Name

mashfrog group

Legal name

Mashfrog Group S.r.l.

Website

https://mashfrog.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Digital Consulting & System Integration: Mashfrog Group's primary revenue stream comes from digital business consulting and systems integration services. This includes Salesforce, SAP, Infor, Oracle, and MuleSoft implementation projects, as well as strategic consulting across the digital transformation lifecycle — from systems integration to ICT, communication, and strategic consulting, reaching into AI, machine learning, and blockchain.
2. Proprietary SaaS Products (B2B): Revenue from proprietary software products sold as B2B solutions: gAIn360 (wealth management), YATO (hospitality), Builg (real estate), TicketWallet (digital ticketing), and Qvantia/Qosmos (performance management/AI agent). These are sold as platform subscriptions or modular licenses to enterprise clients.
3. AI Agent Solutions (M4P): Mashfrog for Procurement (M4P) suite of 8 AI Agents sold as enterprise procurement transformation solutions, reducing operational times up to 60% and generating measurable savings for clients.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mashfrog Group is an enterprise digital transformation consultancy and software company that delivers consulting, system integration, and proprietary AI-driven SaaS platforms. The group operates a multi-subsidiary network implementing and extending major enterprise platforms (Salesforce, SAP, Infor, Oracle, MuleSoft) and selling its own AI-based products for procurement, wealth management, hospitality, real estate, performance management, and digital ticketing.

Product overview

Mashfrog Group operates as a Sapiens-based network offering an integrated ecosystem of services and solutions. The portfolio consists of multiple AI-driven platforms and products: Qvantia (performance management), gAIn360 (wealth asset management), Smart News Analyzer (media operations), YATO (hospitality), Builg (real estate), Mashfrog for Procurement (8-agent AI suite), TicketWallet (access management), Qosmos (conversational AI agent), and Mashfrog Return Automation (enterprise automation). The group also includes sub-brands AyGLOO (prescriptive AI), Mashfrog Creative, Mashfrog DOO, Mashfrog US, Mashfrog UK, Mashfrog DWTC, Mashfrog Industrial Guard, and Mashfrog Iberica.

Differentiator

Problem solved

Functional benefit

Brands

• Mashfrog: Parent brand for digital business solutions and innovation consulting
• Qvantia
• gAIn360
• Builg
• YATO
• Mashfrog for Procurement
• AyGLOO
• TicketWallet
• Mashfrog Creative
• Mashfrog Industrial Guard

Products and services

• gAIn360 AI and ML platform for wealth asset management integrating with Salesforce Financial Cloud, providing financial forecasts, CRM capabilities, and investment outcome predictions for banks, family offices, and asset managers.
• YATO All-in-one hospitality platform for hotels and restaurants integrated with Oracle Opera and Simphony, offering smart check-ins, mobile apps, restaurant digital ordering, and cryptocurrency payments with blockchain security.
• Builg Real estate platform built entirely on Salesforce CRM for building companies, real estate developers, and agents, managing end-to-end processes from property customizations to broker management fees with Agent AI tools.
• Qvantia Performance management platform using machine learning and AI to interpret data, automate processes, and support real-time business decision-making across enterprise operations.
• Mashfrog for Procurement (M4P) Suite of 8 AI agents that transforms the procurement function by automating and optimizing the entire Procure-to-Pay cycle, reducing operational times by up to 60% through RAG-based intelligence and Explainable AI.
• TicketWallet Digital-first platform for sports and live event access management developed in partnership with Vivaticket, optimizing entry flows, enhancing security, and improving fan engagement for sports venues.
• Mashfrog Return Automation Enterprise RPA and Generative AI solution for automating return management workflows within Infor CloudSuite (M3), creating return transactions, assigning workflows, and automating customer communications.
• Smart News Analyzer AI-powered tool for media operations that processes and analyzes news and media content in real time to provide strategic insights for media businesses.
• Qosmos Conversational AI agent developed by Qvantia that connects data from multiple sources to transform it into actions, analyzing deviations, providing insights, comparing performance with market benchmarks, and generating dynamic dashboards and forecasts.
• Salesforce Agent for Customer Service AI-powered Salesforce Agent that transforms PEC and email communications into an efficient, governable customer service by combining Intelligent Document Processing, automatic ticket generation, AI-suggested solutions, and both human-in-the-loop and fully automated response modes.
• Digital Business Consulting & Systems Integration Enterprise digital business consulting and systems integration services including Salesforce, SAP, Infor, Oracle, and MuleSoft implementation projects, strategic consulting across the digital transformation lifecycle from systems integration to ICT, communication, AI, machine learning, and blockchain.

Quantifiable outcome

• Reduces procurement operational times up to 60%
• +5 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core, key and supporting.

• SalesforcecoreTechnology or Integration · 1 January 2026Salesforce Summit Partner (highest tier) and Platinum Partner. Mashfrog delivers Salesforce implementations across CRM, AI agents, Customer Service, MuleSoft integration, and industry-specific solutions. The company has developed proprietary AI agents on Salesforce, participates in Agentforce World Tour, and was named Groundbreaker Sponsor for 2026. The partnership includes co-developed solutions like gAIn360 (Salesforce Financial Cloud integration) and Salesforce Agent for Customer Service.
• InforcoreTechnology or IntegrationInfor Global Alliance Partner and Accelerator Partner within the Infor Partner Network Program. Mashfrog has developed and certified Mashfrog Return Automation on the Infor Marketplace, integrated with Infor CloudSuite (M3). The solution won the Infor Community Hackathon 2025. Mashfrog also works on Infor-based ERP projects for energy utility clients.
• SAPcoreTechnology or IntegrationSAP Silver Partner, with active participation in SAP Executive Summit 2026 as Platinum Sponsor. Mashfrog has developed AI agents within SAP BTP (chatbot for business processes) and maintains integration expertise across SAP HCM, SAP Hybris, and SAP-based ERP projects. The company also participates in SAP community events and has co-developed solutions for clients like Prysmian.
• MuleSoft (Salesforce)coreTechnology or IntegrationGold Sponsor at MuleSoft Connect:AI Milan 2026. Mashfrog leverages MuleSoft Anypoint Platform for API-led integration architectures, connecting Salesforce, enterprise systems, and data sources. The combination of MuleSoft and Salesforce competencies enables Mashfrog to build integrated enterprise platforms for clients.
• OraclekeyTechnology or IntegrationOracle Opera certified partner and Oracle Simphony integration partner. YATO hospitality platform is natively integrated with Oracle Opera (PMS) and Oracle Simphony (POS), enabling seamless hotel and restaurant operations automation.
• VivaticketkeyTechnology or IntegrationTicketWallet platform developed in partnership with Vivaticket for digital-first sports and live event ticketing. The partnership enables access management, digital ticketing, fan engagement, and venue optimization for sports clubs across Europe.
• GooglesupportingTechnology or IntegrationPremiere Google Partner with certified digital marketing and Google Cloud competencies, supporting Mashfrog's digital transformation and marketing automation projects.
• NexisupportingTechnology or IntegrationNexi Certified Partner for payment processing and digital payment solutions integration within Mashfrog's digital transformation projects.
• BigCommercesupportingChannel Partner/ Reseller/ DistributorBigCommerce Partner for e-commerce platform implementations, expanding Mashfrog's digital commerce capabilities.
• CCH TagetiksupportingTechnology or IntegrationTagetik partnership for EPM (Enterprise Performance Management) solutions, part of Mashfrog's financial management and BI portfolio alongside gAIn360.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reply S.p.A. Italian digital transformation and system integration firm listed on Borsa Italiana, with comparable size, vertical SaaS product portfolio, and enterprise platform partnerships. Reply operates a similar network of specialized subsidiaries and is one of Mashfrog's most direct comparables in the Italian market.
• TXT e-solutions S.p.A. Italian IT consulting and proprietary software firm serving aerospace, automotive, financial services, and public sector. Comparable in combining consulting services with proprietary software products and operating across multiple verticals from an Italian base.
• Slalom LLC: US-based consulting firm focused on Salesforce, cloud, and AI-led enterprise transformation with regional delivery model. Comparable as a Salesforce-partner-led consultancy building proprietary offerings around enterprise platforms, similar to Mashfrog's Salesforce Summit Partner positioning.
• Almaviva S.p.A. Italian IT services group providing digital transformation, system integration, and proprietary solutions to public administration, healthcare, finance, and utilities. Directly comparable in serving similar enterprise and public-sector verticals with platform-led digital transformation services.
• Persistent Systems: Global IT services firm with deep Salesforce and digital engineering practices serving enterprises in financial services, healthcare, and BFSI. Comparable in combining platform-led consulting with proprietary AI/data products and serving similar enterprise verticals as Mashfrog.
• Engineering Group Holding: Large Italian IT services and digital transformation group serving enterprises across multiple verticals. Comparable in offering enterprise platform implementation, custom software development, and digital consulting to Italian and European enterprises, similar to Mashfrog's Sapiens Based Network.

Broad incumbents

• Accenture plc: Global SI leader with deep Salesforce, SAP, Oracle, and AI practices serving enterprises worldwide. Operates in the same digital transformation and platform implementation space as Mashfrog, but at vastly larger scale, and is aggressively building Agentic AI capabilities that compete with Mashfrog's M4P and Qosmos.
• Tata Consultancy Services (TCS): Global SI leader with strong Salesforce, SAP, and AI practices serving enterprises worldwide, including major European accounts. Comparable as a broad incumbent in enterprise digital transformation consulting, but with substantially greater scale and balance sheet capacity than Mashfrog.
• Deloitte Digital: Digital transformation arm of Deloitte, delivering enterprise platform implementations, AI services, and bespoke consulting across industries. Comparable as a broad incumbent serving similar enterprise clients with Salesforce, SAP, and AI-led transformation projects that Mashfrog also targets.
• Capgemini SE: Global IT services and consulting firm with strong European presence and enterprise platform implementation practices. Comparable as a broad incumbent operating in digital transformation, system integration, and AI services that overlaps directly with Mashfrog's core offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SonsOfLunacy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mashfrog group