Acierto.com

What Acierto.com does

Acierto.com is a Spanish online price-comparison platform that aggregates insurance and financial product offerings from more than 30 insurers and 40+ financial institutions, serving Spanish consumers since 2007. The platform operates 16 product verticals spanning car, motorcycle, home, health, life, burial, travel, rent-default, pet, and personal-mobility insurance, alongside personal loans, mortgages, mini-credits, credit cards, bank accounts, and a recently added fiber and mobile telecom comparator. Users complete a single form — described as taking approximately three minutes — to receive personalised quotes from partner providers, with a call-centre overlay available for hand-holding.

Name

Acierto.com

Legal name

ASESOR CONSUMER SERVICES, S.L.

Website

https://acierto.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Spanish online price-comparison platform aggregating 30+ insurers and 40+ financial institutions, offering consumers free, single-form comparisons of insurance, lending, and telecom products since 2007.

Ownership category

akta.pro rank

Product category

Insurance and Financial Comparison

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industries

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA), Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Insurance comparison platform
• Price comparison aggregator
• Financial product comparison
• Insurance brokerage services
• Online comparison marketplace

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Commission from Insurance Providers: Acierto.com earns commissions when users purchase insurance products through the platform. The platform features over 30 insurance providers including Qualitas Auto, MAPFRE, Línea Directa, AXA, Allianz Direct, and others. For insurance operations, the company acts in collaboration with ACIERTO SEGUROS ONLINE CORREDURIA DE SEGUROS S.L.U.
2. Commission from Financial Product Providers: Revenue generated from loan, mortgage, credit card, and minicredit referrals when users complete applications through the platform. The platform works with financial institutions including BBVA, Bankinter, Cetelem, Banco Santander, and others (over 40 entities).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Acierto.com operates a free online price comparison platform that aggregates insurance offerings from over 30 providers (including MAPFRE, AXA, Allianz Direct, Mutua Madrileña) and financial products from more than 40 entities (including BBVA, Bankinter, Banco Santander, Cetelem) in Spain. Consumers complete a single ~3-minute questionnaire to receive personalized quotes for car, motorcycle, home, health, life, travel, pet, and burial insurance, as well as loans, mortgages, credit cards, and bank accounts. Insurance brokerage activities are conducted through ACIERTO SEGUROS ONLINE CORREDURIA DE SEGUROS S.L.U., and the platform earns affiliate commissions when users purchase products.

Product overview

Acierto.com is a Spanish online comparison platform for insurance and financial products. The platform aggregates offerings from over 30 insurance providers and 40+ financial entities, allowing users to compare and purchase policies and financial products through a unified interface. The core offering consists of multiple comparison verticals: insurance products (car, motorcycle, home, health, life, burial, travel, rent default, pet, and mobility insurance) and financial products (personal loans, mortgages, mini-credits, credit cards, and bank accounts). Users complete a single form to receive personalized comparisons across multiple providers, with the platform earning commissions from partner insurers and financial institutions. The service is free for users and emphasizes objective, independent comparison with guaranteed best prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Comparison (Seguros de Coche) Online comparison service for car insurance policies (third-party, third-party extended, all-risk, all-risk with deductible, vans, daily and monthly policies) from over 30 Spanish insurers, targeted at individual drivers seeking the best price-coverage combination.
• Motorcycle Insurance Comparison (Seguros de Moto) Comparison service for motorcycle and scooter insurance, covering moped, 125cc, classic, all-risk, and daily coverage options from partner insurers, aimed at individual riders in Spain.
• Home Insurance Comparison (Seguros de Hogar) Comparison service for home insurance products including building, contents, tenant, multi-risk, cheap home, all-risk accidental, rental property, and anti-squatting protection policies from partner insurers for individual homeowners and tenants.
• Health Insurance Comparison (Seguros de Salud) Comparison service for private health and dental insurance plans (with/without co-payment, family, child, international, and self-employed plans) from major Spanish health insurers such as Adeslas and Sanitas, targeted at individuals and families.
• Life Insurance Comparison (Seguros de Vida) Comparison service for life insurance products including mortgage-linked life cover, savings plans, and loan amortization coverage, for individual consumers seeking financial protection.
• Burial Insurance Comparison (Seguros de Decesos) Comparison service for burial and funeral expense insurance policies from partner insurers, for individuals and families planning end-of-life coverage.
• Travel Insurance Comparison (Seguros de Viaje) Comparison service for travel insurance policies including ski insurance coverage, for individual travelers.
• Rent Default Insurance Comparison (Seguros de Impago Alquiler) Comparison service for rent payment guarantee insurance covering tenant default, legal defense, and eviction assistance, targeted at individual landlords.
• Pet Insurance Comparison (Seguros de Mascotas) Comparison service for pet insurance products covering veterinary expenses, for individual pet owners in Spain.
• Personal Mobility Vehicle Insurance Comparison (Seguros de Movilidad / VMP) Comparison service for personal mobility vehicle insurance covering electric scooters and similar devices, for individual urban mobility users.
• Personal Loan Comparison (Préstamos) Comparison service for personal loans (car, debt consolidation, student, home improvement, business, and self-employed loans, and loans of specific amounts from €300 to €50,000) from over 40 financial entities, for individual borrowers and small businesses.
• Mortgage Comparison (Hipotecas) Comparison service for mortgage products including 100% financing, fixed-rate, mixed-rate, civil servant, young borrower, and commercial property mortgages, targeted at individual homebuyers and property investors.
• Mini-Credit Comparison (Minicréditos) Comparison service for short-term micro-loans (minicreditos) with quick online approval, including products for ASNEF-listed borrowers and small amounts (e.g., €300, €1,000), targeted at individuals needing fast small-sum financing.
• Credit Card Comparison (Tarjetas de Crédito) Comparison service for credit cards from various Spanish banks with different reward structures, fees, and credit limits, targeted at individual consumers.
• Bank Account Comparison (Cuentas Bancarias) Comparison service for current accounts, savings accounts, salary accounts, and online bank accounts from major Spanish banks, targeted at individual consumers opening or switching accounts.
• Fiber and Mobile Comparison (Fibra y Móvil) Comparison service for internet fiber and mobile phone plans from Spanish telecoms operators, targeted at individual consumers seeking combined connectivity deals.

Quantifiable outcome

• Users can potentially save up to 500€ on insurance
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Qualitas AutocoreChannel Partner/ Reseller/ DistributorInsurance provider featured on the Acierto.com platform offering car insurance products. One of the primary insurers available through the comparison tool.
• MAPFRE SeguroscoreChannel Partner/ Reseller/ DistributorMajor Spanish insurance company featured on the platform offering auto, home, and other insurance products.
• Línea DirectacoreChannel Partner/ Reseller/ DistributorDirect insurance company offering car insurance products through the Acierto.com platform.
• AXA SeguroscoreChannel Partner/ Reseller/ DistributorGlobal insurance provider offering auto and other insurance products through the platform.
• Allianz DirectcoreChannel Partner/ Reseller/ DistributorDirect-to-consumer insurance brand of Allianz offering competitive auto insurance rates through the platform.
• AdeslascoreChannel Partner/ Reseller/ DistributorMajor Spanish health insurance provider featured on the platform for health and dental insurance comparisons.
• SanitascoreChannel Partner/ Reseller/ DistributorLeading Spanish health insurance company offering health insurance products through the platform.
• Mutua MadrileñacoreChannel Partner/ Reseller/ DistributorMajor Spanish mutual insurance company offering auto and other insurance products through the platform.
• BBVAcoreChannel Partner/ Reseller/ DistributorMajor Spanish bank whose financial products (loans, mortgages) are featured on the Acierto.com platform.
• BankintercoreChannel Partner/ Reseller/ DistributorSpanish bank offering mortgages and other financial products through the platform.
• CetelemcoreChannel Partner/ Reseller/ DistributorConsumer finance company offering personal loans and credit products through the platform.
• Banco SantandercoreChannel Partner/ Reseller/ DistributorLargest Spanish bank offering bank accounts, credit cards, and other financial products featured on the platform.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AciertoCom
• YouTubeyoutube.com/user/AciertoSeguros
• Facebookfacebook.com/acierto.com
• LinkedInes.linkedin.com/company/acierto-com
• Instagraminstagram.com/acierto_com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acierto.com