What Connecta B2B does

Connecta B2B is a privately held B2B events and content company headquartered in Costa Rica, operating the largest portfolio of owned vertical media communities and proprietary business events in Central America and the Caribbean. The company runs three branded community platforms: IT NOW (technology and IT decision-makers since 2005), Mercados & Tendencias (SME and business community since 2009), and Construir (construction industry since 2007), each combining a digital magazine, weekly newsletter, social media presence, and a flagship event series. Across 9 countries (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico, Dominican Republic), it produces 20+ annual events including the Tech Day regional technology tour, Congreso de Ventas, Banking Technology Summit, Cybersec Summit, Festival AI, Marketing Tech Summit, Evolucion Pymes, and Expo Construir.

The company monetizes through five primary revenue streams: event sponsorship and attendance fees for owned events, three-tier digital campaign packages (Reconocimiento, Consideración, Conversión) delivered across its communities, advertising placements in vertical community media, custom brand activations conceptualized for individual clients, and virtual event hosting services delivered through a proprietary platform. The proprietary platform features a customizable 3D virtual convention center, virtual trade fair and expo environments with chat and business card exchange, real-time visitor analytics, and self-service certificate generation. Supporting services include digital transformation consulting and training delivered through institutional partnerships with BID, FAO, Cenpromype, and eCommerce Institute.

Go-to-market is direct sales-led via a regional structure with headquarters in San Jose, Costa Rica and a regional management office in Panama City, supported by country managers in each market. The company targets enterprise technology vendors, financial institutions, construction suppliers, and SMEs seeking to reach qualified B2B audiences in the region. Pricing is custom-quoted based on event scope, geographic reach, audience size, and activation complexity, and is not publicly disclosed.

Name

Connecta B2B

Legal name

Connecta B2B

Website

https://connectab2b.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Connecta B2B is a privately held B2B events and content company operating the leading portfolio of owned vertical media communities (IT NOW, Mercados & Tendencias, Construir) and 20+ annual proprietary events across 9 countries in Central America and the Caribbean.

Ownership category

akta.pro rank

Product category

B2B Event Management and Media

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (541810)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B event management
• Trade conferences
• Corporate events
• Event sponsorship
• B2B media

Headquarters

HQ city

San Pedro

HQ country

Costa Rica

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Sponsorships and Attendance Fees: Revenue generated from brand sponsorships at owned events including Tech Day, Congreso de Ventas, Banking Technology Summit, Evolucion Pymes, CyberSec Summit, Marketing Tech Summit, and others across Central America and Caribbean countries.
2. Digital Campaign Packages: Three-tier campaign packages (Reconocimiento/Awareness, Consideracion/Consideration, Conversion) offering content, banners, social posts, webinars, podcasts, ebooks, whitepapers, and lead generation across their digital platforms and communities.
3. Custom Activations: Bespoke brand activations conceptualized and executed based on client objectives, format (in-person/virtual/hybrid), target territories, and audience type/quantity.
4. Advertising in Vertical Communities: Banner advertising, newsletter placements, and branded content across IT NOW, Mercados & Tendencias, and Construir digital platforms serving IT, business/SME, and construction sectors respectively.
5. Virtual Event Platform Services: Virtual event hosting, webinars, and online training center services with customization, analytics, and sponsor support management.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Connecta B2B organizes live B2B conferences, trade events, and networking experiences for technology, business/SME, and construction verticals across Central America and the Caribbean. The company operates owned media communities — IT NOW, Mercados & Tendencias, and Construir — and complements its in-person events with a proprietary virtual event platform, digital campaigns, custom activations, and consulting/training services.

Product overview

Connecta B2B is the most important B2B events and content company in Central America and the Caribbean, operating a unified platform portfolio of owned media communities and event properties. The portfolio includes three primary branded communities: IT NOW (technology and business since 2005), Construir (construction sector since 17+ years), and Mercados & Tendencias/MyT (business and SME community since 15+ years). The company produces over 20 annual regional events including Tech Day, Banking Technology Summit, Cybersec Summit, Festival AI, Marketing Tech Summit, and Congreso de Ventas. Supporting services include a proprietary Virtual Training Center platform (with 3D design, multi-event capabilities, asynchronous activities, and self-managed certificates) and Virtual Fairs/Expos using immersive VR technology. Digital campaign offerings span three engagement stages (Reconocimiento, Consideración, Conversión) with 12 content formats. The company also delivers custom brand activations and digital transformation consulting/training programs.

