDE Services Limited

Website

https://tideservices.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

TIDE Services Limited is a UK subsidiary of Anglian Water Group that operates three sub-brands: Geodesys (property conveyancing searches for legal professionals), digdat (web-hosted solutions for utility companies), and Anglian Water Direct (home emergency insurance and water efficiency products for homeowners).

Ownership category

akta.pro rank

Headquarters

HQ city

Huntingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Geodesys Property Conveyancing Services: Leading provider of land and property search information for legal professionals and developers. Offers a broad range of products for residential and commercial property transactions, supported by in-house experts.
2. digdat Utilities Solutions: Web hosted solutions for the utility sector providing 24/7 access to service information with viewing tools and two-way customer communication capabilities.
3. Anglian Water Direct Residential Products: Home emergency insurance, water efficiency and environmentally friendly products delivered in partnership with HomeServe and Aqualogic to homeowners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TIDE Services is a portfolio management company that delivers three commercial product lines on behalf of Anglian Water Group: Geodesys provides land and property conveyancing search information to legal professionals and developers; digdat delivers web-hosted infrastructure information platforms with 24/7 access and two-way communication tools to utility companies; and Anglian Water Direct distributes home emergency insurance, water efficiency and environmentally friendly products to homeowners through partnerships with HomeServe and Aqualogic.

Product overview

TIDE Services operates as a multi-brand portfolio company managing three distinct business units on behalf of Anglian Water Group. The core offering consists of Geodesys (property conveyancing search services for legal professionals), digdat (web-hosted utility sector solutions), and Anglian Water Direct (residential home emergency insurance and water efficiency products). These brands operate independently in separate market segments but share operational infrastructure under TIDE Services management.

Differentiator

Problem solved

Functional benefit

Brands

• Geodesys: Leading provider of land and property search information for legal professionals and developers, offering products for residential and commercial property transactions.
• digdat
• Anglian Water Direct

Products and services

• Geodesys Leading provider of land and property search information for legal professionals and developers, offering a broad range of products for residential and commercial property transactions, supported by in-house experts.
• digdat Web hosted solutions with powerful viewing tools primarily for the utility sector, providing 24/7 access to service information and enabling proactive two-way customer communication, delivered to any device anywhere.
• Anglian Water Direct Home emergency insurance, water efficiency and environmentally friendly products offered in partnership with HomeServe and Aqualogic to help homeowners fix, maintain and look after their homes whilst saving water.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Anglian Water GroupcoreStrategic or Co-development PartnerTIDE Services Limited is an Anglian Water Group company and part of Anglian Venture Holdings. The team manages Anglian Water Direct, digdat, and Geodesys businesses on behalf of Anglian Water Services. This is the parent company relationship providing strategic oversight and brand ownership.
• Anglian Venture HoldingscoreStrategic or Co-development PartnerPart of Anglian Venture Holdings which is the parent holding company. TIDE Services operates under this corporate structure alongside other Anglian Water Group companies.
• HomeServemajorChannel Partner/ Reseller/ DistributorHomeServe is a key business partner for Anglian Water Direct's home emergency insurance products. Richard Ford works closely with HomeServe's account management, marketing and customer services teams to deliver home emergency insurance products through HomeServe's channel to Anglian Water customers.
• AqualogicminorChannel Partner/ Reseller/ DistributorAqualogic fulfills water efficiency gardening products for Anglian Water Direct, providing environmentally friendly products to homeowners.
• Taylor WimpeyminorStrategic or Co-development PartnerEllie Player previously worked in marketing roles in the property sector with Taylor Wimpey before joining TIDE Services, indicating historical industry connections and property sector expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Landmark Information Group: One of the UK's largest providers of property search, conveyancing, and environmental data services to legal professionals and property developers. Direct competitor to Geodesys, serving the same conveyancing search market with overlapping products for residential and commercial transactions.
• tmgroup: UK provider of conveyancing searches, property data, and legal reports for solicitors, conveyancers, and property professionals. Directly comparable to Geodesys in product range, customer base, and go-to-market approach within the UK property transaction market.
• Search Acumen: UK property data and analytics provider serving conveyancers, lenders, and property professionals with digital search and data tools. Directly comparable to Geodesys in targeting legal professionals with digital-first property information services.
• HomeServe: UK home emergency and repair services provider and TIDE's primary channel partner for Anglian Water Direct. Directly comparable as it sells overlapping home emergency insurance and water efficiency products through utility partnerships to residential customers.

Broad incumbents

• Dye & Durham: Canadian-listed legal technology and property data platform with a growing UK presence following acquisitions of tmgroup and other UK conveyancing/search assets. Larger incumbent operating across multiple geographies with overlapping capabilities to Geodesys' property search business.
• British Gas HomeCare: UK home services and appliance cover provider owned by Centrica, offering home emergency cover and boiler/heating protection to residential customers. Overlaps with Anglian Water Direct's home emergency insurance products and competes for the same utility-customer base.
• Severn Trent Services: Major UK water utility operating parented commercial ventures similar in structure to Anglian Water's ownership of TIDE Services. Provides useful comparison for utility-group-owned commercial subsidiaries offering value-added services to residential customers.
• AtkinsRéalis (SNC-Lavalin): Global engineering and digital services firm with substantial UK utility-sector consulting and asset information management practice. Comparable to digdat's web-hosted infrastructure information solutions for utility clients, though at significantly larger scale and broader scope.
• OS (Ordnance Survey): UK national mapping agency providing authoritative geographic and property data to government, legal, and commercial customers. Overlaps with Geodesys' property and land information services as an upstream data source and adjacent provider in the conveyancing data value chain.

Emerging players

• 1Spatial: UK-headquartered geospatial data management software company serving utilities and infrastructure operators with location-based asset information systems. Comparable to digdat's infrastructure information platform capabilities for utility sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tide-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIDE Services