Be.Live
Be.Live is a browser-based live streaming SaaS platform that enables content creators, Amazon influencers, and social media marketers to multistream simultaneously to Amazon Live, Facebook, YouTube, LinkedIn, Instagram, and TikTok, with AI-powered engagement tools and integrated sales features.
- Company typePrivate
- Founded2016
- HeadquartersHaifa, Israel
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Be.Live does
Be.Live (legal entity: BeLive Studios Ltd.) is a SaaS company that operates a browser-based live streaming studio enabling content creators, Amazon influencers, and social media marketers to broadcast simultaneously to multiple destinations including Amazon Live, Facebook, YouTube, LinkedIn, Instagram, and TikTok. Founded in 2016 and headquartered in Haifa, Israel, with a UK-incorporated legal entity, the company runs a self-serve, product-led growth model with a 14-day free trial (no credit card required) and tiered subscriptions (Free, Starter, Pro, Growth). The core product is browser-based, requiring no installation, and is built on NVIDIA-powered streaming infrastructure with native OAuth integrations to major social and e-commerce platforms, plus custom RTMP output to any RTMP-capable destination.
The platform differentiates through multistreaming, an AI-powered Comment Assistant that automatically highlights positive viewer comments, integrated Live Sales tools for clickable product linking during broadcasts, custom branding overlays, and built-in video editing for content repurposing. Additional modules include Shoppable Video for Amazon influencer marketing, Multicam support for multi-angle broadcasts, guest management for up to 10 participants, Team Accounts for collaboration, and a library of engagement widgets. The company holds official Facebook Live Video Solutions Partner status and maintains deep Amazon Live integration including product showcase features and Channel URL linking for viewer and comment tracking.
Revenue is generated primarily through recurring subscriptions to the Starter, Pro, and Growth tiers, supplemented by a 20% recurring affiliate commission program and the Live Sales Academy, a premium educational product providing masterclasses and mentorship for Amazon Live sellers. Customers include Amazon Live sellers (Bullseye On The Bargain, Call That Geek) and an enterprise publisher (Barnes & Noble), though the core user base consists of long-tail individual creators, online coaches, and small businesses. No external venture capital funding rounds are disclosed in available sources, indicating a bootstrapped or organically funded operating model, and revenue figures are not publicly disclosed.
Be.Live firmographics
Firmographics- Name
- Be.Live
- Legal name
- BeLive Studios Ltd.
- Website
- https://be.live
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be.Live is a browser-based live streaming SaaS platform that enables content creators, Amazon influencers, and social media marketers to multistream simultaneously to Amazon Live, Facebook, YouTube, LinkedIn, Instagram, and TikTok, with AI-powered engagement tools and integrated sales features.
- Ownership category
- akta.pro rank
Be.Live industry classification
Industry- Product category
- Live Streaming Software
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)
- akta.pro secondary industries
- Live Streaming & Webcasting Platforms (BPAMAJAB), Live Shopping Platforms (CRAFANAD), Generalist Live Streaming Platforms (Multi-Category) (MPACACAA)
Keywords
Where Be.Live is headquartered
LocationHeadquarters
- HQ city
- Haifa
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Be.Live business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model with three paid tiers (Starter, Pro, Growth) providing unlimited streaming, extended recording storage, and advanced features. Free tier offers limited broadcasts. Annual billing available with discount. Auto-renewal on subscriptions.
- Affiliate Commission: 20% commission on every paid subscription referred through affiliate links. Payouts processed monthly via PayPal.
- Live Sales Academy: Premium educational program providing masterclasses, mentorship, and access to private community for Amazon influencers wanting to improve their live sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Limited broadcasts with basic features |
| Subscription | Monthly | Starter Plan - Entry-level paid tier |
| Subscription | Monthly | Pro Plan - Professional features with extended storage |
| Subscription | Monthly | Growth Plan - Maximum features and storage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Be.Live product offering
Product offeringCore offering
Be.Live is a browser-based live streaming SaaS studio that enables users to broadcast simultaneously to multiple platforms (Amazon Live, Facebook, YouTube, LinkedIn, Instagram, TikTok, and custom RTMP destinations) without installing software. The platform bundles an AI Comment Assistant for automated engagement, customizable branding overlays, interactive widgets, a web-based video editor for post-broadcast repurposing, and live sales tools for clickable product links during streams, primarily serving Amazon influencers, content creators, and social media marketers.
Product overview
Be.Live is a unified live streaming platform offered as a SaaS product with modular add-ons. The core platform provides browser-based multistreaming with custom branding and engagement tools, while integrated modules include AI Comment Assistant for automated comment display, Be.Live Editor for post-broadcast video editing, Amazon Live Integration with shoppable product features, Live Sales for clickable purchase links, Shoppable Video for influencer content, Live Sales Academy for seller education, and custom RTMP support for extended platform reach. The platform enables streaming to Amazon, Facebook, YouTube, LinkedIn, Instagram, TikTok, and any RTMP-capable destination simultaneously.
Differentiator
Problem solved
Functional benefit
Products and services
- Be.Live Live Streaming Platform
Companies that use Be.Live
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Be.Live technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature9 records
Be.Live partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Meta/FacebookcoreOfficial Facebook Live Video Solutions Partner with native OAuth integration allowing users to stream directly to Facebook timelines, pages, and groups. Deep technical integration enabling Facebook Live scheduling, comment aggregation, and privacy settings management within the Be.Live studio.
- AmazoncoreDeep integration with Amazon Live Creator app enabling influencers to stream to Amazon Live. Supports product showcase features, Channel URL linking for viewer/comment tracking, and Live Sales tools for direct product linking during streams. Be.Live is positioned as a preferred tool for Amazon Live sellers.
- YouTube (Google)coreNative OAuth integration with YouTube allowing direct streaming to YouTube channels. Supports scheduling, privacy settings management, and comment aggregation through YouTube API.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Be.Live competitors and assessment
Company assessmentDirect peers
- Restream: Restream is the most direct competitor to Be.Live, offering multistreaming to 30+ platforms from a browser-based studio with similar engagement and branding features; comparable target market of creators and small businesses.
- Streamyard: Streamyard provides browser-based multistreaming with branding, guest interviews, and engagement widgets targeting creators and marketers — overlapping feature-for-feature with Be.Live's core offering.
- Riverside.fm: Riverside offers browser-based live recording and multistreaming with high-quality audio/video capture for creators, podcasters, and marketers — competing with Be.Live in the pro-creator streaming tool category.
- Ecamm Live: Ecamm Live is a macOS live streaming tool with multistreaming, scenes, and guest support used by creators and podcasters; comparable platform-as-tool positioning to Be.Live.
- OneStream Live: OneStream Live is a cloud-based multistreaming service that distributes pre-recorded and live video to 40+ social platforms — a direct competitor to Be.Live's multistreaming aggregation model.
- Switchboard Live: Switchboard Live (now Resi) provides browser-based multistreaming for events, churches, and creators; comparable target use cases and platform destination breadth as Be.Live.
Emerging players
- OBS Studio: OBS Studio is the free, open-source desktop broadcasting standard; while not a multistreaming tool out of the box, it underpins many creator workflows and represents the free alternative Be.Live competes against.
- Lightstream: Lightstream is a browser-based live production studio with multistreaming and guest support targeting gamers, creators, and brands; comparable PLG-style studio positioning to Be.Live's core platform.
Broad incumbents
- Vimeo Livestream: Vimeo (including its Livestream product) is an established video platform offering professional live event streaming, simulcasting, and enterprise-grade production — competing with Be.Live for higher-end and enterprise live streaming budgets.
Others
- Amazon Live Creator: Amazon's own Live Creator app is the native platform Be.Live integrates with; while not a direct competitor in tooling, Amazon expanding native multistreaming features would directly threaten Be.Live's Amazon Live differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Be.Live social profiles
Digital presenceBe.Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be.Live leadership team
Management profileNumber of profiles
Profiles4 records
Be.Live funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be.Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be.Live
What does Be.Live do?
Be.Live is a browser-based live streaming SaaS studio that enables users to broadcast simultaneously to multiple platforms (Amazon Live, Facebook, YouTube, LinkedIn, Instagram, TikTok, and custom RTMP destinations) without installing software. The platform bundles an AI Comment Assistant for automated engagement, customizable branding overlays, interactive widgets, a web-based video editor for post-broadcast repurposing, and live sales tools for clickable product links during streams, primarily serving Amazon influencers, content creators, and social media marketers.
Is Be.Live a public or private company?
Be.Live is a private company. It is classified as venture growth investor backed and is currently operating.
When was Be.Live founded?
Be.Live was founded in 2016. It employs 11 to 50 people.
Where is Be.Live based?
Be.Live is headquartered in Haifa, Israel, in the Middle East region.
How does Be.Live make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Commission and live Sales Academy.
Who are Be.Live's main competitors?
Direct peers on record are Restream, Streamyard, Riverside.fm, Ecamm Live, OneStream Live and Switchboard Live. Emerging players are OBS Studio and Lightstream. Vimeo Livestream is listed as a broad incumbent. Amazon Live Creator is listed as an others.
Does Be.Live have an API?
No public API is recorded for Be.Live.
What industry is Be.Live in?
Be.Live's product category is Live Streaming Software. Its primary akta.pro industry code is MPACACAM, Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms, with a secondary code of BPAMAJAB, Live Streaming & Webcasting Platforms. Its NAICS code is 513210 and its SIC code is 7372.