L'ange
L'ange is a privately held e-commerce beauty brand founded in 2017 that designs and sells heat-powered hair styling tools and haircare products direct-to-consumer and through major retailers. It serves individual consumers of all hair types seeking salon-quality styling at home.
- Company typePrivate
- Founded2017
- HeadquartersChatsworth, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What L'ange does
L'ange (legal entity L'ange Hair, Inc.) is a privately held e-commerce beauty brand founded in 2017 by Dalia Lange and headquartered at 1855 Griffin Road, Suite 450C, Dania Beach, Florida. The company designs and sells heat-powered hair styling tools and a complementary haircare line, serving individual consumers of all hair types seeking salon-quality results at home. Its core product portfolio spans ionic hair dryers (Axia, TurboStyle, Hot Stuff, HauteAir, Soleil), 2-in-1 brush dryers and 360° airflow stylers (Le Duo line), titanium curling wands and flat irons (Le Curl, Le Titane, Le Pirouette, Le Spirale, Le Clip), infrared/ionic brushes (GlamWave), and an extensive Le Vapeur steam styling platform across multiple wattages and digital variants. Hardware is paired with a consumables catalog of heat protectants, treatments, shampoos, conditioners, dry shampoos, texture sprays, curl care, root care, and styling aids, plus accessories such as satin scrunchies, microfiber wraps, diffusers, and travel tools.
The technology layer is built on physical styling innovations rather than software: infrared heat, negative ion, ceramic and titanium plates, 360° cooling vents, brushless motors, dual airflow, and steam-infused styling form the functional differentiation. Underlying patents or trade secrets beyond the L'ange brand mark are not disclosed. Distribution is hybrid: primary channel is the DTC storefront at langehair.com, supplemented by Amazon, Macy's, Target, Ulta Beauty, Walmart (US and Canada), Salon Centric, Shoppers Drug Mart, and TikTok Shop, providing North American coverage with a first formalized cross-border push into Canada. Revenue mechanics combine one-time hardware purchases, recurring subscription auto-replenishment on haircare, gift card sales ($10–$200 denominations), value bundles starting at $30, and flexible payments via Klarna and Afterpay, with a Try Before You Buy option and a 2-month free trial (shipping paid) that converts to a paid subscription. Acquisition is driven by TikTok, Instagram, and Facebook content, interactive Hair and Frizz Quizzes, a tiered rewards program (Silver, Gold, Rose Gold), and a Give $25 Get $25 referral program. The company operates with 51–100 employees, has no disclosed funding rounds, and reports being trusted by 10M+ customers with 1M+ 5-star reviews, a 4.5/5 Trustpilot score on 126,059 reviews, and a 2026 Cosmopolitan Holy Grail Beauty Award for the Le Volume 2-in-1 Titanium Brush Dryer.
L'ange firmographics
Firmographics- Name
- L'ange
- Legal name
- L'ange Hair, Inc.
- Website
- https://langehair.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- L'ange is a privately held e-commerce beauty brand founded in 2017 that designs and sells heat-powered hair styling tools and haircare products direct-to-consumer and through major retailers. It serves individual consumers of all hair types seeking salon-quality styling at home.
- Ownership category
- akta.pro rank
L'ange industry classification
Industry- Product category
- Consumer Hair Styling Tools and Haircare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)
- akta.pro secondary industries
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Conditioners & Hair Masks (CRABABAB), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)
Keywords
Where L'ange is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
L'ange business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue channel through langehair.com, selling hair styling tools, hair care products, and accessories directly to consumers with options for one-time purchase, subscription, and flexible payment plans.
- Subscription Model: L'ange offers subscription options allowing customers to set up recurring deliveries with automatic renewal and subscription discounts, generating recurring revenue from enrolled customers.
- Retail/Distribution Partnerships: Products sold through authorized retail partners including Amazon, Macys, Target, Ulta Beauty, Walmart, Walmart Canada, Salon Centric, Shoppers Drug Mart, and TikTok Shop.
- Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, $150, and $200, delivered via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift Cards |
| Subscription | Monthly | Subscription Products |
| Freemium | Pay-as-you-go | Free Trial Offer |
| Other | Pay-as-you-go | Try Before You Buy |
| Unit Pricing | Pay-as-you-go | Promotional Tool Pricing |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels10 records
L'ange product offering
Product offeringCore offering
L'ange designs, markets, and sells professional-grade hair styling tools (hair dryers, hot brushes, curling wands, flat irons, steam stylers, wavers) and a complementary line of haircare products (heat protectants, shampoos, conditioners, treatments, finishing and styling sprays) for personal at-home use. The brand sells directly to consumers via langehair.com and through major U.S. and Canadian retail partners, with bundles, subscriptions, and BNPL payment options supporting acquisition and retention.
Product overview
L'ange is a hair styling company offering a unified product ecosystem centered on heat-powered styling tools and accompanying hair care products. The core portfolio spans multiple tool categories including ionic hair dryers (Axia, TurboStyle, Hot Stuff, HauteAir, Soleil), 2-in-1 brush dryers (Le Volume, Multi-Volume Series), 360° airflow stylers (Le Duo Classic, Le Duo Edge, Le Duo Flex), steam styling products (Le Vapeur line with flat irons, curling irons, wavers, brushes, and 5-in-1 stylers in various Pro and digital variants), and traditional heat tools (GlamWave, Le Titane, Le Curl, Le Pirouette, Le Spirale, Le Clip, Le Vite, Smooth-It, SculptWaver). These tools are complemented by an extensive add-on range of heat protection sprays (Thermal Agent, Rival Heat Shield), finishing sprays (Hold-All, Top Coat, Trois Chic), treatments (Hydro Therapy, Gloss Shock, Violet, Rehab, Borago Masque, Ms. Bond), color-safe sulfite-free shampoo and conditioner, curl care products (Curl Care, déjà Vu, Style Revival), texturizing products (Pretty Gritty, Full Grit, Selecte), root care (Grand Début, RootMatch), and styling aids (Pomade, Pure Polish, Cascade, Slické, Détox). Accessories include heatless curl sets, satin scrunchies in standard and XL sizes, microfiber and plush hair wraps, brushes, combs, sectioning clips, heat-resistant mats, travel bags, and diffusers. Products are sold individually and as value bundles such as Curl Crush, Best Seller (Axia + Le Duo), Curl Defining Crew, Hot Stuff Blowout Set, Glam Me Up, Curl Power, Mane Event, Frizz-Free Routine, and various styling and blowout collections.
Differentiator
Problem solved
Functional benefit
Brands
- OFIR: Sister brand featured alongside L'ange products, offering makeup products such as lipstick and blush.
Products and services
- Hair Dryers (Axia HaloRing, TurboStyle, Hot Stuff, HauteAir, Soleil, Le Styliste Luxe, Le Vapeur Hair Dryer Brush) Standalone ionic, digital, and professional-grade hair dryers for fast drying and styling at home; includes brushless motor models such as Axia™ HaloRing™ and compact turbo designs.
- 2-in-1 Brush Dryers and Hot Brushes (Le Volume, Multi-Volume Series, Le Duo Classic, Le Duo Edge, Le Duo Flex, Le Vapeur Brush Dryers) Hot brush / brush-dryer hybrids with titanium and ceramic barrels, 360° airflow, and interchangeable sizes for volume, smoothing, and edge styling.
- Curling Wands and Curling Irons (Le Curl, Le Pirouette, Le Spirale XL, Le Clip XL, Le Vapeur Curling line) Titanium and digital curling wands and irons, including rotating and steam-infused variants, for creating defined long-lasting curls.
- Flat Irons and Smoothing Irons (Le Titane, Le Vapeur Steam Flat Iron family, Smooth-It, Le Vite) Titanium flat irons and steam-powered smoothing irons for straightening and smoothing hair, including dual airflow and digital temperature control variants.
- Wavers and Crimpers (SculptWaver, Le Vapeur Waver family, SteamSmooth Smoothing Comb) Wavers and crimpers that produce deep waves, beachy texture, or smoothing effects, available in titanium and steam-powered variants.
- Multi-Function Steam Stylers (Le Vapeur 5-in-1 Steam Styler family, GlamWave Infrared Thermal Ionic Brush) Multi-function steam stylers with interchangeable heads and infrared/ionic thermal brushes for versatile styling with reduced heat damage.
- Heat Protectants and Styling Sprays (Thermal Agent, Rival Heat Shield, Hold-All, Top Coat, Trois Chic, Full Grit, Pretty Gritty, Grand Début, RootMatch, Pure Polish, Pomade, Selecte) Pre-, during-, and post-styling spray and cream products that protect hair from heat, add hold/shine, create texture, lift roots, and tame flyaways.
- Shampoos and Conditioners (Sulfate-Free Shampoo, Sulfate-Free Conditioner, Cascade, Slické, Frizz Care Shampoo, Frizz Care Conditioner, Everyday Daily Shampoo, Everyday Daily Conditioner) Daily, sulfate-free, color-safe, and frizz-control shampoos and conditioners for cleansing, moisturizing, and color-treated hair.
- Treatments and Masques (Hydro Therapy, Gloss Shock, Violet, Rehab Deep Conditioner, Borago Masque, Ms. Bond, Sorbet Botanical Smoothing Balm, Envie Biotin Leave-In, Curl Care) Deep conditioning treatments, bond builders, anti-frizz treatments, toning treatments, leave-in conditioners, and curl-enhancing treatments.
- Dry Shampoos (déjà Vu, Style Revival, Sky Lift) Dry shampoos that refresh hair, absorb oil, and add volume between washes.
- Accessories (Satin Scrunchie, Satin Scrunchie XL, Plush Hair Wrap, Microfiber Hair Wrap, Brush, Comb, Sectioning Clips, Heat-Resistant Mat, Travel Bag, Axia Diffuser, TurboStyle Angled Diffuser, Thermal Hair Rollers, Thermal Hair Rollers Pro Aluminum, Heatless Curl Set) Hair care and styling accessories including satin scrunchies, microfiber/plush hair wraps, brushes, combs, sectioning clips, heat-resistant mats, travel bags, diffuser attachments, and heat-free curl sets.
- Value Bundles (Curl Crush Bundle, Daily Shampoo & Conditioner Duo, Best Seller Bundle, Curl Defining Crew, Hot Stuff Blowout Set, Tousled & Go, Glam Me Up Set, Curl Power Set, Mane Event Set, Effortless Blowout Duo, Frizz-Free Routine, High Gloss Edit, Ultimate Shine Edit, Bombshell Blowout, Sleek Era, Fresh Blowout Trio, Total Styling Set, Rooting For You, Wave Maker, Switch it Up) Pre-curated multi-product bundles combining tools and hair care products targeting specific styling goals such as curl definition, blowouts, frizz control, volume, and shine.
- L'ange Gift Cards Digital gift cards available in $10, $25, $50, $100, $150, and $200 denominations, delivered via email and redeemable on the L'ange website.
Quantifiable outcome
- 10M+ customers served with goal to reach 30M by 2030
- +2 more outcomes
Companies that use L'ange
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
L'ange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
L'ange partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core, regional, strategic and minor.
- AmazonmajorAuthorized retail partner selling L'ange products through Amazon marketplace, expanding e-commerce reach to Amazon's massive customer base.
- MacysmajorDepartment store retail partner offering L'ange products in-store and online through Macys.com.
- TargetmajorMass retailer partner making L'ange products accessible through Target's extensive US retail footprint and online store.
- Ulta BeautymajorSpecialty beauty retailer partner providing L'ange with prominent placement in the beauty category through Ulta's physical stores and e-commerce platform.
- WalmartmajorMass market retail partner in the US and Canada, offering broad distribution through Walmart's extensive store network and online platform.
- Salon CentriccoreProfessional beauty supply distributor serving salon professionals, positioning L'ange products for professional use alongside consumer availability.
- Shoppers Drug MartregionalCanadian pharmacy and retail chain partner providing L'ange distribution across Canada.
- TikTok ShopstrategicSocial commerce partnership enabling in-app purchasing directly from L'ange's TikTok content, targeting younger demographics through the platform's viral hair content.
- The Susan G. Komen FoundationminorCharitable partnership to help raise awareness and funding for breast cancer research.
- The Rapunzel ProjectminorCharitable partnership providing resources and education about reducing hair loss during chemotherapy through cold cap therapy.
- HairToStayminorCharitable partnership supporting chemotherapy patients by providing education about cold cap therapy to reduce hair loss.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
L'ange competitors and assessment
Company assessmentDirect peers
- Color Wow: Color Wow is a prestige haircare brand (Dream Coat, Money Mist) sold through Ulta, Sephora, and DTC that competes with L'ange's treatment, smoothing, and finishing spray SKUs for the same prestige-haircare shopper.
- Olaplex: Olaplex is a bond-building haircare brand sold across Ulta, Sephora, and pro channels. L'ange's Ms. Bond strengthening treatment, Rehab Deep Conditioner, and Borago Masque compete directly for the same bond-repair and treatment occasion.
- ghd (Good Hair Day): ghd is a premium professional-and-consumer hair tool brand (straighteners, curlers, dryers) that overlaps L'ange's positioning on salon-quality results at accessible price points and competes for the same educated, beauty-engaged shopper.
- T3 Micro: T3 Micro sells premium ionic hair dryers, curling wands, and straighteners with a design-forward DTC-plus-salon distribution model — a direct head-to-head with L'ange's Axia, Le Duo, and Le Titane product lines.
- Hot Tools: Hot Tools is a salon-heritage hair tool brand sold through beauty supply (Salon Centric, Ulta) and mass channels, overlapping L'ange's professional positioning and Salon Centric distribution footprint.
- BaByliss: BaByliss is a long-standing professional and consumer hair tool brand (Pro, Conair-owned rival) overlapping L'ange's Le Volume, Le Curl, Le Titane, and Pro/steam lines across salon and retail channels.
Emerging players
- Kitsch: Kitsch is a digitally native beauty brand offering hair tools, accessories, and towels sold DTC and through Target and Ulta — a younger, adjacent DTC-native brand pursuing the same mass-prestige shopper with a similar social-led go-to-market motion.
Broad incumbents
- Dyson: Dyson competes with L'ange across premium hair dryers (Supersonic), multi-stylers (Airwrap), and tools for the home. It is a category-defining incumbent with far larger R&D and marketing spend, anchoring the premium end of the same hair tool segment L'ange targets.
- Conair: Conair is one of the largest US hair tool makers (infrared, ionic, ceramic categories) competing across nearly every L'ange product category at mass retail with deeper shelf placement and longer-tenured retail relationships.
- Revlon: Revlon's One-Step Volumizer and related hair tool lines compete directly with L'ange's Le Volume and brush-dryer products at mass and drugstore channels, including overlapping distribution at Walmart and Target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
L'ange social profiles
Digital presenceL'ange financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'ange leadership team
Management profileNumber of profiles
Profiles1 record
L'ange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'ange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'ange
What does L'ange do?
L'ange designs, markets, and sells professional-grade hair styling tools (hair dryers, hot brushes, curling wands, flat irons, steam stylers, wavers) and a complementary line of haircare products (heat protectants, shampoos, conditioners, treatments, finishing and styling sprays) for personal at-home use. The brand sells directly to consumers via langehair.com and through major U.S. and Canadian retail partners, with bundles, subscriptions, and BNPL payment options supporting acquisition and retention.
Is L'ange a public or private company?
L'ange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L'ange founded?
L'ange was founded in 2017. It employs 51 to 100 people.
Where is L'ange based?
L'ange is headquartered in Chatsworth, United States, in the North America region.
How does L'ange make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model, retail/Distribution Partnerships and gift Cards.
Who are L'ange's main competitors?
Direct peers on record are Color Wow, Olaplex, ghd (Good Hair Day), T3 Micro, Hot Tools and BaByliss. Kitsch is listed as an emerging player. Broad incumbents are Dyson, Conair and Revlon.
Does L'ange have an API?
No public API is recorded for L'ange.
What industry is L'ange in?
L'ange's product category is Consumer Hair Styling Tools and Haircare. Its primary akta.pro industry code is CRABAKAF, Hair Styling Tools (Dryers, Straighteners, Curlers), with a secondary code of CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments). Its NAICS code is 456120 and its SIC code is 2844.