What Fruitz does

Fruitz is a mobile dating application operated by FLASHGAP SAS, headquartered in Paris, France, and founded in 2017. The app serves adults seeking romantic, casual, or friendship connections across seven officially supported markets: France, Canada, the United Kingdom, Switzerland, Belgium, the Netherlands, and Spain. Its differentiating mechanism is a fruit-based intention system in which users select a fruit symbol to communicate their relationship intent — Cherry for serious relationships, Grape for casual dates, Watermelon for friends with benefits, and Peach for one-night encounters — followed by a 'Smoothie' mutual-interest match and mandatory 'Juicy Questions' icebreakers before chat access. The technology stack includes geolocation-based matching, machine learning recommendation algorithms that rank profiles based on interaction patterns and proximity, and computer vision-driven facial recognition for photo verification and fraud prevention.

The product surface consists of the free Fruitz app with limited daily likes, plus two subscription tiers (Fruitz Premium at 6/12-month terms and Fruitz Golden at 1-week/1-month/3-month terms) and à la carte in-app purchases including Crushnotes (pre-match messages), Pollen (profile boosting), Freez (ephemeral 48-hour photos), Rewind (undo swipes), and Read Receipts. Go-to-market is product-led growth via the Apple App Store and Google Play Store, with in-app viral mechanics (matches, Crushnotes, Pollen) and app store optimization as primary acquisition channels.

Fruitz was acquired by Bumble Inc. in 2022, integrating FLASHGAP SAS into the Bumble Group alongside Badoo Trading Limited and Bumble Trading LLC. The acquisition provided Bumble with a European and Canadian expansion vehicle while bringing Fruitz under Bumble's operational, compliance, and distribution infrastructure. The legal entity (FLASHGAP SAS, RCS Paris 805 232 352) retains ownership of the registered FLASHGAP and Fruitz trademarks (INPI numbers 4124611, 4180717, 4332245). Revenue is not publicly disclosed, and the business operates with 11-50 employees, indicating a lean operating model oriented around product iteration within Bumble's portfolio rather than standalone scale.

Name

Fruitz

Legal name

FLASHGAP SAS

Website

https://fruitz.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fruitz is a Paris-based mobile dating app using a proprietary fruit-symbol system to communicate relationship intent, serving adults across seven European and Canadian markets under Bumble Inc. ownership since 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Subscriptions (Fruitz Premium and Fruitz Golden): Recurring subscription revenue model with two tiers. Fruitz Premium offers 6-month and 12-month subscription periods. Fruitz Golden offers 1-week, 1-month, and 3-month subscription periods. Both include auto-renewal unless cancelled by user. Subscriptions unlock unlimited likes, profile highlighting, incognito mode (Golden only), extra juicy questions, and weekly Crushnotes and Pollen allocations.
2. In-App Purchases (Crushnotes and Pollen Packs): One-time purchases of virtual currency bundles for premium engagement features. Crushnotes available in packs of 3, 15, 30, or unlimited. Pollen available in packs of 1, 5, 10, or 25. These packs do not expire but are lost upon account deletion.
3. Rewind Feature Purchase: One-time paid feature allowing users to go back to previously swiped-left profiles within the same session.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fruitz is a mobile dating application that enables adults to find romantic, casual, or social connections with people in close geographical proximity. Users express their intent through a fruit-based system (Cherry, Grape, Watermelon, Peach) and match via a mutual 'Smoothie' like that unlocks chat after answering mandatory icebreaker questions. The service is offered free with limited daily likes and monetized via two subscription tiers (Fruitz Premium and Fruitz Golden) and à la carte premium feature packs.

