Vitalabs

What Vitalabs does

Vitalabs, Inc. is a U.S.-based private label dietary supplement manufacturer, founded in 1977 and headquartered in Jonesboro, Georgia with an Atlanta-based sales office. The company operates a vertically integrated contract manufacturing platform that takes brand owners from formulation through fulfillment, producing vitamins, minerals, herbal blends, probiotics, sports nutrition, superfoods, gummies, and specialty supplements across capsules, tablets, softgels, and powder formats. Its underlying technology stack centers on FDA-registered, cGMP-compliant manufacturing augmented by NSF/ANSI 455, SQF, USDA Organic, Halal, and NASC certifications, an in-house R&D team for custom formulation, in-house label design, and a library of 240+ ready-to-brand stock formulas with industry-low 144-unit minimum order quantities.

Name

Vitalabs

Legal name

Vitalabs, Inc.

Website

https://vitalabs.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Vitalabs is a U.S. private label dietary supplement contract manufacturer offering 240+ stock formulas, custom formulation, private labeling, dropshipping, and Amazon FBA integration to B2B brand owners, distributors, and retailers.

Ownership category

akta.pro rank

Product category

Dietary Supplement Manufacturing

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)

Keywords

• Private label supplements
• Dietary supplements
• Custom formulations
• Supplement manufacturing
• Private label manufacturing

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Manufactures and sells stock or custom-formulated dietary supplements under client brands. Revenue generated through per-unit manufacturing fees, formulation services, and associated packaging/labeling costs.
2. Dropshipping & Fulfillment Services: Provides warehousing, pick-pack-ship, and Amazon FBA integration services for clients. Revenue from logistics and fulfillment service fees.
3. Bulk Product Sales: Sells unlabeled bulk supplements to distributors and retailers for their own branding or manufacturing needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Vitalabs manufactures private label dietary supplements including vitamins, minerals, herbal formulations, probiotics, sports nutrition, superfoods, gummies, and specialty supplements available for client branding. The company offers 240+ ready-to-brand stock formulas alongside custom formulation services with industry-low minimum order quantities starting at 144 units. Supporting services include label design, dropshipping fulfillment, and Amazon FBA integration for distribution.

Product overview

Vitalabs is a private label dietary supplement manufacturer offering a portfolio of 240+ stock formulas alongside custom formulation services. The core offering includes vitamins, minerals, herbal formulations, probiotics, sports nutrition, superfoods, gummies, and specialty supplements available for private labeling. Supporting services include turnkey private labeling (industry-ready formulas with low MOQs), custom formulation with in-house R&D, dropshipping fulfillment, and Amazon FBA integration. Products span multiple delivery formats including capsules, tablets, softgels, gummies, and powder packets across categories such as Superfoods (Fruit 9000, Vegetable 9000), Immune Support (Defense MMXX, Elderberry Gummy), Digestive Health (Digest + Pre/Pro/Post-biotics, 15 Day Cleanse, Maintenance Cleanse), Joint Support (CS/GS/MSM Complex), Sports Nutrition (Creatine Tri-phase, Monster Stack Pack), Essential Fatty Acids (Mega EPA/DHA, Flaxseed 1000mg), and Male Health (Prostate Support).

Differentiator

Problem solved

Functional benefit

Products and services

• Private Labeling Services
• Custom Formulation Services
• Dropshipping Services
• Fulfillment by Amazon Service
• Fruit 9000
• Elderberry Gummy
• Digest + Pre- / Pro- / Post-biotics
• Defense MMXX - Immune Support
• Vegetable 9000
• Choless Control
• Nattokinase 2000 FU

Quantifiable outcome

• 240+ stock formulas available for immediate private labeling
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon FBAcoreChannel Partner/ Reseller/ DistributorVitalabs integrates seamlessly with Amazon FBA to manage and deliver inventory directly to Amazon warehouses, enabling sellers to scale their private label supplement businesses through Amazon's fulfillment network.
• Where Food Comes From Organic ProgramcoreTechnology or IntegrationCertified organic production through Where Food Comes From Organic Program, providing USDA Organic certification for qualifying supplement products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sealine Nutrition: Private label supplement manufacturer offering custom formulation, manufacturing, and packaging with capabilities across capsules, tablets, softgels, and powders — competing in the same B2B private label market.
• NutraScience Labs: Contract manufacturer of dietary supplements offering custom formulations, manufacturing, and packaging with low MOQs targeting brand owners and entrepreneurs — competes head-to-head with Vitalabs in the same private label segment.
• Vitakem: Private label and custom dietary supplement manufacturer with formulation, blending, encapsulation, and bottling capabilities serving similar brand-owner and distributor customers as Vitalabs.
• Robinson Pharma: One of the largest U.S. private label and contract dietary supplement manufacturers, offering custom formulations, encapsulation, bottling, and fulfillment — directly comparable to Vitalabs' turnkey private label model.
• Nutricap Labs: Contract dietary supplement manufacturer providing custom formulation, encapsulation, tableting, and packaging services to supplement brands — overlaps with Vitalabs across formulation, manufacturing, and fulfillment.
• SMP Nutra: Supplement contract manufacturer offering custom formulations, capsules, tablets, powders, and gummies with low minimums — directly comparable to Vitalabs' core service offering and target customer profile.
• Makers Nutrition: Full-service contract supplement manufacturer providing custom formulation, manufacturing, packaging, and fulfillment services to brands and Amazon sellers — a near-direct competitor with overlapping capabilities and customer base.

Broad incumbents

• Herbalife: Global nutrition company selling vitamins and supplements (predominantly direct-sales but also private label and contract manufacturing relationships) — adjacent incumbent in the same nutritional supplement category with broader scale and brand portfolio.
• Lonza Consumer Health & Nutrition: Global contract manufacturer with a dedicated Consumer Health & Nutrition division offering capsules, dosage forms, and formulation services — a much larger incumbent that competes for the same brand-owner clients across categories.
• Catalent: Large global contract development and manufacturing organization (CDMO) with consumer health/softgel capabilities — broader incumbent serving nutritional supplement brands at greater scale than Vitalabs but in an overlapping category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vitalabs
• LinkedInlinkedin.com/company/vitalabsinc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalabs