LYMA.LIFE
LYMA.LIFE is a British MedTech brand that sells FDA-cleared cold laser devices, clinically-dosed supplements, epigenetic skincare, and gut health products to affluent consumers seeking premium at-home anti-aging and longevity solutions.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LYMA.LIFE does
LYMA.LIFE is a British MedTech company that develops and markets a premium at-home anti-aging ecosystem built around proprietary cold laser technology, clinically-dosed nutraceuticals, epigenetic skincare, and gut health supplements. The company was founded by Lucy Goff in 2012 and is headquartered in London, operating as a privately held company (LYMA Life Ltd) with Simon Goff serving as Chief Executive Officer. Its core technology centers on 808nm near-infrared cold laser / low-level laser therapy (LLLT) delivered through a patented double-diffused lens, protected by 38 global patents and validated by five peer-reviewed papers in the Aesthetic Surgery Journal. The hardware line includes the £1,999 LYMA Laser and the FDA-cleared £4,995 LYMA Laser PRO launched in April 2025, supplemented by the LYMA Supplement (11 patented ingredients), LYMA Skincare, LYMA ID² gut powder, and an AI-powered skin analysis app launched in February 2026.
LYMA operates primarily a direct-to-consumer e-commerce model through lyma.life, shipping to 50+ countries, with curated premium retail distribution through Harrods (UK) and time-limited experiential activations such as the SoulCycle Hamptons pop-up (US). Pricing is deliberately held without promotional discounting, supported by flexible instalment payments via Klarna and Splitit and a subscription-refill model for supplements, skincare, and ID². The customer base skews toward high-net-worth individuals aged 35-65, predominantly women, alongside health-conscious longevity seekers and biohacking-aligned consumers; high-profile endorsers include Sienna Miller, Gwyneth Paltrow, Miranda Kerr, and longevity KOLs Ben Greenfield and Dave Asprey. Clinical credibility is anchored by Aesthetic Director Dr Graeme Glass (MD, PhD, Oxford plastic surgeon) and Director of Science Professor Paul Clayton (PhD, former Chair of UK Forum on Food & Health).
Reported revenue reached $48M in 2025, with the US market contributing over 70% of global sales following 130% growth in US direct-to-consumer revenue after the Laser PRO launch. The company has received 26+ global MedTech awards including TIME Best Inventions and Fast Company Next Big Thing in Tech. LYMA is not venture-backed in a traditional sense; the only disclosed funding event is a 2018 Pembroke VCT investment, indicating growth has been substantially self-funded from operating cash flow. Forward strategy centers on deepening the US market through a newly appointed US Growth Officer, expanding the integrated ecosystem through AI-driven personalization and gut health adjacencies, and converting the $1B+ at-home LED mask category into a higher-margin cold laser segment.
LYMA.LIFE firmographics
Firmographics- Name
- LYMA.LIFE
- Legal name
- LYMA Life Ltd
- Website
- https://lyma.life
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LYMA.LIFE is a British MedTech brand that sells FDA-cleared cold laser devices, clinically-dosed supplements, epigenetic skincare, and gut health products to affluent consumers seeking premium at-home anti-aging and longevity solutions.
- Ownership category
- akta.pro rank
LYMA.LIFE industry classification
Industry- Product category
- Anti-Aging Beauty Technology
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Laser & Energy-Based Dermatology (HLAKACAF)
- akta.pro secondary industries
- Anti-Aging & Firming Treatments (HSALADAC), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where LYMA.LIFE is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LYMA.LIFE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Technology or R&D, Supply Chain, Personnel, Operations
Revenue model
- Laser Devices (LYMA Laser & Laser PRO): One-time hardware sales of the LYMA Laser (£1,999) and LYMA Laser PRO (£4,995). Both devices include a 2-year warranty and access to the LYMA membership/Power Circle. These represent the highest-ticket product line and the primary revenue driver, especially in the US market. The Laser PRO launched in April 2025 and contributed significantly to the $48M revenue in 2025.
- Supplements & ID² (Subscription): Recurring subscription revenue from LYMA Supplement (£199 starter kit), LYMA ID² gut powder (£95–£175 starter kit), and LYMA Skincare (£495 starter kit). Subscriptions offer 10–20% savings and include free shipping, free gifts, and membership benefits. Refill subscriptions provide predictable recurring revenue. ID² replaces five separate supplements (omega-3, multivitamin, fibre, probiotic, polyphenol) in one daily dose.
- Youth System Bundles: Bundled product systems combining laser devices, supplements, and skincare at a system price. The LYMA PRO Youth System Longevity Edition includes the Laser PRO, supplement, skincare, and SiPhox blood test. Bundling drives higher average order value and cross-sells multiple product categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LYMA Laser PRO – Premium at-home laser device |
| One time/ perpetual license | Pay-as-you-go | LYMA Laser – Core at-home laser device |
| Subscription | Monthly | LYMA Supplement Starter Kit |
| One time/ perpetual license | Pay-as-you-go | LYMA Skincare Starter Kit |
| Subscription | Multi-year contract | LYMA ID² Gut Powder – Starter Kit |
| Subscription | Monthly | Youth System Bundles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
LYMA.LIFE product offering
Product offeringCore offering
LYMA develops and sells a premium integrated anti-aging ecosystem centered on FDA-cleared at-home cold laser devices (LYMA Laser and LYMA Laser PRO) that deliver near-infrared photobiomodulation therapy, complemented by an 11-ingredient nutraceutical supplement, epigenetic skincare, and a four-dimensional gut health formula (LYMA ID²). The portfolio is sold individually or bundled into the Youth System platform and supported by an AI-powered skin analysis app for treatment tracking.
Product overview
LYMA.LIFE is a British MedTech brand offering a unified anti-aging ecosystem centered on cold laser technology, nutraceuticals, and epigenetic skincare. The core product portfolio includes two laser devices (LYMA Laser and LYMA Laser PRO) delivering FDA-cleared near-infrared cold laser therapy for skin transformation; the LYMA Supplement with eleven patented, clinically-dosed ingredients; LYMA Skincare with epigenetic formulas targeting eight mechanisms of skin aging; and LYMA ID², a four-dimensional gut health supplement. These products are sold individually or bundled in the LYMA Youth System and LYMA PRO Youth System platforms, while the LYMA App provides AI-powered skin analysis to personalize and track treatment outcomes across the ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- LYMA Laser: World-leading anti-aging skin laser device with breakthrough cold laser technology.
- LYMA Laser PRO
- LYMA Supplement
- LYMA Skincare
- LYMA ID²
- LYMA Youth System
- LYMA LIFT
- Science of Youth Podcast
Products and services
- LYMA Laser PRO FDA-cleared clinical-grade cold laser device for at-home anti-aging skin treatment. Features a 30cm² treatment lens delivering 1450mW near-infrared laser at 808nm wavelength. Targets wrinkles, pigmentation, skin tightening, scars, neck and jowls in 3 minutes daily.
- LYMA Laser FDA-cleared clinic-grade cold laser device for home use. Features an 8cm² treatment lens delivering 500mW near-infrared laser at 808nm wavelength. Engineered to address wrinkles, pigmentation, skin tightening, scars, neck and jowls from 3 minutes daily.
- LYMA Supplement World-renowned nutraceutical supplement containing eleven proven, patented ingredients in one formula. Clinically dosed and bioavailable. Supports sleep, anxiety, focus, immunity, hair, skin, and nails. Available as a starter kit and refill subscription.
- LYMA Skincare Epigenetic skincare formula targeting the eight underlying mechanisms of skin aging. Two-step protocol using Serum and Cream with patented peptides including Telangyn™ and PrimaHyal™ 50. Safe for all skin tones and replaces multi-product routines.
- LYMA ID² Four-dimensional gut health supplement replacing daily omega-3, multivitamin, fibre supplement, probiotic, and polyphenol in one daily dose. Features 8.5g prebiotic fibres, probiotics, vegan DHA with Oleacore® polyphenols, and chelated minerals. Nourishes all four sections of the colon.
- LYMA Youth System Complete skin ecosystem combining LYMA Laser, Supplement, and Skincare for an integrated anti-aging approach. Targets eight mechanisms of skin aging through cold laser technology, nutraceutical support, and topical formula.
- LYMA PRO Youth System (Longevity Edition) Premium ecosystem combining LYMA Laser PRO, Supplement, and Skincare with SiPhox health panel blood test. Longevity Edition brings together FDA-cleared laser technology, comprehensive health panel, supplement, and skincare for an integrated younger skin approach.
- LYMA App AI-powered digital platform enabling personalized anti-aging treatment monitoring through face-scanning technology. Uses AI trained on over 3 million skin images to evaluate eight skin metrics including lines, pigmentation, breakouts, and sagging. Generates skin scores and tracks changes over 30-day periods. Integrates with LYMA's product ecosystem including lasers and supplements.
- LYMA Oxygen Mist & Glide Formulated with active stabilised oxygen (ASO) to optimize LYMA Laser results. Oxygen Mist floods skin with antioxidant for cellular protection, blood flow, and moisture retention. Glide instantly plumps skin for a more youthful appearance.
Quantifiable outcome
- 103% increase in skin elasticity in 30 days (LYMA Laser PRO)
- +7 more outcomes
Companies that use LYMA.LIFE
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
LYMA.LIFE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
LYMA.LIFE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HarrodscoreLYMA launched its LYMA ID² gut health supplement exclusively at Harrods in the UK on June 15, 2026. Harrods, an ultra-premium department store, was chosen as the exclusive UK retail launch partner, reinforcing LYMA's luxury brand positioning. The partnership grants Harrods' high-net-worth customer base access to LYMA's four-dimensional gut health formula at £125 for a 30-day supply.
- SoulCycle (Hamptons Pop-up)minorLYMA partnered with SoulCycle for a time-limited pop-up activation at the SoulCycle Hamptons location in the US. The partnership targeted affluent, wellness-minded consumers in the fitness and lifestyle segment, aligning LYMA with the premium boutique fitness brand. Pop-up featured LYMA ID² and laser product demonstrations.
- SiPhoxcoreLYMA partnered with SiPhox to integrate a comprehensive health panel blood test into the LYMA PRO Youth System Longevity Edition. SiPhox provides at-home blood testing that complements LYMA's laser, supplement, and skincare ecosystem. The partnership extends LYMA's offering into functional health diagnostics, supporting the longevity positioning of the Science of Youth platform.
- KlarnacoreLYMA offers Klarna's 'Pay in 3' interest-free instalment payment option at checkout on lyma.life. This enables customers to spread the cost of high-ticket items (Laser at £1,999, Laser PRO at £4,995) over three payments, reducing the barrier to premium purchase. Klarna's brand alignment with premium lifestyle and fashion merchants supports LYMA's positioning.
- SplititcoreLYMA offers Splitit's 12-instalment payment plan for the LYMA Laser PRO (£416.25/month), enabling customers to pay over 12 months with no interest or fees. Splitit places a credit hold on the full amount while collecting monthly payments. This payment partnership reduces the upfront cost barrier for the highest-ticket product.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
LYMA.LIFE competitors and assessment
Company assessmentBroad incumbents
- Therabody: Therabody is a premium wellness technology brand best known for percussive therapy devices, with an expanding portfolio across recovery, skincare, and longevity. Comparable as a premium at-home wellness hardware brand with celebrity/sports endorsements.
- Tatcha: Tatcha is a premium skincare brand sold DTC and through Sephora, with strong luxury department store presence. Comparable to LYMA Skincare on premium positioning, department store distribution (e.g., Sephora, comparable to Harrods), and skincare category.
Direct peers
- Omnilux: Omnilux is a clinical-grade LED light therapy brand widely used by dermatologists and sold direct-to-consumer for home use. It is one of LYMA's most cited competitors in the at-home red light/LED face mask market.
- CurrentBody: CurrentBody is a UK-based direct-to-consumer retailer and brand specializing in at-home beauty devices including LED masks and skin tech. It competes head-to-head with LYMA in the 'Red Light Wars' category and shares a similar premium DTC model targeting affluent consumers.
- Care/of: Care/of is a personalized vitamins and supplements subscription brand. Comparable to LYMA on DTC subscription supplement model, though at a more accessible price point and without LYMA's hardware or laser technology.
- Ritual: Ritual is a DTC essentials/supplement brand with traceable, clinically-dosed ingredients and a subscription model. Comparable to LYMA Supplement and LYMA ID² on supplement category, subscription model, and ingredient transparency positioning.
- Dr. Dennis Gross Skincare: Dr. Dennis Gross sells at-home skincare devices (notably the DRx SpectraLite LED mask) alongside a clinical skincare line, mirroring LYMA's combination of FDA-cleared light therapy device plus companion skincare products at a premium price point.
- Dr. Barbara Sturm: Dr. Barbara Sturm is a premium dermatologist-founded skincare and supplement brand with strong celebrity following. Comparable to LYMA on clinical credibility, premium pricing, DTC channel, and integrated skincare + supplement offering.
- HUM Nutrition: HUM Nutrition is a DTC beauty-from-within supplement brand. Comparable to LYMA Supplement on beauty-targeted supplement positioning, DTC subscription model, and premium packaging/branding.
- Augustinus Bader: Augustinus Bader is a luxury skincare brand built on patented cell-activation science, sold DTC and through premium retail at very high price points. Comparable as a science-led, premium-positioned consumer beauty brand with celebrity endorsements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
LYMA.LIFE social profiles
Digital presenceLYMA.LIFE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LYMA.LIFE leadership team
Management profileNumber of profiles
Profiles4 records
LYMA.LIFE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LYMA.LIFE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LYMA.LIFE
What does LYMA.LIFE do?
LYMA develops and sells a premium integrated anti-aging ecosystem centered on FDA-cleared at-home cold laser devices (LYMA Laser and LYMA Laser PRO) that deliver near-infrared photobiomodulation therapy, complemented by an 11-ingredient nutraceutical supplement, epigenetic skincare, and a four-dimensional gut health formula (LYMA ID²). The portfolio is sold individually or bundled into the Youth System platform and supported by an AI-powered skin analysis app for treatment tracking.
Is LYMA.LIFE a public or private company?
LYMA.LIFE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LYMA.LIFE founded?
LYMA.LIFE was founded in 2012. It employs 11 to 50 people.
Where is LYMA.LIFE based?
LYMA.LIFE is headquartered in London, United Kingdom, in the Europe region.
How does LYMA.LIFE make money?
Three revenue lines are on record. Laser Devices (LYMA Laser & Laser PRO) is the primary driver. The others are supplements & ID² (Subscription) and youth System Bundles.
Who are LYMA.LIFE's main competitors?
Broad incumbents on record are Therabody and Tatcha. Direct peers are Omnilux, CurrentBody, Care/of, Ritual, Dr. Dennis Gross Skincare, Dr. Barbara Sturm, HUM Nutrition and Augustinus Bader.
Does LYMA.LIFE have an API?
No public API is recorded for LYMA.LIFE.
What industry is LYMA.LIFE in?
LYMA.LIFE's product category is Anti-Aging Beauty Technology. Its primary akta.pro industry code is HLAKACAF, Laser & Energy-Based Dermatology, with a secondary code of HSALADAC, Anti-Aging & Firming Treatments. Its NAICS code is 456120 and its SIC code is 3841.