Madison Area Technical College

What Madison Area Technical College does

Madison Area Technical College (d/b/a Madison College) is a public technical college established in 1912 and governed by an elected District Board of Trustees under Wisconsin state law, operating seven campuses across the Madison region including Truax, Commercial Avenue, Goodman South, Fort Atkinson, Portage, Reedsburg, and Watertown. The institution serves a heterogeneous student population including traditional college students, adult learners seeking GED/HSED credentials, healthcare career seekers, working adults and career changers, high school dual-enrollment students, and incarcerated learners, with a workforce of 101-250 listed core personnel plus broader faculty/staff. Its product portfolio spans associate degrees, technical diplomas, certificate programs, apprenticeships (notably the nation's first Registered Nurse and Respiratory Therapist apprenticeships with UW Health), and customized workforce training for employers, underpinned by an estimated $4,977 per academic year cost structure that is positioned as Wisconsin's lowest community college tuition.

The college's revenue mechanics combine tuition and fees, federal and state grants (including a $49M federal grant, $7.5M state funding, and a $7.5M NSF grant tied to the Wisconsin Biohealth Tech Hub), employer sponsorship tiers through the Pack Partner program (Gold $5,000 / Silver $2,500 / Bronze $1,000), federal work-study co-funding (50-75% federal), and customized workforce training contracts. Its core technology stack centers on a Health Simulation Center for nursing and allied health training, a Digital Credentials Institute partnered with Meeting Professionals International for digital badge issuance, and the Handshake platform for student recruitment and employer engagement. Madison College is the #1 source of transfers to the University of Wisconsin system with 140+ transfer pathways and reports a 91% graduate employment rate within six months, reinforcing its position as a workforce-pipeline institution rather than a traditional four-year college.

Name

Madison Area Technical College

Legal name

Madison Area Technical College

Website

https://madisoncollege.edu

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Madison Area Technical College is a public technical college operating seven campuses in the Madison, Wisconsin region, offering affordable associate degrees, technical diplomas, apprenticeships, and transfer pathways to the University of Wisconsin system for traditional students, adult learners, healthcare career seekers, and employer partners.

Ownership category

akta.pro rank

Product category

Community and Technical Higher Education

NAICS

Junior Colleges (61121), Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD)

akta.pro secondary industries

Junior Colleges (Associate-Degree Granting) (EDAHADAC), Transfer/University-Parallel Community Colleges (EDAHADAF), Technical Universities with Strong Industry Partnerships (EDAHAEAG)

Keywords

• Community college education
• Associate degree programs
• Workforce training services
• Healthcare apprenticeship programs
• Technical diploma credentials

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Madison College generates revenue primarily through student tuition and fees. The college is noted as having the lowest tuition compared to area colleges, with estimated annual expenses of $4,977 per academic year according to College Navigator 2024-2025 data.
2. Grants and Government Funding: The college receives significant federal and state funding including a $49 million federal grant and $7.5 million state funding for the Wisconsin Biohealth Tech Hub initiative. Additional grants include $7.5 million NSF grant and $180,000 from UW School of Medicine and Public Health's Wisconsin Partnership Program for clinical trials program.
3. Pack Partner Sponsorships: The college offers employer partnership sponsorship levels (Gold $5,000, Silver $2,500, Bronze $1,000 annually) that provide enhanced recruiting access and marketing benefits for businesses.
4. Federal Work Study Program: Partnership with federal work study program where 50-75% of student wages are covered by federal funds, with employers covering the remaining portion for eligible organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Madison Area Technical College is a public community and technical college delivering associate degrees, technical diplomas, certificates, apprenticeships, customized workforce training, and GED/HSED programs across 11 areas of study, plus transfer pathways to four-year universities. It serves individual students seeking affordable higher education and career-focused training, and provides employer partners with customized corporate training and apprenticeship pipelines.

Product overview

Madison Area Technical College (Madison College) is a community college offering a diverse portfolio of educational programs and workforce development services. The institution provides adult education through GED/HSED programs, healthcare career training including nursing and respiratory therapy programs with innovative apprenticeship models, workforce training services for employers, and transfer pathways to four-year universities. Key programs include the Clinical Trials Certificate Program (launching 2027), Registered Nurse and Respiratory Therapist apprenticeships in partnership with UW Health, the ABC Pathways biohealth workforce initiative, Pack Partner employer sponsorship tiers, Customized Workforce Training for businesses, Early College STEM Academy for high school students, Re-Entry Programs for incarcerated learners, and technology access through laptop loans. The college operates seven campuses and utilizes Handshake as its primary student recruitment platform.

Differentiator

Problem solved

Functional benefit

Products and services

• GED/HSED Programs

Quantifiable outcome

• 91% of graduates employed within six months
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• University of Wisconsin School of Medicine and Public HealthcoreStrategic or Co-development Partner · 17 June 2026Collaboration to help graduates prepare for healthcare and biotechnical careers through a Clinical Trials Certificate Program with paid, hands-on experience starting in 2027. Students will gain experience at UW Clinical Trials Institute, Fortrea, and Exact Sciences. Funded by $180,000 grant from UW School of Medicine and Public Health's Wisconsin Partnership Program. Wisconsin projects need for 400+ new clinical trial coordinators annually.
• UW HealthflagshipStrategic or Co-development Partner · 1 April 2023Madison College partnered with UW Health and Wisconsin Department of Workforce Development to create the nation's first Registered Nurse Apprenticeship (2023) and first Respiratory Therapist Apprenticeship (2024). The programs provide full financial support for tuition, books, supplies, and salaries while combining academic instruction with clinical training at UW Health facilities. This partnership was recognized with the WTCS Futuremaker Award in 2025.
• WorkSmart Network / Workforce Development Board of South-Central WisconsincoreStrategic or Co-development PartnerThe WorkSmart Network team supports income-eligible adults, dislocated workers, and veterans throughout their training at Madison College and provides career and employment services. Supported by Workforce Development Board of South-Central Wisconsin and includes programming through Madison College and area non-profits.
• UW-Madison School of NursingcoreStrategic or Co-development PartnerTransfer agreement facilitating Madison College nursing graduates to transfer into UW-Madison School of Nursing's BSN@Home program. Creates seamless pathway from associate degree in nursing to bachelor's degree for working registered nurses.
• UW-PlattevillecoreStrategic or Co-development PartnerThree new transfer agreements between Madison College and UW-Platteville involving business management, construction management, and criminal justice programs. Allows Madison College students to transfer associate degree credits directly to UW-Platteville bachelor's degree programs.
• UW-WhitewaterminorStrategic or Co-development PartnerPartnership boosting opportunities for students in fitness, recreation and wellness programs with transfer pathways.
• UW-StoutminorStrategic or Co-development PartnerAgreements to fast-track bachelor's degree path for Madison College transfer students.
• Sauk Prairie HealthcareminorGTM or Marketing PartnerClinical partner for Madison College nursing students and sponsor of the annual Celebrate a Nurse 5K Run/Walk, which has raised over $60,000 since 2001 for nursing student scholarships.
• Madison Metropolitan School District (MMSD)coreStrategic or Co-development PartnerPartnership for Early College STEM Academy designed to expand access to college courses in science, technology, engineering and math and increase opportunities for students to earn college credit in high school at no cost.
• Federal Work Study PartnerscoreChannel Partner/ Reseller/ DistributorOrganizations including Big Brothers Big Sisters of Dane County, Goodwill of South-Central Wisconsin, MMSD, Madison Museum of Contemporary Art, Overture Center, State of Wisconsin DOA, Urban League of Greater Madison, and Wisconsin Historical Society partner for Federal Work Study employment.
• Milwaukee Area Technical CollegecoreStrategic or Co-development PartnerPartnership in Actualizing Biohealth Career (ABC Pathways) initiative as part of Wisconsin Biohealth Tech Hub, aiming to train 2,000 workers in 5 years with 30% diversity target.
• Universities of Wisconsin SystemcoreStrategic or Co-development PartnerPartner in ABC Pathways initiative with Madison College and Milwaukee Area Technical College to develop biohealth workforce training.
• Employ Milwaukee, Inc.minorStrategic or Co-development PartnerPartner in ABC Pathways initiative supporting workforce development for Wisconsin Biohealth Tech Hub.
• UW-Madison Center for German and European StudiesminorStrategic or Co-development PartnerCo-sponsored partnership program that trained German apprenticeship students and staff from Hessen, Germany at Madison College Truax campus, sharing best practices in teaching and job skills.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Milwaukee Area Technical College: Fellow Wisconsin Technical College System institution and explicit partner in the ABC Pathways biohealth initiative; offers similar associate degrees, technical diplomas, apprenticeships, and transfer pathways, making it the closest direct peer.
• Gateway Technical College: WTCS peer in southeastern Wisconsin offering comparable associate degrees, technical diplomas, workforce training, and university-transfer programs to similar student populations.
• Waukesha County Technical College: WTCS institution adjacent to the Madison College district offering overlapping career and technical education, apprenticeships, and transfer pathways to UW system schools.
• Fox Valley Technical College: Large WTCS peer operating multiple campuses with similar associate degree, apprenticeship, and customized workforce training programs serving regional employers.
• Blackhawk Technical College: WTCS peer in south-central Wisconsin offering similar technical diplomas, associate degrees, healthcare and trades programs, and employer-sponsored training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MadisonCollegeVideo
• Facebookfacebook.com/106872892707333
• LinkedInlinkedin.com/company/madison-area-technical-college
• Instagraminstagram.com/madisoncollege
• Xx.com/MadisonCollege

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Area Technical College