What Niceday does

Niceday is a consumer-facing online marketplace that aggregates and books children's activities, family educational courses, and family travel experiences. The platform operates under parent company Zoek, a Taiwan-based entity, and serves families across Taiwan, Malaysia, and select Asia-Pacific destinations (notably Okinawa, Japan). Inventory is organized into six verticals — Talents, Weekend, Little CEO, SEL, Domestic Travel, and Overseas Travel — and covers roughly 40+ third-party providers offering hundreds of individual experiences. These include educational enrichment (robotics, S.T.E.A.M., brain development, language courses), creative workshops (pottery, cooking, digital arts), physical activities (swimming, canoeing, water biking), indoor playgrounds, and cultural experiences (Hakka traditions, tea art, Ryukyu costumes). Activity ages range from 6 months to adults, and pricing is typically per-person in Malaysian Ringgit (MYR), with many activities listed as 'From MYR' (e.g., swimming packages at RM280–600 for 5–10 lessons). The platform is accessible via web (play.niceday.tw) and native apps, with bilingual English and Simplified Chinese interfaces, and maintains a Xiaohongshu (Little Red Book) social presence.

Niceday operates a two-sided marketplace: families browse and book directly through the self-serve platform while activity providers list their offerings. The business model is transaction-based, with Niceday earning commission or transaction fees on bookings made through the platform. Distribution is digital-first and product-led, relying on organic discovery, category pages, and content marketing rather than a dedicated sales force. There is no evidence of enterprise contracts, B2B distribution, or significant institutional customer concentration. The platform supports both on-site, venue-based activities (e.g., Swim Up Academy, Zen Ceramic KL, Edwethink) and online learning programs (e.g., digital arts workshops, Korean language courses), enabling cross-border family travel bookings in addition to local experiences.

The company's technology stack is a standard booking platform with no disclosed AI/ML capabilities, proprietary algorithms, patents, or APIs for third-party integration. No SDK, MCP, or documented API is available; the platform functions as a closed marketplace. There is no disclosed funding history, headcount, management team, partnerships, awards, regulatory actions, or M&A activity. The operating entity is private, domiciled in Taiwan, and the platform is actively accepting bookings, including a 2026 copyright notice indicating continued operation.

Name

Niceday

Legal name

Zoek

Website

https://play.niceday.tw

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Niceday is a consumer-facing online marketplace operated by Taiwan-based Zoek that lets families browse and book children's activities, educational courses, and family travel experiences across Taiwan, Malaysia, and Okinawa, Japan. The platform aggregates 40+ third-party providers into six category verticals and earns revenue via transaction fees on bookings.

Ownership category

akta.pro rank

Product category

Family Experience Marketplace

NAICS

Arts, Entertainment, and Recreation (71), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO)

akta.pro secondary industries

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG), Party Games, Activities & Interactive Entertainment (HSACACAJ), Birthday Party Services (HSACACAA)

Keywords

• Family activity booking
• Children experience marketplace
• Kids education platform
• Family travel booking
• Online activity marketplace

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Platform Commission / Transaction Fees: Niceday operates as a marketplace platform taking a commission or transaction fee on bookings made through the platform for activities, courses, and experiences provided by third-party merchants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Niceday is an online marketplace operated by parent company Zoek that connects families with third-party providers of children's activities, educational courses, family travel experiences, and seasonal camps. The platform allows families to browse, book, and pay for hundreds of activities spanning infants (6 months) to adults across Taiwan, Malaysia, and Okinawa, Japan. Activities are organized into six main categories: Talents, Weekend, Little CEO, SEL, Domestic Travel, and Overseas Travel, encompassing both physical venue-based experiences (swimming, pottery, robotics, cultural tours) and online learning programs (digital arts, language courses).

Product overview

Niceday is a one-stop booking platform for family experiences, children's courses, family travel, and seasonal camps operating across Taiwan and Malaysia. The platform connects families with local activity providers and experiences organized into six main categories: Talents (educational enrichment), Weekend (local activities), Little CEO (leadership/entrepreneurship), SEL (social-emotional learning), Domestic Travel, and Overseas Travel. The core platform serves as the marketplace connecting families with over 40 distinct activity providers offering hundreds of experiences including educational programs (robotics, S.T.E.A.M., language courses, brain development), creative workshops (pottery, cooking, arts), physical activities (swimming, canoeing, water biking), indoor playgrounds, and cultural experiences (tea art, Hakka traditions, traditional crafts). The platform features both physical venue-based activities and online learning programs, with activities ranging from children's ages 6 months to adults, covering destinations in Taiwan, Malaysia, and Okinawa Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Niceday Booking Platform One-stop booking platform for family experiences, children's courses, family travel, and winter/summer camps, connecting families with over 40 activity providers across Taiwan, Malaysia, and Okinawa Japan. Supports six activity categories including Talents, Weekend, Little CEO, SEL, Domestic Travel, and Overseas Travel, with multilingual English and Chinese interface.
• Family Canoeing Experience Guided canoeing experience at Longmen Canoe Base in Fulong, Taiwan, suitable for ages 3-77, with professional coaching and safety equipment provided. Bookable as a standalone family activity through the Niceday platform.
• Pottery Workshop at 22 Craft Studio Hands-on pottery workshop at 22 Craft Studio in Malaysia covering wheel throwing, hand building, and painting classes for children ages 5 and above. Bookable per session through the Niceday platform.
• Brain Builder Trial Session Cognitive development program for children ages 3-7 at Edwethink, focusing on concentration, problem-solving, logical thinking, and educational tabletop games. Available as a trial session booking.
• Digital Arts & Animation Mastery Online Workshop Online creative courses for ages 7-15 covering graphic design, video production, digital art, 3D animation, and comic making, delivered via Zoom by industry professionals.
• Cocoon+ Kids Cafe Indoor playground with Finnish Edu-Play System design in Desa ParkCity, Kuala Lumpur, featuring over 10 play areas for children ages 2-12 with co-working space for parents.
• CoComelon Play Centre CoComelon-themed indoor playground with interactive play zones including ball pools, trampolines, and sensory play areas, located at multiple malls across Malaysia.
• Korean Home Learning Kits Online Korean language course with 40 modules over 60 days, including lifetime access to materials, 1-to-1 guidance, and 20 live speaking sessions with native Korean teachers.
• Tailored Swimming Lessons Swimming lessons at Swim Up Academy for all ages from 6 months to adults, including private and group lessons for babies, toddlers, kids, and special needs learners.
• Robotics Exploration with Mobile Robot Mobile robot building and coding class for ages 6-12 at Advaspire Robotics Academy, featuring shooter mechanism robots and visual programming.
• Neo Park Okinawa Animal-themed amusement park in Nago, Okinawa recreating tropical environments from Amazon, Africa, and Oceania with roaming animals and plants.
• Okinawa Fruits Land Tropical fruit theme park in Okinawa with over 30 varieties of exotic fruits, interactive storybook attractions, and fruit-themed dining.
• Hakka Pickled Radish Experience Traditional Hakka food preservation workshop at Zhaan Hakka Village in Yunlin, Taiwan, teaching families to make preserved radish using generational recipes.
• Ryukyu Costume Experience Traditional Ryukyu costume rental experience in Naha, Okinawa, offering one-day kimono rentals with professional photography options for families and groups of 3+ guests.
• Fish Bar Tide Experience Sustainable seafood education experience at Qixingtan Beach in Hualien, Taiwan, teaching about marine ecology and sustainable fishing practices through hands-on activities for all ages.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Peek: Experiences marketplace focused on tours, activities, and attractions with strong supplier-software tools. Comparable marketplace model connecting consumers with activity providers, including family-friendly and educational experiences, with a similar commission-based revenue structure.
• KidPass: Membership/marketplace for children's activities and classes in the US. Directly comparable in target audience (parents with young children) and category (kids' classes, camps, enrichment providers), though KidPass is geographically focused on North America.
• KKday: Taiwan-headquartered experiences marketplace operating across APAC with similar merchant-supply aggregation model. Directly comparable in geographic focus, customer segment (inbound/outbound travelers), and category breadth (local activities, tickets, workshops, family experiences).
• FunNow: Closest direct peer — FunNow is the experiences/leisure booking platform from which Niceday's CDN infrastructure originates (cdn.myfunnow.com), and appears to share the same parent ecosystem in the Greater China/Southeast Asia markets. Both aggregate third-party merchants and operate transaction-fee marketplaces across family and leisure activities.

Broad incumbents

• Trip.com: Major APAC online travel platform offering flights, hotels, and attractions. Indirectly comparable through its attractions and experiences ticketing vertical, which competes with Niceday's overseas travel category for family travel bookings in destinations like Okinawa and Japan.
• GetYourGuide: Global experiences marketplace offering tours, attractions, and activities. Comparable as a third-party experience aggregation platform serving travelers, with an extensive attraction ticketing inventory that overlaps with Niceday's overseas travel category, particularly in destinations like Okinawa.
• Headout: Marketplace for in-destination experiences with a focus on attractions, tours, and activities. Operates a similar aggregation model in the experiences vertical, including family-friendly attractions and ticketing flows that parallel Niceday's overseas travel offerings.
• Klook: Asia-Pacific's largest experiences and attractions booking marketplace. Comparable as a multi-category experiences aggregator but at significantly larger scale, serving both B2C travelers and merchants across APAC, including family-friendly attractions and activities that overlap with Niceday's catalog.

Emerging players

• Pelago: Experiences platform backed by Singapore Airlines that aggregates tours, attractions, and activities across APAC. Comparable in geographic focus (Southeast Asia) and product category (in-destination experiences, family-friendly activities), but with a stronger airline-distribution channel.
• ClassPass: Subscription-based marketplace for fitness, wellness, and enrichment classes. Comparable as an aggregator of third-party activity providers serving consumers, though its subscription model differs from Niceday's pay-as-you-go marketplace structure; overlap in enrichment and class-based activities is significant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/niceday_play
• Facebookfacebook.com/niceday.tw
• LinkedInlinkedin.com/company/niceday-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niceday