Product overview

Fruitz is a dating application operated by FLASHGAP SAS (part of the Bumble Group) that offers dating services encouraging contact and meetings between users in close geographical proximity. The app uses a unique fruit-based system where users select their intention: Cherry (long-term relationships), Grape (casual dates), Watermelon (friends with benefits), and Peach (casual encounters). The core offering consists of the Fruitz mobile app with free basic features, supplemented by two paid subscription tiers (Fruitz Premium and Fruitz Golden) and à la carte premium features including Crushnotes, Pollen, Rewind, and Read Receipts. The matching system uses a 'Smoothie' (mutual like) mechanism followed by mandatory 'Juicy Questions' icebreakers before users can chat freely.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruitz mobile dating app Mobile dating application for iOS and Android that lets adults find romantic or social connections with users in close geographical proximity, expressing intent via a fruit-based system (Cherry, Grape, Watermelon, Peach) and matching through mutual 'Smoothie' likes followed by mandatory icebreaker questions.
• Fruitz Premium subscription Recurring subscription tier providing unlimited likes, profile highlighting to nearby users with the same fruit preference, extra Juicy Questions, 1 Pollen per week, and unlimited discoveries; available in 6-month and 12-month billing periods.
• Fruitz Golden subscription Top subscription tier including all Premium features plus the ability to filter profiles by fruit, visibility of who has liked the user, Incognito Mode, Extra Squeeze (up to 15 additional discoveries), 5 Crushnotes per week, and 1 Pollen per week; available in 1-week, 1-month, and 3-month billing periods.
• Crushnotes packs Virtual-currency add-on allowing users to send a personalized message on their profile to a specific user before matching; the message appears at the top of the recipient's list. Sold in packs of 3, 15, 30, or unlimited, with no expiry but lost on account deletion.
• Pollen packs Virtual-currency add-on that boosts the user's profile to other nearby users who share the same fruit preference, increasing match chances. Sold in packs of 1, 5, 10, or 25, with no expiry but lost on account deletion.
• Rewind One-time purchase feature that lets a user return to past profiles they swiped left on, up to the last profile they liked, within the same app session.
• Read Receipts Paid feature that displays a checkmark confirming a message recipient has received and read the user's message.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bumble: Bumble is both the parent company of Fruitz (since 2022) and a direct competitor. Bumble operates the same mobile dating app model with a women-message-first twist, targeting overlapping adult demographics seeking relationships across similar geographies. It is the most comparable peer by business model, monetization, and target user.
• Tinder: Tinder (Match Group) is the global market leader in mobile dating apps with the same swipe-based matching mechanic and freemium/subscription monetization as Fruitz. It directly competes for the same adult user base across Europe and Canada and represents the primary competitive threat.
• Hinge: Hinge (Match Group) is a mobile dating app positioned around serious relationships, overlapping with Fruitz's Cherry (long-term) intention. Same subscription monetization model and same geographic markets; positioned as a direct rival for relationship-minded users.
• Badoo: Badoo operates under the same Bumble Group umbrella as Fruitz and shares a virtually identical mobile dating app model with geolocation matching and freemium monetization. Strong overlap in casual dating positioning (comparable to Fruitz's Grape/Watermelon/Peach fruits) and European user base.
• Hily: Hily is a mobile dating app using AI-driven matching, video profiles, and freemium subscriptions — directly comparable to Fruitz's ML-based recommendation engine and subscription tiers. Operates globally including Europe and competes for the same young adult demographic.
• Plenty of Fish: Plenty of Fish (Match Group) is a freemium mobile dating app with subscription monetization, serving a similar adult demographic across North America and Europe. Overlaps with Fruitz in casual-to-serious dating intent and freemium business model.
• OkCupid: OkCupid (Match Group) is a mobile dating app emphasizing compatibility-based matching and inclusive identity options, comparable to Fruitz's intention-matching system. Same freemium-to-subscription monetization and overlapping European/North American footprint.
• Coffee Meets Bagel: Coffee Meets Bagel is a mobile dating app focused on curated daily matches and serious relationships, comparable to Fruitz's intent-driven matching and Cherry (long-term) positioning. Same freemium subscription model targeting relationship-minded adults.

Emerging players

• Inner Circle: Inner Circle is a selective mobile dating app popular in Europe with subscription-based monetization. Comparable to Fruitz in European focus, mobile-only distribution, and premium subscription model, though Inner Circle differentiates via curated membership rather than fruit-based intent.
• Thursday: Thursday is a mobile dating app active only one day per week, targeting busy urban professionals in Europe. Comparable to Fruitz in European mobile-first dating focus and freemium model, though it occupies a distinct niche around time-limited engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/fruitzapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruitz