United Securities

What United Securities does

United Securities LLC is a privately held Omani investment management company headquartered in Muscat, founded in 1994 and licensed by the Capital Market Authority of Oman and the Financial Services Authority. It serves retail investors, high net worth individuals, and institutional clients (including pension funds, government institutions, and private institutions) across Oman, the broader GCC, and international markets. The firm operates four integrated business lines: brokerage, asset management, corporate finance advisory, and investment research, with a sub-brand product (United GCC Fund, launched June 2011) listed on the Muscat Securities Exchange.

The core technology stack centers on the e-boarding.net online account-opening and trading platform, a trading desk branded e-Tadawul, a Google Play mobile trading app, and dedicated research infrastructure supporting fundamental analysis, technical analysis, and periodic market reports on MENA equities. Asset Management was established in 2003 and managed in excess of US$200 million in discretionary and non-discretionary portfolios as of January 2011. Distribution leverages a network of dedicated affiliates enabling single-account access to MSX, all seven GCC markets, and USA/international markets.

The business model is multi-stream: transaction-based brokerage commissions across regional and US markets, recurring asset management fees on managed portfolios, fund management fees on the United GCC Fund and other fund vehicles, transaction-based corporate finance advisory fees (IPOs, rights issues, M&A, leveraged buyouts, joint ventures), and recurring research subscriptions. GTM is relationship-led and hybridized with self-serve online onboarding for retail, while institutional and HNI clients are served through direct sales and personalized advisory. The firm operates with 11–50 employees from a single domestic headquarters in the Ghala Commercial Area of Muscat.

Name

United Securities

Legal name

United Securities LLC

Website

https://usoman.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

United Securities LLC is a Muscat-based, CMA/FSA-licensed investment management firm offering brokerage, asset management, corporate finance, and equity research to retail, HNI, and institutional clients across Oman, the GCC, and international markets.

Ownership category

akta.pro rank

Product category

Investment Management and Brokerage Services

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Private Placements (144A/Reg S/MTN) (FSACABAK)

Keywords

• Brokerage services
• Asset management
• Investment management
• Corporate finance advisory
• Equity research

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage Services: Commission-based trading services providing access to MSX, GCC markets, and USA/international markets through licensed brokerage department with direct market access setup
2. Asset Management: Discretionary and non-discretionary portfolio management services managing over US$200 million in assets. Revenue derived from management fees based on assets under management.
3. Fund Management (United GCC Fund): Management of United GCC Fund (launched June 13, 2011) - an open-ended mutual fund listed on MSX, investing in GCC and international equities. Revenue from fund management fees.
4. Corporate Finance: Advisory services for IPOs, rights issues, private placements, M&A, leveraged buyouts, joint ventures, and company evaluations. Revenue from transaction-based advisory fees.
5. Investment Research: Research reports and advisory services provided to institutions, HNIs, and retail investors covering MENA equities with fundamental and technical analysis

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

United Securities LLC provides licensed brokerage services giving clients access to the Muscat Stock Exchange (MSX), GCC markets, and USA/international markets from a single account. It also manages discretionary and non-discretionary investment portfolios for pension funds, government institutions, private institutions, and high net worth individuals, operates the United GCC Fund (an open-ended mutual fund listed on MSX), and offers corporate finance advisory (IPOs, rights issues, M&A, leveraged buyouts, joint ventures) and dedicated MENA equity investment research.

Product overview

United Securities LLC offers a unified investment services platform providing brokerage, asset management, corporate finance, and investment research. The core brokerage offering includes access to Muscat Stock Exchange (MSX) domestically, GCC markets, and USA/international markets through a single account. Asset Management services manage over USD 200 million across discretionary and non-discretionary portfolios. The company operates the United GCC Fund, an open-ended mutual fund listed on MSX. Corporate Finance capabilities cover IPOs, M&A, and financial advisory. Investment Research provides periodical, fundamental, and technical analysis reports to institutions and individual investors.

Differentiator

Problem solved

Functional benefit

Brands

• United GCC Fund: An open-ended mutual fund launched on June 13, 2011, designed to deliver capital appreciation and income through active investments in equities listed across all seven GCC stock markets.

Products and services

• Brokerage - Oman (MSX)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SNB Capital (formerly NCB Capital): Leading Saudi investment bank offering brokerage, asset management, and capital markets advisory; competes with USL in GCC corporate finance and is well-capitalized for the Oman cross-border corridor.
• Bank Muscat: Oman's largest bank, providing broker/dealer services via its investment arm and managing significant institutional AUM; competes with USL across brokerage, asset management, and corporate finance from a deposit-funded balance sheet.
• Al Rajhi Capital: Top-tier GCC asset manager and broker with regional reach and substantial AUM; comparable to USL's discretionary asset management and brokerage offerings but at much larger scale.
• National Bank of Oman (Investment Banking arm): Domestic Omani bank offering brokerage and treasury/investment services to institutions and HNIs; competes with USL for local corporate finance mandates and institutional mandates.
• Gulf International Bank (Saudi Arabia): Riyadh-listed wholesale bank providing brokerage, asset management, and corporate finance to GCC clients; comparable to USL's institutional and HNI-facing advisory and capital markets activity.
• Gulf Investment Corporation: Kuwait-based GCC investment institution focused on private equity and capital markets across the six-nation Gulf; comparable to USL in serving regional institutional investors with cross-border mandates.

Direct peers

• SICO Investment Bank: Bahrain-based regional investment bank offering brokerage, asset management, corporate finance, and research across GCC markets; mirrors USL's multi-product, regional brokerage + AM model in a similar scale bracket.
• Al Madar Investment & Development Co. Omani financial services firm offering investment and brokerage services to retail, HNI, and institutional clients; competes directly with USL on Muscat Securities Exchange access and local corporate finance.
• KAMCO Invest (Markaz): Kuwait-based investment firm with asset management, brokerage, corporate finance, and investment research across GCC markets; directly comparable product mix to USL's MENA-focused investment platform.

Regional players

• Emirates NBD Securities: UAE-based brokerage arm of Emirates NBD offering MSX/GCC/USA market access and investment research from regional hubs; comparable to USL's GCC-International single-account value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedSecOman
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/united-securities-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Securities