Zama

What Zama does

ZAMA Corporation Ltd. is a Hong Kong-headquartered, STIHL Group-owned precision manufacturer specializing in fuel management systems and related components for the outdoor power equipment, power sports, and marine industries. Founded in 1952 in Japan as Shinagawa Die-Casting Co. Ltd. and rebranded under the ZAMA name from 1975, the company is the documented global market leader in diaphragm carburetors, offering more than 350 model variants and producing in excess of 15 million carburetors and 6 million oil pumps annually. Its core competency is mechanical and electromechanical fuel delivery — including rotary and C1Q electronic carburetors, solenoid oil pumps, electronic throttle bodies, solenoid valves, wire harnesses, PCBA, precision machined parts (crankshafts, chain oilers, pulleys, e-bike drive shafts), and engineered technical textiles — supported by vertically integrated die-casting, stamping, plastic injection, machining, assembly, and end-of-line testing.

ZAMA operates a B2B OEM go-to-market, co-developing components with manufacturers of chainsaws, lawn mowers (including robotic and zero-turn), string trimmers, snowmobiles, personal watercraft, ATVs, generators, and other OPE/marine products, with aftermarket support delivered through a global network of authorized distributors. It monetizes primarily through long-term OEM supply contracts for hardware components, while aftermarket carburetors are listed at $54.71–$73.08 per unit through authorized retailers in the US, Canada, Europe, and Asia. The company is a wholly-owned subsidiary of STIHL Group (Germany) since 2004 while maintaining financial independence, operating regional entities across Hong Kong (HQ and innovation center), Japan (R&D and sales), China and the Philippines (manufacturing), and the USA (engineering, sales, and aftermarket). 2021 marked a strategic expansion into electronic contract manufacturing via the 51/49 ZE Electronic Manufacturing Service joint venture with Elrad International Group at the Philippines site, and 2024 saw a new Hong Kong Science Park headquarters and a ~50% expansion of the Philippine production footprint.

Name

Zama

Legal name

ZAMA Corporation Ltd.

Website

https://zamacorp.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ZAMA Corporation Ltd. is a Hong Kong-headquartered, STIHL Group-owned OEM manufacturer and global market leader in diaphragm carburetors, supplying fuel-management, electromechanical, precision-machined, and engineered-textile components to outdoor power equipment, power sports, and marine manufacturers across Asia, North America, and Europe.

Ownership category

akta.pro rank

Product category

Fuel Management Systems and OEM Components

NAICS

Other Engine Equipment Manufacturing (333618), Other General Purpose Machinery Manufacturing (3339)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro industry

PRIMARYIMAHAGAH

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Fluid Power & Motion Control Equipment

SECONDARYIMACAOAH

Wheels, Tires, Brakes & Suspension Components Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Micromobility & Light Electric Mobility Manufacturing (E-bikes/E-scooters/NEVs)

Keywords

• Diaphragm carburetors
• Fuel management systems
• Precision machined parts
• Outdoor power equipment components
• Wire harness assemblies

Headquarters

HQ city

Tai Po

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM Components and Parts Sales: ZAMA generates revenue primarily through designing, manufacturing, and selling OEM components to manufacturers of outdoor power equipment, power sports vehicles, and marine products. Products include carburetors (over 350 models), oil pumps, wire harnesses, solenoid valves, precision machined parts, and engineered textiles. Revenue is generated through long-term supply contracts with OEM customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ZAMA designs, manufactures, and supplies fuel and fluid management systems (primarily diaphragm carburetors with 350+ models), electronic and electrical products (wire harnesses, PCBA, solenoid valve coils), precision machined parts (crankshafts, chain oilers, pulleys, gears), and engineered textile products (harnesses, battery bags) to OEMs serving the outdoor power equipment, power sports, and marine industries. Production capacity exceeds 15 million carburetors and 6 million oil pumps annually, delivered through vertically integrated manufacturing operations in Hong Kong, China, Philippines, and Japan.

