Coleman Research
Coleman Research, operating as VISASQ/COLEMAN, is an expert network platform connecting investment firms, consulting firms, and corporations with industry specialists for 1-on-1 consultations, surveys, and primary research across the US, EMEA, and APAC.
- Company typePrivate
- Founded2021
- HeadquartersRaleigh, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Coleman Research does
Coleman Research operates as VISASQ/COLEMAN, a B2B expert network platform connecting investment firms, management consulting firms, and major corporations with industry specialists for primary research. The firm's core services are 1-on-1 expert consultations (qualitative, ~1 hour engagements) and expert surveys (quantitative, 30+ sample size, 3+ day delivery), supplemented by transcripts, additional research, moderated calls, deal placements, and free expert-led seminars. Revenue is generated on a transaction-fee basis with bespoke pricing; experts set their own hourly rates, and clients are billed per engagement.
The company is built on a proprietary technology stack comprising three integrated applications: a Client App for project submission, expert review, scheduling, and chat; an Expert App (iOS and Android) for expert-side engagement management; and a Compliance App for firm-specific protocol enforcement, chaperoning, and audit reporting. Workflow software ties the three apps together and supports AI-powered transcription with human-in-the-loop alternatives. The platform is supported by 6 offices across the US (New York, Raleigh, Phoenix), EMEA (London/Reading), and APAC (Tokyo as headquarters of the combined entity, Hong Kong), enabling 24/5 global coverage with stated average custom-recruiting times under 24 hours and in-network expert scheduling under 1 hour.
Coleman Research was acquired by VisasQ Inc. in August 2021 for $102 million, forming the VISASQ/COLEMAN partnership. VisasQ Inc. is publicly traded on the Tokyo Stock Exchange (TSE: 4492) and serves as Coleman's parent company. Coleman Research Group, Inc. remains the legal US operating entity, incorporated in New York. The firm employs 501-1,000 staff across client management, research, recruiting, compliance, and scheduling functions. End markets include hedge funds, private equity, mutual funds, asset managers, global consulting firms, and large corporations, with stated deep coverage in Japan and the United States.
Coleman Research firmographics
Firmographics- Name
- Coleman Research
- Legal name
- Coleman Research Group, Inc.
- Website
- https://colemanrg.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Coleman Research, operating as VISASQ/COLEMAN, is an expert network platform connecting investment firms, consulting firms, and corporations with industry specialists for 1-on-1 consultations, surveys, and primary research across the US, EMEA, and APAC.
- Ownership category
- akta.pro rank
Coleman Research industry classification
Industry- Product category
- Expert Network Services
- NAICS
- Management Consulting Services (54161), Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Due Diligence & Investigative Research (BPAHALAI)
- akta.pro secondary industries
- Competitive Intelligence & Benchmarking (BPAHALAB), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Coleman Research is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Coleman Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- 1-on-1 Consultations: Bespoke online or in-person consultations with qualified experts for in-depth insights. Primary revenue stream enabling clients to engage directly with industry experts for due diligence, idea generation, and channel checks.
- Expert Surveys: Customizable online questionnaires delivered to VISASQ/COLEMAN expert network for quantitative hypothesis validation. Survey services include programming, administration, and data analysis with over 30 sample responses.
- Additional Services: Supplementary services including transcripts (human-in-the-loop and AI automated), additional research, moderated calls, and deal placements.
- Seminars: Hour-long expert-led discussions on key market topics, available as free-to-access transcripts and recordings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Expert consultation rates are set by individual experts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Coleman Research product offering
Product offeringCore offering
Coleman Research (operating as VISASQ/COLEMAN) is an expert network service provider that connects institutional clients with specialized industry experts for primary research. Core offerings include bespoke 1-on-1 consultations and customizable expert surveys, delivered through a proprietary technology platform comprising the Client App, Expert App, and Compliance App. The company serves investment management firms, management consultancies, and major corporations across 6 global offices.
Product overview
VISASQ/COLEMAN operates as a unified expert network platform combining 1-on-1 Consultations and Expert Surveys as core services, supported by the Client App, Expert App, and Compliance App platforms. The offering portfolio includes supplementary services (Transcripts, Additional Research, Moderated Calls, Deal Placements) and educational Seminars. The Client App enables project submission, expert scheduling, and AI transcription; the Expert App manages expert engagement; and the Compliance App handles permissions and regulatory oversight—all integrated through proprietary workflow software.
Differentiator
Problem solved
Functional benefit
Products and services
- 1-on-1 Consultations Bespoke online or in-person consultations with qualified VISASQ/COLEMAN experts for in-depth insights. Used for idea generation, channel checks, qualitative verification of hypotheses, and broadening industry knowledge. Targeted at investment management firms, management consultancies, and major corporations.
- Expert Surveys Customizable questionnaires shared with VISASQ/COLEMAN experts to deliver accurate quantitative data. Includes data visualization, reporting, and cross-tabulation capabilities. Used for broader, quantitative verification of hypotheses, possibly before or after 1-on-1 Consultations.
- Moderated Calls Expert consultations conducted on behalf of clients by senior moderators, including transcriptions and recordings. Includes custom recruitment based on client requirements, allowing clients to delegate the consultation process entirely.
- Deal Placements Placement of experienced industry operators with proven track records to support ongoing diligences, post-deal strategy management, site evaluations, and technical discussions. Targets investment management firms for transaction support.
Quantifiable outcome
- Average custom recruiting time under 24 hours
- +3 more outcomes
Companies that use Coleman Research
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Coleman Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Coleman Research partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Coleman Research competitors and assessment
Company assessmentDirect peers
- AlphaSights: Premium expert network serving investment funds and consultancies with rapid expert matchmaking. Competes head-to-head with Coleman's 1-on-1 consultation offering for similar enterprise buyers.
- AlphaSense: AI-powered market intelligence and expert insights platform following the Tegus acquisition. Directly competes with Coleman's expert network offering integrated with document search and AI summarization.
- Evalueserve: Global knowledge services firm providing expert networks, primary research, and analytics. Overlaps with Coleman on expert-led primary research and serves a similar mix of financial and corporate clients.
- Tegus (AlphaSense): Primary research platform combining expert transcripts with AI-driven search. Competes with Coleman's expert consultation and transcript services while pushing into adjacent expert network workflows.
- Guidepoint: Global expert network providing phone consultations, surveys, and industry research to investment and business professionals. A direct competitor with overlapping client segments and similar service model.
- GLG (Gerson Lehrman Group): The largest and best-known expert network firm globally, offering 1-on-1 consultations, surveys, and a proprietary platform. Directly competes with Coleman across the same PE, hedge fund, and consulting client base.
Emerging players
- NewtonX: Expert network leveraging a large verified expert pool and AI-driven matching for B2B research and consultations. Competes with Coleman in serving investment and consulting clients with technology-led differentiation.
- Prosapient: Tech-forward expert network offering custom B2B research, expert calls, and surveys. Comparable offering to Coleman with a stronger technology-first positioning and overlap in PE/consulting clients.
Broad incumbents
- Source Global Research: Research and advisory firm focused on the professional services and consulting industry. Provides syndicated and custom research comparable to Coleman's industry/sector research services.
- BCC Research: Syndicated market research and custom consulting provider. Adjacent competitor in the broader research and analytics services space, particularly around industry and sector intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coleman Research social profiles
Digital presenceColeman Research compliance and trust
Trust signalCompliance2 records
Coleman Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coleman Research leadership team
Management profileNumber of profiles
Profiles1 record
Coleman Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coleman Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coleman Research
What does Coleman Research do?
Coleman Research (operating as VISASQ/COLEMAN) is an expert network service provider that connects institutional clients with specialized industry experts for primary research. Core offerings include bespoke 1-on-1 consultations and customizable expert surveys, delivered through a proprietary technology platform comprising the Client App, Expert App, and Compliance App. The company serves investment management firms, management consultancies, and major corporations across 6 global offices.
Is Coleman Research a public or private company?
Coleman Research is a private company. It is classified as corporate owned and is currently operating.
When was Coleman Research founded?
Coleman Research was founded in 2021. It employs 501 to 1,000 people.
Where is Coleman Research based?
Coleman Research is headquartered in Raleigh, United States, in the North America region.
How does Coleman Research make money?
Four revenue lines are on record. 1-on-1 Consultations are the primary driver. The others are expert Surveys, additional Services and seminars.
Who are Coleman Research's main competitors?
Direct peers on record are AlphaSights, AlphaSense, Evalueserve, Tegus (AlphaSense), Guidepoint and GLG (Gerson Lehrman Group). Emerging players are NewtonX and Prosapient. Broad incumbents are Source Global Research and BCC Research.
Does Coleman Research have an API?
No public API is recorded for Coleman Research.
What industry is Coleman Research in?
Coleman Research's product category is Expert Network Services. Its primary akta.pro industry code is BPAHALAI, Due Diligence & Investigative Research, with a secondary code of BPAHALAB, Competitive Intelligence & Benchmarking. Its NAICS code is 54161 and its SIC code is 8742.