Primacorp Ventures

What Primacorp Ventures does

Primacorp Ventures Inc. is a privately held, diversified investment company headquartered in New Westminster, British Columbia, founded in 1995 by Dr. Peter Chung. The company operates a multi-vertical portfolio anchored by what it describes as Canada's largest private post-secondary education network — CDI College, VCAD (Vancouver Career College), Reeves College, and Vancouver Career College — collectively offering roughly 200 career-focused programs across 41+ campuses in British Columbia, Alberta, Manitoba, Ontario, and Quebec, serving 30,000+ annual students and producing more than 100,000 graduates cumulatively. Tuition and program fees are the primary revenue driver in this division under a recurring subscription-style enrollment model.

Beyond education, the company runs wholly-owned subsidiaries across adjacent service verticals: Prima Living, a senior living management services division launched in June 2025 and now managing communities following the October 2025 acquisition of Ontario assets from Revera (Trafalgar Lodge, Rayoak Place, Amenida Pickering) with over C$1M committed to renovations; Amenida Seniors Community, an operator of culturally inclusive senior care facilities serving Korean-Canadian and multicultural seniors; Sage Pharmacy and Medical Centre, providing accessible pharmacy and primary medical care; Tiny Scholars, a licensed daycare operator; and Schej Realty, a real estate subsidiary that owns and manages a 5M+ sq ft portfolio of commercial, office, retail, and residential properties. Three philanthropic entities — Primacorp Foundation, Coram Deo Foundation, and Joe's Table Cafe — operate alongside the for-profit businesses, supporting autism and disability employment, humanitarian aid, and the Joseph Chung Scholarship program, which has awarded C$5.9M to date.

The company's go-to-market is sales-led and primarily domestic (single country: Canada), distributed through owned and operated physical facilities rather than partner resellers or digital channels. Pricing is quote-based and not publicly disclosed across any service line. The platform is not built around a disclosed proprietary technology stack; no APIs, integrations, or AI/ML capabilities are referenced. The investment thesis is built on diversified Canadian service-sector exposure, real estate-backed operating leverage, an explicit 65-community senior living expansion target, and an owner-operator governance model led by founder-CEO Dr. Peter Chung with no institutional or PE ownership disclosed.

Name

Primacorp Ventures

Legal name

Primacorp Ventures Inc.

Website

https://primacorpventures.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Primacorp Ventures is a privately held Canadian diversified investment company operating Canada's largest private post-secondary education network (CDI College, VCAD, Reeves College, Vancouver Career College — ~200 programs, 41+ campuses), alongside senior living management, senior care, healthcare, childcare, and a 5M+ sq ft real estate portfolio.

Ownership category

akta.pro rank

Product category

Education Services and Diversified Conglomerate

NAICS

Offices of Other Holding Companies (551112), Continuing Care Retirement Communities (623311), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

Keywords

• Career education
• Senior living management
• Pharmacy services
• Licensed daycare
• Commercial real estate

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Education Tuition and Fees: Primacorp operates private post-secondary institutions (CDI College, VCAD, Reeves College, Vancouver Career College) generating revenue through tuition and program fees from approximately 200 programs across 41 campuses in Canada.
2. Senior Living Management Fees: Prima Living provides management services for independent and assisted living communities, generating revenue through management contracts and operational oversight fees. Revenue includes resident care fees from communities including Amenida Seniors' Community and newly acquired Ontario residences.
3. Healthcare Services: Sage Pharmacy and Medical Centre generates revenue through pharmacy services and primary medical care tailored to diverse communities.
4. Childcare Services: Tiny Scholars operates licensed daycares generating revenue through childcare fees.
5. Real Estate: Through subsidiary Schej Realty, Primacorp owns and manages commercial, office, retail, and residential real estate spanning over 5 million square feet, generating rental and lease income.
6. Philanthropic Donations: Primacorp Foundation and Coram Deo Foundation receive charitable donations and manage grant programs including the Joseph Chung Scholarship ($5.9 million awarded).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Primacorp Ventures is a diversified investment company that operates multiple service businesses across Canada: it runs Canada's largest private post-secondary education network (CDI College, VCAD, Reeves College, Vancouver Career College — approximately 200 programs across 41+ campuses), provides senior living management services and operates senior care communities (Prima Living and Amenida Seniors Community), delivers pharmacy and primary medical care (Sage Pharmacy and Medical Centre), runs licensed daycares (Tiny Scholars), and owns a commercial real estate portfolio exceeding 5 million square feet (Schej Realty). It also sustains philanthropic foundations and inclusive employment cafes (Primacorp Foundation, Coram Deo Foundation, Joe's Table).

Product overview

Primacorp Ventures is a diversified investment company operating multiple business divisions across six industries: Education (CDI College, VCAD, Reeves College, and Vancouver Career College offering ~200 programs across 41 campuses), Senior Care (Amenida Seniors Community), Senior Living Management (Prima Living), Healthcare (Sage Pharmacy and Medical Centre), Child Care (Tiny Scholars), and Real Estate (Schej Realty). The company also operates three philanthropic foundations: Primacorp Foundation, Coram Deo Foundation, and Joe's Table Cafe. This portfolio structure combines for-profit business operations with charitable initiatives, all unified under the mission of 'changing lives through education, service, and care.'

Differentiator

Problem solved

Functional benefit

Brands

• CDI College: Post-secondary career college offering programs in business, technology, and healthcare industries with 50 years of operation in Canada
• VCAD
• Reeves College
• Vancouver Career College
• Joseph Chung Scholarship
• Joseph Chung Gallery

Products and services

• CDI College Private post-secondary career-training provider offering market-driven programs in business, technology, and healthcare, with campuses across Canada under Primacorp's education network.
• VCAD (Vancouver Career College Arts and Design) Arts and design education institution emphasizing creativity and individuality, preparing artists for careers in art and design fields.
• Reeves College Vocational training institution in Alberta offering career-focused programs meeting Alberta's Private Vocational Schools standards.
• Vancouver Career College Career college in British Columbia providing education and training across multiple professional fields meeting provincial education standards.
• Prima Living Management services for independent and assisted living communities, providing in-house staffing pipelines, training systems, compliance oversight, IT support, and financial controls to operators across Canada.
• Amenida Seniors Community Culturally inclusive senior care facilities offering independent and assisted living with specialized services for Korean seniors including home-style Korean cuisine, traditional activities, and bilingual staff.
• Sage Pharmacy and Medical Centre Healthcare division providing accessible pharmacy services and primary medical care tailored to diverse communities with an emphasis on preventative care and convenience.
• Tiny Scholars Licensed daycare chain nurturing children through supportive and stimulating learning environments delivered by qualified educators, with multiple locations in BC and Alberta.
• Joe's Table Cafe Non-profit inclusive cafe employing and training individuals with cognitive disabilities, operated in partnership with Waves Coffee and KC Society.
• Schej Realty Real estate subsidiary that owns and manages commercial, office, retail, and residential real estate and engages in land development across major Canadian markets.
• Primacorp Foundation Philanthropic foundation focused on education, healthcare, and employment initiatives, including support for autism awareness, scholarships, and inclusive employment.
• Coram Deo Foundation Vancouver-based non-profit foundation providing humanitarian aid through global partnerships, supporting Christian charities and managing the Joseph Chung Scholarship Fund.
• Schej Realty Real Estate Portfolio Owned and managed real estate portfolio providing commercial, office, retail, and residential space for lease across multiple Canadian markets.

Quantifiable outcome

• 100,000+ job-ready graduates from education programs
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Algonquin CollegecoreStrategic or Co-development PartnerEducation partnership with Algonquin College supporting Primacorp's college network and expanding educational reach.
• MosaicminorStrategic or Co-development PartnerImmigrant and Refugee Settlement and Employment partnership supporting newcomer integration.
• Vancouver FoundationminorStrategic or Co-development PartnerNon-profit organization partnership supporting BC charities and community initiatives.
• IndspirecoreStrategic or Co-development Partner$1 million joint funding initiative (with federal matching) for Indigenous education scholarships and closing educational gap between Indigenous and non-Indigenous Canadians, aligned with Truth and Reconciliation commitments.
• Global Aid NetworkminorStrategic or Co-development PartnerNon-profit international relief and development partnership supporting humanitarian aid projects globally.
• Waves CoffeecoreStrategic or Co-development PartnerPartnership with Waves Coffee to operate Joe's Table inclusive cafes offering job training and employment for individuals with cognitive disabilities at Waves locations across Canada.
• KC SocietycoreStrategic or Co-development PartnerPartnership with KC Society for job training programs for individuals with cognitive disabilities, supporting Joe's Table cafe operations.
• VGH and UBC Hospital FoundationminorStrategic or Co-development PartnerJoseph Chung Epilepsy Fellowship partnership supporting medical research and healthcare facilities in BC.
• Centre for Refugee ResilienceminorStrategic or Co-development PartnerContributing to refugee mental health programs and supporting refugee settlement efforts.
• Power to ChangeminorStrategic or Co-development PartnerSupporting international projects including water well construction and orphanage in Tanzania.
• CCISminorStrategic or Co-development PartnerImmigration and Refugee Support in Education partnership in Alberta.
• LatincouverminorStrategic or Co-development PartnerCanadian Immigration Support from Latin America partnership.
• CCR (Canadian Council for Refugees)minorStrategic or Co-development PartnerAdvocates for Refugee and Migrant Rights in Canada.
• Union Gospel MissionminorStrategic or Co-development PartnerNon-profit homelessness and addiction relief partnership.
• Founding PeoplesminorStrategic or Co-development PartnerSupport for the Indigenous People of Canada.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chartwell Retirement Residences: Chartwell is Canada's largest owner/operator of seniors housing, managing independent living, assisted living, and memory care communities across multiple provinces. It directly competes with Prima Living and Amenida Seniors Community in the Canadian senior living market.
• Kids & Company: Kids & Company is a Canadian licensed daycare chain offering early learning programs at multiple corporate and franchised locations. It directly compares to Tiny Scholars as a multi-site childcare operator in the Canadian market.
• Revera Inc. Revera is one of Canada's largest senior living owners/operators, recently selling three Ontario retirement communities (Trafalgar Lodge, Rayoak Place, Amenida Pickering) to Primacorp's Prima Living division. It is a direct competitor and counterparty in the senior living management market Primacorp is targeting.
• Amica Senior Lifestyles: Amica operates premium independent living, assisted living, and memory care residences in Ontario, BC, and Alberta. Its upscale service model and geographic overlap with Amenida Seniors make it a direct competitor in the Canadian private-pay senior living market.
• Extendicare: Extendicare operates long-term care homes and retirement communities in Canada, with a comparable mix of seniors housing, workforce recruitment, and operating partnerships. It competes directly with Prima Living for management contracts and acquired portfolios.
• Sienna Senior Living: Sienna Senior Living operates retirement residences and long-term care communities across Canada, serving a similar senior demographic with comparable independent and assisted living offerings. It directly competes in the same geographies (Ontario, BC, Alberta) as Primacorp's senior care divisions.
• ILSC Education Group: ILSC operates private career colleges and language schools in Canada with multi-campus delivery models. Its structure and Canadian student base closely parallel CDI College and Vancouver Career College under Primacorp's Education Division.
• EC English Language Centres: EC English is a global private education provider offering career and language programs through owned campuses. It is comparable to CDI College, VCAD, and Reeves College as a private post-secondary operator serving career-focused students.

Broad incumbents

• Onex Corporation: Onex is a Canadian private equity firm that acquires and manages operating businesses across services, healthcare, and industrials. Its buy-and-operate model and Canadian headquarters parallel Primacorp's diversified investing approach.
• Power Corporation of Canada: Power Corporation is a Canadian diversified holding company controlling operating businesses across financial services, media, and asset management. While far larger, it shares Primacorp's structure as a family-controlled diversified Canadian investment vehicle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/primacorpinc
• Facebookfacebook.com/primacorpventures
• LinkedInlinkedin.com/company/primacorp-ventures-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primacorp Ventures