WebTVAsia

What WebTVAsia does

WebTVAsia is a Kuala Lumpur-headquartered digital entertainment company and the largest YouTube Multi-Channel Network (MCN) in Asia by viewership count and by top creators signed exclusively. Founded in 2013 from an indie music label precursor, the company operates a three-sided platform connecting digital creators, brand partners, and audiences across 10 Asian markets (Malaysia, China, Japan, Indonesia, Taiwan, Thailand, Vietnam, Hong Kong, with presence in Singapore and Korea). Its aggregated network reaches 5 billion monthly views from 600 million subscribers through more than 3,000 digital creators.

The company's product surface spans six business pillars: (1) the core Multi-Channel Network aggregating creator channels on YouTube and adjacent platforms; (2) Brand Solutions, providing multi-market, multi-lingual influencer marketing campaign execution; (3) Talent Management, discovering and representing Asian creators including live performances, tours, and meet-and-greet IP; (4) Production Services, with an award-winning in-house team executing music, original series (Come Testing, Dreamtective), and feature films (Rise Ini Kalilah on Netflix, Banglasia, Boboiboy on Tencent); (5) Distribution Services, securing placement on Netflix, iQiyi, Youku, Tencent, and TikTok/ByteDance; and (6) LUVE, a 2020-launched sub-brand providing full-stack influencer social commerce including product sourcing, training, livestream facilities, payment, fulfillment, and customer service under a 'shoppertainment' model.

The revenue model combines advertising (YouTube ad revenue share with creators), professional services (brand campaign and production fees), licensing and royalties (talent representation, content distribution), and transaction fees (LUVE livestream commerce). Customers segment into three primary groups: content creators (talent representation), brand partners (enterprise marketing campaigns across industries including beauty, luxury, airlines, FMCG, technology), and Asian audiences/consumers. The GTM motion is community-led, anchored on creator signings and exclusive MCN relationships, with channel-partnership leverage through long-term deals with YouTube, Netflix, TikTok/ByteDance, Tencent, iQiyi, Meta, and others. The company's only disclosed equity capital event is a US$30 million Jellysmack (SoftBank-backed) partnership announced October 2022 to grow the APAC creator economy.

Name

WebTVAsia

Legal name

WebTVAsia Sdn Bhd

Website

https://webtvasia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

WebTVAsia is a Kuala Lumpur-based YouTube Multi-Channel Network and digital entertainment company that represents 3,000+ creators across 10 Asian markets, offering brand influencer marketing, talent management, production, distribution, and the LUVE social commerce platform.

Ownership category

akta.pro rank

Product category

Digital Media Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)

akta.pro secondary industries

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD), Retail Media Network (RMN) Planning & Buying (MPAAABAK)

Keywords

• Multi-Channel Network
• Influencer Marketing
• Social Commerce
• Content Distribution
• Talent Management

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Multi-Channel Network (MCN) Revenue: Revenue from YouTube MCN operations including ad revenue sharing with creators, platform partnerships, and content monetization across the network of 5 billion monthly views and 600 million subscribers.
2. Brand Solutions and Marketing Services: Brand partnership services connecting creators with brand partners for campaigns, influencer marketing, and localized marketing solutions across the region through multi-lingual teams.
3. Talent Management: Discovery, nurturing, and management of new talent; revenue from talent representation, live performances, mini concerts, fan meet & greet sessions, and merchandising opportunities.
4. Production Services: Award-winning production team providing content production services for music, feature films, and other media content, working with regional partners.
5. Distribution: Content distribution across platforms including Netflix, iQiyi, Youku, and Tencent. Original feature film 'Rise Ini Kalilah' sold to Netflix for global distribution.
6. Social Commerce (LUVE): LUVE influencer social commerce brand providing full 360 services including product sourcing, training, livestream facilities, payment, fulfilment and customer service. Revenue from commerce transactions and brand partnerships.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

WebTVAsia operates the largest YouTube Multi-Channel Network (MCN) in Asia by viewership and exclusive creator signings, representing 3,000+ digital creators who together generate 5 billion monthly views from 600 million subscribers. The company provides brand solutions (influencer marketing campaigns), talent management, content production for music and feature films, distribution to streaming platforms like Netflix, iQiyi and Tencent, and the LUVE social commerce sub-brand for livestream-based influencer commerce.

Product overview

WebTVAsia is a digital-first company that operates a unified platform ecosystem bridging Asia's creators, brands, and audiences. The core offering is its Multi-Channel Network (MCN) — the largest YouTube MCN in Asia — which is complemented by brand solutions services, talent management, production services, distribution services, event organization, and original content production. The portfolio includes LUVE, an Influencer Social Commerce sub-brand providing 360-degree livestream commerce capabilities. The platform reaches over 600 million people and manages 5 billion monthly views through 3,000+ digital creators across 10 Asian markets.

Differentiator

Problem solved

Functional benefit

Brands

• LUVE: LUVE is an influencer social commerce brand created by WebTVAsia to help partners tap into the power of influencer marketing. It provides product sourcing, product training, livestream facilities, payment, fulfillment and customer service as a full-service 360 offering, building its brand around 'shoppertainment' value.

Products and services

• WebTVAsia Multi-Channel Network (MCN) Core Multi-Channel Network offering representing influential digital creators in Asia; the largest YouTube MCN in Asia by viewership, generating 5 billion monthly views from 600 million subscribers through 3,000+ creators across 10 Asian countries.
• Brand Solutions Brand partnership services for global and regional brands needing to reach targeted customers through collaborations with WebTVAsia's creators across Asia, with multi-lingual localization support.
• Talent Management Discovery, nurturing and management of digital talent using WebTVAsia's expertise and network to bring Asian talent to international audiences, including IP management and brand deal facilitation.
• Production Services Award-winning media entertainment production team with 20+ years of experience creating content from music to feature films, and providing production support services to regional partners.
• Distribution Services Content distribution services representing Asian content for international platforms including Netflix, iQiyi, Youku, Tencent and China Film Group, plus exclusive distribution of regional series in foreign territories.
• WebTVAsia Events Event organization services including WebTVAsia Awards, Viral Fest Asia, Miss Tourism International, concert productions, and regional meet & greet events.
• WebTVAsia Originals Original content production arm producing films, series and regional productions including Rise The Movie (Malaysia), Come Testing (Taiwan), Dreamtective (Thailand) and Asia Hot Angels (Indonesia).
• LUVE Influencer Social Commerce LUVE is WebTVAsia's Influencer Social Commerce brand providing a 360 service connecting brands with 3,000+ creators for livestream commerce, including product sourcing, product training, livestream facilities, payment, fulfillment and customer service under the 'shoppertainment' model.

Quantifiable outcome

• 5 billion monthly views from 600 million subscribers across Asia
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• YouTubecoreTechnology or IntegrationWebTVAsia operates as one of YouTube's largest Multi-Channel Network (MCN) partners in Asia, managing 5 billion monthly views and 600 million subscribers across its creator network.
• NetflixmajorStrategic or Co-development PartnerWebTVAsia sold its original feature film 'Rise Ini Kalilah' to Netflix for global distribution in 2018, making Malaysian content available internationally.
• iQiyimajorChannel Partner/ Reseller/ DistributorDistribution partnership for Asian content into China. WebTVAsia supported iQiyi's NEZHA movie campaign with 22 top influencers across 4 Southeast Asian countries, and Backstreet Rookie drama promotion.
• TencentmajorChannel Partner/ Reseller/ DistributorPartnership for content distribution including Boboiboy becoming first Malaysian animation series sold to Tencent platform. Also production support for Tencent Travel Show shot in Malaysia.
• YoukumajorChannel Partner/ Reseller/ DistributorContent distribution partnership with Alibaba-owned Youku Tudou. WebTVAsia helped Indian content company Pocket Aces distribute content through Youku.
• TikTokmajorChannel Partner/ Reseller/ DistributorStrategic partnership with TikTok for influencer marketing campaigns including #Fitness campaign in Thailand involving 80+ influencers to drive health awareness and app registrations.
• ByteDancemajorChannel Partner/ Reseller/ DistributorLong-term strategic partnership with ByteDance (parent of TikTok) for reaching new audiences by geographic and demographic base.
• Content Sevens (Japan)majorChannel Partner/ Reseller/ DistributorPartnership to represent Thailand hit boy love drama series '2GETHER' for exclusive distribution in Japan territory.
• FilmforceminorImplementation/ SI/ Consulting PartnerRegional production partner providing production support for Thailand film 'Friendzone' and China drama series 'Original Sin' and 'The City of Chaos' shot in Malaysia.
• China Film GroupmajorChannel Partner/ Reseller/ DistributorPartnership with China Film Group to secure exclusive distribution rights for Indonesian blockbuster 'Foxtrot Six' in China market in 2020.
• Facebook / MetamajorChannel Partner/ Reseller/ DistributorLong-term strategic partnership with Facebook/Meta as one of the leading global video and entertainment platforms offering access to new audiences by geographic and demographic base.
• GooglecoreChannel Partner/ Reseller/ DistributorLong-term strategic partnership with Google as leading global video and entertainment platform supporting YouTube MCN operations across Asia.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Whistle Sports: Digital sports media and creator network producing social-first content for brands and platforms. Comparable MCN-style model with strong brand-solutions motion.
• Jellysmack: Global creator economy company providing cross-platform content optimization, distribution, and monetization. Now a strategic investor in WebTVAsia, but operationally a directly comparable creator-network business across multiple platforms.
• Studio71: Multi-Channel Network and digital content producer owned by ProSiebenSat.1, representing creators across YouTube and social platforms globally. Operates the same MCN model with brand solutions and original production.
• AnyMind Group: Asia-headquartered creator economy and marketing platform operating across influencer marketing, cloud manufacturing, and direct-to-consumer commerce. Closely comparable in Asian footprint, creator network, and commerce-enabled monetization.
• Gushcloud International: Asia-Pacific talent management and influencer marketing agency representing creators and connecting them with brand partners. Direct MCN-equivalent competitor across SEA and Greater China.
• Fullscreen: US-based Multi-Channel Network and creator management company offering brand solutions, talent management, and content production. Closely aligned business model and service mix to WebTVAsia.

Regional players

• COLORS: India-based digital media network and MCN focused on South Asian creators and audiences. Operates a similar creator-network + brand-solutions model but primarily serves the Indian market rather than SEA/East Asia.
• AfreecaTV: Korean livestreaming and creator-economy platform with social commerce capabilities. Comparable in livestream commerce and creator monetization, but region-focused on Korea rather than pan-Asia.

Broad incumbents

• iQIYI: Major Chinese OTT streaming platform and a distribution partner of WebTVAsia. Larger incumbent in the same content-distribution value chain with overlapping creator and brand relationships in Greater China.
• ByteDance / TikTok: Global platform owner of TikTok and a strategic partner of WebTVAsia. Operates direct creator programs and platform monetization that overlap with MCN-style aggregation, making it both a partner and a structural competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/WebTVAsia
• Facebookfacebook.com/webtvasiaofficial
• LinkedInlinkedin.com/company/webtvasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebTVAsia