Vitalabs
Vitalabs is a U.S. private label dietary supplement contract manufacturer offering 240+ stock formulas, custom formulation, private labeling, dropshipping, and Amazon FBA integration to B2B brand owners, distributors, and retailers.
- Company typePrivate
- Founded1977
- HeadquartersJonesboro, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vitalabs does
Vitalabs, Inc. is a U.S.-based private label dietary supplement manufacturer, founded in 1977 and headquartered in Jonesboro, Georgia with an Atlanta-based sales office. The company operates a vertically integrated contract manufacturing platform that takes brand owners from formulation through fulfillment, producing vitamins, minerals, herbal blends, probiotics, sports nutrition, superfoods, gummies, and specialty supplements across capsules, tablets, softgels, and powder formats. Its underlying technology stack centers on FDA-registered, cGMP-compliant manufacturing augmented by NSF/ANSI 455, SQF, USDA Organic, Halal, and NASC certifications, an in-house R&D team for custom formulation, in-house label design, and a library of 240+ ready-to-brand stock formulas with industry-low 144-unit minimum order quantities.
Vitalabs firmographics
Firmographics- Name
- Vitalabs
- Legal name
- Vitalabs, Inc.
- Website
- https://vitalabs.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vitalabs is a U.S. private label dietary supplement contract manufacturer offering 240+ stock formulas, custom formulation, private labeling, dropshipping, and Amazon FBA integration to B2B brand owners, distributors, and retailers.
- Ownership category
- akta.pro rank
Vitalabs industry classification
Industry- Product category
- Dietary Supplement Manufacturing
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Multivitamins & Daily Packs (CRADAGAC), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)
Keywords
Where Vitalabs is headquartered
LocationHeadquarters
- HQ city
- Jonesboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vitalabs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Manufacturing: Manufactures and sells stock or custom-formulated dietary supplements under client brands. Revenue generated through per-unit manufacturing fees, formulation services, and associated packaging/labeling costs.
- Dropshipping & Fulfillment Services: Provides warehousing, pick-pack-ship, and Amazon FBA integration services for clients. Revenue from logistics and fulfillment service fees.
- Bulk Product Sales: Sells unlabeled bulk supplements to distributors and retailers for their own branding or manufacturing needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Low minimum order quantities starting at 144 units |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Vitalabs product offering
Product offeringCore offering
Vitalabs manufactures private label dietary supplements including vitamins, minerals, herbal formulations, probiotics, sports nutrition, superfoods, gummies, and specialty supplements available for client branding. The company offers 240+ ready-to-brand stock formulas alongside custom formulation services with industry-low minimum order quantities starting at 144 units. Supporting services include label design, dropshipping fulfillment, and Amazon FBA integration for distribution.
Product overview
Vitalabs is a private label dietary supplement manufacturer offering a portfolio of 240+ stock formulas alongside custom formulation services. The core offering includes vitamins, minerals, herbal formulations, probiotics, sports nutrition, superfoods, gummies, and specialty supplements available for private labeling. Supporting services include turnkey private labeling (industry-ready formulas with low MOQs), custom formulation with in-house R&D, dropshipping fulfillment, and Amazon FBA integration. Products span multiple delivery formats including capsules, tablets, softgels, gummies, and powder packets across categories such as Superfoods (Fruit 9000, Vegetable 9000), Immune Support (Defense MMXX, Elderberry Gummy), Digestive Health (Digest + Pre/Pro/Post-biotics, 15 Day Cleanse, Maintenance Cleanse), Joint Support (CS/GS/MSM Complex), Sports Nutrition (Creatine Tri-phase, Monster Stack Pack), Essential Fatty Acids (Mega EPA/DHA, Flaxseed 1000mg), and Male Health (Prostate Support).
Differentiator
Problem solved
Functional benefit
Products and services
- Private Labeling Services
- Custom Formulation Services
- Dropshipping Services
- Fulfillment by Amazon Service
- Fruit 9000
- Elderberry Gummy
- Digest + Pre- / Pro- / Post-biotics
- Defense MMXX - Immune Support
- Vegetable 9000
- Choless Control
- Nattokinase 2000 FU
Quantifiable outcome
- 240+ stock formulas available for immediate private labeling
- +2 more outcomes
Companies that use Vitalabs
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Vitalabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Vitalabs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amazon FBAcoreVitalabs integrates seamlessly with Amazon FBA to manage and deliver inventory directly to Amazon warehouses, enabling sellers to scale their private label supplement businesses through Amazon's fulfillment network.
- Where Food Comes From Organic ProgramcoreCertified organic production through Where Food Comes From Organic Program, providing USDA Organic certification for qualifying supplement products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Vitalabs competitors and assessment
Company assessmentDirect peers
- Sealine Nutrition: Private label supplement manufacturer offering custom formulation, manufacturing, and packaging with capabilities across capsules, tablets, softgels, and powders — competing in the same B2B private label market.
- NutraScience Labs: Contract manufacturer of dietary supplements offering custom formulations, manufacturing, and packaging with low MOQs targeting brand owners and entrepreneurs — competes head-to-head with Vitalabs in the same private label segment.
- Vitakem: Private label and custom dietary supplement manufacturer with formulation, blending, encapsulation, and bottling capabilities serving similar brand-owner and distributor customers as Vitalabs.
- Robinson Pharma: One of the largest U.S. private label and contract dietary supplement manufacturers, offering custom formulations, encapsulation, bottling, and fulfillment — directly comparable to Vitalabs' turnkey private label model.
- Nutricap Labs: Contract dietary supplement manufacturer providing custom formulation, encapsulation, tableting, and packaging services to supplement brands — overlaps with Vitalabs across formulation, manufacturing, and fulfillment.
- SMP Nutra: Supplement contract manufacturer offering custom formulations, capsules, tablets, powders, and gummies with low minimums — directly comparable to Vitalabs' core service offering and target customer profile.
- Makers Nutrition: Full-service contract supplement manufacturer providing custom formulation, manufacturing, packaging, and fulfillment services to brands and Amazon sellers — a near-direct competitor with overlapping capabilities and customer base.
Broad incumbents
- Herbalife: Global nutrition company selling vitamins and supplements (predominantly direct-sales but also private label and contract manufacturing relationships) — adjacent incumbent in the same nutritional supplement category with broader scale and brand portfolio.
- Lonza Consumer Health & Nutrition: Global contract manufacturer with a dedicated Consumer Health & Nutrition division offering capsules, dosage forms, and formulation services — a much larger incumbent that competes for the same brand-owner clients across categories.
- Catalent: Large global contract development and manufacturing organization (CDMO) with consumer health/softgel capabilities — broader incumbent serving nutritional supplement brands at greater scale than Vitalabs but in an overlapping category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vitalabs social profiles
Digital presenceVitalabs compliance and trust
Trust signalCompliance6 records
Vitalabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitalabs leadership team
Management profileNumber of profiles
Vitalabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitalabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitalabs
What does Vitalabs do?
Vitalabs manufactures private label dietary supplements including vitamins, minerals, herbal formulations, probiotics, sports nutrition, superfoods, gummies, and specialty supplements available for client branding. The company offers 240+ ready-to-brand stock formulas alongside custom formulation services with industry-low minimum order quantities starting at 144 units. Supporting services include label design, dropshipping fulfillment, and Amazon FBA integration for distribution.
Is Vitalabs a public or private company?
Vitalabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vitalabs founded?
Vitalabs was founded in 1977. It employs 101 to 250 people.
Where is Vitalabs based?
Vitalabs is headquartered in Jonesboro, United States, in the North America region.
How does Vitalabs make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are dropshipping & Fulfillment Services and bulk Product Sales.
Who are Vitalabs's main competitors?
Direct peers on record are Sealine Nutrition, NutraScience Labs, Vitakem, Robinson Pharma, Nutricap Labs, SMP Nutra and Makers Nutrition. Broad incumbents are Herbalife, Lonza Consumer Health & Nutrition and Catalent.
Does Vitalabs have an API?
No public API is recorded for Vitalabs.
What industry is Vitalabs in?
Vitalabs's product category is Dietary Supplement Manufacturing. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 4242 and its SIC code is 5122.