What Ken Research does

Ken Research is a privately-held global business consulting and market intelligence firm headquartered in Gurgaon, India, with regional offices in Dubai (UAE), Tangerang (Indonesia), and Doha (Qatar). The company operates six sub-brands addressing distinct stages of the market intelligence value chain: Ken Intelligence (100,000+ syndicated reports across 1,500+ industries and 190+ countries), Ken Consulting (strategy consulting including market entry, penetration, product strategy, and deals/IPO advisory), Ken Survey (primary research with a global respondent network across 70+ countries and 1M+ data points), Ken Procurement (supplier benchmarking and cost optimization research), Ken Expert Panel (a network of 180,000+ industry veterans and CXOs), and Ken Connect (a proprietary consulting platform). The firm serves Fortune 500 enterprises, mid-sized businesses, government bodies, and industry associations across 14+ industries including agriculture, automotive, BFSI, healthcare, technology, and consumer products, with named enterprise clients such as Shell, Bosch, Honeywell, Mahindra, Mondelez, Reckitt Benckiser, Vedanta, UltraTech Cement, and SC Johnson.

The technology stack centers on the proprietary Ken Survey platform (with hard/soft sample quota controls and an exhaustive question bank), the Ken Connect consulting platform, and the Refine Robust Result (RRR) research methodology framework combining Robust (definitions and sanity checking), Refine (fact/opinion separation), and Result (storytelling) stages. Power BI dashboards with Plan-Present-Progress (PPP) delivery methodology are used for data visualization, and the firm claims a 4.2% noise filtration rate per survey and 90% expert profile conversion rate. The firm is founder-led by Ankur Gupta (Founder & Director, Strategy and Growth), with Avdhesh Singh as CDO/CMO and Namit Goel as Director of Research and Operations.

Ken Research's revenue model combines one-time report licenses for syndicated research, professional services fees for bespoke consulting, custom research, survey execution, and procurement research engagements, plus recurring subscriptions for its multi-publisher aggregator platform. Go-to-market is enterprise field sales targeting procurement and strategy leaders at large enterprises, supplemented by a digital self-service report store and comparison pages positioning the firm against Frost & Sullivan, McKinsey, S&P Global, Grand View Research, and Mordor Intelligence. Pricing is structured into Standard, Premium, and Enterprise tiers with custom solutions, though specific pricing is not publicly disclosed. The firm claims a 60% client repeatability rate and outcomes of up to 30% supplier cost savings and 20% bottom-line improvement for procurement clients.

Name

Ken Research

Legal name

Ken Research Pvt. Ltd.

Website

https://kenresearch.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Ken Research is a privately-held India-headquartered market intelligence and consulting firm providing syndicated reports, bespoke strategy consulting, primary research, procurement research, and an expert panel of 180,000+ professionals to Fortune 500 enterprises and mid-sized businesses across 14+ industries and 190+ countries.

Ownership category

akta.pro rank

Product category

Market Research and Business Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Strategy & Thematic Research (FSACAGAG)

Keywords

• Market research reports
• Strategy consulting services
• Procurement research
• Primary survey research
• Expert network services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Market Research Reports: Syndicated and customized market research reports covering entire markets with meticulous research and analyst insights. Reports span across 14+ industries including healthcare, technology, finance, agriculture, and more. The company offers over 100,000 reports across 1,500+ industries.
2. Strategy Consulting Services: Strategic consultancy services including commercial due diligence, market entry consulting, market penetration consulting, product strategy consulting, and startup acceleration strategy. Covers both brownfield upgrades and greenfield investments.
3. Survey & Voice of Customer Solutions: Primary research solutions including brand perception surveys, customer satisfaction surveys, dealer voice surveys, employee engagement surveys, and CNDP (Consumer Need, Desire and Pain Point) surveys. Leverages global respondent network for industry-specific insights.
4. Procurement Research Services: Supplier benchmarking, vendor selection, cost saving analytics, and risk mitigation services for supply chain managers. Includes category diagnosis, supplier profiling, and demand-supply framework analysis.
5. Expert Panel Services: Access to curated network of 180,000+ experts and veterans delivering transferable expertise across sectors. Enables rapid, precision-based expert matching and cost optimization for specialized knowledge needs.
6. Aggregator Platform: Aggregator platform that compiles research reports from various publishers, creating a one-stop solution for clients seeking diverse market intelligence. Positioned as a comprehensive alternative to single-publisher research.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ken Research is a global business consulting and market intelligence firm that delivers syndicated market research reports, customized strategy consulting, primary survey research, procurement research, and expert network services. Its offerings are organized around branded product lines (Ken Intelligence, Ken Consulting, Ken Survey, Ken Procurement, Ken Expert Panel) and delivered through proprietary platforms Ken Survey and Ken Connect, covering 14+ industries and 190+ countries.

Product overview

Ken Research is a global business consulting and market intelligence firm offering a multi-product portfolio. The core offerings include Ken Intelligence (100,000+ market research reports across 14+ industries), Ken Consulting (strategy consulting including market entry, penetration, and M&A advisory), Ken Survey (proprietary primary research with 1M+ data points across 70+ countries), Ken Procurement (supply chain procurement research), and Ken Expert Panel (network of 180,000+ industry experts). The proprietary Ken Connect platform integrates consulting services with data-driven insights. Survey solutions include specialized modules for dealer voice, customer satisfaction, CNDP, employee engagement, and brand perception research. Report types span industry reports, global reports, regional reports, and competition benchmarking across sectors including Agriculture, Automotive, BFSI, Consumer Products, Healthcare, Energy, Food & Beverage, Manufacturing, Technology, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Ken Consulting: Strategy consulting and deals & IPO advisory services, offering market entry, market penetration, product strategy, and startup acceleration consulting.
• Ken Intelligence
• Ken Survey
• Ken Procurement
• Ken Expert Panel
• Ken Connect

Products and services

• Ken Consulting Strategy consulting service offering market entry, market penetration, product strategy, and startup acceleration guidance, covering both brownfield upgrades and greenfield investments. Targeted at large enterprises and growth-stage companies.
• Ken Intelligence Market intelligence offering providing access to 100,000+ reports spanning 1,500+ industries, including industry reports, global market reports, regional reports, and competition benchmarking reports.
• Ken Survey Primary research solution leveraging a global respondent network and proprietary survey platform with an exhaustive question bank and panel network, delivering insights across 70+ countries with 1M+ data points analyzed.
• Ken Procurement Procurement research service providing supplier benchmarking, vendor selection, cost saving analytics, risk mitigation, and contract negotiation support for supply chain and procurement leaders.
• Ken Expert Panel Curated expert network service providing access to 180,000+ industry experts and veterans for specialized consulting engagements across sectors.
• Ken Connect Proprietary consulting platform providing data-driven strategies, M&A advisory, IPO readiness, and go-to-market strategies as an integrated delivery platform for consulting engagements.
• Dealer Voice Survey Structured survey offering capturing channel partner feedback on satisfaction, challenges, and product performance to strengthen dealer relationships.
• Customer Satisfaction Survey Survey solution capturing customer experience across key touchpoints to evaluate product performance, pricing, and service quality.
• CNDP Survey (Consumer Need, Desire and Pain Point) Survey solution providing data-driven insights into consumer needs, demand patterns, and experience bottlenecks.
• Employee Engagement Survey Structured assessment of workforce sentiment covering benefits satisfaction, onboarding effectiveness, job satisfaction, and training needs.
• Brand Perception Survey Structured assessment of brand perception covering trust, quality perception, differentiation, and emotional connection with target audiences.
• Industry Reports Rigorous market analysis reports with granular segmentation and predictive forecasting across 14+ industries worldwide.
• Global Market Reports Comprehensive global market reports providing 360-degree industry views combining market sizing, growth forecasts, competitive insights, and regional trends.
• Regional Reports Niche regional market analysis reports uncovering localized insights and transforming complex data into measurable growth opportunities.
• Competition Benchmarking Competitive analysis reports profiling major market players for strategic positioning and investment opportunities.

Quantifiable outcome

• Up to 30% supplier raw material cost savings through procurement research
• +4 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered reference.

• DHL Supply ChainreferenceStrategic or Co-development PartnerFeatured as a leading player in logistics industry reports published by Ken Research. DHL is benchmarked for competitive positioning in global and regional logistics market analyses.
• Kuehne + Nagel International AGreferenceStrategic or Co-development PartnerBenchmarked as a key player in logistics industry research reports. Included in competitive landscape analysis for global logistics market studies.
• DB SchenkerreferenceStrategic or Co-development PartnerFeatured in logistics industry reports as a major market participant. Competitive benchmarking conducted for market share and performance analysis.
• DSV A/SreferenceStrategic or Co-development PartnerAnalyzed in logistics market research reports for competitive positioning and market share assessment.
• C.H. Robinson Worldwide, Inc.referenceStrategic or Co-development PartnerIncluded in competitive landscape studies for logistics and supply chain market reports.
• UPS Supply Chain SolutionsreferenceStrategic or Co-development PartnerBenchmarked in logistics industry analysis as a major player in supply chain solutions.
• FedEx LogisticsreferenceStrategic or Co-development PartnerFeatured in competitive analysis for global logistics and freight forwarding market studies.
• Nippon Express HoldingsreferenceStrategic or Co-development PartnerAnalyzed as a leading logistics provider in Japan and global market reports.
• CEVA LogisticsreferenceStrategic or Co-development PartnerIncluded in competitive benchmarking studies for logistics market reports.
• XPO, Inc.referenceStrategic or Co-development PartnerFeatured in North American and global logistics market analysis.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frost & Sullivan: Global market research and growth consulting firm offering syndicated industry research, custom consulting, and economic insights - the most direct peer Ken Research explicitly benchmarks itself against and competes with for enterprise market intelligence engagements.
• Mordor Intelligence: India-headquartered market research and consulting firm publishing syndicated industry reports across multiple verticals; competes head-to-head with Ken Research in mid-market and emerging-market enterprise research engagements.
• Grand View Research: US-based market research and consulting firm offering syndicated reports and custom research across similar industry verticals; competes with Ken Research for mid-market buyer research budgets globally.
• Allied Market Research: Syndicated and custom market research firm with global delivery; directly comparable to Ken Research in report catalog breadth, vertical coverage, and enterprise research delivery model.
• Verified Market Research: Syndicated research publisher covering similar verticals with global report distribution; competes with Ken Research on pricing, industry coverage breadth, and digital self-service report sales.
• MarketResearch.com (Packaged Facts): Aggregator and syndicated research distributor across multiple publishers; comparable to Ken Research's aggregator platform model and mid-market report sales motion.

Broad incumbents

• Euromonitor International: Established global market research firm with broader portfolio of consumer and industry data; overlaps with Ken Research on syndicated industry reports but operates a much larger established data subscription business.
• Gartner: Large-scale research and advisory firm serving enterprise buyers across multiple industries; broader scope and subscription economics than Ken Research, but comparable in IT/telecom and adjacent vertical coverage.
• S&P Global Market Intelligence: Major financial and industry intelligence provider; overlaps with Ken Research on industry research and competitive benchmarking, particularly for BFSI and cross-vertical enterprise clients.
• McKinsey & Company (Research arm): Global management consulting firm with substantial proprietary research publishing capability; competes with Ken Consulting for strategy and market entry engagements at the high end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ken-research
• Xx.com/kenresearch
• Facebookfacebook.com/kenresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ken Research