ChefSteps
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
ChefSteps firmographics
Firmographics- Name
- ChefSteps
- Legal name
- ChefSteps
- Website
- https://chefsteps.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ChefSteps industry classification
Industry- Product category
- Cooking Education Platform
- akta.pro primary industry
- Cooking Classes & Chef-Led Workshops (THAJAGAI)
- akta.pro secondary industries
- Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE), Professional Culinary Arts (Chef Training) (EDAOAKAA)
Keywords
Where ChefSteps is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
ChefSteps business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Studio Pass Subscription: Annual subscription providing full access to 1,100+ recipes, 370+ guides/tools/calculators, 24 classes, ingredient scaling tool, exclusive bonus content, live events access, chef Q&A, and exclusive offers. Priced at $69/year with 14-day free trial for conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Membership - Limited access to recipes, guides, and introductory content |
| Subscription | Annual | Studio Pass - Full access annual subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ChefSteps product offering
Product offeringCore offering
ChefSteps is a digital cooking education platform that delivers chef-developed recipes (1,100+), in-depth guides and digital tools (350+), and cooking classes (24) to home cooks. The business operates a freemium subscription model (Studio Pass at $69/year, with a 14-day free trial) and sells connected kitchen hardware such as precision induction cooktops to support professional-style home cooking.
Product overview
ChefSteps is a culinary education platform offering both free and premium (Studio Pass) memberships. The core product is a digital cooking platform combining recipe content (1,100+ recipes), educational classes (24 classes), and guides/tools (370+). Studio Pass ($69/year) provides full access to all content plus exclusive features like an ingredient scaling tool, bonus content, and live events. The platform also sells connected cooking hardware including precision induction cooktops. Free membership offers limited access to recipes, guides, and introductory classes.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Pass Membership Premium annual subscription ($69/year, 14-day free trial) that unlocks full access to 1,100+ recipes, 370+ guides, tools and calculators, 24 in-depth classes, an ingredient scaling tool, exclusive bonus content (recipes and videos), first access to live/online events, chef Q&A, exclusive newsletter, and exclusive offers/discounts on products. Targeted at serious home cooks seeking professional-level cooking education.
- Free Membership Free, no-payment tier providing access to select recipes, select guides and tools, 4 introductory classes, and a weekly newsletter. Functions as the top-of-funnel entry point that converts users to the paid Studio Pass subscription.
- Precision Induction Cooking (Connected Cooking Product) Connected cooking hardware product featuring precision induction cooking technology that integrates with the ChefSteps platform to enable professional-style results in home kitchens.
- Sous Vide Cooking (Connected Cooking Product) Connected sous vide cooking product offering that integrates with the ChefSteps platform, providing smart kitchen control for sous vide techniques at home.
- Recipe Content Library (1,100+ Recipes) Subscription content library of 1,100+ chef-developed recipes, each with detailed step-by-step instructions, covering techniques from sous vide to pastry; full access via Studio Pass.
- In-Depth Cooking Classes (24 classes) Set of 24 deep-dive cooking classes covering baking, sous vide, barbecue, espresso, spherification, and other culinary topics; positioned as 'culinary school without the commitment' for serious home cooks. Full access via Studio Pass; select introductory classes available to free members.
- Guides, Tips, and Digital Cooking Tools (350+) Library of 350+ in-depth guides, tips, tricks, and digital cooking tools that explain the science behind techniques; provides access to tools such as the ingredient scaling calculator. Full access via Studio Pass.
- Ingredient Scaling Tool Digital tool included with Studio Pass membership that lets users scale recipe ingredients proportionally for different serving sizes.
Companies that use ChefSteps
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
ChefSteps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ChefSteps partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrevilleminorBreville is referenced in ChefSteps' privacy policy and terms of service links (2025), suggesting a corporate relationship. The privacy policy and terms of service links redirect to breville.com/us/en/legal/, indicating Breville may own or be affiliated with ChefSteps.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
ChefSteps competitors and assessment
Company assessmentBroad incumbents
- Breville: Parent company of ChefSteps and a publicly listed kitchen appliance manufacturer. Relevant as the strategic owner and as the hardware-distribution channel through which ChefSteps' connected cooking products (sous vide, induction) reach consumers.
- Skillshare: Subscription learning platform with creative and culinary classes from expert practitioners. Comparable premium subscription video-class model targeting hobby enthusiasts, though much broader in scope than ChefSteps' cooking-only focus.
Direct peers
- MasterClass: Premium subscription platform offering expert-taught video classes across categories including cooking. Closest direct peer: similar freemium-to-paid subscription motion, expert-instructor positioning, and ~$70-120/year pricing band targeting passion-driven learners.
- Serious Eats: Cooking content site known for science-driven recipes, equipment reviews, and deep-dive technique articles. Targets the same food-obsessed reader persona with overlapping editorial approach, though monetized via advertising rather than subscription.
- America's Test Kitchen: Subscription cooking platform with rigorously tested recipes, classes, and equipment reviews. Most direct peer in terms of science-driven cooking methodology, premium recipe library, and paid membership model serving serious home cooks.
- NYT Cooking: Subscription recipe and cooking platform with curated, professionally developed recipes and cooking guides. Competes for the same serious-home-cook persona with a similar premium-content-paid-access model.
Emerging players
- Yummly: Digital cooking platform with recipe search, smart appliance integration (acquired by Whirlpool), and meal planning. Comparable as a tech-forward cooking platform with appliance-ecosystem ties, though broader in target audience than ChefSteps' niche.
- Mealime: Subscription meal planning app with personalized recipes and grocery integration. Adjacent peer competing for the at-home cooking software category, though focused on meal planning rather than technique education.
Others
- Modernist Cuisine: Science-based culinary knowledge publisher founded by Nathan Myhrvold, with cookbooks, courses, and the Cooking Lab. Closely comparable content DNA (Grant Crilly, ChefSteps cofounder, worked on the Modernist Cuisine cookbook series), and overlapping audience of science-driven cooking enthusiasts.
- Salt & Straw (culinary content arm): Premium craft food brand known for science-driven culinary content and chef-led innovation. Comparable as a chef-pedigreed food brand that monetizes culinary expertise, though via retail rather than subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ChefSteps social profiles
Digital presenceChefSteps financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChefSteps leadership team
Management profileNumber of profiles
Profiles8 records
ChefSteps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChefSteps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChefSteps
What does ChefSteps do?
ChefSteps is a digital cooking education platform that delivers chef-developed recipes (1,100+), in-depth guides and digital tools (350+), and cooking classes (24) to home cooks. The business operates a freemium subscription model (Studio Pass at $69/year, with a 14-day free trial) and sells connected kitchen hardware such as precision induction cooktops to support professional-style home cooking.
Is ChefSteps a public or private company?
ChefSteps is a private company. It is classified as corporate owned and is currently operating.
When was ChefSteps founded?
ChefSteps was founded in 2013. It employs 11 to 50 people.
Where is ChefSteps based?
ChefSteps is headquartered in Seattle, United States, in the North America region.
How does ChefSteps make money?
One revenue line is on record: studio Pass Subscription.
Who are ChefSteps's main competitors?
Broad incumbents on record are Breville and Skillshare. Direct peers are MasterClass, Serious Eats, America's Test Kitchen and NYT Cooking. Emerging players are Yummly and Mealime. Others are Modernist Cuisine and Salt & Straw (culinary content arm).
Does ChefSteps have an API?
No public API is recorded for ChefSteps.
What industry is ChefSteps in?
ChefSteps's product category is Cooking Education Platform. Its primary akta.pro industry code is THAJAGAI, Cooking Classes & Chef-Led Workshops, with a secondary code of THAJAKAE, Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills).