FAGE International

What FAGE International does

FAGE International S.A. is a privately held Luxembourg-incorporated dairy holding company whose subsidiaries manufacture and distribute premium Greek strained yogurt and related dairy products globally. Founded in 1926 on a Filippou family recipe, the group operates through FAGE USA Dairy Industry Inc. (US manufacturing and distribution), FAGE UK Limited (UK distribution), and, until the January 2026 intra-group restructuring, a Greek subsidiary now under the US arm. The product portfolio centers on FAGE Total (plain strained yogurt in 0%, 2%, and 5% fat variants), supplemented by Split Cup (plain yogurt with fruit/honey toppings), Fruits, Fruyo (fat-free with chunky fruit), BeFree (lactose-free), TruBlend Lactose-Free (sugar-free and lactose-free), and the Flair cottage cheese line. Distribution spans 35+ countries through grocery retail, country-specific regional distributors (e.g., Starlit Hungary Kft in China, Fresh Express LLC in UAE, Classic Fine Foods in Singapore, Gourmet F&B Korea, Grupo RTM in Portugal), and e-commerce channels.

The core technical foundation is FAGE's proprietary straining process, which removes watery whey to produce a thick, velvety texture; approximately 4 liters of milk are required to produce 1 kilogram of FAGE Total strained yogurt. Products contain no added sweeteners, thickeners, or preservatives, and are positioned around high-protein (>10g per 100g), calcium-rich, no-added-sugar credentials for health-conscious consumers. The company targets two primary segments: health-conscious consumer end-users (breakfast, snacking, cooking applications) and retail/grocery buyers, with a secondary foodservice/hospitality segment.

Revenue is generated through unit-pricing on retail-packaged dairy products across multiple geographies. FY2025 revenue at the Greek subsidiary reached €205.619 million, up 18.1% YoY, with exports surging 25.4%. The company executes a product-led growth motion anchored in brand heritage and quality messaging, supplemented by content marketing (recipes, nutritional education) and event sponsorships, most prominently the 2026 Ferrari Hypercar global partnership in the FIA World Endurance Championship. Recent strategic moves include the June 2024 acquisition of Stonyfield Farm (US organic dairy), the January 2026 intra-group transfer of FAGE Greece to the US arm for $85 million, and active geographic expansion into Asia-Pacific markets. Outstanding contingencies include €43.215 million in legal provisions related to 2001-2007 dairy farmer disputes and an unresolved €6.728 million tax dispute.

Name

FAGE International

Legal name

FAGE International S.A.

Website

https://home.fage

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

FAGE International S.A. is a Luxembourg-incorporated dairy company that manufactures and distributes premium Greek strained yogurt and related dairy products across 35+ countries under the FAGE Total, BeFree, TruBlend, Fruyo, and Flair brands, selling primarily through grocery retail and regional distributors.

Ownership category

akta.pro rank

Product category

Greek Strained Yogurt and Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Greek/Strained Yogurt & High-Protein Cultured Dairy Manufacturing (AFAHADAB)

akta.pro secondary industries

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Probiotic/Fermented Functional Cultured Dairy (Added Cultures/Prebiotics) Manufacturing (AFAHADAJ)

Keywords

• Greek strained yogurt
• Dairy products
• Lactose-free yogurt
• Cottage cheese
• Probiotic yogurt

Headquarters

HQ city

Strassen

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Yogurt and Dairy Product Sales: FAGE generates revenue through the manufacture and sale of Greek strained yogurt and dairy products including FAGE Total, FAGE Total Split Cup, FAGE Fruits, FAGE Fruyo, FAGE BeFree (lactose-free), FAGE TruBlend, and cottage cheese under the Flair brand. Products are sold through retail channels and distributors globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FAGE International S.A. manufactures and sells premium Greek strained yogurt and adjacent dairy products under brands including FAGE Total, FAGE Total Split Cup, FAGE Fruits, FAGE Fruyo, FAGE BeFree, FAGE TruBlend Lactose-Free, and the Flair cottage cheese line. Products are made using a proprietary straining process that removes watery whey to produce a thick, velvety texture, requiring roughly 4 litres of milk per kilo of strained yogurt. FAGE distributes in 35+ countries through retail grocery chains and regional distributors.

Product overview

FAGE International is a dairy company specializing in premium strained Greek yogurt (known as 'stressed yogurt' in Greek). The product portfolio centers on the FAGE Total core brand - plain strained yogurt available in 0%, 2%, and 5% fat variants - supplemented by FAGE Total Split Cup (yogurt with fruit/honey toppings), FAGE Fruits (yogurt blended with fruit), FAGE Fruyo (fat-free yogurt with chunky fruit pieces), FAGE BeFree (lactose-free strained yogurt), and FAGE TruBlend Lactose-Free (sugar-free lactose-free option). The company also offers Flair cottage cheese as an adjacent dairy product. With roots dating back to a 1926 family recipe, FAGE products are distributed across 35+ countries globally, with manufacturing operations spanning Greece, Luxembourg, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• FAGE Total: Creamy, natural Greek strained yogurt with no added sugar; available in 0%, 2%, and 5% fat variants
• FAGE Total Split Cup
• FAGE BeFree
• FAGE Fruits
• FAGE Fruyo
• FAGE TruBlend Lactose-Free
• Flair
• FAGE x Ferrari Hypercar Partnership

Products and services

• FAGE Total Premium plain strained Greek yogurt made with only milk and live active cultures, available in 0%, 2%, and 5% fat variants. Targeted at health-conscious consumers seeking high-protein yogurt without added sweeteners, thickeners, or preservatives.
• FAGE Total Split Cup Plain strained yogurt packaged in a split cup with separately contained fruit compote or honey, allowing consumers to control sweetness. Available in non-fat (0%) and low-fat (2%) variants with flavors including Blueberry, Honey, Raspberry & Pomegranate, Strawberry, Forest Fruits, Black Cherry, and Peach.
• FAGE Fruits Extra thick and creamy strained yogurt blended with fruit pieces, offered in Strawberry, Coconut, Mango & Passion Fruit, and Vanilla. Positioned for consumers wanting a high-protein fruit yogurt with superior texture.
• FAGE Fruyo Fat-free Greek recipe strained yogurt blended with chunky fruit pieces or other tasty pairings. Available in 13 flavors including Banana, Cherry, Coconut, Coffee, Forest Fruits, Lemon, Mango, Peach, Pear, Pineapple, Stracciatella, Strawberry, and Vanilla.
• FAGE BeFree Lactose-free strained yogurt made with natural ingredients, designed for consumers with lactose intolerance. Available in Natural plain and flavored varieties including Strawberry, Stracciatella, and Coffee.
• FAGE TruBlend Lactose-Free Creamy strained yogurt with no added sugar and no sweeteners, made lactose-free. Protein-rich, low-fat option combining lactose-free formulation with natural ingredients, in Blueberry, Peach, Cherry, Coconut, Raspberry, Strawberry, and Vanilla.
• Flair Cottage Cheese Protein and calcium-rich cottage cheese with 4% fat and 92 calories per 100g, sold in 225g packaging. Distributed in the Cyprus market as an adjacent dairy offering.

Quantifiable outcome

• Approximately 4 litres of milk needed to make 1 kilo of FAGE Total strained yogurt, indicating high-quality, concentrated product

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FerrariflagshipGTM or Marketing Partner · 5 November 2025FAGE announced a global partnership with Ferrari to join Ferrari Hypercar in the FIA World Endurance Championship, beginning in 2026. This partnership expands their previous regional sponsorship and aims to promote nutrition and performance both on and off the racetrack. The partnership targets premium consumers interested in performance and athletic lifestyle.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chobani: Chobani is the leading US-based Greek yogurt brand and FAGE's most direct global competitor. Both companies compete head-to-head in the strained/Greek yogurt category with similar premium positioning, protein-rich messaging, and broad retail distribution.
• Stonyfield Farm (now FAGE subsidiary): Stonyfield Farm is the leading US organic yogurt brand, acquired by FAGE in June 2024. While now a wholly-owned subsidiary, it remains a relevant peer due to its historical positioning in organic yogurt and its continued role in defining FAGE's US growth strategy.

Broad incumbents

• Danone (Oikos): Danone is a global dairy giant whose Oikos brand is a major Greek yogurt competitor in the US and Europe. Through its broader portfolio (Activia, Danio, YoPRO), Danone operates as a broad incumbent overlapping with FAGE's premium strained yogurt segment.
• General Mills (Yoplait): Yoplait, owned by General Mills, is a major US yogurt brand with Greek yogurt offerings (Yoplait Greek 100) that compete with FAGE in mass grocery channels. As a CPG incumbent with diversified food portfolio, it competes on price and shelf presence rather than on FAGE's premium positioning.
• Arla Foods: Arla Foods is a major European dairy cooperative with significant yogurt production including Greek-style varieties. It competes with FAGE across Northern European markets and brings substantial scale advantages in private-label and branded dairy categories.
• Lactalis (Galbani/President): Lactalis is the world's largest dairy company with extensive yogurt and cheese offerings across global markets. As a broad incumbent, it competes with FAGE through private-label partnerships and branded dairy products in overlapping retail channels.

Emerging players

• Siggi's (Agri-Food Holdings): Siggi's is a fast-growing Icelandic-style skyr yogurt brand that competes with FAGE in the high-protein, low-sugar premium yogurt category. It is a key emerging challenger particularly in the US market where FAGE is now competing via the Stonyfield acquisition.
• Noosa Yoghurt: Noosa is an Australian-inspired whole-milk yogurt brand that competes with FAGE in the premium, fruit-blended yogurt segment. Both brands emphasize high-quality ingredients and Australian/European heritage, positioning similarly on taste and texture differentiation.

Regional players

• Müller (Unternehmensgruppe Theo Müller): Müller is a major German dairy company with strong European distribution and a growing presence in UK/US yogurt markets. Its Müller Corner and Müller Light ranges compete with FAGE in UK and European grocery channels on both regular and light yogurt segments.
• Emmi Group: Emmi is a Swiss dairy company with premium yogurt offerings that compete with FAGE in Switzerland, Germany, and other European markets. Its focus on high-quality dairy and proximity to Alpine markets overlaps with FAGE's premium European positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fageusa
• LinkedInlinkedin.com/company/fage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAGE International