FirmRoom
FirmRoom is a cloud-based virtual data room SaaS, spun off from DealRoom in 2018, that provides secure document sharing and due-diligence workflows for M&A, fundraising, private equity, venture capital, and regulated industries on a flat-rate subscription.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FirmRoom does
FirmRoom is a cloud-based virtual data room (VDR) SaaS platform built for secure document sharing during M&A transactions, fundraising, due diligence, audits, and other confidential financial processes. The platform is hosted on Amazon Web Services, protected by AES-256 encryption and two-factor authentication, and holds SOC 2 Type II, HIPAA, PCI DSS, FINRA/SEC 17a-4, and FedRAMP Moderate compliance, allowing it to serve regulated buyers in healthcare, financial services, and federal-adjacent sectors. Core capabilities include bulk drag-and-drop upload, built-in document preview, full-text search, granular file- and folder-level permissions, dynamic watermarking, and real-time activity analytics; the company has also added optional Slack, Salesforce, Marketo, and Google Drive integrations plus AI-powered features governed by separate AI Feature Terms of Use.
FirmRoom operates on a flat-rate subscription model with three tiers ($395/month for 2GB, $695/month for 5GB, and $995/month for 10GB), with no per-page or per-user fees, unlimited users across all tiers, and month-to-month billing as the default. The go-to-market is product-led: a 14-day free trial, instant self-serve account creation, no demo required, and SEO-driven comparison pages ranking FirmRoom against established VDR incumbents (Datasite, Intralinks, Firmex, iDeals, Ansarada, DFIN, Caplinked), supplemented by an inside-sales motion for volume discounts and custom enterprise integrations. The company is privately held under parent entity DealRoom Inc. (governed by Illinois law), was founded in 2018 as a spin-off from DealRoom, and sits alongside the DealRoom M&A Optimization Platform and M&A Science Academy within the broader DealRoom ecosystem. FirmRoom is headquartered in Chicago with a team of approximately 31 employees serving customers that include private equity firms, venture capitalists, investment banks, corporate development teams, law firms, and named logos such as J.P. Morgan, Pfizer, Morgan Stanley, Baird, and Harris Williams.
FirmRoom firmographics
Firmographics- Name
- FirmRoom
- Legal name
- DealRoom Inc.
- Website
- https://firmroom.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FirmRoom is a cloud-based virtual data room SaaS, spun off from DealRoom in 2018, that provides secure document sharing and due-diligence workflows for M&A, fundraising, private equity, venture capital, and regulated industries on a flat-rate subscription.
- Ownership category
- akta.pro rank
FirmRoom industry classification
Industry- Product category
- Virtual Data Room Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132), Office Machinery and Equipment Rental and Leasing (532420)
- SIC
- Services-Computer Rental & Leasing (7377), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)
- akta.pro secondary industry
- Virtual Desktop & Application Virtualization (VDI) (HDABADAH)
Keywords
Where FirmRoom is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FirmRoom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Flat-Rate Pricing: Three-tier subscription model with flat monthly/annual rates. No per-page or per-user charges. Includes unlimited users across all tiers. Revenue derived from storage capacity tiers (2GB, 5GB, 10GB).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 2GB Plan - $395/month (~20k pages) |
| Subscription | Monthly | 5GB Plan - $695/month (~50k pages) |
| Subscription | Monthly | 10GB Plan - $995/month (~100k pages) |
| Subscription | Multi-year contract | Volume Discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
FirmRoom product offering
Product offeringCore offering
FirmRoom sells a cloud-based virtual data room (VDR) used by dealmakers to securely store, share, and review confidential documents during M&A, fundraising, due diligence, audits, and other financial transactions. The platform is sold as a flat-rate subscription on storage tiers (2GB, 5GB, 10GB) with unlimited users, and is differentiated by 5-minute setup, granular permissions, watermarking, full-text search, real-time activity analytics, and SOC 2 / AES-256 security on AWS.
Product overview
FirmRoom offers a single, unified Virtual Data Room (VDR) platform designed for secure document sharing and due diligence during M&A, fundraising, and other financial transactions. The core product is FirmRoom Virtual Data Room, which operates on a flat-rate pricing model with tiered storage options (2GB, 5GB, 10GB). Related offerings from parent company DealRoom Inc. include the DealRoom M&A Optimization Platform for end-to-end deal lifecycle management and the M&A Science Academy for professional training. FirmRoom also provides complementary tools including a Project Name Generator and Savings Calculator. The ecosystem is designed to work together: FirmRoom handles secure document rooms while DealRoom provides broader transaction management capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- FirmRoom Virtual Data Room A secure, intuitive cloud-based virtual data room for managing confidential documents during M&A, fundraising, due diligence, audits, divestitures, and other financial processes. Sold as a flat-rate subscription with storage tiers (2GB, 5GB, 10GB), unlimited users across all tiers, granular permissions, bulk upload, built-in document viewer, smart search, watermarking, two-factor authentication, and real-time activity analytics.
- DealRoom M&A Optimization Platform An end-to-end M&A lifecycle management platform offered by DealRoom Inc. (parent company of FirmRoom), providing deal pipeline tracking, workflow automation, and integration with FirmRoom for secure document sharing across the transaction lifecycle.
- M&A Science Academy An online training and professional development platform offering 60+ on-demand courses, exclusive events, and M&A practitioner training resources, developed by the DealRoom community and accessible from the FirmRoom resources section.
Quantifiable outcome
- 82% average savings compared to per-page VDR pricing
- +3 more outcomes
Companies that use FirmRoom
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles3 records
FirmRoom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
FirmRoom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreAWS serves as the core cloud infrastructure provider for FirmRoom. The platform is hosted on AWS with 24/7 monitoring and AES-256 encryption. AWS partnership ensures enterprise-grade reliability and security for all customer data.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
FirmRoom competitors and assessment
Company assessmentOthers
- DealRoom: Parent/sister company of FirmRoom offering M&A lifecycle management (pipeline, workflow, diligence). Not a direct competitor but adjacent, with cross-product integration that supports FirmRoom's distribution and ecosystem strategy.
Broad incumbents
- Box: Enterprise content management and secure file-sharing platform with Box Virtual Deals capability. Overlaps with FirmRoom on secure document workflows and compliance, but serves a much broader content management use case.
- Citrix ShareFile: Broad secure document sharing and collaboration platform under Citrix, targeting enterprise and regulated industries. Competes with FirmRoom on secure document workflows but is part of a much wider portfolio of digital workspace products.
Direct peers
- Ansarada: AI-enhanced VDR and deal management platform for M&A and IPO readiness. Direct competitor to FirmRoom with comparable positioning in modern, usability-driven VDR experiences.
- Firmex: Established mid-market-focused VDR provider for M&A, legal, and finance workflows. Direct competitor to FirmRoom with similar target segments and pricing positioning.
- SecureDocs: Cloud-based virtual data room for M&A, legal, and finance teams with flat-rate pricing. Closely comparable challenger VDR targeting the same underserved middle-market segment as FirmRoom.
- iDeals Solutions: Global VDR provider serving M&A, legal, and corporate diligence use cases. Competes with FirmRoom across SMB and enterprise segments with similar feature set and pricing tiers.
- Donnelley Financial Solutions (DFIN): Public financial services company offering ActiveDisclosure and Venue VDR products for transactional and regulatory workflows. Direct peer in the VDR category with enterprise and capital-markets focus.
- CapLinked: VDR provider focused on deal-making, capital raises, and secure document sharing. Frequently cited alongside FirmRoom as a challenger to legacy VDR providers.
- Datasite (formerly Merrill Corporation): Largest incumbent virtual data room provider for M&A due diligence, acquired Intralinks in 2018. Competes head-to-head with FirmRoom in the same M&A and deal-room category, especially with enterprise and bulge-bracket accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FirmRoom social profiles
Digital presenceFirmRoom compliance and trust
Trust signalCompliance5 records
FirmRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirmRoom leadership team
Management profileNumber of profiles
FirmRoom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirmRoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirmRoom
What does FirmRoom do?
FirmRoom sells a cloud-based virtual data room (VDR) used by dealmakers to securely store, share, and review confidential documents during M&A, fundraising, due diligence, audits, and other financial transactions. The platform is sold as a flat-rate subscription on storage tiers (2GB, 5GB, 10GB) with unlimited users, and is differentiated by 5-minute setup, granular permissions, watermarking, full-text search, real-time activity analytics, and SOC 2 / AES-256 security on AWS.
Is FirmRoom a public or private company?
FirmRoom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FirmRoom founded?
FirmRoom was founded in 2018. It employs 11 to 50 people.
Where is FirmRoom based?
FirmRoom is headquartered in Chicago, United States, in the North America region.
How does FirmRoom make money?
One revenue line is on record: subscription - Flat-Rate Pricing.
Who are FirmRoom's main competitors?
DealRoom is listed as an others. Broad incumbents are Box and Citrix ShareFile. Direct peers are Ansarada, Firmex, SecureDocs, iDeals Solutions, Donnelley Financial Solutions (DFIN), CapLinked and Datasite (formerly Merrill Corporation).
Does FirmRoom have an API?
No public API is recorded for FirmRoom.
What industry is FirmRoom in?
FirmRoom's product category is Virtual Data Room Software. Its primary akta.pro industry code is BPAMAMAL, Remote Access, Virtual Workspaces & Digital HQ, with a secondary code of HDABADAH, Virtual Desktop & Application Virtualization (VDI). Its NAICS code is 518 and its SIC code is 7377.