Ace Padel
Ace Padel is a US-based, privately held operator of luxury membership padel clubs, founded in 2023 by brothers Elliot and Peter Carnello, developing venues in Miami (Summer 2026), Denver (Fall 2026), and Los Angeles, and serving affluent individuals, couples, and families with premium courts, hospitality, wellness amenities, and an AI camera performance platform.
- Company typePrivate
- Founded2023
- HeadquartersSarasota, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ace Padel does
Ace Padel is a US-based, privately held operator of premium membership-based padel clubs, founded in 2023 by brothers Elliot and Peter Carnello and incorporated in Florida. The company develops and operates luxury 'Social Sports Entertainment' venues combining professional padel courts with hospitality, wellness amenities, and curated social programming, targeting affluent individuals, couples, and families who value exclusivity and community alongside sport. Ace Padel plans three initial US locations: ACE Padel Coconut Grove in Miami (Summer 2026, five outdoor courts including four sheltered under a 42-foot canopy at 3805 Grand Ave), ACE Padel Denver in the RiNo Arts District (Fall 2026, five indoor plus two outdoor courts across 25,000 sq ft at 1812 35th St), and a Los Angeles club announced as 'coming soon.'
The core product is a tiered membership program — Individual ($299/month recurring plus a $999 one-time initiation fee), Couple, and Family — that grants priority court booking (7-day window, up to 5 simultaneous bookings), access to member-only amenities (sauna, cold plunge, luxury locker rooms, lounges, pro shop, full food & beverage), a complimentary welcome box, six annual guest passes, a dedicated concierge, and complimentary lessons, clinics, and PT/tune-up sessions. The technology stack is centered on an AI camera platform (computer vision) that provides members with video capture, replay, and performance analysis during play, paired with a website-driven waitlist and application process managed through the Brevo email platform.
Ace Padel's revenue model is subscription-driven, with recurring membership fees and one-time initiation fees forming the base, supplemented by usage-based court booking and lessons, F&B transactions, pro shop sales, and guest pass utilization. The go-to-market is direct-to-consumer via website application, supported by event-driven community building, organic social, PR (handled through Amanda Greenberg at theainitiative.com), and a scarcity-driven founding membership tier available by invitation only. The business is currently pre-revenue, with no disclosed funding rounds, headcount, or institutional investors; operating capital is being deployed into the buildout of the first two clubs ahead of their 2026 openings.
Ace Padel firmographics
Firmographics- Name
- Ace Padel
- Legal name
- Ace Padel
- Website
- https://acepadel.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ace Padel is a US-based, privately held operator of luxury membership padel clubs, founded in 2023 by brothers Elliot and Peter Carnello, developing venues in Miami (Summer 2026), Denver (Fall 2026), and Los Angeles, and serving affluent individuals, couples, and families with premium courts, hospitality, wellness amenities, and an AI camera performance platform.
- Ownership category
- akta.pro rank
Ace Padel industry classification
Industry- Product category
- Premium Padel Club Hospitality
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where Ace Padel is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ace Padel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Membership Subscriptions: Monthly recurring membership fees providing priority court access, member-only amenities, exclusive events, and community privileges. Individual membership priced at $299/month with a $999 initiation fee.
- Initiation Fees: One-time joining fees for new members. Individual initiation fee is $999.
- Food & Beverage Program: Full food and beverage offerings at club locations keeping members and guests engaged throughout their visit.
- Pro Shop Sales: Curated pro shop offerings at each club location selling padel equipment and gear.
- Court Booking & Lessons: Member pricing on courts, lessons, and additional ACE offerings beyond base membership. Private lessons and clinics available as upsells.
- Guest Passes: Six guest passes per membership annually, enabling members to bring non-member visitors for court access and club amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual membership at $299/month with $999 initiation fee |
| Subscription | Monthly | Couple membership (2 adults) - pricing not publicly disclosed |
| Subscription | Monthly | Family membership (2 adults + 2 kids) - pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Ace Padel product offering
Product offeringCore offering
Ace Padel operates luxury padel clubs in the United States that combine premium indoor and outdoor padel courts with five-star hospitality amenities including sauna, cold plunge, luxury locker rooms, member lounges, curated pro shops, and full food and beverage programs. The company sells exclusive memberships (Individual, Couple, and Family tiers) that grant priority court booking, member pricing on lessons and clinics, access to an AI camera performance platform, dedicated concierge service, and entry to a curated social sports community. Each club also generates ancillary revenue from court rentals, private lessons, clinics, guest passes, equipment sales, and dining.
Product overview
ACE Padel is a social sports entertainment company operating premium padel clubs across the United States. The company offers a unified platform combining physical padel facilities with membership services. The core product portfolio consists of three padel club locations (Coconut Grove Miami, Denver, and Los Angeles coming soon), a comprehensive membership program with Individual, Couple, and Family tiers ($299/month), and exclusive Founding Memberships by invitation. Each club features premium padel courts, wellness amenities (sauna, cold plunge), member lounges, pro shops, and food & beverage services. Members receive priority court booking, AI camera platform access for performance analysis, complimentary lessons and clinics, guest passes, and dedicated concierge services.
Differentiator
Problem solved
Functional benefit
Products and services
- Ace Padel Membership Application-based membership program granting priority court booking (7 days ahead, up to 5 simultaneous bookings), exclusive member pricing on courts and lessons, access to sauna, cold plunges, member lounge, and the AI camera platform, six annual guest passes, complimentary welcome box, dedicated concierge, and bundled complimentary services (1 private lesson, 3 open plays, 3 clinics, 2 PT/tune-up sessions). Offered as Individual, Couple, and Family tiers.
- Ace Padel Coconut Grove (Miami) Premier padel club in Miami's Coconut Grove neighborhood featuring five outdoor courts (four under a 42-foot canopy for all-weather play), clubhouse with curated pro shop, Swedish candy lounge, luxury locker rooms, wellness area with sauna and cold plunge, member lounge, patio, and full food and beverage program.
- Ace Padel Denver (RiNo Arts District) Padel club in Denver's RiNo Arts District at 1812 35th St, with five indoor and two outdoor courts across 25,000 square feet of interior space, mezzanine lounge overlooking courts, luxury locker rooms, wellness area with sauna and cold plunge, multiple lounge areas, and a full food and beverage offering.
- Ace Padel Los Angeles Upcoming padel club location in Los Angeles, California, announced as part of Ace Padel's U.S. expansion beyond Miami and Denver.
Quantifiable outcome
- 25,000 sq ft of premium sports and social space in Denver alone
- +3 more outcomes
Companies that use Ace Padel
Customer profileSegments3 records
Ideal customer profiles3 records
Ace Padel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Ace Padel partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Ace Padel competitors and assessment
Company assessmentDirect peers
- Padel Haus: US premium padel club operator with locations in New York and Los Angeles. Directly comparable to Ace Padel in the membership-driven, luxury-padel category targeting affluent consumers with hospitality-led club experiences.
- Reserve Padel: US-based premium padel club operator with locations across major US cities. Closely comparable to Ace Padel in offering membership-based access to high-end courts with strong hospitality and social programming.
- The Padel Club: Premium padel club operator offering membership-based access to courts, coaching, and community. Directly comparable to Ace Padel in the member-driven padel club model with a hospitality and community focus.
- Ultra Padel Club: US premium padel club operator offering member-based access to high-quality courts. Comparable to Ace Padel in targeting affluent players seeking premium padel facilities with social and lifestyle amenities.
Broad incumbents
- Topgolf: Established social-sports entertainment brand operating large-format golf entertainment venues across the US. Broader incumbent with an overlapping experiential, curated-event approach, but anchored in golf rather than padel.
- Soho House: Global premium membership-based club network with curated community, dining, and social programming. Comparable to Ace Padel in the exclusive-membership model and lifestyle-as-product positioning, though hospitality-led rather than sport-led.
- Equinox: Premium fitness club chain with luxury amenities, social programming, and a high-touch member experience. Comparable to Ace Padel in the premium membership model with bundled hospitality and lifestyle benefits, though fitness-led rather than padel-led.
- Life Time Fitness: Premium athletic club operator offering fitness, recreation, dining, and social amenities on a membership basis. Comparable to Ace Padel in the bundled membership model spanning recreation, wellness, and hospitality.
Emerging players
- Swingers: Social entertainment venue combining mini-golf with cocktail-driven hospitality in a members-and-guests model. Overlaps with Ace Padel in the social-sports-and-hospitality positioning targeting affluent young professionals.
- Flight Club: Social darts venue combining tech-enabled gameplay with cocktails and group events. Comparable to Ace Padel in the social-sports-entertainment positioning and tech-enabled member experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ace Padel compliance and trust
Trust signalCompliance1 record
Ace Padel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Padel leadership team
Management profileNumber of profiles
Profiles2 records
Ace Padel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Padel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Padel
What does Ace Padel do?
Ace Padel operates luxury padel clubs in the United States that combine premium indoor and outdoor padel courts with five-star hospitality amenities including sauna, cold plunge, luxury locker rooms, member lounges, curated pro shops, and full food and beverage programs. The company sells exclusive memberships (Individual, Couple, and Family tiers) that grant priority court booking, member pricing on lessons and clinics, access to an AI camera performance platform, dedicated concierge service, and entry to a curated social sports community. Each club also generates ancillary revenue from court rentals, private lessons, clinics, guest passes, equipment sales, and dining.
Is Ace Padel a public or private company?
Ace Padel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ace Padel founded?
Ace Padel was founded in 2023. It employs 1 to 10 people.
Where is Ace Padel based?
Ace Padel is headquartered in Sarasota, United States, in the North America region.
How does Ace Padel make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are initiation Fees, food & Beverage Program, pro Shop Sales, court Booking & Lessons and guest Passes.
Who are Ace Padel's main competitors?
Direct peers on record are Padel Haus, Reserve Padel, The Padel Club and Ultra Padel Club. Broad incumbents are Topgolf, Soho House, Equinox and Life Time Fitness. Emerging players are Swingers and Flight Club.
Does Ace Padel have an API?
No public API is recorded for Ace Padel.
What industry is Ace Padel in?
Ace Padel's product category is Premium Padel Club Hospitality. Its primary akta.pro industry code is CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 713940 and its SIC code is 7997.