HART Sport

What HART Sport does

HART Sport is an Australian sporting goods manufacturer and retailer headquartered in Brisbane, Queensland, operating from a combined headquarters and retail store at Building 1, 605 Zillmere Road, Aspley. The company produces and distributes a catalogue of 1,257+ products across 25+ sports categories, including AFL, NRL, rugby union, netball, soccer, basketball, cricket, gymnastics, volleyball, tennis, swimming, athletics, hockey, badminton, baseball, and emerging categories such as pickleball, TEQball, and active play. The product portfolio spans balls, post pads, contact training equipment, cricket gear, gymnastics apparatus, fitness equipment, and modified junior sports gear, with Australian in-house manufacturing concentrated on foam-based products such as post pads, tackle bags, hit shields, and gym mats at the Brisbane facility.

The business operates a direct-to-consumer model through hartsport.com.au with nationwide Australian delivery and international shipping to 15+ countries across East Asia, Southeast Asia, and Oceania, complemented by a physical retail store offering in-store shopping and Click & Collect. Revenue is generated primarily through unit-priced catalogue sales (balls from A$6.50 to A$159.90, bulk packs A$89 to A$599, heavy equipment such as AFL post pad sets from A$1,609 to A$3,299 and goal sets from A$6,965 to A$10,139), plus a higher-margin custom design service for branded balls, post pads, contact training equipment, drink bottles, and swim caps with 2-14 week lead times. A School Account Program provides invoice billing, multi-buyer access, and team ordering for educational institutions, and Australian Sports Commission Sporting Schools participation opens a federally-funded route into school sport.

Customer concentration is diversified across four primary segments: schools and educational institutions, sports clubs (grassroots through elite), individual consumers and families, and fitness professionals. The company holds official partnership status with 25+ professional sports clubs and governing bodies, including ten NRL clubs, the Brisbane Lions, ACT Brumbies, Brisbane Roar FC, and state-level associations for AFL, Netball, and Gymnastics, which function as both GTM marketing assets and B2B sales channels. The company is privately held with no disclosed funding rounds, parent company, or executive leadership information in the source data.

Name

HART Sport

Legal name

HART Sport

Website

https://hartsport.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

HART Sport is an Australian sporting goods manufacturer and retailer headquartered in Brisbane, producing and distributing 1,257+ products across 25+ sports via DTC e-commerce, a Brisbane retail store, and a B2B school and club account program with custom design services.

Ownership category

akta.pro rank

Product category

Sporting Goods Manufacturing & Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Sporting goods retail
• Sports equipment manufacturing
• Custom sports balls
• Team training equipment
• Fitness equipment wholesale

Headquarters

HQ city

Aspley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sporting Goods Retail: Direct-to-consumer retail sales of sporting goods and fitness equipment through e-commerce and physical retail store. Products include balls, training equipment, active play items, and fitness gear across multiple sports categories.
2. Custom Design Services: Custom ball, post pad, contact training equipment, drink bottles and other product customization with branding, logos and team colours. Quotes provided based on product type and quantity with lead times ranging from 2-14 weeks.
3. B2B School and Club Accounts: Dedicated school account registration allowing invoice payment, multiple buyer access, and team ordering capabilities for educational institutions and sports clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

HART Sport manufactures and sells sporting goods across 25+ sports categories, including balls, training equipment, post pads, fitness gear, and active play equipment. The company also offers custom design services for clubs, schools, and teams, and operates an Australian-based online and physical retail channel with same-day shipping.

Product overview

HART Sport is an Australian sporting goods manufacturer and retailer offering a comprehensive range of sports equipment and fitness gear. The company operates as a unified platform combining retail e-commerce with custom design services. Their product portfolio spans multiple categories including: AFL equipment (balls, post pads, contact training gear, goals), netballs, soccer/futsal balls, basketballs, rugby league/union balls, volleyballs, cricket gear, gymnastics apparatus, swimming equipment, fitness equipment (weights, resistance bands, yoga/pilates), and active play equipment for children. The company manufactures many products in Australia at their Brisbane facility and offers custom design services for balls, post pads, contact training equipment, and drink bottles. They also provide modified sports equipment for schools and community sports programs.

Differentiator

Problem solved

Functional benefit

Products and services

• AFL Balls Australian Rules Football balls for clubs, schools, and individual players, available for purchase via the online store and through school/club accounts.
• AFL Post Pads Protective padding for Australian Rules Football goal posts, intended for use by clubs, schools, and groundskeepers to meet safety requirements.
• AFL Contact Training Equipment Contact training gear for Australian Rules Football, designed for clubs and schools running tackling and contested-ball drills.
• AFL Goals Goal posts for Australian Rules Football, available for clubs, schools, and grounds.
• Netballs Netballs for school PE programs, netball clubs, and individual players.
• Soccer Balls Soccer balls for clubs, schools, and individual players across training and match use.
• Basketballs Basketballs for clubs, schools, and individual players across training and match use.
• Rugby League Balls Rugby League match and training balls for clubs, schools, and individual players.
• Volleyballs Volleyballs for clubs, schools, and individual players across training and match use.
• Gymnastics Equipment Gymnastics apparatus and accessories for schools, clubs, and individual gymnasts.
• Swimming Equipment Swimming equipment and accessories for clubs, schools, and individual swimmers.
• Cricket Equipment Cricket equipment for clubs, schools, and individual players.
• Pickleball Equipment Pickleball equipment and accessories for clubs, schools, and individual players.
• Fitness Equipment Fitness equipment for gyms, fitness professionals, schools, and individual consumers for training and conditioning programs.
• Active Play Equipment Active play and outdoor play equipment designed for schools and recreational settings.
• Hit & Fit Tackle Bags Tackle bags for football (rugby / AFL) training, used by clubs and schools for contact and tackling drills.
• Custom Design Service Custom design and built-to-order service for clubs, schools, and teams to produce branded balls, uniforms, and team gear. Available via the official partnerships and club/school account channels.

Quantifiable outcome

• 4.5 star Google rating based on 235 reviews praising wide range, easy parking, and exceptional customer service
• +1 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core and minor.

