golfscape
golfscape is a London-based online golf booking marketplace founded in 2013 that connects over 1 million golfers with 250+ partner courses across 50+ countries, offering instant tee time booking, Stay & Play packages, and B2B tee sheet technology (golfscape OS) for course operators.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What golfscape does
golfscape is a London-based online golf booking marketplace founded in 2013 that connects golfers with golf courses worldwide. The platform serves over 1 million golfers across 50+ countries and 100+ destinations, offering real-time tee time discovery, instant booking confirmation, free changes and cancellations within policy, verified golfer reviews, and Stay & Play packages that bundle accommodation with tee times. On the supply side, the company powers 250+ partner courses with its golfscape OS tee sheet technology, which provides integrated booking, yield management, rate management, credit card authorization against no-shows, and an operator portal for tour operators. Named partners include Yas Links Abu Dhabi, Emirates Golf Club, and Jumeirah Golf Estates, and the company maintains an affiliation with IAGTO, the global golf tour operator trade association.
The underlying technology is a cloud-based booking platform with direct integration at partner courses, enabling real-time sourcing of tee times and rates — a point the company emphasizes as a differentiator versus aggregators relying on third-party feeds. Distribution combines a product-led self-serve booking flow (website and iOS/Android mobile apps) with channel partnerships including an affiliate program (up to 5% commission on referred bookings) and a tour operator portal with operator-specific rates. Mobile apps are available on both major app stores, and the company markets through content (a "Futuri Visio" blog), SEO on destination and course pages, and email newsletters.
The business model is transaction-based: golfscape earns a commission or transaction fee on each tee time booked through the marketplace, with additional economics from Stay & Play packages and affiliate-sourced bookings. Pricing is opaque and varies by course, destination, and package; final prices are presented only at the booking step. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, suggesting a bootstrapped or self-funded operating posture. The founder and CEO is Raghad Mukhaimer, and the company is headquartered at First Floor Office, 3 Hornton Place, London.
golfscape firmographics
Firmographics- Name
- golfscape
- Legal name
- golfscape
- Website
- https://golfscape.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- golfscape is a London-based online golf booking marketplace founded in 2013 that connects over 1 million golfers with 250+ partner courses across 50+ countries, offering instant tee time booking, Stay & Play packages, and B2B tee sheet technology (golfscape OS) for course operators.
- Ownership category
- akta.pro rank
golfscape industry classification
Industry- Product category
- Online Golf Booking Marketplace
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where golfscape is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
golfscape business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Tee Time Booking Commission: Platform generates revenue by taking a transaction fee or commission on each tee time booked through the marketplace. Golfers pay for their tee times at partner courses.
- Affiliate Program Commission: Partners earn up to 5% commission on total value of bookings they refer. Commission is paid one week after booked tee times are played.
- Stay & Play Packages: Bundled golf and accommodation packages sold at partner resorts. Platform facilitates booking for packages including multiple nights and rounds at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Tee Time Booking |
| Transaction based/ take rate | Pay-as-you-go | Stay & Play Packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
golfscape product offering
Product offeringCore offering
golfscape operates an online marketplace that lets golfers discover and instantly book tee times at partner golf courses across 50+ countries and 100+ destinations, with tee times and rates sourced directly from course tee sheets. The platform also offers Stay & Play packages bundling accommodation with tee times, and sells golfscape OS, a B2B tee sheet and yield management technology used by 250+ golf courses worldwide.
Product overview
golfscape operates as a unified golf travel marketplace consisting of the core golfscape Platform (consumer-facing tee time booking marketplace connecting golfers with courses globally), golfscape OS (B2B intelligent tee sheet and operator management system), Stay & Play Golf Packages (bundled accommodation and golf offerings), and an Affiliate Partner Program (commission-based referral system). The platform connects golfers and courses across 50+ countries and 100+ destinations, powers 250+ partner courses with its operator technology, and serves over 1 million golfers.
Differentiator
Problem solved
Functional benefit
Brands
- golfscape OS: An intelligent golf platform powered by technology that increases rounds and revenue with smarter tee time utilization for golf course partners.
Products and services
- golfscape Platform Online golf tee time booking marketplace connecting golfers with golf courses worldwide, offering instant booking confirmations, direct-sourced tee times and rates, and access to courses across 50+ countries and 100+ destinations. The platform enables real-time booking, modification/cancellation, and user reviews for golf travel planning.
- golfscape OS Intelligent tee sheet and booking management system for golf course operators, featuring integrated booking platform, rate management based on customer type/season/time of day, yield management with automatic inventory allocation, operator-specific rates for tour operators, credit card authorization against no-shows, and customer relationship intelligence tools.
- Stay & Play Golf Packages Curated golf vacation packages combining accommodation at partner resorts with guaranteed tee times, offered as tailor-made packages where users select accommodation, number of rounds, and book the entire experience online with instant confirmation.
- golfscape Mobile App Mobile application available on iOS (App Store) and Android (Google Play) enabling golfers to discover and book tee times on-the-go.
Quantifiable outcome
- 1M+ golfers trust and use the platform
- +2 more outcomes
Companies that use golfscape
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
golfscape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
golfscape partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, secondary and strategic.
- Golf Course PartnerscoreOver 250 golf courses worldwide partner with golfscape to power their online tee time bookings. Courses integrate golfscape's technology for real-time availability and instant confirmation. Partners include leading courses like Yas Links Abu Dhabi, Emirates Golf Club, and Jumeirah Golf Estates.
- Tour OperatorscoreTour operators access golfscape's booking platform with operator-specific rates. They can make direct tee sheet bookings with guaranteed instant confirmation and collect payment on agreed terms. golfscape powers hundreds of golf courses across over 30 destinations for tour operators.
- Affiliate PartnerssecondaryWebsite owners and golf-related businesses join the affiliate program to monetize their traffic. Partners earn up to 5% commission on referred bookings. The program includes sign-up bonuses ($10) and first-booking bonuses ($15).
- IAGTO (International Association of Golf Tour Operators)strategicgolfscape is connected with IAGTO, the global trade association for golf tourism, enhancing credibility and reach within the golf tour operator community.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
golfscape competitors and assessment
Company assessmentDirect peers
- GolfNow: One of the largest online tee-time booking marketplaces globally, owned by NBC Sports/Booking Holdings. Directly comparable to golfscape on consumer tee-time booking, real-time inventory, and operator integrations for golf courses.
- Your Golf Travel: UK-based golf travel specialist offering bundled golf trip packages. Overlaps with golfscape on Stay & Play packages and destination tee-time aggregation across Europe and beyond.
- Golfbreaks: UK-headquartered golf travel operator selling tee times, packages, and tournaments worldwide. Directly comparable to golfscape as a competing golf travel marketplace with strong European supply and outbound packages.
- Leading Courses: Golf course directory and booking platform covering European courses with reviews and tee-time reservations. Closely comparable to golfscape's course discovery and verified-review led booking model.
- TeeTimes (Portugal): Online tee-time booking platform with strong European coverage that combines direct inventory with affiliate distribution. Directly comparable marketplace mechanics to golfscape.
- Lightspeed Golf: Golf course management and tee-sheet SaaS used by operators worldwide. Directly comparable to golfscape OS on B2B tee-sheet, payment, and online booking functionality for golf courses.
Emerging players
- ClubCaddie: Cloud-based golf club management and tee-sheet platform. Competes with golfscape OS for B2B course software contracts with similar functionality focused on smaller operators.
Broad incumbents
- Booking.com: Global online travel agency that lists golf tee times and Stay & Play inventory alongside hotels and experiences. A broad incumbent whose scale could constrain golfscape's pricing power and discoverability.
- Expedia: Major OTA carrying golf tee-time and package inventory alongside flights and hotels. Adjacent competitive pressure to golfscape on discovery and package distribution.
Regional players
- GolfBack: European-focused golf booking and review platform. Comparable marketplace model to golfscape but with regional concentration in European destinations rather than global coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
golfscape social profiles
Digital presencegolfscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
golfscape leadership team
Management profileNumber of profiles
Profiles1 record
golfscape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
golfscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about golfscape
What does golfscape do?
golfscape operates an online marketplace that lets golfers discover and instantly book tee times at partner golf courses across 50+ countries and 100+ destinations, with tee times and rates sourced directly from course tee sheets. The platform also offers Stay & Play packages bundling accommodation with tee times, and sells golfscape OS, a B2B tee sheet and yield management technology used by 250+ golf courses worldwide.
Is golfscape a public or private company?
golfscape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was golfscape founded?
golfscape was founded in 2013. It employs 11 to 50 people.
Where is golfscape based?
golfscape is headquartered in London, United Kingdom, in the Europe region.
How does golfscape make money?
Three revenue lines are on record. Tee Time Booking Commission is the primary driver. The others are affiliate Program Commission and stay & Play Packages.
Who are golfscape's main competitors?
Direct peers on record are GolfNow, Your Golf Travel, Golfbreaks, Leading Courses, TeeTimes (Portugal) and Lightspeed Golf. ClubCaddie is listed as an emerging player. Broad incumbents are Booking.com and Expedia. GolfBack is listed as a regional player.
Does golfscape have an API?
No public API is recorded for golfscape.
What industry is golfscape in?
golfscape's product category is Online Golf Booking Marketplace. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713910 and its SIC code is 7997.