Grade Potential Tutoring

What Grade Potential Tutoring does

Grade Potential Tutoring (legal entity: Grade Potential LLC) is a privately held, nationwide in-home tutoring service founded in 2002 and headquartered in Florida. The company connects families with independent contractor tutors for one-on-one academic support across K-12 subjects, college coursework, and standardized test preparation (ACT, SAT, SSAT, private school admissions). It operates across 40+ U.S. states with state-specific landing pages for major markets including California, New York, Florida, and Texas, and is led by founder and CEO David Serwitz.

The company's core offering is a tutor-matching service built around a multi-step online intake questionnaire that captures student grade level, learning goals, scheduling preferences, location, and tutoring format. Matched tutors deliver sessions in-person (typically at the student's home or another convenient location) or online via video. Tutors use their own materials and teaching methods; Grade Potential does not appear to operate a proprietary curriculum platform or learning technology. Marketing is direct-to-consumer through the company website, a blog of educational content, and customer testimonials, supplemented by local SEO via state landing pages.

Revenue is generated primarily through tiered session-package sales — families purchase blocks of sessions ranging from 1-5 up to 144+ sessions, with volume discounts reducing per-session costs at higher tiers — combined with per-session hourly billing that varies by subject complexity, grade level, and geographic market (reportedly $50-$150 per hour). Because tutors operate as independent contractors rather than employees, Grade Potential functions as a referral and matching intermediary. The company has 51-100 reported employees and no disclosed external funding, acquisitions, or institutional investors.

Name

Grade Potential Tutoring

Legal name

Grade Potential LLC

Website

https://gradepotentialtutoring.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Grade Potential Tutoring is a privately held, nationwide in-home tutoring service founded in 2002 that matches families across 40+ U.S. states with independent contractor tutors for K-12, college, and standardized test prep on a session-package basis.

Ownership category

akta.pro rank

Product category

Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

akta.pro secondary industry

College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities) (EDANAAAJ)

Keywords

• In-home tutoring services
• K-12 academic tutoring
• Standardized test preparation
• College level tutoring
• One-on-one tutoring

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tutoring Session Packages: Grade Potential generates revenue through the sale of tutoring session packages. Families purchase blocks of sessions (ranging from 1-5 sessions up to 144+ sessions), with pricing tiers offering better per-session rates for larger purchases. Sessions are typically one hour, with some sessions lasting 1.5 or 2 hours. The session balance is debited from the family's account as tutoring is received. The company also earns revenue through re-pricing when families downgrade to lower tiers with higher per-session costs.
2. Session-Based Hourly Billing: Tutoring sessions are priced on a per-session basis, with rates varying by subject matter complexity, grade level of the student, and geographic location of the tutor. The company offers tiered pricing where larger session packages result in lower per-session rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grade Potential Tutoring matches K-12, college, and test-prep students with background-checked independent tutors who deliver personalized one-on-one sessions either in-person at the student's home or online. The company builds a learner profile through a multi-step intake questionnaire and connects families with local tutors within 2-3 business days, charging per session with volume discounts on larger session packages.

Product overview

Grade Potential Tutoring is a nationwide tutoring service offering personalized, one-on-one tutoring across multiple delivery formats (in-person at the student's home, online, or hybrid). The core service connects students with vetted, background-checked independent tutors. The product portfolio includes three main service categories: K-12 Tutoring (covering elementary through high school), College Tutoring (university and advanced academic support), and Test Prep Tutoring (ACT, SAT, SSAT, and private school admissions). These are complemented by subject-specific tutoring offerings spanning Math (elementary through calculus and statistics), Science (biology, chemistry, physics, and earth science), Reading (phonics through literary analysis), and specialized AP and college-level courses. The company operates as a tutor-matching service that builds student profiles, matches learners with appropriate tutors, and facilitates scheduling—tutors are independent contractors rather than employees.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Tutoring Personalized, one-on-one tutoring services for elementary, middle, and high school students covering all core subjects including language arts, mathematics, science, and social studies. Delivered in-person at the student's home or preferred location or online.
• College Tutoring Tutoring services for university and college students covering humanities, foreign languages, computing, biology, and advanced college-level academic subjects.
• Test Prep Tutoring One-on-one preparation tutoring for standardized tests including the ACT, SAT, SSAT, and private school admissions exams.
• Math Tutoring Subject-specific math tutoring covering elementary math, pre-algebra, algebra, geometry, trigonometry, pre-calculus, calculus, and statistics from kindergarten through college. Typical rates range from $50 to $100 per hour depending on tutor experience, credentials, and location.
• Science Tutoring Comprehensive science tutoring including biology, chemistry, physics, earth and space science, environmental science, anatomy and physiology, and AP/college-level science courses.
• Reading Tutoring Reading development tutoring covering phonics, early literacy, phonemic awareness, vocabulary, fluency, reading comprehension, writing, grammar, essay writing, and literary analysis from kindergarten through middle school.
• Biology Tutoring Biology tutoring covering high school biology, honors biology, AP Biology, college-level biology, pre-med biology, and MCAT biology preparation.
• Chemistry Tutoring Chemistry tutoring covering high school chemistry, honors chemistry, AP Chemistry, college-level chemistry, organic chemistry, and MCAT chemistry preparation.
• Physics Tutoring Physics tutoring covering high school physics, honors physics, AP Physics 1 and 2, AP Physics C, college physics, and MCAT physics preparation. Most students pay between $50 and $150 per hour.
• Algebra Tutoring Algebra tutoring covering pre-algebra, Algebra 1, Algebra 2, linear algebra, abstract algebra, college algebra, and SAT/ACT algebra prep.
• Geometry Tutoring Geometry tutoring covering angles, triangles, rectangles, parallelograms, trapezoids, circles, area calculations, proofs, the Pythagorean theorem, and basic trigonometry.
• Calculus Tutoring Calculus tutoring covering pre-calculus, high school calculus, honors calculus, AP Calculus AB and BC, and college-level calculus courses.

Quantifiable outcome

• Students typically see improvements in both grades and confidence within weeks of starting tutoring sessions.
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sylvan Learning: Sylvan Learning is a franchise-based tutoring provider with physical learning centers delivering personalized K-12 academic support, test prep, and STEM enrichment. It serves the same family purchase occasion as Grade Potential but through a center-based model and franchise structure.
• Club Z! Tutoring: Club Z! Tutoring is one of the closest direct comparables - it operates a nationwide in-home, one-on-one tutoring network serving K-12, test prep, and college students. Like Grade Potential, it relies on independent contractor tutors, matches students through a profile intake, and competes on convenience and personalization versus online-only alternatives.
• Wyzant: Wyzant is an online tutoring marketplace that connects students with tutors across academic subjects and test prep. It is directly comparable on customer segments (K-12, college, test prep) and subject coverage, though delivery is primarily online and tutor selection is marketplace-based rather than Grade Potential's managed matching.
• Varsity Tutors (Nerdy): Varsity Tutors is a large-scale online and in-person tutoring platform serving K-12, college, and standardized test prep. It overlaps directly with Grade Potential's K-12, college, and SAT/ACT offerings and competes in the same family purchase occasion, but operates a stronger proprietary technology platform at larger scale.
• Huntington Learning Center: Huntington operates physical learning centers offering tutoring, test prep, and subject-specific academic programs for K-12 students. It overlaps with Grade Potential's K-12 and test prep segments but differs in delivery model (in-center rather than in-home).
• Tutor.com: Tutor.com is an on-demand 1:1 online tutoring service covering K-12, college, and test prep. It overlaps with Grade Potential's subject coverage and target customer segments but delivers exclusively online; it has historically been a strong incumbent in school-district-contracted online tutoring.

Emerging players

• Outschool: Outschool is an online marketplace for live small-group and 1:1 classes for kids, including academic subjects and test prep. It overlaps with Grade Potential on subject coverage and family customer base, but uses a marketplace/group-class format rather than in-home 1:1 delivery.
• Preply: Preply is an online language-learning marketplace connecting students with tutors globally. While Grade Potential's core is academic subjects, its college-level foreign language tutoring is directly comparable in customer use case, delivery model (1:1 tutor matching), and price point.

Broad incumbents

• The Princeton Review: The Princeton Review is a large test-prep and tutoring provider covering SAT, ACT, GRE, and graduate admissions exams. It overlaps directly with Grade Potential's test-prep tutoring services, but competes as a brand-led incumbent with broader course offerings and nationwide centers.
• Kaplan Tutoring: Kaplan is a broad educational services incumbent with a tutoring and test-prep arm (SAT, ACT, GRE, LSAT, MCAT). It overlaps with Grade Potential's test-prep offering but as part of a much larger portfolio spanning K-12 through professional certification prep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GradePotential
• LinkedInlinkedin.com/company/grade-potential-in-home-tutoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grade Potential Tutoring