Invisible North
Invisible North is a Brooklyn-based, full-service experiential marketing agency that designs and executes brand activations, events, and immersive digital experiences for enterprise clients. Its portfolio spans Sonos, Uber, Nespresso, Bumble, Coachella, Algorand, Netflix, and Adidas campaigns across iconic venues.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Invisible North does
Invisible North is a privately held, full-service creative agency operating under the legal entity INCO, LLC, headquartered in Brooklyn, NY (55 Washington Street, Suite 450) with a secondary office in Austin, TX (301 West Avenue). Founded in 2014, the company specializes in experiential marketing, brand activations, events, and immersive digital/Web3 experiences for enterprise and mid-market brands across consumer technology, entertainment, consumer packaged goods, luxury, and blockchain sectors. Its named client roster includes Sonos, Uber, Nespresso, Bumble, Coachella, Algorand, Netflix, Adidas, Aston Martin, Intuit, Ledger, Hunter, Propel, Filecoin, Sui, and Nordstrom.
The agency's core capabilities span creative strategy, design, experiential activations, film and content production, media planning and buying, and partnership development. In-house technical components include 3D/motion/game design, virtual experience development, metaverse design, and NFT integration. Demonstrated technical work includes a custom gamified corporate training game for Intuit (SalesCraft, achieving 96% participation), NFT drops integrated with Coachella's Superbloom experience (62,000 claims), and a metaverse exhibition for Adidas ("(Probably) Real in Miami"). The agency coordinates celebrity partnerships (The Weeknd, Michael B. Jordan, Suki Waterhouse), OOH campaigns at iconic venues such as Times Square and Grand Central Terminal, and multi-city experiential tours across the US, Europe, and East Asia.
Invisible North generates revenue through project-based professional services fees, with custom quotes determined by campaign scope, production requirements, and timeline. Pricing is not publicly disclosed, and engagements can span multi-year terms. Its go-to-market motion is event-driven and relationship-based, relying on a portfolio of high-profile campaigns, earned media coverage (AdWeek, Forbes, WSJ, NYT, Billboard, The Drum), industry conference presence (Web Summit, VeeCon, BTC Miami, Korea Blockchain Week), and direct outreach to brand marketing teams augmented by subcontracting relationships with holding-company agencies.
Invisible North firmographics
Firmographics- Name
- Invisible North
- Legal name
- INCO, LLC
- Website
- https://invisiblenorth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invisible North is a Brooklyn-based, full-service experiential marketing agency that designs and executes brand activations, events, and immersive digital experiences for enterprise clients. Its portfolio spans Sonos, Uber, Nespresso, Bumble, Coachella, Algorand, Netflix, and Adidas campaigns across iconic venues.
- Ownership category
- akta.pro rank
Invisible North industry classification
Industry- Product category
- Brand Experience and Experiential Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Invisible North is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Invisible North business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Experiential Marketing Services: Project-based fees for brand activation campaigns, experiential marketing, and events. Services include creative strategy, design, production, and execution of immersive brand experiences across physical and digital channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for brand activation campaigns |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Invisible North product offering
Product offeringCore offering
Invisible North is a full-service experiential marketing agency that designs and executes brand activations, events, exhibitions, OOH takeovers, festival activations, retail installations, and Web3/NFT/metaverse experiences for enterprise brands. Engagements typically span end-to-end delivery — creative strategy, design, film and content production, media planning and buying, partnership development, and on-the-ground execution — billed on a project basis.
Product overview
Invisible North is a global experience agency offering a single, unified service: brand experience and activation. The company provides end-to-end creative services spanning strategy, creative direction, design, digital experiences, experiential activations, film and content production, and media partnerships. Rather than a software platform with modules, Invisible North operates as a creative services firm whose "products" are its client campaigns and project work—including Times Square takeovers, product launches, festival activations, and retail experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Experience & Activations Full-service experiential marketing offering for enterprise and mid-market brands, covering end-to-end design and execution of brand activations, events, exhibitions, OOH campaigns, festival activations, retail installations, and immersive physical-and-digital experiences.
Quantifiable outcome
- 40M+ impressions generated for Algorand activation
- +3 more outcomes
Companies that use Invisible North
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Invisible North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Invisible North partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- The Weeknd (Abel Tesfaye)flagshipCreative partnership for Nespresso Samra Origins line launch. The Weeknd's personal heritage story was translated into a sensorial Samra Vinyl Café experience blending coffee and music. The artist curated vinyl selections and the Togetherness Blend for an immersive retail activation.
- Michael B. JordancoreMulti-year partnership for Propel Your City Project. MBJ's involvement brought celebrity endorsement and hometown connection (Newark) to a fitness equity initiative spanning 5 cities and 16+ local fitness organizations.
- HypebeastminorMedia partnership giving Hypebeast special access inside Houston fitness hub for the Propel Your City Project, expanding audience reach through lifestyle media coverage.
- Zach LiebermancoreNFT artist collaboration for Coachella Superbloom experience. Zach Lieberman's artistic vision was central to the NFT 'ticket' rollout that achieved 62,000 claims.
- FTXflagshipCrypto partner for Coachella innovation activations. The partnership combined Web3 tools with festival fan engagement, contributing to the crypto partner becoming a Top 20 Finance App download.
- Into the Metaverse NFT CommunitycoreExclusive NFT community partnership for adidas (Probably) Real in Miami metaverse exhibition, along with Bored Ape Yacht Club, Pixel Vault, and Admit One communities.
- FEWOCiOUSminorNFT artist featured at adidas (Probably) Real in Miami with live painting demonstrations during the metaverse exhibition.
- Nabil ElderkinminorDirector for Sonos holiday campaign 'The Elves of Sound', collaborating on emotive hero film capturing holiday whimsy.
- Justin TranterminorSongwriter and producer of original holiday track 'Blame It On Christmas' for Sonos holiday campaign.
- Indie Bookstores NetworkminorPartnership with independent bookstores including The Last Chapter (Chicago) and Books & Books (Miami) to host Netflix YOU show scavenger hunts nationwide.
- Suki WaterhousecoreMulti-talented musician and actress starring in Sonos Ace editorialized campaign, positioning headphones in fashion/style realm rather than tech.
- VeeFriendscorePartnership for Ledger presence at VeeCon conference, featuring VeeFriends art by Gary Vaynerchuk and exclusive NFT community access.
- Local Fitness OrganizationscorePartnership with 16+ local fitness organizations across 5 cities for the Propel Your City Project, creating inclusive and accessible fitness experiences.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Invisible North competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global brand experience agency with deep experiential marketing, events, and activation capabilities serving enterprise brands. Most direct scaled comparable to Invisible North's end-to-end experiential model.
- GMR Marketing: Experiential marketing agency specializing in sports, entertainment, and consumer brand activations. Comparable service mix of live experiences, sponsorship activation, and creative production for enterprise clients.
- George P. Johnson Experience Marketing: Large experience marketing agency focused on events, exhibits, and brand activations for enterprise technology and consumer brands. Closely aligned offering and client base to Invisible North's experiential core.
- MKG: Independent experiential marketing and creative agency producing brand experiences, events, and campaigns for consumer and lifestyle brands. Similar mid-sized creative-services positioning and client mix.
- Sparks: Global experiential marketing agency delivering live brand experiences, exhibits, and events. Comparable offering across the same enterprise brand-activation category.
- Mekanism: Independent creative agency blending brand storytelling, content, and experiential work for consumer brands. Overlaps with Invisible North's integrated creative-plus-production positioning.
Broad incumbents
- Anomaly: Larger independent creative agency offering integrated brand strategy, advertising, and content. Competes with Invisible North for enterprise creative mandates but operates at greater scale and broader scope.
- Droga5: Major creative agency with strong experiential and brand activation capabilities within its broader portfolio. Competes for high-profile enterprise campaigns but with substantially larger scale and resources.
- BBDO: Global creative network with established experiential, events, and brand activation practices. Competes for the same enterprise clients (Sonos, Nespresso, Adidas) at a much larger holding-co scale.
- VaynerMedia: Large independent agency combining creative, media, and experiential capabilities with strong digital and emerging-tech expertise. Overlaps with Invisible North on tech-forward brand activations and Web3 adjacent work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Invisible North social profiles
Digital presenceInvisible North financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invisible North leadership team
Management profileNumber of profiles
Profiles1 record
Invisible North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invisible North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invisible North
What does Invisible North do?
Invisible North is a full-service experiential marketing agency that designs and executes brand activations, events, exhibitions, OOH takeovers, festival activations, retail installations, and Web3/NFT/metaverse experiences for enterprise brands. Engagements typically span end-to-end delivery — creative strategy, design, film and content production, media planning and buying, partnership development, and on-the-ground execution — billed on a project basis.
Is Invisible North a public or private company?
Invisible North is a private company. It is classified as management employee owned and is currently operating.
When was Invisible North founded?
Invisible North was founded in 2014. It employs 11 to 50 people.
Where is Invisible North based?
Invisible North is headquartered in New York, United States, in the North America region.
How does Invisible North make money?
One revenue line is on record: experiential Marketing Services.
Who are Invisible North's main competitors?
Direct peers on record are Jack Morton Worldwide, GMR Marketing, George P. Johnson Experience Marketing, MKG, Sparks and Mekanism. Broad incumbents are Anomaly, Droga5, BBDO and VaynerMedia.
Does Invisible North have an API?
No public API is recorded for Invisible North.
What industry is Invisible North in?
Invisible North's product category is Brand Experience and Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54185 and its SIC code is 7310.