Differentiator

Problem solved

Functional benefit

Brands

• IT NOW: Technology and business community and magazine, the leading IT reference in Central America and the Caribbean since 2005. Includes website, weekly newsletter, social media, and events including Tech Day.
• Mercados & Tendencias (MyT)
• Construir
• INCAIA

Products and services

• IT NOW Live Conferences & Events

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cenpromype (Centro Regional de Promoción de la Micro y Pequeña Empresa)coreStrategic or Co-development Partner · 1 January 2020Partnered with Cenpromype for E-commerce Capacity Building Project and Rural SMEs Digital Transformation Support Program, with support from US State Department and FAO respectively.
• eCommerce InstitutecoreStrategic or Co-development Partner · 1 January 2020Strategic cooperation with eCommerce Institute on digital commerce education and transformation programs, including Acelerax10 and e-commerce training initiatives.
• Banco Popular y Desarrollo ComunalminorStrategic or Co-development Partner · 1 January 2018Completed Digital Transformation Project for Banco Popular y Desarrollo Comunal in Costa Rica.
• INCAIA PlatformcoreOthersINCAIA is a proprietary platform developed by Connecta B2B for content creation, thought leadership, and industry engagement across their communities.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Informa Markets: The world's largest B2B exhibitions and events organizer, operating thousands of trade shows worldwide including technology, construction and business verticals. Operates the same sponsor-driven owned-event + content model as Connecta B2B, but at global scale and with substantially deeper institutional budgets.
• RX Global (Reed Exhibitions): Global B2B exhibition organizer running hundreds of trade fairs across multiple sectors and geographies. Closely analogous to Connecta B2B's model of monetizing enterprise audiences through owned trade events and digital content packages.
• Messe Frankfurt: German-headquartered global operator of B2B trade fairs across consumer goods, technology, textiles and building sectors. Operates a similar model of vertical-specialized events with recurring sponsor and exhibitor revenue, and has expanded into Latin America via regional joint ventures.
• dmg events: B2B exhibitions organizer with strong emerging-markets footprint (Middle East, Africa, North America, Asia) and growing Latin American presence. Closely comparable event-driven GTM with vertical specialization (energy, construction, technology), replicating the multi-region, multi-event model Connecta B2B runs across Central America.
• Comexposium: France-based global B2B events group operating trade shows and congresses across technology, security, agriculture, retail and construction. Mirrors Connecta B2B's combination of vertical events and content monetization, with established international sponsor relationships that could be redeployed into Central America.
• GL events: French-headquartered group operating B2B and B2C exhibitions globally with established Latin American operations across Brazil, Chile and Mexico. Closely comparable business model combining venue services, trade shows and integrated event production for enterprise sponsors.
• Clarion Events: UK-based independent B2B event organizer running events across technology, defense, gaming, energy and finance verticals. Comparable event-driven revenue model with vertical specialization and recurring sponsor relationships, and a credible global expansion profile.
• MCH Group: Swiss live marketing and B2B exhibitions group operating flagship trade fairs and conventions across multiple sectors. Replicates the model of large annual sponsor-driven events plus on-site content platforms, with international sponsor relationships.

Broad incumbents

• Questex: B2B media and events company operating vertical communities (technology, healthcare, hospitality) with a mix of live events and digital content. Overlaps with Connecta B2B's owned-community + events model but operates at global scale with broader vertical spread and well-funded digital platform.

Others

• Cvent: Enterprise event-management software platform acquired by Blackstone. Not a direct competitor for trade-show organizing, but adjacent — providing the event-tech infrastructure layer (registration, lead capture, analytics) that overlaps with Connecta B2B's proprietary virtual events platform and would be a competitive or partnership adjacency for the company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RevistaITNOW
• Facebookfacebook.com/ComunidadITNOW
• LinkedInlinkedin.com/company/revista-it-now
• Instagraminstagram.com/itnow_online/?hl=es-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connecta B2B