What Lancashire Cricket does

Lancashire Cricket Club is a private registered society (under the Co-operatives and Community Benefit Societies Act 2014, company number 28451R) and one of England's oldest county cricket clubs, founded in 1818 and headquartered at Emirates Old Trafford in Manchester. The organisation operates a multi-format cricket portfolio: a men's First XI competing in Rothesay County Championship Division Two, the Metro Bank One-Day Cup and Vitality Blast (as Lancashire Lightning), a women's First XI (Lancashire Women, competing as Lancashire Thunder in T20), Second XIs, and a Boys' Academy pathway. It also runs the Lancashire Cricket Foundation for community participation and women's development, and is a stakeholder in the Manchester Super Giants franchise of The Hundred via a partnership with RPSG Group. As of mid-2026, the club has just opened a second operational site at Farington (two ovals, pavilion, fitness and net facilities) which doubles as the North West Women's Centre of Excellence.

Revenue is generated through a diversified mix of streams: match-day ticketing (e.g., Roses T20 from £25, county fixtures), annual memberships starting at £35, premium hospitality packages (distributed direct, via Seat Unique marketplace, and through affiliated agents including AR Events, Corinthian Sports, Engage Hospitality, On Side Hospitality, and Sportsbreaks), commercial sponsorship (flagship Emirates naming rights, plus Heineken, Hilton Garden Inn, Castore, C&C Insurance, Masuri, David Lloyd Gyms), broadcast and content monetisation via the LancsTV subscription streaming platform, and merchandise through the official online store. Go-to-market is a hybrid B2C/B2B model, with consumer fandom and membership as the long-tail revenue base and corporate hospitality plus sponsorship as the high-value tier. Distribution is primarily direct (online ticketing, box office, membership portal) augmented by reseller channels for hospitality and event ticketing.

The club is governed by an Interim Chair (Dame Sarah Storey) and led by Chief Executive Daniel Gidney, with Mark Chilton as Director of Cricket Performance, Steven Croft as men's Head Coach, and David Thorley as Director of Women's Cricket. The 2026 competitive calendar is anchored by hosting five ICC Women's T20 World Cup matches at Emirates Old Trafford, alongside the domestic season across men's and women's squads.

Name

Lancashire Cricket

Legal name

Lancashire Cricket Club

Website

https://cricket.lancashirecricket.co.uk

Company type

Private

Founded year

1818

Operating status

Operating

Headcount range

101–250 employees

Short description

Lancashire Cricket Club, founded 1818 and based at Emirates Old Trafford in Manchester, operates men's and women's county cricket teams, a streaming platform (LancsTV), memberships, hospitality, and community programs, serving fans, corporate clients, and international cricket spectators across England.

Ownership category

akta.pro rank

Product category

Professional Cricket Club & Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional cricket club
• Cricket match tickets
• Sports membership program
• Matchday hospitality packages
• Cricket team merchandise

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Pricing tiers

Distribution channels7 records

Marketing channels6 records

Core offering

Lancashire Cricket operates men's and women's professional cricket teams competing in English domestic competitions (County Championship, Vitality Blast, Metro Bank One-Day Cup), hosts matches at Emirates Old Trafford stadium, and offers paid fan services including annual memberships, match tickets, premium hospitality experiences, branded merchandise, and a LancsTV streaming subscription. The club also runs community cricket programs through Lancashire Cricket Foundation and operates a second facility at Farington.

Product overview

Lancashire Cricket operates a multi-product sports organization featuring men's and women's cricket teams across various formats. The core offerings include Lancashire Lightning (Men's T20), Lancashire Thunder (Women's T20), Lancashire Men (County Championship and One-Day Cup), and Lancashire Women. Supporting services include LancsTV streaming platform, matchday hospitality at Emirates Old Trafford, membership programs, and the Official Store. The club also operates the Farington facility as a second ground and Women's Centre of Excellence, with youth development through the Academy program and community engagement via Lancashire Cricket Foundation. Key competitions include the Vitality Blast, Rothesay County Championship Division Two, and Metro Bank One-Day Cup.

