Brick Meets Click
Brick Meets Click is a U.S. eGrocery market research and advisory firm that surveys over 20,000 U.S. households annually to produce subscription research reports and custom consulting for grocery retailers, solution providers, and CPG manufacturers.
- Company typePrivate
- Founded2012
- HeadquartersBarrington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brick Meets Click does
Brick Meets Click is a U.S. grocery retail research and advisory firm that produces proprietary consumer survey research on online grocery shopping behavior. It was founded in 2011/2012 and operates as a privately held entity under parent company Bishopsgate, LLC, based in Barrington, USA, with a staff of 1-10. The company surveys over 20,000 U.S. households annually and tracks KPIs including sales, order frequency, average order value, monthly active users, and repeat intent rates across delivery, pickup, and ship-to-home fulfillment methods since at least 2010, with KPIs expanded since 2016.
The firm's core product suite includes the eGrocery Monthly Sales Report, eGrocery Market Share, eGrocery Shopper Profiles, eGrocery Performance Benchmarking, eGrocery Sales Forecast, and an eGrocery Dashboard. These are delivered via Annual, 1-month, and 4-month flex subscription tiers, supplemented by bespoke Custom Services engagements (market sizing, pricing strategy, concept feedback) and Sponsorship Opportunities that allow solution providers to underwrite research. The research is co-produced with Mercatus through the Brick Meets Click/Mercatus Grocery Shopping Survey, an ongoing partnership since at least 2019, with prior ad hoc sponsorships including Symphony RetailAI in 2020.
Brick Meets Click serves grocery retailers (conventional supermarkets), solution providers and technology vendors, and CPG manufacturers with objective, conflict-free market intelligence. The firm's go-to-market is sales-led, driven by content marketing (website, blog, research papers, video/podcast series, newsletter, LinkedIn, Twitter/X), direct inquiry through contact forms for strategy sessions, and the sponsorship channel. Distribution is exclusively direct-to-business via the company's website and direct engagement, with no intermediaries or marketplace listings. Leadership includes David Bishop as Partner and Bill Bishop as Chief Architect.
Brick Meets Click firmographics
Firmographics- Name
- Brick Meets Click
- Legal name
- Bishopsgate, LLC
- Website
- https://brickmeetsclick.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brick Meets Click is a U.S. eGrocery market research and advisory firm that surveys over 20,000 U.S. households annually to produce subscription research reports and custom consulting for grocery retailers, solution providers, and CPG manufacturers.
- Ownership category
- akta.pro rank
Brick Meets Click industry classification
Industry- Product category
- Grocery Market Intelligence
- akta.pro primary industry
- Shopper Insights & Path-to-Purchase Research (MPAAAJAL)
Keywords
Where Brick Meets Click is headquartered
LocationHeadquarters
- HQ city
- Barrington
- HQ country
- United States
- HQ region
- North America
Markets served
Brick Meets Click business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Research Report Subscriptions: Brick Meets Click sells access to its proprietary eGrocery research reports through subscription plans including Annual, 1-month, and 4-month flex options. Reports cover monthly sales, market share, shopper profiles, performance benchmarking, and sales forecasts.
- Custom Consulting Services: The company offers bespoke strategy and consulting services ranging from market sizing and pricing strategy to facilitating concept feedback and analysis, targeting grocery retailers and product manufacturers seeking tailored insights.
- Research Sponsorships: Solution providers (technology companies, service providers) can sponsor the company's groundbreaking research initiatives, providing a co-marketing and thought leadership opportunity while underwriting the cost of primary research.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 1-Month Subscription - Access to monthly eGrocery reports for a single month |
| Subscription | Pay-as-you-go | 4-Month Flex Subscription - Flexible short-term access to monthly reports |
| Subscription | Annual | Annual Subscription - Full-year access to all monthly eGrocery reports |
| Other | Multi-year contract | Custom Services - Tailored consulting and strategy engagements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Brick Meets Click product offering
Product offeringCore offering
Brick Meets Click is a grocery market intelligence firm that sells subscription-based proprietary research reports on U.S. online grocery shopping behavior, derived from surveys of more than 20,000 U.S. households annually. Its core offerings include the eGrocery Monthly Sales Report, Sales Forecast, Market Share, Shopper Profiles, and Performance Benchmarking, supplemented by an online KPI dashboard, custom strategy consulting, and a sponsorship program for solution providers. The firm serves grocery retailers, technology vendors, and consumer packaged goods manufacturers.
Product overview
Brick Meets Click is a research and consulting firm specializing in U.S. eGrocery market intelligence. The company offers a portfolio of subscription-based research reports including the eGrocery Monthly Sales Report, eGrocery Sales Forecast, eGrocery Market Share, eGrocery Shopper Profiles, and eGrocery Performance Benchmarking. These reports are complemented by an eGrocery Dashboard for KPI tracking, Custom Services for tailored analysis, Sponsorship Opportunities for industry vendors, and free content including Research Papers, Videos & Podcasts, and a Blog. The company surveys over 20,000 U.S. households annually to generate data-driven insights for grocery retailers, solution providers, and product manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- eGrocery Monthly Sales Report Monthly sales tracking report providing U.S. online grocery market data including total sales, order frequency, average order values, and fulfillment method breakdowns (Delivery, Pickup, Ship-to-Home) for grocery retailers, solution providers, and CPG manufacturers.
- eGrocery Sales Forecast Five-year projection report forecasting online grocery sales growth, market share trends, and fulfillment method evolution through 2029, targeted at retailers and CPG manufacturers planning capital allocation and strategy.
- eGrocery Market Share Quarterly analysis of market share distribution among retailers, formats, and fulfillment methods in the U.S. eGrocery market, enabling competitive positioning analysis for retailers and CPG manufacturers.
- eGrocery Shopper Profiles Annual report profiling online grocery shoppers by demographics, income groups, age, purchasing patterns, and retailer preferences across formats, informing shopper marketing and category planning for retailers and CPGs.
- eGrocery Performance Benchmarking Annual benchmarking program that compares retailer performance metrics including weekly online sales, average order values, order frequency, and customer retention rates, enabling cross-retailer performance comparisons.
- eGrocery Dashboard Monthly KPI dashboard providing year-over-year snapshots of key performance indicators including average order values, monthly order counts, and repeat intent scores, available through subscription access.
- Custom Services Custom consulting services including market sizing, pricing strategy, concept feedback, and analysis tailored to specific client needs of grocery retailers and CPG manufacturers.
- Sponsorship Opportunities Sponsorship program allowing solution providers to underwrite Brick Meets Click's research initiatives and gain visibility with grocery industry professionals through co-branding and thought leadership distribution.
Quantifiable outcome
- 15 consecutive months of order frequency growth tracked through proprietary monthly surveys
- +3 more outcomes
Companies that use Brick Meets Click
Customer profileSegments4 records
Ideal customer profiles3 records
Brick Meets Click technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Brick Meets Click partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Daisy IntelligenceminorBrick Meets Click collaborated with Daisy Intelligence on a video interview and white paper about the 'Halo Effect' in grocery retail analytics. Gary Saarenvirta, CEO of Daisy Intelligence, appeared in a Brick Meets Click video discussing how AI-powered analytics can leverage the Halo Effect to improve sales forecasting and build more profitable sales mixes for grocery retailers. Brick Meets Click's Bill Bishop (Chief Architect) conducted the interview.
- Symphony RetailAIminorSymphony RetailAI was a research sponsor for the April 2020 Brick Meets Click/Symphony RetailAI Online Grocery Shopping Survey during the COVID-19 pandemic surge in online grocery demand. This was a time-limited sponsorship supporting the surge research conducted in April 2020.
- MercatuscoreMercatus is the primary research sponsor and co-development partner for the Brick Meets Click/Mercatus Grocery Shopping Survey, an ongoing independent research initiative tracking U.S. online grocery behaviors. The partnership produces monthly sales reports, market share analyses, and shopper profile studies. Mercatus, a grocery eCommerce platform provider, co-brands the research with Brick Meets Click and distributes the findings to the grocery industry. The collaboration has been ongoing since at least 2019, with monthly reports and video series co-produced through 2025.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Brick Meets Click competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ (NIQ): Global leader in consumer and retail measurement with large-scale panels covering CPG and grocery across channels. Competes with Brick Meets Click for grocery retailer research budgets but operates at vastly broader scope and scale; Brick Meets Click's edge is its pure-play, conflict-free eGrocery specialization.
- Circana: Formed by the IRI-Kantar merger, Circana provides integrated CPG, retail, and shopper intelligence with deep panels and predictive analytics. A direct competitor for CPG and grocery client wallets; broader portfolio and more enterprise sales coverage than Brick Meets Click.
- dunnhumby: Customer data science firm specializing in grocery retail (founded inside Tesco). Sells shopper insights, category management, and pricing analytics to global grocers — the closest large-scale competitor to Brick Meets Click's benchmarking and shopper profile products.
- Kantar: Global market research firm with deep CPG/grocery research heritage, including Worldpanel consumer panels. Overlaps with Brick Meets Click's shopper profiling and market share work at much broader international scale.
Direct peers
- Numerator: Operates a large consumer panel capturing omni-channel purchase behavior including online grocery, with first-party data and ad-tech integrations. Highly comparable to Brick Meets Click's panel methodology and eGrocery focus, but at much greater scale.
- Mercatus: Grocery eCommerce platform provider and Brick Meets Click's primary research sponsor/co-development partner. Comparable in that it generates grocery industry intelligence and serves grocery retailers, but operates a SaaS platform rather than pure research.
- Symphony RetailAI: AI-driven retail and CPG analytics platform serving grocery and supply-chain customers. Was a past Brick Meets Click research sponsor (April 2020); competes for the same grocer/CPG analytics wallet with broader technology stack.
Emerging players
- Incisiv: Retail and consumer goods research and advisory firm producing benchmarks and digital transformation studies for grocery and convenience retail. Comparable niche research/advisory orientation to Brick Meets Click with adjacent retail verticals.
- IHL Group: Research and advisory firm focused on retail technology and supply chain disruption. Comparable in producing subscription research reports on retail technology and merchant trends, including grocery-adjacent topics.
- Grocery Doppio: Smaller boutique research and advisory firm producing grocery industry reports and benchmarks, particularly on omnichannel and digital transformation. Most comparable in scale and pure-play grocery focus to Brick Meets Click.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Brick Meets Click social profiles
Digital presenceBrick Meets Click financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brick Meets Click leadership team
Management profileNumber of profiles
Profiles1 record
Brick Meets Click funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brick Meets Click M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brick Meets Click
What does Brick Meets Click do?
Brick Meets Click is a grocery market intelligence firm that sells subscription-based proprietary research reports on U.S. online grocery shopping behavior, derived from surveys of more than 20,000 U.S. households annually. Its core offerings include the eGrocery Monthly Sales Report, Sales Forecast, Market Share, Shopper Profiles, and Performance Benchmarking, supplemented by an online KPI dashboard, custom strategy consulting, and a sponsorship program for solution providers. The firm serves grocery retailers, technology vendors, and consumer packaged goods manufacturers.
Is Brick Meets Click a public or private company?
Brick Meets Click is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brick Meets Click founded?
Brick Meets Click was founded in 2012. It employs 1 to 10 people.
Where is Brick Meets Click based?
Brick Meets Click is headquartered in Barrington, United States, in the North America region.
How does Brick Meets Click make money?
Three revenue lines are on record. Research Report Subscriptions are the primary driver. The others are custom Consulting Services and research Sponsorships.
Who are Brick Meets Click's main competitors?
Broad incumbents on record are NielsenIQ (NIQ), Circana, dunnhumby and Kantar. Direct peers are Numerator, Mercatus and Symphony RetailAI. Emerging players are Incisiv, IHL Group and Grocery Doppio.
Does Brick Meets Click have an API?
No public API is recorded for Brick Meets Click.
What industry is Brick Meets Click in?
Brick Meets Click's product category is Grocery Market Intelligence. Its primary akta.pro industry code is MPAAAJAL, Shopper Insights & Path-to-Purchase Research.