Original X Productions
Original X Productions designs, builds, and operates touring immersive entertainment experiences based on licensed global IPs (FRIENDS, Harry Potter, The Office, Hershey), selling tickets and merchandise to consumers at major North American venues.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Original X Productions does
Original X Productions (OGX Productions) is a US-based location-based entertainment company that designs, fabricates, and operates immersive, touring attractions built on licensed global entertainment and consumer-brand IP. Its four core properties — The FRIENDS™ Experience, Harry Potter™: Magic at Play, The Office™ Experience, and Hershey Super Sweet Adventure — travel to tier-1 North American venues (Chicago, Washington DC, Toronto, Las Vegas, Tysons Corner Center) and offer guests hands-on activities within detailed set recreations using licensed props, costumes, and trade dress. The largest referenced build was a 14,000-square-foot, six-floor, $10M interactive attraction in Times Square, and a single project can mobilize a cross-disciplinary team of approximately 500 from creative design through construction.
The company's economic engine rests on three revenue streams: ticket sales at each touring venue, on-site merchandise, and inbound IP licensing agreements with major rights holders (Warner Bros. Discovery, NBCUniversal, The Hershey Company). Pricing is not publicly disclosed; the underlying model is a B2B2C structure in which OGX licenses content from studio and brand partners and sells directly to consumers through physical installations. Core headcount is in the 11-50 range, with project-based scaling to several hundred for major builds; leadership is drawn from Universal Studios, Cirque du Soleil, Madison Square Garden, the Smithsonian, Superfly, and Condé Nast.
The competitive position is anchored by the depth and breadth of its licensing relationships and by demonstrated capital-intensive execution, rather than by proprietary software or technology. Growth is driven primarily by adding new IP licenses, expanding the city-stop footprint of existing tours, and — based on leadership experience — pursuing select international builds. The company is privately held with no public funding events disclosed; strategic direction is set by a CEO (Stacy Moscatelli) who has led the business since inception, supported by a full VP bench across production, creative, business development, people, and revenue.
Original X Productions firmographics
Firmographics- Name
- Original X Productions
- Legal name
- Original X Productions
- Website
- https://ogxproductions.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Original X Productions designs, builds, and operates touring immersive entertainment experiences based on licensed global IPs (FRIENDS, Harry Potter, The Office, Hershey), selling tickets and merchandise to consumers at major North American venues.
- Ownership category
- akta.pro rank
Original X Productions industry classification
Industry- Product category
- Location-based immersive entertainment
- NAICS
- Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Customer Experience (CX) & Journey Strategy (MPAAAFAI)
Keywords
Original X Productions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from admission tickets to immersive touring attractions at various locations including Chicago, Washington DC, Toronto, Las Vegas, and Tysons Corner Center
- Merchandise Sales: Sale of branded merchandise at experience locations
- IP Licensing Agreements: Licensing agreements with major entertainment companies (Warner Bros. Discovery, NBCUniversal, The Hershey Company) to create experiences based on their intellectual properties
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Original X Productions product offering
Product offeringCore offering
Original X Productions (OGX) designs, produces, and operates touring location-based immersive entertainment experiences built around licensed major entertainment and consumer brand IPs (FRIENDS, Harry Potter, The Office, Hershey). The company delivers physical attractions featuring detailed set recreations, hands-on activities, and interactive environments that tour to major cities across North America.
Product overview
OGX Productions is a location-based entertainment company that creates immersive, physical experiences based on major intellectual properties. The company operates four core branded experiences—The FRIENDS™ Experience, Harry Potter™: Magic at Play, The Office™ Experience, and Hershey Super Sweet Adventure—that tour to various cities across North America. Each experience offers interactive, hands-on activities set within richly detailed environments inspired by iconic films, TV shows, and brands, targeting fans and families seeking memorable entertainment outings.
Differentiator
Problem solved
Functional benefit
Products and services
- The FRIENDS™ Experience A touring immersive location-based experience that recreates iconic sets from the FRIENDS television series, allowing fans to step onto recreations of the show's sets, interact with original-style props and costumes, and relive classic moments from the beloved '90s sitcom.
- Harry Potter™: Magic at Play A family-friendly touring immersive experience where fans of all ages explore Wizarding World environments from Platform 9¾ to the Great Hall and take part in hands-on activities such as potion mixing, Quidditch training, and Butterbeer tasting.
- The Office™ Experience An immersive touring experience recreating the world of The Office television series, including iconic set recreations and original props and costumes, allowing fans to walk through Scranton Business Park, sit at Michael's desk, and recreate classic moments such as Kevin's chili spill.
- Hershey Super Sweet Adventure A story-based touring family experience themed around Hershey's candy brands, featuring interactive environments and hands-on challenges such as the TWIZZLERS Pull 'n' Peel Maze, JOLLY RANCHER flavor activities, and REESE'S and HERSHEY'S KISSES themed stations.
Companies that use Original X Productions
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Original X Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Original X Productions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Warner Bros. DiscoverycoreWarner Bros. Discovery licenses major entertainment IPs including FRIENDS and Harry Potter to OGX for creation of immersive location-based experiences. The FRIENDS Experience allows fans to step onto the set of the beloved '90s TV hit series, while Harry Potter: Magic at Play brings the Wizarding World to life with hands-on activities.
- NBCUniversalcoreNBCUniversal licenses The Office television series IP to OGX for The Office Experience, recreating the iconic Dunder Mifflin setting with original props and costumes for fans to explore.
- The Hershey CompanycoreThe Hershey Company licenses its brands including Hershey's, REESE'S, TWIZZLERS, JOLLY RANCHER, and Hershey's KISSES for the Hershey Super Sweet Adventure interactive experience. OGX operates under license with trademarks and trade dress used from The Hershey Company.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Original X Productions competitors and assessment
Company assessmentDirect peers
- Fever: Global experiences platform that both operates and curates licensed immersive events such as Stranger Things: The Experience. Comparable to OGX as a competing licensed-IP immersive tour operator with overlapping distribution and ticketing infrastructure.
- Meow Wolf: IP-driven immersive entertainment company operating permanent locations in Santa Fe, Las Vegas, Denver and Grapevine. Like OGX, it builds narrative, multi-room immersive environments as ticketed destination experiences, although Meow Wolf leans on original IP while OGX licenses third-party entertainment franchises.
- Color Factory: Touring immersive art experience operating multi-city, multi-room installations across NYC, Chicago, Houston and Atlanta. Direct comparable to OGX in touring format, ticket-driven revenue, and family-friendly hands-on exhibit design.
- Culturespaces: European operator of large-format immersive cultural venues including Atelier des Lumières and Bassins de Lumières. Comparable to OGX as a venue operator monetizing immersive themed environments through high-capacity ticketed attendance.
- Lighthouse Immersive: Toronto-based touring immersive art exhibition company behind the Immersive Van Gogh tour and successors. Direct comparable to OGX in licensing IP, touring multi-city format, and the production economics of large-scale immersive exhibits.
- Thinkwell Group: Experience design and production agency specializing in themed attractions, museums and brand environments. Parallels OGX's design-build-operate capabilities for location-based entertainment, with similar reliance on creative leadership talent and large capital deployments per project.
- Museum of Ice Cream: Touring and flagship immersive consumer brand experience with locations in NYC, Chicago and Singapore. Closely mirrors OGX's touring-immersive business model, layered branding IP (Hershey-style consumer goods / lifestyle), and ticketed multi-room guest experience.
- Moment Factory: Montreal-based multimedia studio designing permanent and temporary immersive installations for airports, arenas and public spaces. Comparable to OGX in creative direction, fabrication, and large-scale immersive experience design for marquee partners.
Broad incumbents
- Universal Destinations & Experiences: Universal's global theme park and resort division, including Universal Studios and Epic Universe. Broad incumbent that owns the IP-to-physical-experience conversion capability OGX competes against for both IP rights and guest dollars.
- Disney Experiences: Walt Disney's theme parks, cruise and consumer products division operating global IP-based destination entertainment. Broad incumbent that controls marquee IP competing for the same licensed-experience pipeline that OGX depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Original X Productions social profiles
Digital presenceOriginal X Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Original X Productions leadership team
Management profileNumber of profiles
Profiles7 records
Original X Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Original X Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Original X Productions
What does Original X Productions do?
Original X Productions (OGX) designs, produces, and operates touring location-based immersive entertainment experiences built around licensed major entertainment and consumer brand IPs (FRIENDS, Harry Potter, The Office, Hershey). The company delivers physical attractions featuring detailed set recreations, hands-on activities, and interactive environments that tour to major cities across North America.
Is Original X Productions a public or private company?
Original X Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Original X Productions founded?
Original X Productions was founded in -1. It employs 11 to 50 people.
How does Original X Productions make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and IP Licensing Agreements.
Who are Original X Productions's main competitors?
Direct peers on record are Fever, Meow Wolf, Color Factory, Culturespaces, Lighthouse Immersive, Thinkwell Group, Museum of Ice Cream and Moment Factory. Broad incumbents are Universal Destinations & Experiences and Disney Experiences.
Does Original X Productions have an API?
No public API is recorded for Original X Productions.
What industry is Original X Productions in?
Original X Productions's product category is Location-based immersive entertainment. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 7131 and its SIC code is 7990.