Differentiator

Problem solved

Functional benefit

Brands

• LancsTV: The club's official streaming platform for live match coverage, match reports, interviews, and exclusive content
• Emirates Old Trafford
• Farington

Products and services

• Annual Membership (Red Rose Fan Club)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Lancashire County CouncilflagshipStrategic or Co-development Partner · 9 February 2026Strategic development partner for Farington cricket facility, supporting women's cricket Centre of Excellence and community cricket programs.
• RPSG Group (Manchester Super Giants)flagshipStrategic or Co-development Partner · 15 January 2026Partnership for Manchester Super Giants franchise in The Hundred tournament. Tom Moody as Global Director of Cricket, Justin Langer as Men's Head Coach, Matthew Mott as Women's Head Coach.
• EmiratesflagshipStrategic or Co-development PartnerEmirates is the principal sponsor and naming rights partner for Old Trafford stadium. The airline provides significant sponsorship support for Lancashire Cricket operations and events.
• HeinekencoreGTM or Marketing PartnerOfficial beer and beverage partner serving alcoholic drinks at Emirates Old Trafford events.
• Hilton Garden InncoreGTM or Marketing PartnerOn-site hotel partner at Emirates Old Trafford, providing accommodation for visitors and players.
• SportsbreakscoreChannel Partner/ Reseller/ DistributorHospitality partner operating the Sportsbreaks Terrace at Emirates Old Trafford, providing matchday hospitality packages.
• UA92 ManchesterminorStrategic or Co-development PartnerHigher education partner providing educational and career development links with Lancashire Cricket.
• CastorecoreGTM or Marketing PartnerOfficial sportswear partner providing kit and merchandise for Lancashire Cricket teams.
• Eric Wright ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction partner that developed the Farington cricket facility. Completed in February 2026.
• C&C InsurancecoreGTM or Marketing PartnerMatch report sponsor for County Championship coverage and cricket communications.
• Seat UniquecoreChannel Partner/ Reseller/ DistributorOfficial premium ticketing marketplace for hospitality experiences at Emirates Old Trafford.
• BAFTA Award-winning MediCinema CharityminorStrategic or Co-development PartnerPartnership to build MediCinema at Manchester Royal Infirmary, supported by Andrew Flintoff. Fundraising target of £1.1 million.
• MasuriminorGTM or Marketing PartnerCricket equipment partner providing protective gear for Lancashire players.
• David Lloyd GymsminorGTM or Marketing PartnerFitness partner providing gym and training facilities support.
• ICC (International Cricket Council)flagshipStrategic or Co-development PartnerHost venue partner for ICC Women's T20 World Cup 2026. Old Trafford will host 5 matches including Scotland v Ireland, Australia v South Africa, South Africa v India, India v Bangladesh, and Scotland v Sri Lanka.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yorkshire County Cricket Club: Direct traditional rival of Lancashire in the County Championship and Vitality Blast; hosts the War of the Roses T20 double-header at Headingley, making it the closest narrative and operational peer.
• Surrey County Cricket Club: Large, well-capitalised English county cricket club operating the Kia Oval (international test venue) with substantial hospitality and property revenues - directly comparable to Lancashire's Emirates Old Trafford model.
• Warwickshire County Cricket Club: County cricket club operating Edgbaston, an international test venue near Birmingham, with similar commercial mix of hospitality, memberships and community programmes.
• Middlesex County Cricket Club: Historic county cricket club based at Lord's (home of cricket) sharing the same ECB domestic competition structure and revenue model as Lancashire.
• Somerset County Cricket Club: First-class county cricket club competing in the same County Championship Division One/Two structure and Vitality Blast; comparable membership and hospitality economics.
• Essex County Cricket Club: Historic county cricket club operating Cloud FM County Ground with Test match credentials and similar women's team operations; highly analogous operational model to Lancashire.
• Hampshire Cricket: Operator of the Ageas Bowl, an international cricket venue with hotel, conference and real estate operations directly comparable to Lancashire's Emirates Old Trafford multi-use venue model.
• Glamorgan County Cricket Club: Welsh first-class county cricket club and ECB competition peer competing in the same domestic formats with similar reliance on hospitality and membership income.

Emerging players

• Manchester Originals (The Hundred): Existing Manchester-based Hundred franchise that overlaps with Lancashire's catchment; Lancashire Cricket's new Manchester Super Giants partnership displaces/replaces Originals' presence.

Broad incumbents

• Marylebone Cricket Club (MCC): Custodian of the Laws of Cricket and owner of Lord's; broader incumbent that shapes the regulatory and competitive landscape Lancashire operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lancscricket
• YouTubeyoutube.com/channel/UCFNf9wV2ShfzFlFAK4elXyA
• Facebookfacebook.com/LancashireCricketOfficial
• Instagraminstagram.com/lancashirecricket/?hl=en
• LinkedInlinkedin.com/company/lancashirecricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lancashire Cricket