• Brisbane LionscoreGTM or Marketing PartnerOfficial partner of the Brisbane Lions AFL club. HART Sport supplies official merchandise and equipment for the club.
• Canberra RaiderscoreGTM or Marketing PartnerOfficial partner of the Canberra Raiders NRL club.
• Newcastle KnightscoreGTM or Marketing PartnerOfficial partner of the Newcastle Knights NRL club.
• North Queensland CowboyscoreGTM or Marketing PartnerOfficial partner of the North Queensland Cowboys NRL club.
• Gold Coast TitanscoreGTM or Marketing PartnerOfficial partner of the Gold Coast Titans NRL club.
• Penrith PantherscoreGTM or Marketing PartnerOfficial partner of the Penrith Panthers NRL club.
• Cronulla SharkscoreGTM or Marketing PartnerOfficial partner of the Cronulla Sharks NRL club.
• Brisbane BroncoscoreGTM or Marketing PartnerOfficial partner of the Brisbane Broncos NRL club.
• Wests TigerscoreGTM or Marketing PartnerOfficial partner of the Wests Tigers NRL club.
• Manly Warringah DolphinscoreGTM or Marketing PartnerOfficial partner of the Manly Warringah Dolphins NRL club.
• Melbourne StormcoreGTM or Marketing PartnerOfficial partner of the Melbourne Storm NRL club.
• South Sydney RabbitohscoreGTM or Marketing PartnerOfficial partner of the South Sydney Rabbitohs NRL club.
• ACT BrumbiescoreGTM or Marketing PartnerOfficial partner of the ACT Brumbies Super Rugby club.
• Brisbane Roar FCcoreGTM or Marketing PartnerOfficial partner of Brisbane Roar FC soccer club.
• Western Australian Football CommissioncoreGTM or Marketing PartnerOfficial partner of the WAFC governing body for Australian football in Western Australia.
• Australian Sports Commission - Sporting SchoolscoreGTM or Marketing PartnerProudly partnering with Sporting Schools program to help Aussie schools stay active. Supplies equipment for the government-funded school sports program.
• AFL QueenslandcoreGTM or Marketing PartnerOfficial partner and supplier for AFL Queensland state governing body.
• AFL NSW/ACTcoreGTM or Marketing PartnerOfficial partner and supplier for AFL NSW/ACT state governing body.
• Australian AthleticscoreGTM or Marketing PartnerOfficial partner of Australian Athletics, the governing body for athletics in Australia.
• Netball QueenslandcoreGTM or Marketing PartnerOfficial partner of Netball Queensland state governing body.
• Netball NSWcoreGTM or Marketing PartnerOfficial partner of Netball NSW state governing body.
• Gymnastics QueenslandcoreGTM or Marketing PartnerOfficial partner of Gymnastics Queensland state governing body.
• Gymnastics NSWcoreGTM or Marketing PartnerOfficial partner of Gymnastics NSW state governing body.
• Sydney Olympic ParkminorGTM or Marketing PartnerOfficial partner of Sydney Olympic Park sports facility.
• FISAF InternationalcoreGTM or Marketing PartnerOfficial partner of FISAF (International Federation of Sports Associations) through 2026, supporting international sports competitions.
• Australian Schools Cricket AssociationcoreGTM or Marketing PartnerOfficial partner of ASCA supporting school cricket programs.
• PE Made EasyminorGTM or Marketing PartnerOfficial partner supporting physical education resources and curriculum materials.
• StreamerminorGTM or Marketing PartnerPartner providing sports streaming or event services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amart Sports: Amart Sports is an Australian sporting goods and footwear retailer with 60+ stores nationwide. Overlaps with HART Sport on football, fitness, and team sports equipment, with a similar mass-market Australian customer profile.
• Rebel Sport: Rebel Sport is Australia's largest sporting goods retailer with 60+ stores and a comprehensive multi-sport catalogue. Directly competes with HART Sport across AFL, NRL, soccer, fitness, and school sports categories within the same Australian market and customer base.
• Sherrin: Sherrin is an iconic Australian ball manufacturer (AFL, rugby, soccer) with deep roots in elite sports partnerships. Highly comparable to HART Sport's Australian manufacturing footprint and club/governing body sponsorship model.
• Net World Sports: Net World Sports is a UK-based online sporting goods retailer selling across football, rugby, cricket, and more. Comparable to HART Sport's direct-to-consumer e-commerce model and broad multi-sport catalogue approach.
• Kookaburra Sport: Kookaburra Sport is an Australian manufacturer of cricket balls, hockey equipment, and other sports gear. Comparable to HART Sport's Australian manufacturing base and B2B sales to clubs, schools, and governing bodies.

Emerging players

• Steeden: Steeden is an Australian rugby league ball manufacturer with NRL heritage and elite club partnerships. Comparable to HART Sport in Australian-made ball manufacturing and rugby league B2B channel, though narrower in product range.
• Gilbert Rugby: Gilbert Rugby is a global rugby equipment manufacturer with strong professional union and league partnerships. Comparable to HART Sport in rugby balls, training gear, and post pads but with deeper international brand recognition.

Regional players

• Anaconda Group: Anaconda is an Australian outdoor and sporting goods retailer with 70+ stores. Partially overlaps with HART Sport on fitness, active play, and recreational sports, primarily serving the Australian market with weekend family shoppers.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer with private-label manufacturing across 80+ sports. Operates in Australia and competes with HART Sport on price and range, with broader geographic reach and deeper private-label vertical integration.
• Sports Direct (Frasers Group): Sports Direct is a UK-based global sporting goods retailer with mass-market positioning across hundreds of stores. Comparable to HART Sport in multi-sport breadth and D2C pricing, but with substantially greater scale and private-label depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HART_Sport
• YouTubeyoutube.com/@HartSportAustralia
• Facebookfacebook.com/hartsportau
• Instagraminstagram.com/hartsportau
• TikToktiktok.com/@hartsportau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HART Sport