Product overview

ZAMA is a global full-service solution supplier for the outdoor power equipment and recreational vehicles industries, offering a diversified product portfolio centered on fuel management systems and precision components. The core offerings include diaphragm carburetors (where ZAMA is the global market leader with 350+ models), fuel and fluid management systems, electronic and electrical products (wire harnesses, PCBA, solenoid valve coils), precision machined parts (crank shafts, chain oilers, pulleys), and engineered textile products. The company operates manufacturing facilities in Hong Kong, China, Philippines, and Japan, with R&D and sales operations in the USA. ZAMA serves major OEMs in outdoor power equipment, powersports, and marine industries, and maintains vertical integration capabilities including die-casting, injection molding, stamping, machining, assembly, and end-of-line testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Diaphragm Carburetors Diaphragm-type carburetors for outdoor power equipment, including C1Q electronic carburetors and rotary carburetors. ZAMA is the global market leader in diaphragm carburetors, offering over 350 different models.
• Fuel and Fluid Management Systems Complete fuel management systems including carburetors, solenoid oil pumps, fuel filters, fuel injection pumps, and electronic fuel management solutions for outdoor power equipment.
• Electronic and Electrical Products Wire harnesses, cable assemblies, PCBA (printed circuit board assemblies), solenoid valve coils, and electronic components for outdoor power equipment including zero-turn mowers, robotic mowers, and golf carts.
• Precision Machined Parts High-precision machined components including crank shafts, belt pulleys, chain oilers, chain tensioners, worm gears, output shafts, and other mechanical components for outdoor power equipment.
• Engineered Textile Products Technical textile products including belt mount battery bags, power-tool harnesses, and safety harnesses for outdoor power equipment applications.

Quantifiable outcome

• ZAMA supplies components to virtually all major manufacturers in the outdoor power equipment, power sports, and marine industries globally.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Elrad International GroupcoreStrategic or Co-development Partner · 22 March 2021ZAMA Corporation and Elrad International Group established a joint venture for the manufacture of electronic assemblies. The joint venture operates as ZE Electronic Manufacturing Service Ltd., with ZAMA holding 51% and Elrad holding 49% of shares. The partnership combines ZAMA's expertise in fuel management and precision manufacturing with Elrad's experience in electronic and electromechanical assemblies. The joint venture is located at ZAMA's Philippine production site in Santo Tomas, Batangas, and is expected to create more than 175 new jobs locally.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Walbro (TI Fluid Systems): Walbro manufactures carburetors, fuel pumps, and ignition systems for small engines in outdoor power equipment, motorcycles, and marine applications. It is the closest direct competitor to ZAMA's core diaphragm carburetor and fuel management business across the same OPE and powersports OEM customers.
• Nikki (Nikkiso Co. Ltd. / Nikki Carburettor): Nikki is a Japanese carburetor and small-engine fuel system manufacturer with similar heritage to ZAMA, supplying motorcycle, OPE, and powersports OEMs. Comparable in product portfolio (carburetors, OEM fuel delivery components) and global Asian manufacturing footprint.
• Mikuni Corporation: Mikuni is a Japanese carburetor and fuel injection systems manufacturer serving motorcycles, ATVs, powersports, and small engine OEMs globally. It directly competes with ZAMA in the powersports fuel management segment and has overlapping Asia-based manufacturing scale.
• Tillotson Carburetor / Tillotson Racing: Tillotson is a US-based carburetor specialist focused on small engine, powersports, and aftermarket segments. It directly competes with ZAMA's diaphragm carburetor and fuel pump product line in the OPE and powersports replacement channel.
• FNA Group: FNA Group is a China-based manufacturer of outdoor power equipment (engines, water pumps, generators, and components including carburetors). It is a direct competitor to ZAMA across OPE carburetors and small-engine component supply, particularly for Asia-based OEM customers.

Emerging players

• Phelon: Phelon is a UK-based specialist carburetor and fuel system manufacturer focused on small engine and motorsport applications. Comparable to ZAMA in fuel delivery technology, though more limited in scale and focused on niche/aftermarket and motorsport OEMs.

Broad incumbents

• Hitachi Astemo (formerly Keihin): Hitachi Astemo operates a motorcycle, powersports, and small engine fuel systems business inherited from Keihin, including carburetors and fuel injection modules. It is a broader automotive/motorcycle supplier with overlap into ZAMA's small-engine fuel system product portfolio.
• Denso Corporation: Denso is a global Tier 1 automotive fuel systems supplier with growing exposure to motorcycles, powersports, and selected OPE platforms. Comparable to ZAMA in fuel and electronic fuel management technology, but with broader automotive scale and a different primary customer base.
• Briggs & Stratton (now part of KPS Capital portfolio): Briggs & Stratton is one of the world's largest small engine OEMs for residential and commercial outdoor power equipment, a primary ZAMA customer category. While vertically integrated and an end-product OEM rather than a component supplier, it is a key comparable for understanding the OPE ecosystem ZAMA serves.
• STIHL Holding AG & Co. KG: STIHL is both ZAMA's parent company since 2004 and the world's largest diaphragm carburetor manufacturer / chainsaw OEM. It is a major direct customer of ZAMA's carburetors and electromechanical components and provides the strategic and distribution backbone described in ZAMA's company data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zamacarburetors7479
• LinkedInlinkedin.com/company/oman-aluminium-processing-industries-llc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zama