What Shoot-A-Way does

Shoot-A-Way, founded in 1982 in Upper Sandusky, Ohio, is the originator of the basketball shooting machine category and manufactures 'The Gun' line of automatic rebounding and passing machines. The portfolio spans six commercial tiers — the Gun 6000, 8000, 10K, 12K, and the flagship Gun 14X Smart Pass — plus the Home Edition for residential users and remanufactured 10K/8000 units. Core technology centers on mechanical ball collection and return systems, programmable touchscreen controls, ultrasonic shot detection, X-Frame construction, and a companion mobile app with multiplayer stat tracking (up to 8 players), live heatmap analytics, and 250+ built-in drills. The Gun 14X introduces Smart Pass™ automation that detects shooter height and position to adjust pass trajectory, and Decision Mode™ for randomized cognitive training drills. Five-year commercial warranties are standard on premium models, and 20+ year machine lifespans are claimed under heavy daily use.

The company's business model is direct hardware sales with no mandatory subscription fees. The Home Edition sells via e-commerce at $3,895; commercial models are quote-based through phone (800-294-4654) and web quote requests. The company offers 0% financing to accredited schools and a trade-in program. Customer segments span US high schools (16,400+ machines deployed), NCAA D1 programs (81 of 81), the NBA (84% of teams), training facilities, volleyball programs, and individual home users. Distribution is direct, supplemented by a global partnership with HoopsBasket and 2 channels: a long-tail consumer e-commerce channel for residential buyers and an enterprise field-sales channel for institutional accounts. The company is privately held with no disclosed outside funding and manufactures all equipment at its Ohio facility.

Name

Shoot-A-Way

Legal name

Shoot-A-Way Inc

Website

https://shootaway.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Shoot-A-Way, founded in 1982, manufactures The Gun line of automatic basketball rebounding and passing machines. Used by 84% of NBA teams, 99%+ of NCAA D1 programs, and 16,000+ US high schools, the Ohio-based company sells direct to schools, training facilities, and home users globally.

Ownership category

akta.pro rank

Product category

Basketball Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Basketball Equipment Retail (CRAMAEAB)

Keywords

• Basketball shooting machines
• Basketball training equipment
• Automatic rebounding machines
• Sports training technology
• Basketball skill development

Headquarters

HQ city

Upper Sandusky

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Basketball Shooting Machines: Primary revenue stream from sale of basketball shooting machines (The Gun product line). Includes models ranging from entry-level (Gun 6000) to premium (Gun 14X Smart Pass). Also offers remanufactured and certified pre-owned models for budget-conscious programs.
2. Accessories and Add-ons: Optional accessories including Storage Cover, Post-Passing Back Net, Bluetooth Speakers, Clear Net Upgrade, Off-Road Wheels. Custom color and logo options are free for buyers.
3. Financing Services: Offers 0% financing to accredited schools with half down at order and remaining balance due in 12 months, interest-free.
4. Trade-In Program: Customers can trade in old Gun models for credit toward new or remanufactured models.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Shoot-A-Way manufactures and sells The Gun line of automatic basketball shooting and passing machines that rebound made and missed shots back to the player for high-volume, repetitive training. The product family ranges from a flagship Smart Pass-enabled machine with cognitive training and analytics, through touchscreen commercial models, to entry-level commercial and residential units, with remanufactured options for budget-conscious programs. All units are built in the company's Ohio facility with companion apps for stat tracking.

Product overview

Shoot-A-Way offers The Gun line of basketball shooting machines—a family of automatic rebounders and passing machines designed for training at all levels. The portfolio ranges from the flagship Gun 14X Smart Pass with automatic pass-distance adjustment and multiplayer analytics, through the Gun 12K and 10K with touchscreen control and stat tracking, to the entry-level Gun 8000 and 6000 with touchpad/knob controls. The Gun Home Edition serves residential users, while remanufactured 10K and 8000 models provide budget-conscious options. All models feature USA manufacturing, X-frame construction, and share core technologies including ultrasonic makes counters, lift-assist nets, and companion mobile apps.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Pass: Technology brand for automatic passing distance adjustment feature on The Gun 14X Smart Pass machines
• Decision Mode
• Decision Mode

Products and services

• The Gun 14X Smart Pass Flagship automatic basketball passing and shooting machine with Smart Pass technology that automatically detects shooter position and height and adjusts pass distance and trajectory accordingly. Delivers both chest and bounce passes, supports Decision Mode for cognitive training, live heatmap analytics, multiplayer stat tracking for up to eight players, and includes 250+ built-in drills with video instruction. Built for elite programs, NBA/WNBA teams, and D1 college programs.
• The Gun 12K Advanced basketball shooting machine with a 19-inch front touchscreen, live heatmap analytics, Decision Mode for cognitive training, unlimited programmable shooting locations, and a shot rate of up to 1,800 per hour. Designed for programs that require both high volume and precision with multi-player stat tracking.
• The Gun 10K Mid-tier basketball shooting machine with a built-in 10-inch touchscreen, 17 programmable shooting locations, a front scoreboard, and free companion app for stat tracking. Capable of up to 1,800 shots per hour for high-repetition practice and skill development.
• The Gun 8000 Automatic basketball rebounder with touchpad controls, LED front scoreboard displaying makes, takes, and percentage, ultrasonic makes counter using sound wave technology, and X-frame construction suited to commercial environments. Delivers consistent rebounding and accurate passing for team drills and individual skill sessions.
• The Gun 6000 Entry-level basketball shooting machine offering the same fundamental automatic rebounding technology trusted by elite programs at an accessible price point for budget-constrained programs and facilities. Features single-knob control, 9 perimeter locations in rotating mode, LED scoreboard, and X-frame construction.
• The Gun Home Edition Residential basketball shooting machine for home driveways, garages, and home courts. Weighs 247 lbs, supports 11 programmable locations and 7 pass distance selections, is compatible with the HomeCourt App for shot heatmaps and shot-by-shot analysis, requires no phone or Wi-Fi, and includes a 2-year warranty. Priced at $3,895.00 for individual and family buyers.
• The Gun 10K Remanufactured Professionally rebuilt, inspected, and tested remanufactured version of the Gun 10K that delivers elite shooting development at a more affordable price point with the same core functionality, built-in touchscreen, and free companion app.
• The Gun 8000 Remanufactured Professionally rebuilt, inspected, and tested remanufactured version of the Gun 8000 that delivers high-repetition shooting workouts at a more affordable price point for budget-conscious programs.

Quantifiable outcome

• Up to 1,800 shots per hour enabling more reps in 30 minutes than traditional practice achieves in 2 hours
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

One partnership is on record.

• HoopsBasketcoreStrategic or Co-development Partner · 12 August 2025Global partnership between HoopsBasket and Shoot-A-Way to enhance basketball training through innovative technology and equipment. The collaboration focuses on improving athlete performance and providing advanced training solutions globally. The partnership aims to empower athletes and streamline training processes in the basketball community worldwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Catapult Sports: Athlete monitoring and performance analytics platform used by NBA teams; comparable as an enterprise sports-analytics vendor competing for the same coaching/analytics budget that funds The Gun 12K/14X upgrades.

Broad incumbents

• Spalding: Iconic basketball brand (official ball of the NCAA and many high schools); overlaps with Shoot-A-Way in the broader basketball training equipment market and as a potential OEM/distribution partner given its institutional sales reach.
• Goalsetter (in-home basketball hoops): Manufacturer of residential and institutional basketball hoops; comparable as a buyer of related basketball training context (driveway/home court) and a potential cross-sell channel for the Home Edition.
• Wilson Sporting Goods: Dominant incumbent in basketballs and a growing portfolio of connected training products (e.g., Wilson IQ balls); comparable as a basketball equipment authority with the brand and distribution scale to launch adjacent smart-training products that could converge on Shoot-A-Way's category.
• Lifetime Products: Broad sporting-goods manufacturer with a meaningful basketball hoop and adjustable basketball system line; comparable as a mass-market sporting goods manufacturer overlapping in household basketball infrastructure where Shoot-A-Way sells the Home Edition.
• SKLZ (Performance Health Brands): Broader basketball and athletic training aids brand offering shooting sleeves, dribble sticks, and resistance bands; overlaps on consumer/DIY skill-development buyers that Shoot-A-Way targets with the Home Edition, though without a flagship rebounding machine.

Direct peers

• Dr. Dish Basketball: Closest direct competitor in automatic basketball shooting machines, offering the Dr. Dish CT and All-Star models used by NCAA and pro programs; competes head-to-head with The Gun for the same school, college, and home training budgets.

Emerging players

• Airborne (volleyball training equipment): Specialty volleyball passing/rep training equipment; comparable training-aid concept for a sport that Shoot-A-Way already lists as an adjacent use case, illustrating both a roadmap direction and an emerging competitor profile.
• HomeCourt (NEX Team): AI-powered mobile basketball training app that Shoot-A-Way integrates with on the Home Edition; overlaps as a training analytics layer and could become a competitive SaaS alternative to The Gun's bundled analytics for budget-constrained buyers.
• MaxBP: Specialty sports-training-aid company focused on baseball/softball hitting and pitching training devices; directly comparable business model (repetitive mechanical practice equipment + coach-driven endorsements) that has expanded into basketball training, partially overlapping with Shoot-A-Way's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheGunbyShootAWay
• Instagraminstagram.com/shootaway
• Xx.com/theshootaway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoot-A-Way